greenwood group

What greenwood group does

Greenwood Group, Inc. is a privately held, locally owned landscape maintenance and horticultural services company headquartered at 2451 Cumberland Parkway, Suite 3530, Atlanta, Georgia, with a second operations yard in Gwinnett County. Founded in 2003 per firmographic records (conflicting with a 1920 reference in company-history material that appears to conflate the founders' 100+ years of combined experience with a founding date), the company serves commercial properties, apartment communities, HOAs, property managers, educational institutions, and select residential homeowners across 19 Metro Atlanta counties. It was ranked #17 in the Atlanta Business Chronicle's Top 25 Commercial Landscape Companies.

The company's service portfolio is organized around four core practices — Landscape Management, Design and Installation, Irrigation Solutions, and Seasonal Color — supported by an Environmental Services line that includes a seven-round Lawn Care Program, Tree and Shrub Care, and add-on Special Services (fire ant management, insect/disease control, aeration/overseeding, kudzu and poison ivy control). The technology stack is conventional for the category: GPS fleet tracking on all vehicles, computerized smart irrigation controllers, and digital imaging for design work; no AI/ML capabilities are disclosed. Pricing is unit-based, with commercial maintenance contracts ranging from $600 to over $4,000 per month across eight published budget tiers and commercial installation projects ranging from $1,400 to over $250,000.

Greenwood operates a sales-led, relationship-driven go-to-market model: direct outreach via phone (770.849.8800), dedicated commercial and residential email contacts, online quote requests, and project portfolio. Recurring landscape management contracts form the primary revenue stream (subscription/managed services), while design-build installation projects and irrigation services contribute project-based and managed-services revenue. The company has 51–100 employees, multiple GA state certifications (Certified Pesticide Applicators, Plant Professional, Landscape Professional), chamber and industry affiliations (Atlanta Apartment Association, CAI-Georgia, Gwinnett and Newnan-Coweta Chambers), and named enterprise and mid-market customers including Mall of Georgia, The Ritz Carlton, Carter Property Management, Trammell Crow Company, The Lane Company, City of Atlanta, and Pace Academy.

Name

greenwood group

Legal name

Greenwood Group, Inc.

Website

https://greenwoodgroup.net

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenwood Group is a privately held Metro Atlanta landscape maintenance and horticultural services firm serving commercial properties, apartment communities, HOAs, property managers, and educational institutions across 19 counties with recurring landscape management, design and installation, irrigation, and seasonal color services.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Landscape Maintenance Contracts: Recurring landscape management contracts providing regular maintenance services including turf maintenance, lawn care, weed and pest control, fertilization, soil conditioning, shrub and groundcover maintenance, and seasonal color planting. Service programs customized to client site, expectations, and budget.
2. Landscape Design and Installation: One-time project-based services for landscape design, site analysis, site renovation, and installation. Includes both commercial and residential projects ranging from small installations to large commercial projects.
3. Irrigation Services: Irrigation system design, installation, upgrades, programming, maintenance, and repairs. Includes seasonal inspections and continuous evaluation of irrigation systems.
4. Environmental Services: Lawn care programs with fertilization rounds, tree and shrub care, and special services including fire ant management, insect and disease control, aeration and overseeding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Greenwood Group provides professional horticultural services for integrated landscape management programs, including ornamental and sports turf maintenance, lawn care, weed and pest control, fertilization, soil conditioning, shrub and groundcover maintenance, small tree pruning, and seasonal color planting and rotation. The company also offers site analysis, design, installation, and renovation along with irrigation system design, installation, upgrades, programming, maintenance, and repairs for commercial and residential clients.

