Team Brady
Team Brady is a privately held professional racing team founded in 2024 by Tom Brady, competing in the UIM E1 World Championship — the world's first all-electric powerboat series — using RaceBird hydrofoil vessels. The team generates revenue through tiered sponsorships, prize money, and merchandise while operating the Race for Change sustainability platform.
- Company typePrivate
- Founded2024
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Team Brady does
Team Brady is a privately held professional racing team founded in 2024 and owned by 7-time Super Bowl Champion Tom Brady. The team competes in the UIM E1 World Championship — the world's first all-electric powerboat racing series — using RaceBird vessels equipped with hydrofoil technology that lifts the boat above the water to reduce drag and achieve speeds exceeding 50 knots. Team Brady is based in Miami and travels to 7–8 international race venues annually, including Jeddah, Doha, Lake Como, Monaco, Dubrovnik, and Lagos, where it competes against nine other teams owned by global celebrities including Rafael Nadal, Will Smith, Didier Drogba, Sergio Perez, and Virat Kohli.
The team's primary technology is the RaceBird electric raceboat platform, supplemented by an integration with Cambridge Mobile Telematics' DriveWell Fusion AI platform, which uses sensor data and machine learning to measure pilot performance. Beyond racing, Team Brady operates the Race for Change sustainability platform — a partnership network with 4ocean Foundation, WaterAid, OCEANR, and others that ties racing performance to measurable ocean cleanup outcomes (100kg of plastic removed per championship point in 2025, doubled to 200kg for 2026).
The business model centers on tiered sponsorship and partnership revenue, with partners classified as Flagship, Core, or Minor tiers generating recurring income through association with Tom Brady's brand, championship-level racing visibility, and the team's sustainability platform. Additional revenue streams include championship prize money (Team Brady won back-to-back World Championships in 2024 and 2025, plus the inaugural 2025 Blue Impact Championship) and merchandise sales including sustainable teamwear produced from recycled materials. The team is led operationally by Co-Team Principals Ben King and Joe Sturdy, with pilots Sam Coleman and Emma Kimiläinen.
Team Brady firmographics
Firmographics- Name
- Team Brady
- Legal name
- Team Brady
- Website
- https://teambrady.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team Brady is a privately held professional racing team founded in 2024 by Tom Brady, competing in the UIM E1 World Championship — the world's first all-electric powerboat series — using RaceBird hydrofoil vessels. The team generates revenue through tiered sponsorships, prize money, and merchandise while operating the Race for Change sustainability platform.
- Ownership category
- akta.pro rank
Team Brady industry classification
Industry- Product category
- Professional Electric Powerboat Racing
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
Keywords
Where Team Brady is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Team Brady business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Sponsorship and Partnership Revenue: Team Brady generates revenue through sponsorship agreements with multiple tiered partners including Official Partners (Bombay Sapphire, WaterAid), Official Suppliers (OMP, Bell Helmets, OCEANR), and Event Partners. Partnerships are structured around racing performance, sustainability initiatives, and brand visibility at global events.
- Championship Prize Money and Racing Revenue: Revenue from competing in and winning the UIM E1 World Championship, including back-to-back titles in Season One and Season Two, plus Blue Impact Championship victories.
- Merchandise and Teamwear: Sale of team merchandise and sustainable teamwear branded with partner logos, including items produced from recycled materials by OCEANR.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Team Brady product offering
Product offeringCore offering
Team Brady is a professional racing team that competes in the UIM E1 World Championship, the world's first all-electric powerboat racing series, using the RaceBird electric raceboat with hydrofoil technology piloted by Sam Coleman and Emma Kimiläinen and owned by Tom Brady. The team also operates the Race for Change sustainability platform, which links racing performance to measurable ocean cleanup through partnerships with 4ocean Foundation, WaterAid, OCEANR, and other environmental organizations. Revenue is generated through tiered sponsorship partnerships, merchandise, and championship performance.
