Champion's Choice Silver

Name

Champion's Choice Silver

Legal name

Champion's Choice Silver

Website

https://ccbuckles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Belt Buckles & Western Silver Accessories

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Stone Setting & Gem Mounting Services (CRAKAIAG), Religious & Cultural Fine Jewelry (CRAKAAAH)

Keywords

• Custom belt buckles
• Western silver accessories
• Handcrafted jewelry
• Corporate awards
• Silversmith craftsmanship

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Belt Buckles and Awards: One-time purchase of handcrafted custom belt buckles, trophy buckles, and awards. Products are made to order with personalization options. Price range from $50 (dog tags) to $1,550+ (premium custom corporate awards).
2. Ready-to-Ship Products: Pre-made inventory of buckles and accessories available for immediate purchase and shipping within 2 days.
3. Corporate Awards and Bulk Orders: Custom corporate awards for retreats, employee recognition, and client gifts with bulk pricing options for orders of 5+ items.
4. Jewelry and Accessories: Sterling silver jewelry including bracelets, earrings, necklaces, and accessories. Also leather belts (sourced from Coolhorse Leather), dog tags, crowns, keychains, money clips, and knives.
5. Sezzle Payment Installments: Payment integration with Sezzle allowing customers to split purchases into 5 interest-free payments, enabling higher average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Champion's Choice Silver is a handcrafted custom belt buckle and western accessories manufacturer based in Canyon, Texas. The company designs, fabricates, and sells made-to-order belt buckles, trophy buckles, dress buckles, rodeo crowns, jewelry, leather belts, and corporate awards in German silver, sterling silver, copper, and steel. Customers personalize each piece with initials, family brands, or logos, and approve a design proof before silversmith production begins, with most orders shipping within 35–40 days; a small Ready to Ship inventory ships within 2 days.

Product overview

Champion's Choice Silver is a custom belt buckle and western accessories manufacturer offering handcrafted silver products. The portfolio centers on Ranger Buckles (two-piece and three-piece buckles in German silver, sterling silver, copper, and steel) and Trophy Buckles as core award products, complemented by Showcase Series Dress Buckles with a Vintage Collection sub-line. Additional offerings include Ready To Ship pre-made buckles, Corporate Awards for bulk orders, Handmade Leather Belts (produced by Coolhorse Leather in Texas), Dog Tags, Jewelry (with Nevada Watt Jewelry and Turquoise Collection sub-brands), Crowns, Knives, Keychains, Money Clips, and Other Awards including spurs, vases, and headstall buckles. The company operates on a made-to-order model with design proofs before production, plus limited in-stock Ready To Ship options.

Differentiator

Problem solved

Functional benefit

Brands

• Nevada Watt Jewelry: A jewelry line designed by Nevada Watt, featuring sterling silver pieces with lightning bolt symbolism representing swiftness in Native American culture
• Turquoise Collection