Product overview

Greenwood Group is a locally owned landscape services company offering a unified portfolio of integrated landscape management services for Metro Atlanta. The core offering centers on Landscape Management as the primary service, supported by Design and Installation, Irrigation Solutions, and Seasonal Color services. The company provides specialized environmental programs including Lawn Care and Tree & Shrub Care through a structured application schedule, plus Residential Services and Commercial Design and Installation. Special Services operate as add-on modules for specific pest and maintenance needs. All services are delivered with a focus on integrated pest management, fertilization, and environmental responsibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Management Primary service offering providing technical, scientific landscape management including ornamental and sports turf maintenance, fertilization, integrated pest management, soil conditioning, shrub and groundcover maintenance, small tree pruning, and seasonal color planting for commercial and residential properties in Metro Atlanta.
• Design and Installation Complete landscape construction division offering site analysis, designs, installation, site renovation, digital imaging, and long-term planning for residential and commercial projects ranging from small installations to large commercial projects.
• Irrigation Solutions Irrigation services including design, installation, upgrades, device programming, system maintenance, and repairs with seasonal inspections and continuous water management for commercial and residential clients.
• Seasonal Color Seasonal color planting and rotation services for property color beds, including drought-resistant plant material and perennial integration to enhance curb appeal of commercial and residential properties.
• Lawn Care Program Seven-round lawn care program providing pre-emergent and post-emergent weed control, complete fertilizer applications, and potash treatments to maintain turf health for commercial and residential customers.
• Tree and Shrub Care Preventive and corrective tree and shrub maintenance including horticultural oil applications, fertilization, and insecticide, fungicide, and miticide treatments.
• Residential Services Full-service residential landscape maintenance package including pine straw installation, clean-ups, aeration, seasonal color, irrigation services, and landscape design for individual homeowners.
• Special Services Specialized environmental add-on services including fire ant management, insect and disease control, kudzu and poison ivy control, and aeration and overseeding for fescue turf.

Quantifiable outcome

• Recycles 1.5 million pounds of landfill debris into mulch annually
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Atlanta Apartment AssociationminorOthersProfessional affiliation providing networking and credibility within the multifamily housing industry. Greenwood Group displays the AAA logo on their careers page as a professional affiliation.
• Community Associations Institute of GeorgiaminorOthersProfessional affiliation with CAI-Georgia, an organization serving community associations and HOA management professionals. Logo displayed on careers page as professional affiliation.
• Newnan-Coweta Chamber of CommerceminorOthersChamber of commerce membership supporting local business community engagement in the Newnan-Coweta area.
• Gwinnett Chamber of CommerceminorOthersChamber of commerce membership supporting local business community engagement in Gwinnett county where Greenwood Group has a regional office.
• New South ConstructionminorStrategic or Co-development PartnerCollaborated with New South Construction and Pace Academy to install bio-swales in their parking lot, reducing storm drain runoff and returning rainwater to the ground. Environmental sustainability partnership focused on water management.
• Georgia Environmental Protection DivisionminorOthersListed as a useful link on the About Us page, indicating alignment with Georgia environmental regulations and best practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BrightView Landscape: Largest U.S. commercial landscape services company offering maintenance, design/build, snow removal, and irrigation at national scale — broad incumbent in Greenwood's category with overlapping service lines but vastly broader geographic reach and acquisition-driven scale.
• TruGreen: Largest U.S. residential lawn care company offering fertilization, weed/pest control, and tree/shrub services via a recurring subscription model — comparable recurring revenue mechanics to Greenwood's lawn care program, though primarily residential and non-regional in Atlanta.
• Davey Tree Expert Co. National tree care, environmental consulting, and utility vegetation management firm with a residential and commercial landscape services arm — overlapping credentials, equipment, and arborist-driven service delivery versus Greenwood.

Direct peers

• SavATree: Integrated tree, shrub, and lawn care service provider with a similar certified-technician model, serving residential and commercial clients in regional markets — comparable to Greenwood's tree and shrub care plus environmental programs.
• Mariani Landscape: Premium commercial and residential landscape design, installation, and maintenance firm serving high-end properties — comparable in design/build capability and premium client positioning to Greenwood's Ritz Carlton and Mall of Georgia accounts.
• Bartlett Tree Experts: Regional commercial and residential tree and shrub care provider with certified arborists, integrated pest management, and landscape services — closely comparable to Greenwood's credentialed plant health care program.
• Yellowstone Landscape: Large commercial landscape maintenance provider serving commercial properties, HOAs, and multifamily across the Southeast with integrated maintenance, design/build, and irrigation services — directly comparable operating model and customer mix to Greenwood Group.
• Ruppert Landscape: Privately held commercial landscape management firm offering maintenance, landscape design/installation, and irrigation services to commercial clients and HOAs across the Mid-Atlantic and Southeast — directly comparable in service breadth and customer base to Greenwood.
• LandCare USA: Commercial landscape maintenance company operating across multiple U.S. metros with similar maintenance contracts, irrigation, and enhancement services for commercial properties, multifamily, and HOA customers.

Emerging players

• Yardzen: Tech-enabled landscape design and virtual consultation platform for residential customers — not a direct competitor but an adjacent emerging model that pressures traditional design/installation margins via digital channel competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenwoodgrouplandscapemanagement
• Xx.com/group_greenwood
• LinkedInlinkedin.com/company/greenwood-group-landscape-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greenwood group