Coexito
Coéxito S.A.S. is a Colombian privately held multi-category automotive aftermarket wholesaler and distributor, serving roughly 12,000 wholesale clients across batteries, lubricants, tires, auto/moto parts, diagnostic equipment, and solar/backup energy via six distribution centers, 77+ Energitecas, and a VTEX-based B2B platform.
- Company typePrivate
- Founded1954
- HeadquartersCali, Colombia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Coexito does
Coéxito S.A.S. is a privately held Colombian automotive aftermarket wholesaler and distributor headquartered in Cali, Valle del Cauca, operating for approximately 70 years under the legal form "Sociedad por Acciones Simplificada" (NIT 890.300.225-7). The company runs the largest multi-category distribution network in Colombia for batteries, autopartes, motopartes, lubricants, tires, diagnostic equipment, and solar/backup energy systems, supported by six national distribution centers, 77+ branded Energiteca retail/service points across 36 cities, and a proprietary fleet delivering to more than 500 municipalities. Its product portfolio spans eight categories — vehicle batteries (Mac, Optima, Varta, Tudor, Coéxito Champion Silver Cast), industrial traction batteries assembled at its own Cali plant using European and Japanese cell technology with die-casting tubular-plate construction, own-brand Lubricantes Coéxito and Magna Lub (API/ACEA certified), Autopartes (filters, spark plugs, brake pads, refrigerants, brake fluid), Motopartes including AGM/GEL motorcycle batteries, tires (Hankook, Laufenn, ChaoYang, TVS Eurogrip), Launch-brand diagnostic equipment, and Sistemas de Respaldo turnkey solar/backup systems.
The commercial stack combines a VTEX-based B2B e-commerce platform (Coéxito Online at coexitoonline.com.co) with inside-sales "Ejecutivos Comerciales" assigned per client, an in-house trade credit facility (Coéxito Crédito) repaid via PSE, free nationwide shipping, 12-month warranties on equipment and traction batteries, and a certified end-of-life battery reverse-logistics program with economic incentives. Wholesale pricing is contract-based with a minimum order of COP $700,000; per-unit public pricing exists only on select SKUs such as motorcycle tires. The customer base consists of approximately 12,000 wholesale clients across wholesale distributors/resellers, automotive workshops and service centers, industrial/logistics operators, residential and commercial solar buyers, auto-parts retailers, and motorcycle parts specialists — a long-tail SMB-heavy mix with no disclosed customer concentration. The company is supplemented by the EDÚCATE con Coéxito virtual training program (launched February 2022), the Energiteca after-sales service network spanning 35 cities, an ethics hotline operated by Resguarda under SAGRILAFT compliance, and a self-attested ISO 27001:2013-aligned data-protection framework.
Ownership is private with no parent company, controlling shareholder, or external investor disclosed; the only confirmed internal governance structure is a "Comité de Seguridad de la Información" referenced in the data-protection policy. Revenue, funding history, and shareholder composition are not disclosed in the available source data.
Coexito firmographics
Firmographics- Name
- Coexito
- Legal name
- COÉXITO S.A.S.
- Website
- https://coexito.com.co
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Coéxito S.A.S. is a Colombian privately held multi-category automotive aftermarket wholesaler and distributor, serving roughly 12,000 wholesale clients across batteries, lubricants, tires, auto/moto parts, diagnostic equipment, and solar/backup energy via six distribution centers, 77+ Energitecas, and a VTEX-based B2B platform.
- Ownership category
- akta.pro rank
Coexito industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
- akta.pro secondary industries
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Tires, wheels & related supplies distribution (CRAOANAD), Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where Coexito is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices11 records
Markets served
Coexito business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale product distribution (batteries, tires, lubricants, autopartes, motopartes): Core revenue stream from selling branded automotive products (own and third-party brands) to wholesale clients and resellers via the B2B platform and direct sales force. Min order COP $700,000 per order. Free shipping on online orders.
- Diagnostic equipment and workshop tooling sales: Sale of higher-value automotive service equipment (e.g., Launch 2-column lifts, diagnostic machines) to workshops, with financing options and 12-month warranty and post-sale technical support.
- Traction (industrial) battery sales and reverse logistics services: Sale of assembled traction batteries for forklifts, locomotives, cleaning machines and sweepers, with financing options and reverse-logistics service for proper end-of-life disposal certification and economic incentives for hazardous-waste handling.
- Solar/backup energy system sales: Sale of alternative-energy systems (stationary batteries, solar panels, inverters, lithium batteries, solar refrigerators) with custom design and financing for residential, business and industrial clients.
- Credit (cartera) financing and consumer credit: Coéxito Crédito line — in-house credit facility extended to wholesale clients, repaid via invoice payment (PSE portal), with credit balance updated in real-time and used as a payment method on the platform.
