Apex Mobility
Apex Mobility is a family-owned Australian wholesale distributor of assistive technology equipment, serving authorised dealers across Australia and New Zealand with exclusive distribution rights for global disability brands including Rifton and Motion Composites.
- Company typePrivate
- Founded-
- HeadquartersIngleburn, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Apex Mobility does
Apex Mobility is a wholesale distributor of assistive technology (AT) equipment operating across Australia and New Zealand, serving as the ANZ go-to-market channel for over 20 international manufacturers of disability and rehabilitation equipment. The company distributes ultralight manual wheelchairs, power add-on devices, specialist seating systems, paediatric therapy equipment, gait trainers, standing frames, hygiene and bathing solutions, and adaptive vehicles. It holds exclusive ANZ distribution rights for Rifton (since 2021) and Motion Composites (since 1 May 2025), along with partnerships covering CareFlex, Schuchmann, Ormesa, Klaxon, Thomashilfen, Trexo Robotics, and others. Apex Mobility does not develop proprietary technology or software platforms; its role is intermediary between global manufacturers and the ANZ market, providing regulatory compliance (including TGA/ARTG registration), logistics, clinical education, and dealer enablement.
The company's go-to-market is B2B wholesale, selling exclusively to a network of authorised dealers and rehabilitation equipment resellers rather than directly to end users. Revenue is generated through one-time hardware sales at account-based wholesale pricing, with no subscription or recurring component. The business operates from a headquarters and main warehouse in Ingleburn, NSW, with additional distribution hubs in Melbourne, Brisbane, Perth, and Auckland. Apex Mobility supports its dealer network through a dedicated Clinical Education team (led by an Occupational Therapist and including a Physiotherapist), an annual APEXPO dealer conference, a dealer resource portal, and national referral pathways that direct clinician and family enquiries to local dealers. The company also operates the Wishes for Wheels charitable program in partnership with Motion Composites.
Apex Mobility is a privately held, family-owned business with 51-100 employees, no disclosed external funding, and no parent company. The company refreshed its brand identity in February 2026 with the tagline 'Your Partner for Good', repositioning around partnership and social impact. The Wishes for Wheels program and a documented corporate commitment to accessibility and community outcomes sit alongside the commercial distribution operation. Key risks include supplier concentration on a small number of exclusive brand partnerships and the absence of any proprietary technology moat, as the company's value depends entirely on its ability to retain and grow these manufacturer relationships and the underlying dealer network.
Apex Mobility firmographics
Firmographics- Name
- Apex Mobility
- Legal name
- APEX Mobility
- Website
- https://apexmobility.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apex Mobility is a family-owned Australian wholesale distributor of assistive technology equipment, serving authorised dealers across Australia and New Zealand with exclusive distribution rights for global disability brands including Rifton and Motion Composites.
- Ownership category
- akta.pro rank
Apex Mobility industry classification
Industry- Product category
- Assistive Technology Equipment Distribution
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Accessibility & Mobility Equipment Provisioning (Car Seats, Harnesses, Securement Systems) (EDAKAOAJ)
Keywords
Where Apex Mobility is headquartered
LocationHeadquarters
- HQ city
- Ingleburn
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Apex Mobility business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Distribution: APEX Mobility generates revenue through wholesale distribution of assistive technology equipment to authorised dealers across Australia and New Zealand. The company purchases products from global manufacturers under distribution agreements and resells to a network of specialist disability equipment retailers. Revenue is generated through one-time hardware sales with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Wholesale Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Apex Mobility product offering
Product offeringCore offering
APEX Mobility is a wholesale distributor of assistive technology equipment that sources disability and rehabilitation products from leading global manufacturers and supplies them to a network of authorised dealers across Australia and New Zealand. The company holds exclusive distribution rights for brands including Rifton and Motion Composites in the ANZ region, offering wheelchairs, specialist seating, power add-on devices, paediatric therapy equipment, gait trainers, and postural support products.
