What Felt Bicycles does

Felt Bicycles is a 35-year-old designer and manufacturer of premium high-performance dropbar bicycles, headquartered and engineered in Barcelona, Spain, under the legal entity FELT Bicycles España S.L. The portfolio comprises five purpose-built race platforms: NEXAR (aero road), FR (race climber), VR (endurance/all-road), IA 2.0 (triathlon), and BREED (gravel), each offered across four component-specification tiers (FRD, PRO, EXPERT, RACE) plus standalone framekits. Underlying technology centers on advanced 12K carbon fiber layup, CFD-validated aerodynamics, wind-tunnel testing, the proprietary Bayonet front-end integration system, and a one-piece integrated carbon cockpit (sub-300g) shared across platforms.

The company operates an exclusive 'Dealer at the Center' distribution model, selling exclusively through 114+ authorized specialist dealers across 26+ countries in North America, Europe, Asia-Pacific, Middle East, Latin America, and Africa; no direct-to-consumer e-commerce is offered for complete bikes. Revenue is generated entirely from hardware sales of bicycles and framesets at premium price points, with tier pricing (FRD flagship to RACE entry) defined by component specification. Marketing is anchored by the brand's racing heritage, including five IRONMAN World Championship titles and current endorsement by 2025 IRONMAN World Champion Solveig Løvseth and five-time IRONMAN World Champion Daniela Ryf.

Since November 2025, FELT has been 100% owned and operated by Cesar Rojo and Florian Burguet, who completed the buyout after several years as minority shareholders. The company is lean, with 11-50 employees, and is currently executing a 2026 relaunch anchored by the NEXAR aero road platform (March 2026) and the second-generation BREED gravel platform, complemented by a technology partnership with The SMART Tire Company for air-free tire integration planned in 2026.

Name

Felt Bicycles

Legal name

FELT Bicycles España S.L.

Website

https://feltbicycles.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Felt Bicycles designs and manufactures premium high-performance dropbar bicycles across five platforms (aero road, race climber, endurance, triathlon, gravel), selling exclusively through 114+ authorized dealers in 26+ countries for performance cyclists and triathletes.

Ownership category

akta.pro rank

Product category

High-Performance Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Performance road bikes
• Triathlon bicycles
• Gravel race bikes
• Carbon fiber frames
• Cycling dealer network

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Bicycle Sales: FELT generates revenue through the sale of high-performance bicycles across four platform categories: Road (NEXAR, FR, VR), Triathlon (IA 2.0), and Gravel (BREED). Products are sold exclusively through authorized dealers as complete bikes or framesets at various price points based on component specification levels (FRD, PRO, EXPERT, RACE).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FELT designs, engineers, and manufactures high-performance dropbar bicycles across five platforms: NEXAR (aero road), FR (race climber), VR (endurance), IA 2.0 (triathlon), and BREED (gravel). Each platform is offered in multiple build specifications (FRD, PRO, EXPERT, RACE) and as framekits, built on proprietary carbon fiber layup and aerodynamic engineering. Bicycles are sold exclusively through a global network of 114+ authorized specialist dealers who provide sales, fitting, and service.