- After-sales services and warranty handling: Revenue-supporting service stream: 12-month warranties on diagnostic equipment, traction-battery guarantees, reverse-logistics hazardous-waste certification, post-sale technical training and warranty pickup at client address.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale B2B pricing with COP $700,000 minimum order |
| Other | Pay-as-you-go | Coéxito Crédito in-house trade credit line |
| Unit Pricing | Multi-year contract | Traction battery financing options |
| Unit Pricing | Pay-as-you-go | Diagnostic equipment with financing and 12-month warranty |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Coexito product offering
Product offeringCore offering
Coéxito manufactures and wholesale-distributes a multi-category automotive aftermarket portfolio in Colombia: vehicle batteries and industrial traction batteries (assembled in its Cali plant), own-brand and third-party lubricants, tires, autopartes (filters, spark plugs, brake pads, refrigerants), motopartes, Launch-brand workshop diagnostic equipment, and solar/backup energy systems. Sales are executed via the Coéxito Online B2B platform, six distribution centers and a 77+ Energiteca service network, supported by in-house trade credit and a certified reverse-logistics disposal program.
Product overview
Coéxito S.A.S. operates an integrated B2B wholesale-distribution platform for the Colombian automotive aftermarket, combining the Coéxito Online e-commerce portal with eight physical product categories — Baterías (vehicle batteries), Baterías de Tracción (traction batteries), Lubricantes Coéxito (own-brand lubricants), Autopartes (filters, spark plugs, brake pads, refrigerants, brake fluid), Motopartes (motorcycle batteries, Magna Lub lubricant, motorcycle tires), Llantas (Hankook, Laufenn, Chaoyang, Eurogrip TVS tires), Equipos de Diagnóstico (Launch-brand workshop equipment) and Sistemas de Respaldo (solar/backup energy). The platform is extended by EDÚCATE con Coéxito (a virtual technical/commercial training program), the Energiteca after-sales and warranty service network spanning 35+ cities, in-house credit ("Crédito Coéxito"), and multiple payment integrations (PSE, Visa, MasterCard, American Express, Diners). All categories share a common wholesale buyer flow: registration, executive validation, order placement, electronic invoicing and nationwide distribution from six distribution centers.
Differentiator
Problem solved
Functional benefit
Brands
- Lubricantes Coéxito: Coéxito's proprietary lubricants brand offering oils and greases for gasoline, diesel, hydraulic applications and motorcycle engines, with more than 13 years in the Colombian market and API/ACEA certifications.
- Energiteca
- Edúcate con Coéxito
Quantifiable outcome
- Coverage in 36 cities with +77 energitecas and 6 distribution centers
- +6 more outcomes
Companies that use Coexito
Customer profileSegments6 records
Ideal customer profiles4 records
Coexito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Coexito partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- HankookflagshipCoéxito is the main distributor in Colombia for Hankook tires (Hankook Ventus line referenced). Coéxito imports and distributes directly from the factory, serving auto, SUV and truck segments.
- LaufenncoreLaufenn tires (Hankook group) are part of Coéxito's tire portfolio alongside Hankook and ChaoYang, distributed nationally.
- ChaoYangcoreChaoYang tires are part of Coéxito's tire portfolio alongside Hankook and Laufenn, covering auto, SUV and truck segments.
- Launch (diagnostic equipment)flagshipCoéxito distributes Launch-brand automotive service equipment (e.g., Elevador 2 columnas TLT 240 SC LAUNCH) in Colombia with 12-month warranty, free installation and post-sale technical support.
- TVS EurogripcoreTVS Eurogrip motorcycle tires (Bee Connect line, manufactured in India) are sold through Coéxito's moto portfolio at wholesale price points from COP $63,340 to COP $118,466 per unit.
- Mac (batteries)flagshipMac battery family (Mac Silver Power Taxi, Mac AGM, Mac Gold) is part of Coéxito's flagship battery portfolio, supported by product manuals and an exclusive after-sales service network.
- Optima (batteries)coreOptima batteries distributed by Coéxito as part of its premium battery lineup; manual for use available on the Coéxito site.
- Varta (batteries)coreVarta AGM batteries distributed by Coéxito with user manual accessible from the manuals page.
- Tudor (batteries)coreTudor AGM batteries distributed by Coéxito with product manual available.
- Champion / Silver Cast (Coéxito brand family)coreCoéxito markets its own brand family Coéxito Champion Silver Cast batteries, with user manuals hosted on the Coéxito platform — implying co-branded or licensed manufacturing.
- Magna LubflagshipMagna Lub is Coéxito's motorcycle lubricant line (exceeds API SL and JASO MA2 / T903:2016), distributed as part of Coéxito's motoparte portfolio with technical support.
- Resguarda (ethics line operator)coreResguarda operates the 'soycorrecto.coexito-ema' ethics and denunciation hotline (01800 752 2222) for Coéxito S.A.S., supporting SAGRILAFT, anti-fraud, anti-bribery and conflict-of-interest reporting 24/7/365.
