Sasbadi Holdings Berhad

Name

Sasbadi Holdings Berhad

Legal name

Sasbadi Holdings Berhad

Website

https://sasbadi.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Support Services (61171), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE)

Keywords

• Educational publishing
• Textbook publishing
• Digital learning platforms
• Stem robotics education
• English language training

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Educational Publishing: Publishing and sale of books, educational materials, and curricula content for students, teachers, and parents
2. Technology Products: Sale of educational technology products, digital learning platforms, and AI-driven education solutions
3. Skills Training and Certification: Programs for skills development including Linguaskill certification, English upskilling programs, and robotics education
4. Events and Competitions: Hosting educational events including National Robotics Competition, FIRST LEGO League Malaysia, and participation in World Robot Olympiad

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sasbadi Holdings Berhad is a Malaysian educational publishing and learning solutions group that publishes textbooks and supplementary educational materials, operates digital learning platforms, runs STEM and robotics education programs, and delivers English language and professional certification courses for Malaysian schools, students, teachers, parents, polytechnics and working professionals. Its offerings span print textbooks (BT Sains/BT Science series), online learning platforms (Sasbadi Online, i-LEARN Ace), STEM/robotics competitions and curricula, English language solutions (Sasbadi English Solutions for Careers, Direct English Malaysia UK), and AI-driven intelligent education solutions developed with Huawei Cloud.

Product overview

Sasbadi Holdings Berhad is a Malaysian educational publishing group established in 1985, operating as a platform-plus-subsidiaries architecture. The group encompasses multiple publishing sub-brands (Sasbadi SB, Malaya Press, MBP Publications, Big Tree Publications, Orbit Buku), digital learning platforms (Sasbadi Online, MindTech Education with i-LEARN Ace), and English language solutions (Sasbadi English Solutions). The company produces print textbooks (BT Sains, BT Science) with companion digital content, and has expanded into STEM-Robotics education and AI-driven intelligent education solutions. The products span print publishing, digital platforms, and educational technology services for Malaysian students, teachers, and parents.

Differentiator

Problem solved

Functional benefit

Brands

• MindTech Education: STEM and robotics education solutions
• i-LEARN Ace
• Sasbadi English Solutions
• GeMeiLia (哥妹俩)

Products and services

• BT Sains / BT Science Textbook Series Science textbook series for Malaysian school students with interactive digital companion content available through the BTS online platform. Targets Malaysian primary/secondary school students and is supported by interactive digital companion content accessible via the BTS platform.
• Sasbadi Online Digital Learning Platform Online digital learning platform providing electronic educational content and resources for students, teachers and parents in Malaysia.
• i-LEARN Ace Online Learning Platform Online learning platform under MindTech Education (a Sasbadi subsidiary) offering digital learning solutions; recognized with the 2016 MLM Golden Midas Award and 2016 YES Brand Award. Targets Malaysian students and learners using digital education tools.
• MindTech Education STEM & Robotics Programs Education technology subsidiary offering STEM and robotics education solutions, including the National Robotics Competition, FIRST LEGO League Malaysia, and participation in the World Robot Olympiad. Developed in collaboration with the University of Malaya. Targets Malaysian school-age students with STEM-robotics enrichment and competition pathways.
• Sasbadi English Solutions for Careers English language learning solutions for career development, promoted in partnership with Melewar Learning Resources and Direct English Malaysia UK. Targets Malaysian working professionals and adult learners seeking career-oriented English upskilling.
• Direct English Malaysia UK Courses English language courses offered via Direct English Malaysia UK, promoted across Malaysia through strategic collaboration with Melewar Learning Resources. Targets Malaysian adults and learners seeking structured English language training.
• Linguaskill Certification Program for Polytechnic & Community College Students Professional English certification program offering Linguaskill certification to Malaysian polytechnic and community college students via Certificate of Collaboration with Politeknik Sultan Salahuddin Abdul Aziz Shah (PSA). Targets Malaysian polytechnic and community college students needing internationally recognized English certification.
• Sasbadi SB Educational Publishing Core publishing subsidiary producing books and educational materials for students, teachers, and parents in Malaysia.
• Orbit Buku Book Publishing Book publishing subsidiary under the Sasbadi Group producing educational and general reading titles for the Malaysian market.
• Malaya Press / Big Tree Publications / Jinbang Publication Educational Publishing Publishing subsidiaries under the Sasbadi Group producing educational and general reading materials for Malaysian schools and consumers.
• MBP Publications Educational Publishing Publishing subsidiary under the Sasbadi Group producing educational and general reading materials.
• UPH / Mayapress / Penerbitan Daya / Penerbita Minda Educational Publishing Publishing subsidiaries under the Sasbadi Group producing educational and general reading materials for the Malaysian market.
• Sasbadi Learning Supplementary Education Educational learning subsidiary offering supplementary educational materials and resources for students, teachers, and parents.