Product overview
Team Brady is a professional racing team competing in the UIM E1 World Championship — the world's first all-electric raceboat series — using the RaceBird electric powerboat with innovative hydrofoil technology. The team also operates the Race for Change initiative, a sustainability platform that links racing performance to measurable environmental impact through partnerships with organizations like 4ocean Foundation, OceanR, OMP, and WaterAid. The team is owned by Tom Brady and led by Co-Team Principals Ben King and Joe Sturdy, with pilots Sam Coleman and Emma Kimiläinen.
Differentiator
Problem solved
Functional benefit
Products and services
- Sponsorship and Partnership Packages Tiered sponsorship and partnership arrangements available to corporate brands, structured as Official Partners (e.g., Bombay Sapphire, WaterAid), Official Suppliers (e.g., OMP, Bell Helmets, OCEANR, Cambridge Mobile Telematics), and Event Partners. Packages provide brand visibility, sustainability association, premium hospitality, and access to global race audiences at iconic venues.
- Team Merchandise and Sustainable Teamwear Branded team merchandise and teamwear for fans and partners, including items produced from recycled polyester derived from post-consumer plastic waste through the OCEANR partnership (diverting over 1.5 million plastic bottles from the environment).
Quantifiable outcome
- 19,500kg of plastic removed from oceans in 2025 through 4ocean Foundation partnership (100kg per championship point earned)
- +2 more outcomes
Companies that use Team Brady
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Team Brady technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
Team Brady partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Cambridge Mobile Telematics (CMT)coreCMT serves as Official Telematics Partner, providing AI-driven mobility platform and DriveWell Fusion technology for pilot performance metrics. Partnership renewed for 2026 after successful 2025 collaboration. CMT is the world's largest telematics service provider, sharing Team Brady's commitment to data-driven innovation and sustainable mobility.
- WaterAidcoreOfficial Partner joining Race for Change platform. Dedicated to bringing clean water, decent toilets, and good hygiene to communities worldwide. Partnership launched at Miami E1 final to raise awareness and inspire collective action for water access.
- BOMBAY SAPPHIREflagshipOfficial Partner and presenting sponsor of E1 Blue Impact Championship. BOMBAY SAPPHIRE's Step Into The Blue global campaign aligns with Team Brady's sustainability messaging. The partnership is part of BOMBAY SAPPHIRE's first sports team sponsorship, showcasing the brand's pioneering spirit and sustainability commitment.
- Anfitrión MarbellaminorLuxury villa complex in Puerto Banús providing accommodation for Team Brady pilots and crew during Marbella race events. Commitment to sustainability with eco-friendly practices and sustainable materials in villa renovations.
- The Setai Miami BeachcoreOfficial Luxury Hotel Partner for the 2025 UIM E1 World Championship Season Final in Miami. Hosted the Team Brady Leaders' Summit bringing together sport, tech, and sustainability leaders. Partnership unites peak performance and timeless sophistication.
- 4ocean FoundationflagshipOcean Cleanup Partner and founding partner of Race for Change. For every point Team Brady scores, 4ocean removes 100kg of plastic from oceans (195 points = 19,500kg in 2025). Partnership doubled to 200kg per point for 2026 season. 4ocean has removed over 42 million pounds of plastic from world's waters.
- OCEANRcoreOfficial Teamwear Supplier producing high-performance apparel from recycled polyester derived from post-consumer plastic waste. Partnership has diverted over 1.5 million plastic bottles from entering the environment. Creates sustainable teamwear for pilots and crew.
- OMPcoreOfficial Supplier providing pilots with OMP racewear derived from car racing experience. Complete kit includes fireproof suits, gloves, shoes, underwear, and boat racing-specific products. Racing Force Group creates nearly 100% recyclable race suits.
- Bell HelmetscoreOfficial Supplier providing pilots with Bell Racing MAG-10 Rally open face helmet, already homologated for powerboat racing, equipped with microphone and speakers for cockpit communication.
- GopuffminorOfficial Instant Commerce Partner offering instant delivery services for fans and partners. Collaboration announced during Venice GP events.
