Scott
SCOTT Sports SA is a Swiss-founded, private performance sports equipment manufacturer selling premium bicycles, winter sports gear, running products, and motocross equipment across 28+ countries through direct e-commerce and a global specialty dealer network.
- Company typePrivate
- Founded1958
- HeadquartersFribourg, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Scott does
SCOTT Sports SA is a Swiss-founded (1958), privately held performance sports equipment manufacturer headquartered in Fribourg, Switzerland. The company designs, produces, and sells equipment across four sport categories: cycling (mountain bikes including Spark RC, Ransom, and Voltage; road bikes including Addict RC; gravel bikes including Speedster Gravel), wintersports (ski jackets, goggles, helmets, poles), running (trail shoes, sunglasses, apparel), and motorsports (goggles, protection gear). SCOTT integrates proprietary technologies such as Amplifier Lens Technology for optics, RECCO reflector systems for trail safety, and the re-source by SCOTT sustainability program using ECONYL regenerated nylon and PFC-free water repellence. The company operates sub-brands including SCOTT-SRAM (competitive racing line), Syncros (cycling components and accessories), and re-source by SCOTT (sustainability certification program).
Scott firmographics
Firmographics- Name
- Scott
- Legal name
- SCOTT Sports SA
- Website
- https://scott-sports.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SCOTT Sports SA is a Swiss-founded, private performance sports equipment manufacturer selling premium bicycles, winter sports gear, running products, and motocross equipment across 28+ countries through direct e-commerce and a global specialty dealer network.
- Ownership category
- akta.pro rank
Scott industry classification
Industry- Product category
- Sporting Goods & Equipment
- NAICS
- Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industries
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
Keywords
Where Scott is headquartered
LocationHeadquarters
- HQ city
- Fribourg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Scott business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Bicycle Sales: SCOTT generates primary revenue through the sale of bicycles including mountain bikes (Spark RC, Ransom, Voltage), road bikes (Addict RC), and gravel bikes (Speedster Gravel). Bikes range from entry-level to premium professional models priced from approximately $1,500 to $8,999.
- Winter Sports Equipment: Revenue from wintersports equipment including ski equipment, ski jackets, goggles (Ambit, React), helmets, and poles. Products include premium items like the Vertic GORE-TEX 3 Layer Jacket at $650.
- Running Gear: Sales of running shoes (Ultra Carbon RC), apparel, sunglasses (Stride), socks, and accessories for trail and road running.
- Motocross Equipment: Revenue from motocross goggles, protection gear, grips and accessories including the moto goggle collection.
- Apparel and Accessories: Broad range of performance apparel, equipment bags (Travel 40/90 Duffle), sunglasses, helmets, and cycling accessories across all sport categories.
- Affiliate Program: SCOTT USA affiliate program offers 8% commission on every sale with 45-day cookie duration, accessed through AvantLink platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bicycle products ranging from entry-level to elite competition bikes |
| Unit Pricing | Pay-as-you-go | Winter sports equipment including goggles, jackets, and accessories |
| Unit Pricing | Pay-as-you-go | Running shoes and apparel |
| Other | Pay-as-you-go | Affiliate program for marketing partners |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Scott product offering
Product offeringCore offering
SCOTT designs, manufactures, and sells sporting equipment and apparel across cycling, skiing, running, and motorsports. The portfolio includes mountain, road, gravel, and junior bicycles; protective gear (helmets, shoes); sportswear; ski goggles, jackets, and poles; running shoes; motocross goggles; and the Syncros sub-brand of cycling components.
