10 Design
10 Design is a global architecture practice of 400 architects and designers across nine studios on four continents, delivering masterplanning, hospitality, mixed-use, residential, civic, and adaptive-reuse projects for developers, hospitality brands, and government clients in 60+ countries, as part of Egis Group's Architecture Line.
- Company typePrivate
- Founded2010
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 10 Design does
10 Design is a global architecture practice founded in 2010 in Hong Kong by ten architects with a vision of operating simultaneously across multiple geographies. Following Egis Group's 2017 acquisition and the 2022 acquisition of San Francisco-based SB Architects, the firm has grown to roughly 400 architects and designers distributed across nine studios in London, Hong Kong, San Francisco, Dallas, Dubai, Edinburgh, Miami, Shenzhen, and Singapore. As of September 2025, the official global headquarters is in London under CEO Sabrina Klor, with the practice positioned within Egis Group's Architecture Line. The firm provides comprehensive architectural services spanning masterplanning, urban design, hospitality and resort design, mixed-use, residential, commercial, civic and cultural, and retail typologies, with branded residential and adaptive re-use/retrofit as cross-cutting themes. Service delivery leverages BIM, parametric and computational design, data-driven design methods, and AI integration within sustainability-focused methodologies such as the "Light-on-Land" hotel design approach.
The practice executes projects across more than 60 countries, delivering multi-year commissions for enterprise clients in real estate development, luxury hospitality, and government. Notable project work includes the Freemark Abbey Winery restoration for Marriott, Aspira Tower (Vietnam) for The Luxury Collection, Ritz-Carlton Nekajui (Costa Rica), Calistoga Ranch for Auberge Resorts, Ocean Club for Four Seasons, Tongzhou MixC One for China Resources Land (a 100,000 sqm retail development in Beijing), Zhuhai Civil Service Centre for China Merchants Shekou (integrating 80+ government departments), Naseem Al Jurf for IMKAN (90,452 sqm Abu Dhabi residential targeting Estidama Pearl 1), and Bintaro Jaya West District Masterplan (362,000 sqm Jakarta sustainable masterplan). Revenue is generated through project-based professional services engagements typically structured as fixed-fee or percentage-of-construction-cost arrangements, with new business originated through architectural competitions, RFP processes, direct relationships, and industry events such as MIPIM, supported by three Directors of Business Development covering the Americas and China.
10 Design firmographics
Firmographics- Name
- 10 Design
- Legal name
- 10 Europe Limited
- Website
- https://10design.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 10 Design is a global architecture practice of 400 architects and designers across nine studios on four continents, delivering masterplanning, hospitality, mixed-use, residential, civic, and adaptive-reuse projects for developers, hospitality brands, and government clients in 60+ countries, as part of Egis Group's Architecture Line.
- Ownership category
- akta.pro rank
10 Design industry classification
Industry- Product category
- Architectural Design Services
- NAICS
- Architectural Services (541310), Architectural Services (54131)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Space Planning & Workplace Design (BPAHAKAI)
Keywords
Where 10 Design is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
10 Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Architectural Design Services: Professional services revenue generated through architectural design fees for projects spanning masterplanning, commercial, residential, hospitality, mixed-use, and civic developments. Projects are typically commissioned by developers, hospitality brands, and government entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
10 Design product offering
Product offeringCore offering
10 Design is a global architecture practice providing professional architectural design services across nine studios worldwide. The firm delivers masterplanning, commercial, residential, hospitality, mixed-use, retail, civic, education, and sustainability-focused design projects to real estate developers, hospitality brands, and government entities. Engagements span concept design through delivery and apply BIM, AI integration, parametric design, and sustainable design methodologies.
Product overview
10 Design is a global architecture practice offering comprehensive design services across nine studios worldwide. The firm operates as a services company rather than a software product company, providing architectural design, masterplanning, and urban design services across multiple sectors including civic and cultural, commercial, education and science, hospitality and wellness, masterplanning and urban design, mixed-use, residential, retail, and sustainability. The practice is part of Egis Group's Architecture Line and collaborates with SB Architects. Key project types include waterfront developments, branded residences, adaptive re-use and retrofit projects, and data-driven design approaches.
Differentiator
Problem solved
Functional benefit
Brands
- Architecture Line (Egis Group): 10 Design operates under Egis Group's Architecture Line alongside other architecture practices.
Products and services
- Hospitality & Wellness Architectural Design
- Masterplanning & Urban Design
- Mixed-Use Development Design
- Residential Architectural Design
- Civic & Cultural Architectural Design
- Commercial Architectural Design
- Retail Architectural Design
- Education & Science Architectural Design
- Sustainability & Adaptive Reuse Design
Quantifiable outcome
- 90,452 sqm of residential development designed for Naseem Al Jurf targeting Estidama Pearl 1 certification
- +2 more outcomes
Companies that use 10 Design
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
10 Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
10 Design partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- SB ArchitectscoreSan Francisco-based hospitality design firm acquired by Egis through 10 Design in 2022. The acquisition combined 10 Design's forward-thinking innovation with SB Architects' 60+ years of hospitality design excellence, creating a firm with nearly 80 years of combined experience serving 60+ countries.
- Aspect StudiosmajorLandscape design partner for projects including Naseem Al Jurf masterplan. Provides landscape architecture services complementing 10 Design's architectural design services.
