Power Credit Union

What Power Credit Union does

Power Credit Union is a federally chartered, member-owned credit cooperative headquartered in Pueblo, Colorado, founded in 1938 and operating under NCUA supervision with NCUSIF deposit insurance. It provides consumer banking products and services to residents of Southern Colorado across nine counties (Pueblo, Fremont, El Paso, Chaffee, Las Animas, Alamosa, Lake, Rio Grande), with membership extending to family members of eligible individuals. The institution operates seven branch locations — Pueblo (main and west), Canon City, Trinidad, Alamosa, Buena Vista, and Salida — supplemented by a comprehensive digital banking platform delivered via web and native iOS/Android applications.

The product portfolio is organized around two pillars: deposit products (Power Checking, Powered Up Checking, Empowered Checking, Premier 50+, youth checking, savings, money market, Christmas Club, share certificates, IRAs) and lending products (Visa credit cards from 8.90% APR, personal loans, auto/boat/motorcycle/RV loans, home mortgages, home equity/HELOC, manufactured home loans, consolidation loans, and a bankruptcy auto rebuilder program). Supporting technology includes the Savvy Money credit monitoring integration, ACH Early Posting (direct deposits up to 3 days early for a $20 fee), Debit Card Round Up savings automation, Skip-A-Pay loan deferment, Kasasa-powered checking benefits, and the CUDL-powered AutoSMART vehicle shopping platform. Loan and mortgage applications are routed through ItsMe247 and SubmitYourLoanApplications.com, with payments processed via mPulse/Amplifi.

Revenue is generated primarily through net interest income on the loan portfolio (auto, mortgage, credit card, personal, RV), deposit-related fees (e.g., $30 overdraft fee per item with a $150 daily cap, ATM and wire transfer fees), a $3/month Powered Up Checking subscription, and partner-driven fee income from TruStage insurance and other embedded services. Distribution combines owned physical branches, digital channels, and the CO-OP shared branching/ATM network (5,000+ branches, 30,000+ surcharge-free ATMs nationwide, plus 7-Eleven ATMs) — effectively giving a seven-branch regional institution a national physical footprint. GTM is direct-to-consumer via branch, phone, online, and referral (family-member extension); commercial/SMB banking is not a disclosed focus.

Name

Power Credit Union

Legal name

Power Credit Union

Website

https://powercu.org

Company type

Private

Founded year

1938

Operating status

Operating

Short description

Power Credit Union is a federally chartered, member-owned credit cooperative founded in 1938, serving Southern Colorado residents across nine counties through seven branches, digital banking, and a nationwide CO-OP ATM and shared-branch network offering checking, savings, loans, mortgages, and credit cards.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Depository Credit Intermediation (5221), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Mortgage loans
• Vehicle financing
• Share savings accounts

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Loan Interest Income: Interest earned on various loan products including auto loans, mortgages, home equity, personal loans, credit cards, and recreational vehicle loans. Rates vary based on creditworthiness and loan type.
2. Fee Income: Various banking fees including overdraft fees ($30), ATM fees for non-network usage, wire transfer fees, account research fees, and loan-related fees. Fee schedule is publicly disclosed on the website.
3. Membership Share Savings: Minimum $25 membership share savings required to establish membership. Additional fee-based services and products provide ongoing revenue.
4. Insurance Products: Partnership with TruStage for insurance products including credit life, disability, GAP, and mechanical protection insurance offered through the credit union.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Power Credit Union is a federally insured, member-owned credit union that provides personal banking and lending products to residents of Southern Colorado. It offers deposit accounts (checking, savings, money market, share certificates, IRAs), consumer and vehicle loans (auto, RV, boat, motorcycle, personal, credit cards), and home financing (mortgages, home equity, manufactured home loans) delivered through seven branch locations, online and mobile banking platforms, and the nationwide CO-OP shared branching and ATM network.

Product overview

Power Credit Union is a federally insured credit union (NCUA) serving Southern Colorado through a multi-channel delivery model encompassing 7 branch locations, a nationwide CO-OP ATM and Shared Branch network (30,000+ ATMs, 5,000+ branches), and comprehensive digital banking via web and mobile apps (iOS/Android). The product portfolio is organized around two core pillars: deposit products (checking, savings, money market, certificates, IRAs, youth accounts) and lending products (credit cards, personal loans, auto/RV/boat/motorcycle loans, home mortgages, home equity, manufactured home loans). Supporting services include digital banking with mobile deposit, Savvy Money credit score monitoring, ACH Early Posting, Skip-A-Pay, Debit Card Round Up, Overdraft Coverage, insurance through TruStage, vehicle shopping via CUDL AutoSMART, and financial wellness counseling through GreenPath. The portfolio also serves specific segments: teens (Jump Start/Power House), seniors 50+ (Premier 50+), second-chance banking (Empowered Checking), and credit rebuilding (Bankruptcy Auto Rebuilder Loan).