Products and services

• Ranger Buckles Two-piece and three-piece belt buckles handcrafted in German silver, sterling silver, copper, and steel, available in multiple named styles with personalization options for initials, brands, logos, and stones. Sized 3" x 3" standard, customizable to any belt width.
• Trophy Buckles Award-style belt buckles honoring rodeo and western sports achievements, including Children's Buckles and decorative styles such as Vernon, Flower Mound, Red River, Glenrio, Channing, Washburn, Rutersville, Midland, and Foust. Customizable to any size.
• Showcase Series Dress Buckles Single-piece, hand-engraved dress buckles made to order, including the Vintage Collection of sterling silver pieces with turquoise, Native American symbols, and decorative borders. Styles include Gruene Hall, Match Box, Madden, Luckenbach, Cavern, Llano Winds, Arlington, Buena Vista, Estacado, Signature, and Brush.
• Vintage Collection Buckles Handmade sterling silver dress buckles within the Showcase Series featuring vintage designs, Native American symbols, crushed turquoise, coral accents, and bear motifs.
• Ready To Ship Today Buckles Pre-made, in-stock buckles available for immediate shipment within 2 days, featuring crosses, Texas, and classic ranger styles starting at $145, including Conroe, Maverick, Raymondville, Silver Creek, Presidio, and Gruene Hall variants.
• Corporate Awards Custom-branded belt buckles, achievement plaques, horseshoe trophy awards, and custom flasks designed for corporate retreats, employee recognition, and client gifts, with bulk pricing for orders of 5+ items.
• Handmade Leather Belts Handcrafted leather belts made in Texas by Coolhorse Leather, including the Gunslinger Belt (rough out leather with hand stitching), Rough Out Belt (suede-like textured exterior), and Smooth Out Belt (clean finished exterior). Available in sizes 26–40, fits standard 1.5" buckles.
• Dog Tags Durable pet identification tags customizable with the dog's name, brand, or logo on the front and up to two phone numbers on the back. Styles include Doodle Tag, Aussie Tag, Heeler Tag, Shepherd Tag, Lab Tag, Jack Russell Tag, Mastiff Tag, and Collie Tag.
• Gifts & Accessories Western-themed accessories including signature caps (camel, black, lavender), leather patch caps, and Cowboy Canteen 30oz customizable tumblers.
• Jewelry Handcrafted sterling silver jewelry featuring bold designs with turquoise and Australian Pipe Opal accents, including cuffs, earrings, bracelets, necklaces, crosses, and stacker pieces.
• Nevada Watt Jewelry Designer sterling silver jewelry collection by Nevada Watt featuring cuffs, earrings, necklaces, and rings with Native American-inspired symbols including lightning bolt, bear, and horseshoe motifs (e.g., Go Swiftly Cuff, Lock Down Earrings, With Courage Necklace, Stay Grounded Studs, Luck Squared Ring, Best Prospect Hoops, High Hope Earrings).
• Turquoise Collection Handcrafted silver buckles featuring hand-picked turquoise stones from local turquoise jewelers, including pieces with Cumpas turquoise (Sonora), Sleeping Beauty turquoise, and various cutout and inlaid designs.
• Crowns Rodeo queen and princess crowns crafted in German silver and sterling silver with gold lettering, including Dallas, Sonora, Fountain, Trinidad, Denver, Lamar, Monarch, and Sanford queen crown styles.
• Knives Custom trophy knives including Farmersville, Sabinal, Rabb, and Luling Roper's Pocket Knives with Byrd folding blades, plus a customizable Custom Byrd Pocket Knife.
• Keychains Miniature buckles and custom keychains including On a Whim Keychain (miniature Wimberley Trophy Buckle), Dog Keychain, and Big Texan Keychain.
• Money Clips Custom money clips in German silver with jeweler's gold lettering, including the Pin Draw Money Clip and the standard Money Clip (2.5" x 1.8").
• Other Custom Awards Custom award items including Seguin Custom Spurs, Desert Willow Custom Vase, Texas Canyons Crown, Mesquite Flat Headstall Buckle, Custom Spurs, Custom Jerk-Line Pulley, Juniper Headstall Buckle, Kaycee Back Cinch Buckles, and 3D Buckle Shadow Box.

Quantifiable outcome

• 98% customer satisfaction with 4.9/5 star rating from 2,217 reviews
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coolhorse LeathercoreStrategic or Co-development PartnerCoolhorse Leather is a Texas-based manufacturer that produces handmade leather belts sold through Champion's Choice Silver. The belts include the Gunslinger Belt (rough out leather with hand stitching), Rough Out Belt (suede-like textured exterior), and Smooth Out Belt (clean finished exterior). Available in sizes 26-40, these belts pair with Champion's Choice Silver buckles.
• St. Croix ForgeminorStrategic or Co-development PartnerSt. Croix Forge provides genuine horseshoes used in the Personalized Horseshoe Trophy Award product. The horseshoes are paired with custom engraved silver buckle plates for award presentations.
• Nevada WattminorStrategic or Co-development PartnerNevada Watt is a jewelry designer whose collection is sold through Champion's Choice Silver. The Nevada Watt Jewelry collection features solid sterling silver pieces including cuffs, earrings, and necklaces with Native American-inspired symbolism and lightning bolt designs.
• Zuni Artists (D. Quandelacy)minorStrategic or Co-development PartnerZuni artist Dickie and Amy Quandelacy create vintage handcrafted inlaid turquoise buckles. The Hummingbird By Zuni buckle features Sleeping Beauty turquoise, showcasing Zuni craftsmanship in the product lineup.
• SezzleminorGTM or Marketing PartnerPayment integration partner enabling customers to split purchases into 5 interest-free payments. Available across all products, this partnership makes higher-value custom items more accessible to customers and supports larger average order values.
• Shopper ApprovedminorGTM or Marketing PartnerCustomer review platform integration displaying company and product ratings. Shows 4.9-star rating from 2,217+ reviews with 98% of customers rating 4-5 stars.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/championbuckles
• Facebookfacebook.com/ccbuckles
• Instagraminstagram.com/championschoicesilver
• Pinterestpinterest.com/CCBUCKLE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion's Choice Silver