- NultyminorLighting design consultant for projects including Naseem Al Jurf, providing expert lighting design services.
- Di LeonardominorInterior design partner for villa interiors at Naseem Al Jurf project, providing luxury interior design services.
- EHAFminorStructural and M&E engineering consultant for projects including Naseem Al Jurf.
- Dezign-TechnicminorSignage design consultant for projects including Naseem Al Jurf.
- KOMAminorVisualization partner for Bintaro Jaya West District Masterplan, providing rendering services.
- Beijing Institute of Architectural Design (BIAD)majorLocal architect, landscape consultant, and M&E consultant for Zhuhai Civil Service Centre project in China.
- Shenzhen Zhongfutai Cultural Architecture (SZZFT)minorInterior design consultant for Zhuhai Civil Service Centre project.
- BPIminorLighting design consultant for Zhuhai Civil Service Centre project.
- KGE GroupminorFaçade design consultant for Zhuhai Civil Service Centre project.
- 10N CollectiveminorCreative collective partner referenced in pre-MIPIM events and industry networking activities.
- CundallminorEngineering consultancy hosting breakfast briefings on net zero carbon design where 10 Design's Marion Baeli served as panelist discussing sustainability transformation.
- NEWH, Inc.minorHospitality industry networking organization. 10 Design's Sarah Churchill serves as Executive Advisor to the Rocky Mountain Chapter.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
10 Design competitors and assessment
Company assessmentBroad incumbents
- HOK: Large global architecture, engineering, and planning firm with extensive hospitality, sports, and mixed-use portfolios. HOK is a broader incumbent that competes with 10 Design for large multinational commissions.
- Gensler: Largest global architecture and design firm with significantly broader reach across workplace, hospitality, retail, and mixed-use sectors. Gensler competes with 10 Design on enterprise-scale hospitality and mixed-use commissions globally.
- Foster + Partners: Iconic, much larger UK-based global architecture firm with a broader portfolio spanning commercial towers, masterplans, and cultural buildings. Foster + Partners competes for premium mixed-use and branded residential commissions where 10 Design also pitches.
- Skidmore, Owings & Merrill (SOM): Premier global architecture, engineering, and urban design firm with strong tall-building, masterplanning, and large mixed-use expertise. SOM competes with 10 Design for marquee commercial towers and major masterplans.
Direct peers
- Perkins&Will: Global architecture and design firm with deep expertise in hospitality, healthcare, and large mixed-use developments. Comparable size and sector overlap, particularly in branded residential and large-scale mixed-use commissions across the Middle East and Asia.
- CallisonRTKL (Arcadis): Global architecture and design practice (part of Arcadis) with strong retail, mixed-use, and hospitality portfolios. Comparable scale and overlaps significantly with 10 Design's retail and mixed-use segments.
- Benoy: UK-based global architecture, masterplanning, and interior design firm of comparable size, with similar emphasis on retail, mixed-use, and hospitality design across the UK, Middle East, and Asia. Benoy is a direct peer in many of 10 Design's primary sectors.
- Broadway Malyan: UK-headquartered global architecture practice of comparable size and sector mix (hospitality, mixed-use, masterplanning). Broadway Malyan is a direct competitor — and notably the previous employer of 10 Design's new CEO Sabrina Klor, who was its COO before joining 10 Design.
- Aedas: Global architecture practice with comparable scale (~1,500 staff across 12+ studios), a similar Hong Kong/Asia origin, and a parallel mix of hospitality, mixed-use, commercial, and masterplanning work. Aedas competes head-to-head with 10 Design on Asia-Pacific hospitality and large mixed-use commissions.
- Kohn Pedersen Fox (KPF): Global architecture practice headquartered in New York with comparable mixed-use, hospitality, and tall-building expertise. KPF competes with 10 Design on large mixed-use and branded residential commissions and was the prior employer of 10 Design's recently hired San Francisco principal, Angela Wu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
10 Design social profiles
Digital presence10 Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
10 Design leadership team
Management profileNumber of profiles
Profiles15 records
10 Design subsidiaries and ownership
Company hierarchySubsidiaries1 record
10 Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10 Design M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10 Design
What does 10 Design do?
10 Design is a global architecture practice providing professional architectural design services across nine studios worldwide. The firm delivers masterplanning, commercial, residential, hospitality, mixed-use, retail, civic, education, and sustainability-focused design projects to real estate developers, hospitality brands, and government entities. Engagements span concept design through delivery and apply BIM, AI integration, parametric design, and sustainable design methodologies.
Is 10 Design a public or private company?
10 Design is a private company. It is classified as corporate owned and is currently operating.
When was 10 Design founded?
10 Design was founded in 2010. It employs 101 to 250 people.
Where is 10 Design based?
10 Design is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does 10 Design make money?
One revenue line is on record: architectural Design Services.
Who are 10 Design's main competitors?
Broad incumbents on record are HOK, Gensler, Foster + Partners and Skidmore, Owings & Merrill (SOM). Direct peers are Perkins&Will, CallisonRTKL (Arcadis), Benoy, Broadway Malyan, Aedas and Kohn Pedersen Fox (KPF).
Does 10 Design have an API?
No public API is recorded for 10 Design.
What industry is 10 Design in?
10 Design's product category is Architectural Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 541310 and its SIC code is 8711.