- The St. Regis VeniceminorOfficial event partner for E1 Venice GP, hosting Team Brady and providing luxury hospitality during race weekend. Partnership included iconic moments like Tom Brady throwing a football across the Grand Canal.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Team Brady competitors and assessment
Company assessmentBroad incumbents
- NEOM McLaren Formula E Team: McLaren's electric single-seater racing operation. Comparable as a major motorsport entity competing in an all-electric FIA-sanctioned series with a sustainability narrative and global sponsor portfolio.
- Chip Ganassi Racing: Established multi-series motorsport team competing in IndyCar, NASCAR, and IMSA. Comparable as a multi-disciplinary racing organization with tiered sponsor architecture similar to Team Brady's Official Partners / Suppliers / Event tiering.
- McLaren Racing: Multi-series motorsport group operating Formula 1, Formula E, Extreme E, and IndyCar programs. Comparable as a global motorsport organization with tiered partner architecture, content-driven storytelling, and sustainability positioning across racing properties.
Direct peers
- Team Aoki: Steve Aoki-owned E1 World Championship team competing head-to-head with Team Brady in the all-electric raceboat series, with the same partnership and merchandising model.
- Envision Racing: Formula E team owned by Envision Group, built around sustainability and clean-energy messaging. Comparable as an electric-racing team whose commercial proposition is anchored in ESG performance.
- 23XI Racing: NASCAR team co-owned by Michael Jordan and Denny Hamlin. Closely comparable as a celebrity-athlete-owned professional racing team leveraging global brand equity to drive sponsorship and merchandising.
- Team Drogba: Didier Drogba-owned E1 World Championship team racing the same RaceBird electric hydrofoil boats against Team Brady in the same global calendar.
- Andretti United Extreme E Team: Andretti Autosport's electric off-road racing operation, racing in electric SUVs in extreme environments. Comparable as a high-profile electric motorsport team with global sponsor activations.
- Team Rafa: Rafael Nadal-owned team competing directly against Team Brady in the UIM E1 World Championship electric powerboat series. Closest direct competitor with the same league, vessel technology, and sponsorship structure.
Regional players
- A1 Grand Prix (electric powerboat category): Wider UIM-affiliated powerboat racing ecosystem including AquaKart and electric hydrofoil classes. Relevant adjacent category for understanding the electric marine motorsport pipeline that Team Brady competes within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Brady social profiles
Digital presenceTeam Brady financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Brady leadership team
Management profileNumber of profiles
Profiles5 records
Team Brady funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Brady M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Brady
What does Team Brady do?
Team Brady is a professional racing team that competes in the UIM E1 World Championship, the world's first all-electric powerboat racing series, using the RaceBird electric raceboat with hydrofoil technology piloted by Sam Coleman and Emma Kimiläinen and owned by Tom Brady. The team also operates the Race for Change sustainability platform, which links racing performance to measurable ocean cleanup through partnerships with 4ocean Foundation, WaterAid, OCEANR, and other environmental organizations. Revenue is generated through tiered sponsorship partnerships, merchandise, and championship performance.
Is Team Brady a public or private company?
Team Brady is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Brady founded?
Team Brady was founded in 2024. It employs 1 to 10 people.
Where is Team Brady based?
Team Brady is headquartered in Miami, United States, in the North America region.
How does Team Brady make money?
Three revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are championship Prize Money and Racing Revenue and merchandise and Teamwear.
Who are Team Brady's main competitors?
Broad incumbents on record are NEOM McLaren Formula E Team, Chip Ganassi Racing and McLaren Racing. Direct peers are Team Aoki, Envision Racing, 23XI Racing, Team Drogba, Andretti United Extreme E Team and Team Rafa. A1 Grand Prix (electric powerboat category) is listed as a regional player.
Does Team Brady have an API?
No public API is recorded for Team Brady.
What industry is Team Brady in?
Team Brady's product category is Professional Electric Powerboat Racing. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 711211 and its SIC code is 7948.