Product overview
Apex Mobility is a wholesale distributor of Assistive Technology (AT) equipment operating across Australia and New Zealand. The company serves as exclusive distributor for multiple global brands covering the full spectrum of disability equipment needs. The portfolio is organized around core product categories: ultralight manual wheelchairs (Motion Composites including APEX-branded models), power add-on devices for wheelchairs (Klaxon), specialist seating systems (CareFlex, NXT Seating, Freedom Designs), paediatric therapy equipment (Schuchmann, Ormesa, Akces-Med, Firefly Friends), gait training and rehabilitation devices (Rifton, Trexo Robotics), standing frames and positioning equipment, hygiene and bathing solutions, adaptive vehicles seats and pushchairs (Thomashilfen, xRover), and accessories (Symmetric Designs headrests, APEX-branded brake kits). The company does not manufacture its own products but distributes and supports these international brands through a network of authorised dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- CareFlex Specialist Seating Specialist indoor seating range offering bespoke, made-to-order posture and pressure management products with WaterCell Technology. Includes AlphaCare II, MultiAdjust, and Smartseat Pro II chairs.
- Klaxon Power Add-On Devices Power add-on solutions for manual wheelchairs including Klick series (Carbon Mini, Light, Power, Scrambler, Race, Monster) and Twist. Designed by wheelchair users for enhanced independence and mobility.
- Motion Composites Ultralight Wheelchairs Ultralight manual wheelchairs engineered in carbon fibre and aluminium. Products include APEX C, APEX A, Veloce, Helio C2, Helio A7, Helio Kids C, Helio Kids A, and MOVE folding wheelchairs.
- Ormesa Posture and Stabilisation Solutions Italian-designed posture and stabilisation equipment including Grillo Gait Trainer, standing frames (Dondolino, Standy, Mini Standy), seating systems (Bug, Trolli, Juditta), paediatric pushchairs (Clip, Trollino), and Frame Runner.
- Rifton Disability Equipment USA-manufactured disability equipment since 1977 including Activity Chairs, Adaptive Desks, Tricycles, E-Pacer, Pacer Gait Trainer, Mobile Stander, Multistander, HTS Hygiene System, Wave Bathing System, and Support Station.
- Schuchmann Paediatric Therapy Equipment German-engineered paediatric therapy and mobility solutions including Madita-fun Therapy Chair, Momo Tricycle and Therapy Bicycle, walking aids (Marcy, Malte), Smilla Seating, TILL Stander, and Boris Shower Chair.
- Trexo Robotics Robotic gait training devices including Trexo Plus (clinic version) and Trexo Home (home version). Attaches to Rifton Pacer for safe, repeatable overground walking with tablet-based real-time gait analysis.
- Thomashilfen Mobility Solutions German rehabilitation equipment including Commander and Hercules Prime R129 car seats, Jazz Advantage S and Swifty Rehab Pushchairs, and Octopus Harness positioning system.
- APEX Nano Drum Brake Kit Drum brake system providing reliable, responsive braking performance for manual wheelchairs.
- Akces-Med Products Polish rehabilitation equipment including Bodymap Sleep System, CAT 1 Standing Frame, KIDOO Postural Chair, Kukini and Mamalu Pushchairs, Smart Pro Stander, and StabiloBed Sleep System.
- Firefly Friends Products Paediatric mobility and therapy products including GoTo Portable Postural Seat, GottaGO Toilet Seat, Playpak Therapy Kit, Scooot Sit and Ride, Splashy Bath Seats, Upsee Mobility Harness, and WeGo Pushchair.
- xRover Multi-Functional Outdoor Stroller TGA-registered outdoor mobility stroller with multiple configurations including jogging, all-terrain buggy, beach buggy, ski buggy, and bike trailer. Supports users up to 120 kg. Available in three sizes (Small, Medium, Large).
- Freedom Designs Wheelchairs Tilt-in-space wheelchairs including Freedom P.R.O. Pro Tilt and Freedom NXT Tilt-In-Space Wheelchair.
- NXT Seating Products Postural support products including Armadillo Back Support, BioFit Cushion, NuFit Wheelchair Cushion, Multi-Fit Head Support, Optima Back Supports, Optima Carbon Back Supports, and uFit Back Support.
- Juvo Shower Commodes Shower commode chairs including Attendant Propelled, Self Propelled, and Tilt-In-Space models.
- Symmetric Designs Headrest Products Head support products including APEX Headrest Pads, Apex Wheelchair Headrest, and Savant Head Positioning system.
- SOS P Pod Seating Support Beanbag-style seating support system for postural positioning.
Companies that use Apex Mobility
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Apex Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apex Mobility partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, key and standard.
- RiftoncoreAPEX Mobility is the exclusive distributor of Rifton equipment across Australia and New Zealand. Rifton is a globally respected manufacturer of high-quality disability equipment, recognised for its thoughtful design, clinical functionality, and exceptional durability. Rifton products include activity chairs, gait trainers, standers, toileting systems, and adaptive tricycles. The partnership is founded on shared values of quality without compromise and clinically led design.
