eSanad Insurance

What eSanad Insurance does

eSanad Insurance, legally Success Insurance Services L.L.C., is a UAE-based digital insurance brokerage and comparison platform founded in 2022 and headquartered in Abu Dhabi. The company operates a self-service web platform at esanad.com that allows individual consumers and businesses to compare instant quotes from 35+ licensed UAE insurance providers, purchase policies, manage renewals, and file claims online. Its product portfolio spans motor (including EV, classic car, Chinese car, and fleet variants), health (individual, family, investor, parents, Golden Visa, and group medical for SMEs and large enterprises), travel, home, pet, yacht, golf, cyber, and personal accident insurance on the retail side, plus commercial lines including property, contractors all risk, public and professional liability, workmen compensation, marine cargo and hull, energy, and sector-specific coverage for retail, restaurant, education, and beauty businesses.

The platform is built on a digital-first architecture featuring the Sanad AI chatbot for customer support, UAE PASS integration for government-verified digital identity onboarding, and connectivity to seven Third Party Administrator healthcare networks (Al Madallah, Dubai Care, Inayah, Mednet, NAS, eCare, Nextcare) for health claims processing. Motor claims are settled in approximately five days on average, supported by 24/7 digital claims handling. The company holds multi-jurisdictional regulatory approvals from the Central Bank of the UAE (License No. 273), the Department of Health Abu Dhabi, and the Dubai Health Authority, and is a member of the Emirates Insurance Federation and the Abu Dhabi Chamber of Commerce and Industry.

eSanad earns revenue through brokerage commissions paid by its insurance provider partners on policies placed through the platform, a transaction-fee model in which pricing to end customers is set by the underlying insurers based on individual risk profiles. Distribution is hybrid: primary acquisition and servicing occurs through the digital platform and a mobile-responsive website, supplemented by phone support (600 500 888), in-person service at the Abu Dhabi office, paid search and social advertising, content marketing, and a customer loyalty program (eSanad Club) offering partner discounts. The company has cumulatively sold 1.5M+ policies, processed 50,000+ motor claims, and holds a 4.9/5 Google rating from more than 5,000 customer reviews.

Name

eSanad Insurance

Legal name

Success Insurance Services L.L.C.

Website

https://esanad.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

eSanad Insurance (Success Insurance Services L.L.C.) is a UAE-based digital insurance brokerage founded in 2022, operating a comparison platform that lets consumers and businesses compare and buy policies from 35+ licensed insurers across motor, health, travel, home, pet, and commercial lines, earning revenue through broker commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

Keywords

• Insurance brokerage services
• Digital insurance marketplace
• Insurance comparison platform
• Motor insurance UAE
• Health insurance brokerage

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: eSanad acts as a licensed insurance broker earning commissions from insurance companies for policies sold through its digital platform. The company facilitates quotations, policy issuance, renewals, endorsements, and claims support for motor, health, travel, home, and commercial insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

eSanad Insurance is a UAE-licensed digital insurance brokerage and comparison marketplace that enables individuals and businesses to compare, purchase, renew, and claim on insurance policies from 35+ national and international insurers through a single online platform. Its core offerings span motor, health, travel, home, pet, yacht, personal accident, cyber, and a broad range of commercial insurance lines, with AI-assisted (Sanad AI) and human agent support. The platform is anchored by government-verified digital onboarding via UAE PASS and an end-to-end digital motor claims process.

Product overview

eSanad Insurance is a UAE-based digital insurance comparison and brokerage platform (Success Insurance Services L.L.C.) operating as a one-stop hub for comparing and purchasing insurance products from 35+ licensed national and international insurers. The platform offers a broad portfolio of motor insurance products (including standard, classic car, EV, Chinese car, and fleet coverage), health insurance (individual, family, investor, parents, Golden Visa, and group medical for SMEs and large corporates), personal insurance (home, travel, pet, yacht, golf, cyber, personal accident), and commercial/business insurance (property, contractors all risk, liability, professional indemnity, workman compensation, marine, energy, and sector-specific coverage for retail, restaurant, education, and beauty sectors). The platform is anchored by an AI-powered digital marketplace with Sanad AI for customer support, integrates with UAE PASS for government-verified digital identity, and connects to 7 TPA healthcare networks. It also offers a loyalty program (eSanad Club) and digital claims processing tools. The company is licensed by CBUAE, DOH, and DHA, and is the self-described 'First AI-powered Digital Insurance marketplace in the region.'

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Insurance

Quantifiable outcome

• ~5 days average claim settlement time for motor insurance
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• 35+ Insurance Provider PartnerscoreChannel Partner/ Reseller/ DistributoreSanad partners with 35+ licensed insurance providers in the UAE including both conventional and Takaful (Sharia-compliant) companies. Partners include NLGI, Watania, AFNIC, ABNIC, ASNIC, Methaq, JIC, DAMANA, DIC, Union Insurance, MEDGULF, Takaful Emarat, Orient Takaful, Liva Insurance, Al Ittihad Al Watani, QIC, SALAMA, ADNIC, RAK Insurance, Insurance House, Arabia Insurance, Tokio Marine, Orient, DNI, Al Ain Al Ahlia, Adamjee, Fidelity United, and Alliance Insurance. These partners provide motor, health, travel, and commercial insurance products available for comparison on the eSanad platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InsuranceMarket.ae: UAE-licensed insurance aggregator/broker operating a similar multi-line digital comparison platform for motor, health, travel, and commercial insurance. Most direct comparable to eSanad in geography, product breadth, and licensed brokerage model.
• Yallacompare: UAE-based insurance and financial product comparison platform licensed by the Central Bank. Comparable in target market (UAE consumers), product category (insurance aggregator), and digital distribution model.
• Bayzat: UAE-based digital insurance and HR-benefits platform providing health and motor insurance alongside payroll/HR tooling. Comparable across UAE geography, B2B insurance distribution, and digital-first onboarding UX.
• Souqalmal: UAE financial comparison platform covering insurance, banking, credit cards, and loans. Comparable as a UAE-based licensed insurance/financial product aggregator with comparison-led distribution.

Emerging players

• Policybazaar (PB Fintech): India-based insurance aggregator with a publicly scaled comparable marketplace model. Although geographically separate, it is the global category reference for digital multi-line insurance comparison that eSanad's model mirrors.
• Coverfox: India-based digital insurance broker/comparison platform. Comparable as an insurtech intermediary using a similar online quote-comparison and partner-distribution model in an emerging-market insurance context.

Broad incumbents

• Lemonade: Public digital insurance carrier combining AI/chatbot UX with insurance distribution. Comparable as a category-defining AI-native insurance brand, although it carries risk rather than brokering, so it represents adjacent competition for digital-first customers.
• MoneySupermarket Group: UK-listed price-comparison platform with insurance as a core vertical. Comparable business model (digital multi-line comparison marketplace) at scale, providing a benchmark for long-term aggregator economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getsanad
• Facebookfacebook.com/getsanad
• LinkedInlinkedin.com/company/esanad

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eSanad Insurance