Furlined
Furlined is a woman-owned, WBENC-certified production company that represents an 18-director roster for commercial, branded content, and broadcast directing services to brands, agencies, and platforms. Its LoveChild subsidiary develops original film, TV, and branded IP distributed via streamers and festivals.
- Company typePrivate
- Founded2014
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Furlined does
Furlined is a Santa Monica-based, privately held, woman-owned (WBENC-certified) production company that represents a curated roster of 18 directors and provides their directing services to consumer brands, advertising agencies, broadcasters, and streaming platforms. The company operates two connected businesses: (1) the core production company, which matches directors to commercials, branded content, and TV series work, distributed through a regionalized direct sales force covering the U.S. West, East, and MidWest markets, and (2) LoveChild, a creative studio subsidiary that develops and owns original film, television, episodic, and music-video IP, distributed through festivals, streaming platforms (Netflix, Prime Video, Apple TV+), and theatrical partners such as Studio Canal. Revenue is earned primarily through per-project professional services fees negotiated with brands and agencies, supplemented by licensing and royalty revenue from owned and director-driven original content. Furlined's competitive position rests on a deeply credentialed talent roster — including Oscar and Emmy winners (Martin & Lindsay), Cannes Lions Grand Prix winners (Yael Staav), and feature-film-level directors (Dougal Wilson, Eric Appel, Graham Foy) — supported by an award-winning portfolio spanning Cannes Lions, D&AD, The One Show, British Arrows, Emmys, Webbys, Sundance, Venice, and TIFF.
The company is co-founder of ManifestWorks, a non-profit established in 2014 that trains people affected by foster care, homelessness, or incarceration for creative industry careers, serving both a social mission and a long-term talent pipeline. Operations are concentrated at a single Santa Monica headquarters (2920 Nebraska Avenue) with 11–50 employees and a sales structure that extends through a channel partnership with Barrie Isaacson Mgmt for the East Coast. Customer relationships are diversified across enterprise brands in food and beverage (KFC, DoorDash, Lilly, Campbell's, Stella Artois), retail (Amazon, Etsy, Publix, Glad, John Lewis), technology (Apple, Meta, Verizon), broadcasting (Channel 4, Telstra), and nonprofits (PETA UK, Donate Life, 350 Action), with repeat engagements such as PACO's fourth DoorDash collaboration signaling durable client relationships. Pricing is project-based and undisclosed; no public revenue, funding, or headcount trend is available, reflecting the company's privately held operating posture.
Furlined firmographics
Firmographics- Name
- Furlined
- Legal name
- Furlined
- Website
- https://furlined.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Furlined is a woman-owned, WBENC-certified production company that represents an 18-director roster for commercial, branded content, and broadcast directing services to brands, agencies, and platforms. Its LoveChild subsidiary develops original film, TV, and branded IP distributed via streamers and festivals.
- Ownership category
- akta.pro rank
Where Furlined is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Furlined business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Commercial and branded content production: Furlined earns revenue by providing its roster of directors to brands, agencies, and broadcasters for commercial and branded content production. Directors create work for clients including KFC, PETA UK, Verizon, Burger King, DoorDash, Channel 4, Apple, Meta, Amazon, John Lewis, and many others.
- Original film and TV content (LoveChild): LoveChild, a Furlined subsidiary creative studio, develops original film, TV, and brand content. LoveChild retains creative ownership and licenses or sells produced content, generating revenue through distribution, streaming deals, and festival screenings. The studio has produced feature films (e.g., 'The Maiden', 'DRIB'), short films, episodic series, and music videos.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Furlined product offering
Product offeringCore offering
Furlined is a production company that represents a curated roster of 18 directors for commercial, branded content, broadcast television, and feature film directing services. The company connects brands, advertising agencies, and broadcasters with directing talent and provides end-to-end production through its LoveChild creative studio subsidiary, which develops original film, TV, and brand content for streaming, theatrical, and festival distribution. Revenue is generated primarily through per-project production fees and secondary licensing of original content.
Product overview
Furlined operates as a production company with two main offerings: (1) Furlined, the core production company representing 18 directors for commercial and TV directing services, connecting brands and agencies with creative talent for advertising campaigns; and (2) LoveChild, a creative studio sub-brand focused on developing original film, TV, and brand content including feature films, short films, episodic series, and music videos. Both offerings share creative talent and collaborate on projects, with LoveChild functioning as the original content development arm of the company.
Differentiator
Problem solved
Functional benefit
Brands
- LoveChild: A creative studio that develops original film, TV, and brand content across a spectrum of media. Work has garnered awards at Cannes Lions, The One Show, D&AD, The Emmys, The Webbys, SXSW, Sundance, Slamdance and Raindance.
Products and services
- Furlined Director Representation and Production Services Core offering representing a curated roster of 18 directors for commercial, branded content, broadcast television, and digital advertising production. Furlined connects brands, advertising agencies, and broadcasters with creative directing talent and manages project execution via a regionalized sales team (West, East, MidWest).