- Motion CompositescoreAPEX Mobility was appointed exclusive distributor for Motion Composites in Australia and New Zealand effective 1 May 2025. Motion Composites is a global leader in ultralight manual wheelchair design, engineering carbon fibre and aluminium wheelchairs for active users. Products include the Helio series, APEX C, APEX A, Veloce, MOVE, and Helio Kids wheelchairs.
- SchuchmanncoreAPEX Mobility was appointed Schuchmann distributor for Australia and New Zealand. Schuchmann is a family-owned German manufacturer with over 30 years of experience in children's rehabilitation equipment, developing therapy and mobility solutions that support posture, movement, and participation from early intervention through adolescence.
- ThomashilfencoreAPEX Mobility partners with Thomashilfen to bring innovative, clinically focused assistive technology solutions to the Australian market. Founded in Germany in 1960, Thomashilfen develops mobility, seating and postural support solutions for children and adults with additional needs. Products include rehab pushchairs (Swifty, Jazz), car seats (Commander, Hercules Prime), and positioning belts.
- CareFlexcoreCareFlex is a key partner in specialist seating, designing clinically driven, made-to-order seating solutions since 1995. CareFlex offers high-quality posture and pressure management products including the AlphaCare II, MultiAdjust, and SmartSeat Pro II. Products feature WaterCell Technology for pressure redistribution and come with lifetime steel frame warranty.
- Klaxon MobilitykeyAPEX Mobility distributes Klaxon power add-on solutions for manual wheelchairs. Klaxon designs innovative mobility devices including the Klick series (Klick Carbon Mini, Klick Light, Klick Power, Klick Race, Klick Monster) and Twist power add-on. Born from lived experience, Klaxon products are designed by wheelchair users for independence in everyday mobility.
- OrmesakeyOrmesa is an Italian manufacturer with 40 years of research and innovation in posture and stabilisation solutions. Products include gait trainers (Grillo), standing frames (Dondolino, Standy, Mini Standy), paediatric pushchairs (Trollino, CLIP), seating systems (Bug, Juditta), and multi-sensorial standers. Ormesa products are precision Italian engineering guided by clinical outcomes.
- Trexo RoboticskeyAPEX Mobility brings Trexo Robotics to Australia - a breakthrough in paediatric robotic gait training. Trexo attaches to Rifton Pacer for safe, repeatable overground walking for children. Available in Trexo Home (for families) and Trexo Plus (for clinical environments), featuring intelligent tablet control with real-time gait analysis.
- Akces-MedstandardAkces-Med develops BodyMap sleep systems, standing frames (CAT 1, Smart Pro), paediatric chairs (KIDOO), and special needs strollers (Kukini, Mamalu). Products focus on postural support and positioning for children with additional needs.
- Firefly FriendsstandardFirefly Friends develops portable postural support seats (GoTo Seat), toileting solutions (GottaGo), early intervention therapy kits (Playpak), sit and ride toys (Scooot), bath seats (Splashy, Splashy Big), mobility harnesses (Upsee), and adaptive pushchairs (WeGo).
- Drive DeVilbiss HealthcarestandardDrive DeVilbiss Healthcare provides posture walkers (Nimbo Posterior) and bathing systems (Otter Bath Chair) for children with additional needs.
- Volter / xRoverstandardxRover is a certified medical mobility stroller registered with TGA (ARTG: 340723) and compliant with AS EN 12182:2015. Designed in Europe, xRover supports users up to 120kg across various terrains including beaches, snow, and trails. Available configurations include jogging stroller, all-terrain buggy, beach buggy, and bike trailer.
- Freedom DesignsstandardFreedom Designs produces tilt-in-space wheelchairs including the Freedom P.R.O. (Pro Tilt) and Freedom NXT Tilt-In-Space Folding Wheelchair.
- JuvostandardJuvo provides shower commode chairs including attendant propelled, self-propelled, and tilt-in-space models for older adults and individuals with mobility needs.
- NRS HealthcarestandardNRS Healthcare provides hygiene chairs including the Seahorse Plus Shower & Toilet Chair.
- NXT SeatingstandardNXT Seating offers modular back supports (Armadillo, Optima, uFit), wheelchair cushions (BioFit, NuFit), and head supports for wheelchair users requiring postural support.