Differentiator

Problem solved

Functional benefit

Products and services

• Power Checking A free personal checking account with no monthly service fees, unlimited check writing, free Visa debit card, free notary service, free fax/copy service, and access to surcharge-free ATMs and shared branches. Targeted at individual members seeking everyday checking.
• Powered Up Checking
• Empowered Checking
• Jump Start Teen Checking / Power House Youth Checking
• Premier 50+ Checking
• Power Savings
• Smart Start Youth Savings
• Money Market Account
• Christmas Club Account
• Share Certificates
• Individual Retirement Accounts (IRAs)
• Visa Credit Cards
• Personal Loans & Lines
• Auto Loans
• Recreational Vehicle (RV) Loans
• Boat Loans
• Motorcycle Loans
• Home Mortgage Loans
• Home Equity Loans & Lines of Credit (HELOC)
• Manufactured & Mobile Home Loans
• Consolidation Loan
• Bankruptcy Auto Rebuilder Loan
• Online & Mobile Banking
• Savvy Money Credit Score
• ACH Early Posting / Early Payday
• Skip-A-Pay
• Overdraft Coverage Options
• AutoSMART Vehicle Shopping Platform
• TruStage Insurance Products

Quantifiable outcome

• 30,000+ surcharge-free ATMs nationwide - more than Bank of America (16,300), Chase (18,600), or Wells Fargo (12,200)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerPartnership providing members with free access to confidential one-on-one financial counseling, debt management support, housing guidance, credit and budget tools, and student loan counseling through NFCC- and HUD-certified counselors.
• CO-OP Financial ServicescoreChannel Partner/ Reseller/ DistributorPartnership providing access to 30,000+ surcharge-free ATMs and 5,000+ shared branches nationwide through the CO-OP network, enabling members to access their accounts across the country.
• 7-ElevencoreChannel Partner/ Reseller/ DistributorPartnership providing surcharge-free ATM access at 7-Eleven store locations nationwide, complementing the CO-OP ATM network.
• TruStagecoreChannel Partner/ Reseller/ DistributorPartnership offering insurance products including credit life insurance, disability insurance, debt protection, Guaranteed Asset Protection (GAP), collateral protection (CPI) insurance, and mechanical protection insurance to members.
• CUDL (AutoSMART)coreTechnology or IntegrationPowered by CUDL, AutoSMART is a vehicle shopping platform that brings vehicle research and credit union financing together, allowing members to browse dealership inventory, compare vehicles, and connect with pre-approved credit union financing.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ENT Credit Union: Colorado Springs-based community credit union serving Southern Colorado with a similar member-owned model, full deposit/lending product suite, and comparable branch distribution strategy in overlapping geographies.
• Canvas Credit Union: Colorado-based member-owned credit union (formerly Public Service Credit Union) offering a full suite of consumer banking, lending, and digital products to residents across the Front Range and Southern Colorado.
• Bellco Credit Union: Denver-based Colorado credit union with similar consumer/mortgage/auto loan mix, CO-OP network access, and a comparable member-owned structure competing for overlapping Southern Colorado membership.
• Premier Members Credit Union: Boulder/Colorado community credit union offering analogous deposit, lending, and digital banking products to Colorado residents, with similar second-chance and credit-builder program focus.
• SchoolsFirst Federal Credit Union: Large occupational/federal credit union with comparable member-owned model, comprehensive youth-to-senior product lifecycle, and similar community-membership banking focus.
• Arapahoe Credit Union: Colorado community credit union serving the Denver metro and Front Range with a similar member-owned structure, consumer lending focus, and CO-OP network participation.

Emerging players

• Alliant Credit Union: Digital-first, nationwide-membership credit union offering consumer savings, credit cards, and lending — a relevant emerging peer showing where membership-eligibility and digital models are heading.
• Digital Federal Credit Union (DCU): Tech-forward, membership-via-association credit union with strong consumer lending and digital banking — comparable product set and a leading digital-first template Power CU's vendor stack partially emulates.

Broad incumbents

• Mountain America Credit Union: Large multi-state credit union operating across the Western U.S. with a comparable auto loan, mortgage, and consumer deposit franchise — a broader incumbent peer for benchmarking product breadth and digital capability.

Regional players

• First National Bank of Colorado: Community bank serving Colorado markets including Southern Colorado with consumer and small business banking — a relevant for-profit incumbent competing for the same deposit and lending customers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PowerCreditUnion
• LinkedInlinkedin.com/company/power-credit-union
• Instagraminstagram.com/powercubanking/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Credit Union