- LoveChild Creative Studio
Quantifiable outcome
- Dougal Wilson's 'Educating Yorkshire, School's Back' for Channel 4 received six British Arrows including Commercial of the Year and Director of the Year (The Frank Budgen Award)
- +5 more outcomes
Companies that use Furlined
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles4 records
Furlined technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Furlined partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ManifestWorkscoreIn 2014, Furlined co-founded ManifestWorks, a non-profit that trains people affected by foster care, homelessness, or incarceration to flourish in the creative industry. This is a social impact partnership reflecting the company's values and community mission.
- LoveChildcoreLoveChild is a creative studio under the Furlined umbrella. LoveChild develops original film, TV, and brand content across a spectrum of media. The work has garnered awards at Cannes Lions, The One Show, D&AD, The Emmys, The Webbys, SXSW, Sundance, Slamdance and Raindance. LoveChild collaborators include Anthony Frattolillo, Blok, Chris Beresford-Hill, Clayton Vomero, Eli Newman, Kristoffer Borgli, and others.
- Pereira O'DellcoreLoveChild collaborated with Pereira O'Dell on Speck & Gordon's 'The Power Inside' episodic series for Intel/Toshiba. The series won 4 Cannes Lions, 2 A-List Hollywood Awards, 2 Webbys, and garnered an Emmy nomination.
- WBENC (Women's Business Enterprise National Council)coreFurlined is certified by WBENC as a woman-owned business, enabling the company to participate in supplier diversity programs and corporate procurement initiatives that prioritize women-owned businesses.
- Samy Alliance and ContrariominorBiceps' PETA UK 'Plants in Their Pants' campaign was created in collaboration with creative agency SAMY (Samy Alliance) and production company Contrario.
- Barton F. Graf 9000minorTed Paul's 'Climate Name Change' film for 350 Action had a script out of Barton F. Graf 9000.
- The Martin AgencycoreSpeck & Gordon's 'World's Biggest Asshole' for Donate Life was a collaboration with The Martin Agency. The film won 10 Cannes Lions, 6 D&AD Pencils, and the People's Voice Webby.
- Chris Beresford-HillminorSpeck & Gordon collaborated with Chris Beresford-Hill and LoveChild on 'Devin and Glenn' for Overturn Prop 8, which went viral with 35+ million views and won a Silver Lion at Cannes.
- Samy AllianceminorPETA's 'Plants in Their Pants' campaign was created in collaboration with creative agency SAMY (Samy Alliance) and production company Contrario.
- ContrariominorPETA's 'Plants in Their Pants' campaign was created in collaboration with creative agency SAMY and production company Contrario.
- Bricini and Empath ProductionminorEli Vidis Newman's 'Concrete' short film is a Bricini and Empath Production in collaboration with LoveChild. The film was selected for HollyShorts, Filmquest, Trieste Science & Fiction Film Festival, and recognized at Young Directors Awards.
- Blokminor'A Global Initiative: Archaeologies' is a LoveChild and Blok collaboration exploring megalopolises through photography and urban theory. The first project about Los Angeles was co-created with photographer Renato D'Agostin and author Norman Klein, under Creative Direction of Anthony Frattolillo and Vanessa Eckstein.
- Herbert Bail OrchestraminorLoveChild and Herbert Bail Orchestra partnered to release the band's albums 'The Future's In the Past' and 'History's Made at Night,' including the 'Chains' music video. Anthony Frattolillo served as founder, lyricist, lead singer, composer, and Creative Director.
- Barrie Isaacson MgmtcoreBarrie Isaacson Mgmt serves as the East region sales representative for Furlined, managing director representation in the Eastern market with a team including Barrie Isaacson, Harry White, Leah Dorfman, Isaiah Isaacson, and Emma Nardi.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Furlined competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Customer concentration
Furlined social profiles
Digital presenceFurlined compliance and trust
Trust signalCompliance1 record
Furlined financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furlined leadership team
Management profileNumber of profiles
Profiles7 records
Furlined subsidiaries and ownership
Company hierarchySubsidiaries2 records
Furlined funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furlined M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furlined
What does Furlined do?
Furlined is a production company that represents a curated roster of 18 directors for commercial, branded content, broadcast television, and feature film directing services. The company connects brands, advertising agencies, and broadcasters with directing talent and provides end-to-end production through its LoveChild creative studio subsidiary, which develops original film, TV, and brand content for streaming, theatrical, and festival distribution. Revenue is generated primarily through per-project production fees and secondary licensing of original content.
Is Furlined a public or private company?
Furlined is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Furlined founded?
Furlined was founded in 2014. It employs 11 to 50 people.
Where is Furlined based?
Furlined is headquartered in Santa Monica, United States, in the North America region.
How does Furlined make money?
Two revenue lines are on record. Commercial and branded content production is the primary driver. The others are original film and TV content (LoveChild).
Does Furlined have an API?
No public API is recorded for Furlined.