Quantifiable outcome

• Fourth place overall at World Robot Olympiad (WRO) 2019 against more than 65 countries
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Melewar Learning ResourcescoreStrategic or Co-development Partner · 1 January 2021Strategic collaboration to promote Sasbadi English Solutions for Careers and Direct English Malaysia UK courses throughout Malaysia, expanding reach through Melewar's distribution network.
• HUAWEI CLOUDcoreTechnology or Integration · 1 January 2020Joined forces with HUAWEI CLOUD to develop intelligent education solutions driven by AI, combining Sasbadi's educational expertise with Huawei's cloud and AI technology capabilities.
• Politeknik Sultan Salahuddin Abdul Aziz Shah (PSA)coreImplementation/ SI/ Consulting Partner · 1 January 2020Certificate of Collaboration signed to enable Malaysian polytechnic and community college students to get certified with Linguaskill, providing professional certification pathways.
• Branding Association of MalaysiaminorOthers · 1 January 2020Received Most Outstanding Malaysian Brand 2019 Award for the Publishing category from Branding Association of Malaysia, recognizing brand excellence in educational publishing.
• People's Education PresscoreStrategic or Co-development Partner · 1 January 2019Memorandum of Understanding signed in Beijing with People's Education Press, an established publisher in China, to develop Special Education Teaching Materials for schools in Malaysia and Situational English Learning Programme for learners in China.
• Malaysian English Language Teaching Association (MELTA)coreStrategic or Co-development Partner · 1 January 2019Memorandum of Understanding to jointly develop two online English upskilling programmes for Malaysian teachers, combining Sasbadi's educational content with MELTA's professional expertise.
• University of MalayacoreStrategic or Co-development Partner · 1 January 2019Memorandum of Agreement signed for collaborative research and product development of Robotics Education in STEM, combining academic research with practical educational applications.
• Foreign Language Teaching & Research Press (FLTRP)minorOthers · 1 January 2019Received inaugural FLTRP Award for Best Belt & Road Category in Beijing, China, joining several renowned publishers in this recognition.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marshall Cavendish Education: Singapore-headquartered educational publisher with strong presence across Malaysia, Indonesia, Hong Kong, and China. Direct competitor to Sasbadi in K-12 textbooks, digital learning, and English-language solutions for Southeast Asian school markets.
• Oxford Fajar: Malaysian arm of Oxford University Press producing K-12 textbooks and educational materials for the Malaysian curriculum. Closely comparable to Sasbadi in market focus, customer base (Malaysian MOE and schools), and textbook-centric product line.
• Penerbitan Pelangi (Pelangi Publishing): One of Malaysia's largest local educational publishers producing K-12 textbooks, reference books, and children's educational materials. Direct competitor in the Malaysian school textbook and educational content market.

Broad incumbents

• Pearson plc: Global educational publishing and assessment leader with English-language learning, K-12, and higher education offerings. Broad incumbent with overlapping English learning and assessment products (e.g., Linguaskill, PTE) competing with Sasbadi's English solutions and certification programs.
• Houghton Mifflin Harcourt (HMH): Major global K-12 educational publisher and learning solutions provider. Broad incumbent operating across curricula and EdTech platforms; comparable to Sasbadi's publishing-plus-digital strategy at larger scale.
• McGraw Hill Education: Global educational publisher of K-12 textbooks, higher education, and professional content. Comparable in curriculum-aligned textbook publishing and digital learning product extensions.
• Cambridge University Press (Education): International educational publisher with significant footprint in international curricula (IGCSE, A-Levels, IB) used across Malaysian private and international schools. Comparable in English language learning, assessment, and curriculum-aligned content.

Regional players

• Singapore Press Holdings (SPH) Education: Singapore-based media and education group with textbooks and learning materials marketed across the region. Regional peer operating in Singapore and adjacent markets with comparable K-12 educational publishing offerings.

Emerging players

• LEGO Education: Global STEM/robotics education provider behind FIRST LEGO League. Comparable to Sasbadi's MindTech Education robotics/STEM offerings and FLL Malaysia operations, though at global scale.
• BYJU'S: Global EdTech company expanding K-12 digital learning across emerging markets. Comparable to Sasbadi's digital learning platforms (Sasbadi Online, i-LEARN Ace) as a competing adaptive-learning entrant targeting similar Southeast Asian markets.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sasbadi-holdings-berhad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasbadi Holdings Berhad