Product overview

FELT Bicycles is a high-performance dropbar bicycle manufacturer celebrating its 35th anniversary in 2026. The company operates under new independent ownership (Cesar Rojo and Florian Burguet) since November 2025, headquartered in Barcelona, Spain. FELT's product portfolio consists of five distinct bike platforms: NEXAR (aero road), FR (race climber), VR (endurance/all-road), IA 2.0 (triathlon), and BREED (gravel). Each platform is offered across multiple build specifications (FRD, PRO, EXPERT, RACE) plus framekits, allowing riders to select performance tiers from elite racing (Shimano Dura-Ace, SRAM RED) to accessible entry-level (Shimano 105, SRAM Apex). Key technology differentiators include proprietary one-piece integrated carbon cockpits, advanced 12K carbon layup construction, and geometry optimized for real-world performance over theoretical maximums. Products are distributed exclusively through a global network of authorized dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• NEXAR | FRD SHIMANO DURA-ACE Di2 PWR Top-tier NEXAR aero road bike featuring 12K carbon construction with Shimano Dura-Ace Di2 electronic shifting. Weighs 6.48kg in size M, achieving 5% drag reduction versus the previous AR model. Targeted at competitive road cyclists seeking elite race performance.
• NEXAR | PRO SHIMANO ULTEGRA Di2 PWR High-performance NEXAR aero road bike with 12K carbon frame and Shimano Ultegra Di2 components. Weighs 7.04kg in size M, balancing aerodynamics, weight, and fit. For performance road cyclists seeking premium specs below the FRD tier.
• NEXAR | EXPERT SHIMANO ULTEGRA Di2 Performance NEXAR aero road bike with UD carbon frame and Shimano Ultegra Di2 electronic shifting. Weighs 7.6kg in size M. Accessible performance tier for road cyclists.
• NEXAR | RACE SHIMANO 105 Di2 Entry-level NEXAR aero road bike with Shimano 105 Di2 electronic shifting. Features integrated carbon cockpit and full aero design. For cyclists seeking aero performance at the most accessible price point in the NEXAR range.
• NEXAR | FRD FRAMEKIT Complete NEXAR frameset with 12K carbon frame and integrated cockpit. Frame weighs 1.3kg in size M. For riders building custom aero road bikes with their preferred component selection.
• VR | PRO SHIMANO ULTEGRA DI2 Endurance/all-road bike weighing 8.2kg with UHC Advanced carbon frame, designed for comfort and compliance on long rides. Features 1-piece integrated carbon cockpit. For endurance road cyclists prioritizing ride quality.
• VR | EXPERT SHIMANO 105 Di2 Entry-level VR endurance bike with Shimano 105 Di2 components. Features Easton aluminum handlebar and carbon fork for comfort-focused riding. For cyclists entering the endurance/all-road category.
• FR | FRD SHIMANO DURA-ACE DI2 Race-focused FR climber bike with UHC Advanced carbon frame (4.0 series) and Shimano Dura-Ace Di2. Weighs 7.2kg in size M with Vision Metron 5D ACR integrated cockpit. For competitive climbers and road racers.
• IA 2.0 | FRD SHIMANO DURA-ACE Di2 Flagship IA 2.0 triathlon bike with 12K carbon frame optimized for aerodynamics. Weighs 9.37kg in size M with Vision Metron wheels and integrated hydration/nutrition integration. Ridden by 2025 IRONMAN World Champion Solveig Løvseth. For elite triathletes competing at the highest levels.
• IA 2.0 | PRO SHIMANO ULTEGRA DI2 High-performance IA 2.0 triathlon bike with 12K carbon construction and Shimano Ultegra Di2. Weighs 9.5kg in size M with Vision Metron SC 60 carbon wheels. For serious triathletes.
• IA 2.0 | EXPERT SHIMANO ULTEGRA Di2 Performance IA 2.0 triathlon bike with UD carbon frame and TRP hydraulic disc brakes. Weighs 10.3kg in size M. For triathletes entering the performance tier.
• IA 2.0 | RACE SHIMANO 105 DI2 Entry-level IA 2.0 triathlon bike with Shimano 105 Di2 components and Vision SC 60 carbon wheels. Weighs 10.44kg in size M. For first-time triathlon bike buyers.
• IA 2.0 | FRD FRAMEKIT Complete IA 2.0 triathlon frameset with 12K carbon frame and fork. Frame weighs 4.2kg in size M with integrated basebar. For riders building a custom triathlon bike.
• BREED | FRD SRAM RED AXS XPLR PWR Elite BREED gravel racing bike with 12K carbon frame weighing 7.037kg total. Features 10.5% drag reduction vs previous generation, tire clearance up to 54mm front/52mm rear, and SRAM RED AXS wireless drivetrain with powermeter. For competitive gravel racers.
• BREED | PRO SRAM FORCE XPLR PWR High-performance BREED gravel bike with 12K carbon frame and SRAM FORCE AXS wireless drivetrain with powermeter. Weighs 7.86kg in size 54 with mullet setup (10-52 cassette). For performance gravel cyclists.
• BREED | EXPERT SRAM RIVAL XPLR Performance BREED gravel bike with UD carbon frame and SRAM RIVAL AXS wireless components. Weighs 8.3kg with Vision SC45 wheels and Continental Terra tires. For cyclists entering the gravel racing category.
• BREED | RACE SRAM APEX S-1000 MULLET Entry-level BREED gravel bike with SRAM APEX S-1000 mullet drivetrain mixing 1x12 and 1x11 speeds. Weighs 9.28kg with Vision Team 30 wheels. For cyclists entering gravel racing.
• BREED | FRD FRAMEKIT Complete BREED gravel frameset with 12K carbon frame (1.92kg) and integrated carbon cockpit. Foundation for custom gravel race builds. For riders building a custom gravel bike.
• FELT One-Piece Integrated Carbon Cockpit Ultralight integrated handlebar/stem component weighing under 300 grams (289-314g depending on size). Features full internal cable routing through the headset, increased bearing size, and cross-platform compatibility for both NEXAR and BREED. Reduces weight by approximately 200g versus previous two-piece cockpit design. For riders seeking integrated cockpit upgrades.

