What FRANC Environmental does

FRANC Environmental, now operating as 'Franc, A Wind River Company,' is a regional field-service business that provides septic system and wastewater management services to residential, commercial, municipal, and industrial customers across Pennsylvania, New Jersey, and Delaware. Founded in 1998 and headquartered in Warminster, Pennsylvania, the company employs between 101 and 250 people and has served the Greater Philadelphia market for nearly three decades. In 2024, FRANC joined the Wind River Environmental network, a strategic operating company established in 1946, and now leverages the parent's 75+ years of industry expertise while maintaining its local brand identity.

The company delivers a broad catalog of over 30 service lines organized into three customer segments: Residential (septic pumping, maintenance and repair, drain cleaning, plumbing, trenchless pipelining, hydro excavation, stormwater services, drain field repair), Business & Commercial (grease trap cleaning and replacement, commercial drain cleaning, catch basin cleaning, sludge removal, waste disposal, preventative maintenance, emergency response, confined space entry), and Municipal & Industrial (lift station services, vacuum truck services, wastewater solutions, disaster recovery, hazardous material handling). Underlying technology is service-based rather than software-based: a diverse fleet of specialized vehicles (vacuum trucks, hydro excavation equipment), NAWT-certified technicians, real-time reporting from field staff, and digital customer interfaces including bookmyseptic.com, bookmygrease.com, and a Commercial Portal.

FRANC generates revenue primarily through transaction-based service fees for one-off jobs (septic pumping, grease trap cleaning, drain cleaning, sludge removal) and recurring preventative maintenance contracts for commercial and municipal customers. Pricing is quote-based with no publicly disclosed rates; the company emphasizes upfront pricing with no hidden fees. Go-to-market is direct-to-customer via 24/7 phone dispatch, self-service online booking portals, field technicians, and a $50 customer referral program. Marketing relies on website content, blog resources, email newsletters, coupons, and Google Reviews. The company holds no patents, has no disclosed funding history, and operates as a wholly-owned subsidiary of Wind River Environmental with no evidence of venture capital or public ownership.

Name

FRANC Environmental

Legal name

Wind River Environmental

Website

https://francenviro.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

FRANC Environmental provides septic and wastewater management field services — pumping, maintenance, grease trap cleaning, hydro excavation, and municipal lift station work — to residential, commercial, and industrial customers across Pennsylvania, New Jersey, and Delaware as a subsidiary of Wind River Environmental.

Ownership category

akta.pro rank

Product category

Septic and Wastewater Management Services

NAICS

Sewage Treatment Facilities (22132)

SIC

Sanitary Services (4950)

akta.pro primary industry

Municipal Contract Collection & Franchise Operations (BPALAAAH)

Keywords

• Septic system services
• Wastewater management
• Grease trap cleaning
• Drain cleaning services
• Hydro excavation services

Headquarters

HQ city

Ivyland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Service Fees: Transaction-based service fees for septic pumping, grease trap cleaning, drain cleaning, sludge removal, and other waste management services. Services are quoted and billed per job/service event.
2. Preventative Maintenance Contracts: Ongoing maintenance services for commercial and municipal customers requiring regular scheduled service

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

FRANC Environmental, operating as Franc, A Wind River Company, provides on-site septic and wastewater management services for residential, commercial, and municipal/industrial customers across Pennsylvania, New Jersey, and Delaware. Service offerings include septic pumping, maintenance and repair, drain cleaning, grease trap cleaning and replacement, lift station services, vacuum truck services, sludge removal, hydro excavation, trenchless pipelining, and 24/7 emergency response. The company delivers services through certified field technicians using a diverse fleet of specialized equipment.

Product overview

FRANC Environmental, now part of the Wind River Environmental network, is a septic and wastewater management service provider offering a comprehensive suite of environmental services for residential, commercial, and municipal/industrial customers across Pennsylvania, New Jersey, and Delaware. The company operates as a service-based business rather than a software product, providing core services including septic system pumping, maintenance, repair, and installation; drain cleaning; grease trap management; wastewater solutions; and specialized services such as hydro excavation, trenchless pipelining, and sludge removal. The portfolio is organized across three main segments: Residential Services (septic pumping, plumbing, stormwater management), Business & Commercial Services (grease trap cleaning, catch basin cleaning, emergency services), and Municipal & Industrial Services (lift station services, vacuum truck services, disaster recovery). The company also offers a Commercial Portal for business clients to manage accounts online.

