The Grey Eagle
- Company typePrivate
- Founded1994
- HeadquartersAsheville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Grey Eagle firmographics
Firmographics- Name
- The Grey Eagle
- Legal name
- The Grey Eagle
- Website
- https://thegreyeagle.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Grey Eagle industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where The Grey Eagle is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Grey Eagle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Ticket Sales: Primary revenue stream from concert and event ticket sales through Etix online platform and box office. Service fees are added to cover box office labor, ticketing software, credit card fees, and operational costs.
- Private Event Rentals: Venue available for fundraisers, benefits, weddings, private parties, and corporate events. The Pub and Music Hall are available year-round with rates varying based on time of year, day of week, expected attendance, and staffing needs.
- Food and Beverage: In-house Taqueria serving carnivorous, vegetarian and vegan meals. Full bar with liquor drinks, local and domestic beer, imported beer, and wine.
- Merchandise Sales: Sale of venue merchandise including T-shirts, stickers, hats and other branded items through the Taqueria website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Patio Show Tickets |
| Transaction based/ take rate | Pay-as-you-go | Main Stage Music Hall Tickets |
| Transaction based/ take rate | Pay-as-you-go | Special Event Tickets |
| Freemium | Pay-as-you-go | Benefit/Pay-What-You-Can Events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Grey Eagle product offering
Product offeringCore offering
The Grey Eagle is a single-location live music venue operating the Grey Eagle Music Hall, an outdoor Patio Stage, and a Special Events room for concerts, performances, and private bookings. It sells tickets primarily through Etix and the box office, hosts touring and local artists, and complements performances with an in-house Latin American Taqueria, full bar, and branded merchandise.
Product overview
The Grey Eagle is a live music venue and tavern in Asheville, North Carolina, operating as a single-location hospitality and entertainment business rather than a software product or platform. The core offering centers on the Grey Eagle Music Hall, which hosts concerts and live performances by touring and local artists. Supporting offerings include the Grey Eagle Patio Stage (an outdoor performance space), the Grey Eagle Taqueria (an in-house restaurant serving Latin American cuisine), and Grey Eagle Events (private event management services for weddings, fundraisers, and corporate events). The venue also operates a Special Events space for burlesque shows, comedy, and other programming. The company generates revenue primarily through ticket sales, food and beverage sales, and private event bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Grey Eagle Music Hall: Main performance venue hosting concerts and live music events
- Grey Eagle Patio Stage
- The Grey Eagle Taqueria
Products and services
- Grey Eagle Music Hall The primary concert venue space featuring an intimate stage, large dance floor, and seating options, hosting touring national and local artists across genres including rock, folk, bluegrass, Americana, indie, soul, country, blues, and international acts. Open to all ages (~95% of shows) with tickets sold via Etix and the box office.
- Grey Eagle Patio Stage An outdoor covered patio stage measuring approximately 11'x14' used for smaller acoustic performances and patio shows, typically priced $8-$18 per ticket and operated with an Allen & Heath MixWizard console, QSC K12.2 powered speakers, and QSC KS212C cardioid sub.
- Grey Eagle Music Hall - Special Events Room A designated venue space within the Music Hall used for burlesque shows, comedy performances, private parties, and fundraisers such as Reverb of Resistance benefit events.
- The Grey Eagle Taqueria In-house restaurant and full bar serving original and creative Latin American cuisine, including carnivorous, vegetarian, and vegan meal options, plus liquor drinks, local/domestic/imported beer, and wine, for concert attendees and on-site diners. Also operates the venue's merchandise sales (T-shirts, stickers, hats).
- Grey Eagle Events (Private Event Rentals & Management) Turn-key private event management service bundling event management, production management, talent buying, event marketing, ticketing, video production, and catering for weddings, fundraisers, benefits, corporate events, and private parties. The Pub and Music Hall are available year-round.
Quantifiable outcome
- Over 10,000 different bands and artists have performed at the venue
- +1 more outcomes
Companies that use The Grey Eagle
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
The Grey Eagle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
The Grey Eagle partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Worthwhile SoundscoreCo-presenter of shows and events at The Grey Eagle. Collaborative partnership for promoting and producing concerts.
- Southern Equality StudioscorePresents events at The Grey Eagle including benefit nights for LGBT+ artists. Proceeds support Campaign for Southern Equality.
- Double Dip ProductionsminorProduction company that presents shows at The Grey Eagle.
- NIVA (National Independent Venue Association)coreNational organization representing independent live music venues. The Grey Eagle is a member, indicating advocacy for the independent venue ecosystem.
- Live Independent CertifiedminorCertification program for independent venues demonstrating business integrity and quality standards.
- The Omni Grove Park Inn Golf CourseminorHost venue for The Grey Eagle Classic Golf Tournament, an annual fundraising event supporting Asheville City Schools.
- Campaign for Southern EqualityminorNon-profit organization benefiting from Reverb of Resistance event proceeds. Supports LGBTQ equality across the South.
- EtixcorePrimary online ticketing platform partner for The Grey Eagle. Provides print-at-home tickets, scanner systems, and box office integration.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Grey Eagle competitors and assessment
Company assessmentDirect peers
- The Orange Peel: Asheville's other major mid-size independent music venue. Direct local competitor operating in the same market with similar ticket-price band ($15–$45), touring-musician-led bookings, and private event hosting. Most directly comparable operating model and scale.
- Cat's Cradle: Long-running independent all-ages venue in Chapel Hill, NC serving the Carolinas touring circuit. Comparable in operating model (ticket + bar + private events), capacity profile, and independent booking strategy.
- Asheville Music Hall: Downtown Asheville live music venue focused on jam, funk, and electronic acts. Competes for the same concert-going audience and private event bookings in the Asheville market.
- Music Hall of Williamsburg: Bowery Presents-operated mid-size venue in Brooklyn. Comparable capacity, all-ages programming, and multi-revenue model (ticket + bar + private events), though with stronger brand reach given NYC market.
- Bowery Ballroom: Iconic NYC mid-size independent venue operated by The Bowery Presents. Closely comparable business model — touring-driven ticketed shows, full bar, and private event capability at similar capacity to The Grey Eagle Music Hall.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Grey Eagle social profiles
Digital presenceThe Grey Eagle financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grey Eagle leadership team
Management profileNumber of profiles
Profiles3 records
The Grey Eagle subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Grey Eagle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grey Eagle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grey Eagle
What does The Grey Eagle do?
The Grey Eagle is a single-location live music venue operating the Grey Eagle Music Hall, an outdoor Patio Stage, and a Special Events room for concerts, performances, and private bookings. It sells tickets primarily through Etix and the box office, hosts touring and local artists, and complements performances with an in-house Latin American Taqueria, full bar, and branded merchandise.
Is The Grey Eagle a public or private company?
The Grey Eagle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Grey Eagle founded?
The Grey Eagle was founded in 1994. It employs 11 to 50 people.
Where is The Grey Eagle based?
The Grey Eagle is headquartered in Asheville, United States, in the North America region.
How does The Grey Eagle make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are private Event Rentals, food and Beverage and merchandise Sales.
Who are The Grey Eagle's main competitors?
Direct peers on record are The Orange Peel, Cat's Cradle, Asheville Music Hall, Music Hall of Williamsburg and Bowery Ballroom.
Does The Grey Eagle have an API?
No public API is recorded for The Grey Eagle.
What industry is The Grey Eagle in?
The Grey Eagle's product category is Live Music Venue. Its primary akta.pro industry code is THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 7131 and its SIC code is 7990.