Investment Center

What Investment Center does

Investment Center, Inc. is a privately held financial advisory firm headquartered in Independence, Iowa, that delivers investment, financial planning, and insurance services to individuals and families in Northeast Iowa. Founded in 1995, the firm operates from six physical office locations (Independence, Decorah, Dysart, Fairbank, Fredericksburg, and Sumner), several co-located inside Northeast Security Bank branches. Its service suite spans three categories: investment products (IRAs including Traditional, Roth, SEP, SIMPLE, and Educational; Single K; brokerage accounts; bonds; common stock; Treasury Bills, Notes, and government securities; and variable annuities), financial planning (retirement, tax, 401(k)/403(b), college, estate, money purchase, and profit sharing plans), and insurance (life, disability income, and long-term care, plus a more recent Medicare/health insurance offering). Securities and advisory services are delivered through a core affiliation with United Planners Financial Services of America, a FINRA/SIPC member broker-dealer and registered investment advisor.

Name

Investment Center

Legal name

Investment Center, Inc.

Website

https://investmentcenter-inc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEAAAC

Portfolio Construction & Asset Allocation Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAEABAE

Employer Retirement Plan Advisory (401(k)/Pension)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

SECONDARYFSAAABAD

Advisory Portfolio Management (Non-Discretionary)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Insurance planning
• Wealth management

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Securities and Investment Services: Investment Center offers securities and investment products through its partnership with United Planners Financial Services of America. Registered Representatives provide access to various investment vehicles including Single K, Bonds, Common Stock, IRAs, SEP IRA, Simple IRA, Brokerage Accounts, Treasury Bills, Government Securities, Treasury Notes, and Variable Annuities.
2. Financial Planning Services: Provides comprehensive financial planning services including retirement plans, tax plans, 401(k) planning, 403(b) planning, college plans, estate plans, money purchasing plans, and profit sharing plans.
3. Insurance Services: Offers insurance products including disability income insurance, life insurance, and long term care insurance to protect families from unexpected events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Investment Center is a private financial advisory firm that provides personalized investment, financial planning, and insurance services to individuals and families in Northeast Iowa. The firm operates through six physical branch locations co-located with Northeast Security Bank offices, and offers securities and advisory services through its Registered Representative affiliation with United Planners Financial Services of America. Core offerings include retirement, tax, estate, college, and 401(k)/403(b) planning, a range of investment vehicles (IRAs, brokerage accounts, bonds, equities, treasury securities, variable annuities), and insurance products (life, disability income, and long-term care).

Product overview

Investment Center is a financial advisory firm offering a comprehensive suite of wealth management services through three core areas: Investments (including IRAs, bonds, stocks, annuities, and government securities), Financial Planning (retirement, tax, estate, and education planning), and Insurance (life, disability, and long-term care). The firm operates as Registered Representatives of United Planners Financial Services, providing securities and advisory services. The Investment Center Advantage program underpins their service delivery with a four-pillar approach focused on relationships, personalized planning, client service, and team-based guidance. Services are delivered across multiple physical locations in Northeast Iowa with digital resources including calculators, educational content, and seminars.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Products and Securities

Quantifiable outcome

• Over 70 years of combined financial services experience
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United Planners Financial Services of AmericacoreTechnology or IntegrationInvestment Center Associates are Registered Representatives of United Planners Financial Services of America, a Limited Partnership and member of FINRA and SIPC. Through this partnership, Investment Center is able to offer securities investments and advisory services. The relationship enables them to provide a comprehensive suite of investment products including Single K, Bonds, Common Stock, IRAs, SEP IRA, Simple IRA, Brokerage Accounts, Treasury Bills, Government Securities, Treasury Notes, and Variable Annuities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Edward Jones: Edward Jones operates a relationship-based, branch-embedded financial advisory model serving individuals and families in small and mid-sized U.S. communities — nearly identical go-to-market motion to Investment Center, just at vastly greater scale.
• Ameriprise Financial: Ameriprise's independent advisor channel delivers holistic investment, retirement, and insurance planning to middle-market households through local offices — same three-pillar offering and target client as Investment Center.
• COUNTRY Financial: COUNTRY Financial is a regional mutual financial services group providing investment, insurance, and planning services through local representatives in the Midwest — directly comparable regional footprint and product mix to Investment Center.

Broad incumbents

• Robert W. Baird: Baird Wealth Management Group serves individuals and families with personalized financial planning and investment services through a regional branch model — broader scale but same relationship-led advisory approach as Investment Center.
• Raymond James Financial: Raymond James supports thousands of independent financial advisors offering investments, retirement planning, and insurance — same broker-dealer-supported independent advisor model as Investment Center's United Planners relationship, just at much larger scale.
• Stifel Financial: Stifel provides wealth management through a national network of branch offices and independent advisors serving individuals with investment, retirement, and insurance needs — comparable multi-channel, multi-product advisory offering to Investment Center.

Others

• Cetera Financial Group: Cetera supports independent financial advisors with broker-dealer and RIA infrastructure — directly analogous to Investment Center's United Planners partnership, providing the product shelf and compliance backbone for independent practices.
• LPL Financial: LPL is the largest U.S. broker-dealer supporting independent financial advisors with securities, advisory, and insurance product access — a comparable enabling platform to United Planners for firms like Investment Center.
• Cambridge Investment Research: Cambridge is an independent broker-dealer supporting thousands of financial advisors with investment, retirement, and insurance product access — same model as Investment Center's United Planners affiliation.

Regional players

• Modern Woodmen of America: Modern Woodmen is a fraternal financial services provider offering investments, insurance, and retirement planning through local representative agents in the Midwest — comparable small-town, relationship-led mutual financial services model to Investment Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InvestCenterInc
• LinkedInlinkedin.com/company/investmentcenter-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investment Center