Quantifiable outcome

• NEXAR achieves 5% drag reduction versus previous AR model
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The SMART Tire CompanyminorStrategic or Co-development PartnerFELT has partnered with The SMART Tire Company, which developed air-free tire technology using NASA shape-memory alloy. FELT is listed as a business partner alongside NASA Glenn Research Center, Spin, and Hyundai Motor Group. The partnership positions FELT for future product development with air-free bicycle tire technology planned for 2026 launch.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Specialized Bicycle Components: Premium performance bicycle manufacturer with direct overlap in aero road (Tarmac SL8, Shiv), gravel (Diverge/CRUX), and triathlon segments. Competes head-to-head with FELT for dealers, athletes, and consumer mindshare in the high-performance category.
• Trek Bicycle Corporation: Global premium bike manufacturer with Madone (aero), Émonda (climber), Domane (endurance), and Checkpoint (gravel) platforms that map directly to FELT's NEXAR, FR, VR, and BREED lines. Competes for the same dealer network and elite sponsorships.
• Cervélo: Performance-focused bike brand with the P-Series (triathlon), S-Series (aero road), R-Series (climber), and Áspero (gravel). A nearly identical product architecture to FELT and a direct head-to-head competitor, particularly in IRONMAN triathlon and aero road.
• Canyon Bicycles: Premium DTC-led performance bike brand with Aeroad, Ultimate, Endurace, and Grail platforms that overlap directly with FELT's NEXAR, FR, VR, and BREED. Represents the most disruptive competitive model for FELT's dealer-led distribution approach.
• Pinarello: Italian heritage performance bike brand with Dogma (aero/climber), Grevil (gravel), and Bolide (TT/triathlon) platforms. Comparable in brand prestige, racing heritage (Tour de France), and high-end pricing tier to FELT.
• Scott Sports: Performance bike and sports equipment brand with Foil (aero), Addict (climber), Solace (endurance), and Addict Gravel platforms. Competes with FELT in road, triathlon-adjacent, and gravel racing segments across the same global dealer footprint.
• Wilier Triestina: Italian niche performance bike manufacturer with Zero SL (climber), Filante (aero), and Jaroon (gravel) platforms. Similar in scale and premium positioning to FELT, with overlapping dealer relationships and target athlete base.
• Bianchi: Heritage Italian performance bike brand with Oltre (aero), Specialissima (climber), Infinito (endurance), and Arcadex (gravel). Similar brand-heritage positioning and premium dealer-led distribution to FELT.

Broad incumbents

• Giant Bicycles: World's largest bicycle manufacturer offering direct competitors across Propel (aero), TCR (climber), Defy (endurance), and Revolt (gravel) at overlapping price points. Massive scale advantages versus FELT, though broader and less performance-pure.

Emerging players

• Orbea: Spanish premium bike manufacturer with Orca (climber/aero), Avant (endurance), and Terra (gravel) platforms sharing FELT's Iberian engineering heritage. Comparable scale, premium positioning, and dealer-led model, with growing competition for FELT in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/feltbicycles
• Facebookfacebook.com/feltbicycles
• LinkedInlinkedin.com/company/felt-bicycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felt Bicycles