- VIRTUALPITS S.A.S.coreVIRTUALPITS S.A.S. is the channel through which Coéxito communicates modifications to the platform's terms and conditions to users, indicating a technology/communications partnership for the Coéxito Online platform.
- Superintendencia de Industria y Comercio (SIC)minorCoéxito S.A.S. has integrated a visible link to the SIC consumer-protection portal (www.sic.gov.co) from its platform, per Colombian consumer-protection regulations.
- VTEX (e-commerce platform)flagshipCoéxito's B2B and B2C storefronts (coexitoonline.com.co and coexito.com.co) are built on the VTEX commerce platform — the same commerce stack referenced via 'coexitoestaticas.vtexassets.com' asset CDN.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Coexito competitors and assessment
Company assessmentOthers
- VTEX: E-commerce platform vendor powering Coéxito Online. Included as an ecosystem/technology peer rather than a direct competitor — directly enables Coéxito's B2B digital distribution channel.
Broad incumbents
- Amara Raja Batteries (Amaron): Global battery manufacturer with significant automotive aftermarket presence. Comparable to Coéxito's flagship vehicle battery business as a competing global brand in the same SKUs.
- Exide Industries: Global lead-acid battery manufacturer with a strong distribution presence in Latin America. Comparable as a global incumbent supplying the same automotive and industrial battery categories Coéxito distributes.
- Genuine Parts Company (NAPA): Largest automotive aftermarket parts distributor in North America (NAPA). Comparable as a global multi-category automotive parts wholesaler with a similar scale distribution and credit-financing model.
- EnerSys: Global industrial battery manufacturer (motive power, including traction) and incumbent in the industrial battery category. Comparable to Coéxito's traction-battery business line as a global scale player.
Direct peers
- Lukart (Grupo Lukart Colombia): Colombian auto-parts wholesaler serving talleres and resellers across the country. Directly comparable in product mix (batteries, autopartes) and B2B distribution model.
- AutoPartes y Repuestos S.A. (Aprasa): Colombian auto-parts wholesale distributor with a multi-category portfolio and national logistics. Directly comparable to Coéxito as a multi-brand wholesale counterpart for Colombian talleres and resellers.
- Importadora de Repuestos Japoneses (Iresa): Colombian importer and distributor of Japanese and Korean auto parts with national coverage. Compares to Coéxito's multi-brand battery and autoparte distribution franchise serving Colombian wholesale clients.
Emerging players
- Tropicana Lubricantes / Mobil Colombia distributors: Colombian lubricant brands and distributors competing in the same wholesale lubricants category as Lubricantes Coéxito. Comparable in product category and B2B channel.
Regional players
- Casa Luker / Distribuidora Los Coches: Colombian vehicle and parts distribution group with related auto-parts activities. Comparable as a Colombian multi-brand aftermarket distributor, though with a different product mix emphasis.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Coexito social profiles
Digital presenceCoexito compliance and trust
Trust signalCompliance7 records
Coexito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coexito leadership team
Management profileNumber of profiles
Coexito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coexito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coexito
What does Coexito do?
Coéxito manufactures and wholesale-distributes a multi-category automotive aftermarket portfolio in Colombia: vehicle batteries and industrial traction batteries (assembled in its Cali plant), own-brand and third-party lubricants, tires, autopartes (filters, spark plugs, brake pads, refrigerants), motopartes, Launch-brand workshop diagnostic equipment, and solar/backup energy systems. Sales are executed via the Coéxito Online B2B platform, six distribution centers and a 77+ Energiteca service network, supported by in-house trade credit and a certified reverse-logistics disposal program.
Is Coexito a public or private company?
Coexito is a private company. It is classified as unknown and is currently operating.
When was Coexito founded?
Coexito was founded in 1954. It employs 1,001 to 5,000 people.
Where is Coexito based?
Coexito is headquartered in Cali, Colombia, in the Latin America region.
How does Coexito make money?
Six revenue lines are on record. Wholesale product distribution (batteries, tires, lubricants, autopartes, motopartes) is the primary driver. The others are diagnostic equipment and workshop tooling sales, traction (industrial) battery sales and reverse logistics services, solar/backup energy system sales, credit (cartera) financing and consumer credit and after-sales services and warranty handling.
Who are Coexito's main competitors?
VTEX is listed as an others. Broad incumbents are Amara Raja Batteries (Amaron), Exide Industries, Genuine Parts Company (NAPA) and EnerSys. Direct peers are Lukart (Grupo Lukart Colombia), AutoPartes y Repuestos S.A. (Aprasa) and Importadora de Repuestos Japoneses (Iresa). Tropicana Lubricantes / Mobil Colombia distributors is listed as an emerging player. Casa Luker / Distribuidora Los Coches is listed as a regional player.
Does Coexito have an API?
No public API is recorded for Coexito.
What industry is Coexito in?
Coexito's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes), with a secondary code of CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids). Its NAICS code is 42312 and its SIC code is 5013.