Product overview
SCOTT Sports is a multi-sport equipment company offering an extensive portfolio of products across four main categories: cycling (mountain bikes, road bikes, gravel bikes, helmets, shoes, apparel), winter sports (ski jackets, goggles, poles), running (trail running shoes, sunglasses, apparel), and motocross (goggles, protection gear). The product line includes core SCOTT-branded products alongside the Syncros sub-brand for cycling components and accessories. Key bike models include the Spark RC (cross-country racing), Ransom (enduro), Addict RC (road endurance), Speedster Gravel, Scale, and Contrail (junior). Winter sports feature Ambit and React goggles, Ultimate Dryo and Vertic GORE-TEX jackets. Running includes Ultra Carbon RC shoes and Stride Sunglasses. The Syncros brand provides water bottles, bottle cages, pumps, multi-tools, and accessories. The company also operates the re-source by SCOTT sustainability program identifying products with eco-responsible materials. The product portfolio spans from professional racing equipment to youth/junior products, with technology partnerships including BOA Fit System for footwear closure and RECCO reflector integration for trail safety.
Differentiator
Problem solved
Functional benefit
Brands
- re-source by SCOTT: Corporate sustainability program focusing on People, Product and Planet pillars with eco-friendly product criteria
- SCOTT-SRAM
- Syncros
Products and services
- Mountain Bikes
- Road Bikes
- Gravel Bikes
- Junior Bikes
- Cycling Helmets
- Cycling Shoes
- Sport Sunglasses
- Ski Goggles
- Ski Jackets
- Ski Poles
- Running Shoes
- Motocross Goggles
- Junior Protection Gear
- Travel Bags
- Syncros Cycling Components
Quantifiable outcome
- Over 750 trees planted since 2021 for athlete CO2 footprint offset
- +1 more outcomes
Companies that use Scott
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Scott technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Scott partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- RECCOcoreSCOTT has partnered with RECCO, a rescue technology company, to integrate RECCO reflectors into trail-running gear and outdoor apparel. This partnership makes athletes more searchable in remote environments during emergencies. SCOTT's Endurance SL Waterproof Jacket is the first summer product equipped with RECCO reflector technology. The partnership also includes expansion of the SAR Helicopter Detector system across Europe, North America, New Zealand and Nepal.
- World Bicycle ReliefcoreSince 2021, SCOTT has supported World Bicycle Relief, an organization that provides bicycles to people in developing regions to help them access education, healthcare, and economic opportunities. SCOTT has provided unique prizes for raffles including one-of-a-kind bicycles and behind-the-scenes race experiences, while athlete ambassadors have participated in activations.
- UCI / World Cycling CentrecoreSCOTT has partnered with the World Cycling Centre in Switzerland for over a decade through the UCI Solidarity Program. SCOTT provides mountain bikes, road bikes, and technical expertise to train mechanics, with bikes distributed to federations worldwide. Some bikes were ridden at the 2021 Tokyo Olympic Games.
- ACE Trust Q36.5 Cycling AcademyminorThrough the Q36.5 cycling team, SCOTT supports the ACE Trust Cycling Academy in South Africa, which identifies gifted athletes from disadvantaged backgrounds and provides education combined with high-performance sport training. SCOTT provides bikes to help talented athletes compete.
- Almighty TreecoreSCOTT partnered with Swiss company Almighty Tree to measure and offset the carbon footprint of its wintersports and running athletes since 2021. Almighty Tree operates near SCOTT's HQ and supports tree planting initiatives. Over 750 trees have been planted since the collaboration began.
- HOKAminorHOKA is one of multiple outdoor brands integrating RECCO reflectors into trail-running gear as part of the RECCO ecosystem. SCOTT participates in this broader industry safety initiative.
- Arc'teryxminorArc'teryx integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
- MammutminorMammut integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
- USWEminorUSWE integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
- NAKEDminorNAKED integrates RECCO reflectors into trail-running gear as part of the outdoor industry's safety technology ecosystem that SCOTT participates in through its RECCO partnership.
- Merrell Skyrunner World SeriesminorSCOTT partners with premier trail running events such as the Merrell Skyrunner World Series as part of its presence in the trail-running segment and athlete safety initiatives.
- adidas Infinite TrailsminorSCOTT partners with adidas Infinite Trails, a premier team relay event in trail running, as part of its trail-running segment presence and marketing activities.
- European Outdoor Group (EOG)coreSCOTT is a member of the European Outdoor Group and has signed their Sustainability Charter, committing to environmental and social stewardship standards across the outdoor industry.