- SOS HealthcarestandardSOS Healthcare provides the P Pod - a beanbag-style seating support system for individuals requiring postural support.
- Symmetric DesignsstandardSymmetric Designs produces APEX Headrest Pads and Savant Head Positioning systems for wheelchair users requiring head support.
- Activate KidsstandardActivate Kids provides the Academy School Chair for children with mild postural instability.
- TODO WorksstandardTODO Works produces the TODO Drive Power Assist system for manual wheelchairs, addressing growing demand for power-assist solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Apex Mobility competitors and assessment
Company assessmentBroad incumbents
- Ottobock: Global leader in orthotics, prosthetics, and mobility solutions including wheelchairs. Operates across the same broad assistive technology space and competes with APEX-distributed brands for NDIS-funded customers in ANZ.
- Permobil: Global manufacturer of power wheelchairs, manual wheelchairs, and seating & positioning solutions with direct ANZ sales operations. Competes with APEX's portfolio across multiple categories including power add-ons and specialist seating.
- Etac AB: Swedish developer of mobility, transfer, and paediatric rehabilitation equipment with ANZ distribution. Competes with APEX-distributed brands (e.g., Schuchmann, Rifton) particularly in the paediatric and manual wheelchair segments.
- Invacare Corporation: Global manufacturer and distributor of medical equipment including wheelchairs, mobility, and respiratory products. Operates in ANZ through regional distribution and competes in adjacent product categories to APEX's portfolio.
- Sunrise Medical: Global wheelchair and mobility equipment manufacturer with established ANZ distribution. Operates broadly across the assistive technology space as a manufacturer-distributor and competes for premium-brand distribution channels.
Direct peers
- Country Care Group: Australian distributor of mobility, rehabilitation, and assistive technology equipment serving both B2B dealer and end-customer channels. Direct comparable in scale and product breadth across ANZ.
- Independent Living Specialists (ILS): Australian retailer and distributor of mobility equipment, wheelchairs, and daily living aids with national showroom footprint and NDIS-aligned offering. Competes with APEX's dealer network for end-customer relationships in the same ANZ market.
- Linds Rehabilitation Equipment: Australian supplier of rehabilitation and mobility equipment including wheelchairs, seating, and assistive technology. Direct competitor in the same ANZ distribution channel with overlapping brand portfolio.
- Aidacare Pty Ltd: One of Australia's largest specialty distributors of assistive technology, mobility, and rehabilitation equipment, operating a national network with similar B2B and clinical-customer channels. Direct competitor for many of the same global brand distribution rights and Australian dealer relationships.
Others
- Drive DeVilbiss Healthcare (ANZ): Global medical equipment manufacturer that is also a current APEX distribution partner for selected paediatric products. Comparable in product categories (walkers, bathing, paediatric) and operates competing ANZ distribution channels for adjacent product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apex Mobility social profiles
Digital presenceApex Mobility compliance and trust
Trust signalCompliance4 records
Apex Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Mobility leadership team
Management profileNumber of profiles
Profiles12 records
Apex Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Mobility
What does Apex Mobility do?
APEX Mobility is a wholesale distributor of assistive technology equipment that sources disability and rehabilitation products from leading global manufacturers and supplies them to a network of authorised dealers across Australia and New Zealand. The company holds exclusive distribution rights for brands including Rifton and Motion Composites in the ANZ region, offering wheelchairs, specialist seating, power add-on devices, paediatric therapy equipment, gait trainers, and postural support products.
Is Apex Mobility a public or private company?
Apex Mobility is a private company. It is classified as family owned and is currently operating.
When was Apex Mobility founded?
Apex Mobility was founded in -1. It employs 51 to 100 people.
Where is Apex Mobility based?
Apex Mobility is headquartered in Ingleburn, Australia, in the Oceania region.
How does Apex Mobility make money?
One revenue line is on record: wholesale Distribution.
Who are Apex Mobility's main competitors?
Broad incumbents on record are Ottobock, Permobil, Etac AB, Invacare Corporation and Sunrise Medical. Direct peers are Country Care Group, Independent Living Specialists (ILS), Linds Rehabilitation Equipment and Aidacare Pty Ltd. Drive DeVilbiss Healthcare (ANZ) is listed as an others.
Does Apex Mobility have an API?
No public API is recorded for Apex Mobility.
What industry is Apex Mobility in?
Apex Mobility's product category is Assistive Technology Equipment Distribution. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes). Its SIC code is 3842.