Differentiator

Problem solved

Functional benefit

Products and services

• Septic Pumping Routine septic tank pumping service to maintain system health and prevent backups for residential properties.
• Septic Services General septic system maintenance and service for residential and commercial properties.
• Drain Cleaning Professional drain cleaning services for residential and commercial properties to clear clogs and blockages.
• Septic Maintenance and Repair Ongoing maintenance and repair services for residential septic systems including drain field repair and replacement.
• Plumbing Services General plumbing services for residential properties.
• Septic Inspections Comprehensive septic system inspections for residential properties.
• Septic System Installation New septic system installation services for residential properties.
• Trenchless Pipelining No-dig pipe repair technology using trenchless methods for residential, commercial, and municipal applications.
• Hydro Excavation Hydro excavation services using high-pressure water for safe digging and trenching.
• Stormwater Services Stormwater management and storm drain cleaning services for residential and commercial properties.
• Wastewater Management Residential wastewater management solutions.
• Grease Trap Cleaning Professional grease trap cleaning services for commercial kitchens and food service establishments.
• Grease Trap Replacement and Installation Grease trap replacement and new installation services for commercial properties.
• Catch Basin Cleaning Catch basin cleaning services for commercial, municipal, and industrial properties.
• Preventative Maintenance Scheduled preventative maintenance programs for commercial waste management systems.
• Emergency Services 24/7 emergency response services for commercial and municipal/industrial properties.
• Sludge Removal Industrial sludge removal and disposal services for commercial, municipal, and industrial facilities.
• Waste Disposal Hazardous and non-hazardous waste disposal services for commercial and municipal/industrial operations.
• Lift Station Services Lift station maintenance, repair, and services for municipal and industrial applications.
• Vacuum Truck Services Vacuum truck services for municipal and industrial liquid waste removal.
• Wastewater Solutions Comprehensive wastewater treatment and management solutions for municipal and industrial facilities.
• Disaster Recovery Disaster recovery services for municipalities and industrial facilities including environmental spill containment.
• Confined Space Entry and Work Specialized confined space entry and work services for commercial and industrial facilities.
• Car Wash Pit Cleaning Specialized cleaning services for car wash pits and collection areas.

Quantifiable outcome

• Available 24/7 for emergency services
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Pennsylvania Septage Management AssociationminorOthersAccreditation body for septage management professionals. Many of FRANC Environmental's technicians are accredited by this association.
• National Association of Wastewater Technicians (NAWT)minorOthersIndustry certification organization for wastewater technicians. FRANC Environmental's NAWT-certified technicians ensure highest standards of environmental service.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wind River Environmental: The parent company and East Coast network of which FRANC Environmental is a subsidiary (since 1946). Directly comparable service portfolio and customer segments, but operates as the broader multi-brand platform rather than a single regional franchise.
• Roto-Rooter: National plumbing, drain cleaning, and sewer/septic service franchise with overlapping residential and commercial drain cleaning and septic pumping offerings. Broad incumbent with stronger brand recognition but less specialized in municipal/industrial wastewater.
• Mr. Rooter Plumbing: National plumbing and septic services franchise serving residential and commercial customers. Comparable transactional service model and customer base, particularly on drain cleaning and plumbing repair, though less emphasis on municipal/industrial lift station work.
• Waste Management Inc. Largest North American waste and environmental services company with broad municipal and commercial waste handling. Overlaps with FRANC on commercial waste disposal and industrial sludge services, but is a much larger national player rather than regional specialist.
• Republic Services: Major national environmental services provider with municipal and industrial customer overlap. Competes with FRANC's commercial and municipal/industrial service lines, particularly waste disposal and environmental services, though at much greater scale.
• Clean Harbors: National provider of environmental and industrial services including hazardous waste management, spill response, and industrial cleaning. Comparable on industrial sludge removal and spill containment services, but operating at a national enterprise scale.
• US Ecology: Provider of environmental services including industrial waste management, field services, and emergency response. Comparable on the industrial waste disposal and disaster recovery segment of FRANC's municipal/industrial offering.

Regional players

• Roto-Rooter (independent local operators): Independent regional plumbing, drain, and septic service operators across PA/NJ/DE that compete with FRANC on residential septic pumping and drain cleaning. Often smaller, family-run businesses with less digital infrastructure but strong local relationships.
• Pottstown Septic Service: Local/regional septic and wastewater service providers in the Greater Philadelphia area. Direct competitors on residential pumping and commercial grease trap cleaning within FRANC's PA/NJ/DE service territory.

Emerging players

• Zoom Drain: Fast-growing franchise focused specifically on drain and sewer services for residential and commercial customers. Comparable service model with strong digital booking and customer experience orientation, increasingly competing for the same transactional drain cleaning revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FRANC_Enviro
• Facebookfacebook.com/francenvironmental
• LinkedInlinkedin.com/company/franc-environmental-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANC Environmental