- Plastic Free RideminorSince 2021, SCOTT has supported Plastic Free Ride, an organization founded in 2019 that brings together cyclists who clean roads and paths while traveling by bike, collecting abandoned waste along their expeditions.
- SRAMcoreSCOTT has a long-standing partnership with SRAM for the SCOTT-SRAM racing team, with bikes like the Spark RC equipped with SRAM components. The partnership includes the SCOTT-SRAM RC collection line.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Scott competitors and assessment
Company assessmentDirect peers
- Cannondale: Premium bike brand (owned by Dorel/ Pon Holdings) competing with SCOTT across road, mountain, gravel and e-bikes at similar price points and dealer channels.
- Trek Bicycle Corporation: One of the world's largest bicycle manufacturers, directly competing with SCOTT across road, mountain, gravel and e-bikes. Comparable premium brand positioning, global dealer network, and multi-segment cycling portfolio.
- Specialized Bicycle Components: Premium US bicycle brand with overlapping mountain (Stumpjumper vs. Spark/Ransom), road (Tarmac vs. Addict RC) and e-MTB (Turbo vs. Voltage) ranges. Closest direct peer given similar premium positioning and innovation-led marketing.
- Giant Bicycles: World's largest bicycle manufacturer by volume, competing with SCOTT across road, mountain, gravel and e-bikes. Comparable global distribution and broad model lineups aimed at the same specialty dealer channel.
- Cervélo: Premium road and gravel bike brand competing head-to-head with SCOTT's Addict RC and Speedster Gravel. Similar high-end performance positioning and racing-driven product strategy.
- Salomon: Multi-sport brand directly competing with SCOTT in trail running shoes, wintersports gear and outdoor apparel. Overlap is particularly close in trail running and ski goggles/jackets where Salomon's QST/Index lines rival SCOTT's equivalents.
- Giro Sport Design: Bell-owned brand competing directly with SCOTT's Centric PLUS MIPS helmet line and ski goggles/helmets. Comparable category overlap in cycling and snow helmets plus accessories.
- POC Sports: Swedish safety-focused brand competing with SCOTT in cycling helmets, ski goggles, and body protection. Overlap on MIPS-equipped helmets and ski goggles is direct, especially in the premium safety-tech segment.
- Fox Racing: Leading motocross goggles, helmets and protection brand competing directly with SCOTT's Prospect, Fury and Primal Youth goggles and moto protection line.
Broad incumbents
- Oakley: Global sports eyewear and goggle incumbent (owned by EssilorLuxottica) overlapping with SCOTT's Stride sunglasses, ski goggles and moto goggles. Much larger scale and brand reach in eyewear; comparable premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Scott social profiles
Digital presenceScott compliance and trust
Trust signalCompliance3 records
Scott financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scott leadership team
Management profileNumber of profiles
Scott funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scott M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scott
What does Scott do?
SCOTT designs, manufactures, and sells sporting equipment and apparel across cycling, skiing, running, and motorsports. The portfolio includes mountain, road, gravel, and junior bicycles; protective gear (helmets, shoes); sportswear; ski goggles, jackets, and poles; running shoes; motocross goggles; and the Syncros sub-brand of cycling components.
Is Scott a public or private company?
Scott is a private company. It is classified as unknown and is currently operating.
When was Scott founded?
Scott was founded in 1958. It employs 51 to 100 people.
Where is Scott based?
Scott is headquartered in Fribourg, Switzerland, in the Europe region.
How does Scott make money?
Six revenue lines are on record. Bicycle Sales are the primary driver. The others are winter Sports Equipment, running Gear, motocross Equipment, apparel and Accessories and affiliate Program.
Who are Scott's main competitors?
Direct peers on record are Cannondale, Trek Bicycle Corporation, Specialized Bicycle Components, Giant Bicycles, Cervélo, Salomon, Giro Sport Design, POC Sports and Fox Racing. Oakley is listed as a broad incumbent.
Does Scott have an API?
No public API is recorded for Scott.
What industry is Scott in?
Scott's product category is Sporting Goods & Equipment. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 459110 and its SIC code is 3751.