Affinity Tool Works
Affinity Tool Works, operating as BORA Tool, designs and distributes professional woodworking tools and workshop accessories — including sawhorses, work stands, clamps, and pocket hole jigs — primarily to tradespeople and DIY enthusiasts through DTC, Lowe's, and independent retailers in the United States.
- Company typePrivate
- Founded2006
- HeadquartersTroy, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Affinity Tool Works does
Affinity Tool Works, a privately held company founded in 2006 and headquartered in Troy, Michigan, manufactures and distributes professional-grade hand tools and workshop accessories under the BORA Tool brand. Its core product lines include the Speedhorse sawhorse family (with 1.6-second quick-deploy mechanisms and up to 1,800 lb per-unit load capacity), the Centipede portable work stand system (up to 6,000 lb capacity), parallel clamps delivering 1,100 lb of clamping pressure, self-calibrating pocket hole jigs, NGX clamp edge guides, mobile bases, and a consumable line of Color-Coat pocket hole screws. Product differentiation is driven by patented mechanical innovations, heavy-duty steel construction, and ergonomic adjustability rather than digital or AI capabilities.
The company operates a product-led go-to-market, distributing through its DTC e-commerce site at boratool.com, a national shelf presence at Lowe's, and an authorized independent dealer network searchable via an online retailer locator. Demand generation relies on organic social channels (Instagram, Facebook, TikTok, YouTube, LinkedIn), a Pro Tips educational blog, an email newsletter ("BORA Nation"), and an ambassador program featuring professional woodworkers. Customer segments span professional tradespeople (carpenters, contractors, cabinetmakers) and DIY enthusiasts with home or small-shop workshops; pricing is not publicly disclosed.
In May 2024 Affinity Tool Works acquired Armor Tool, expanding its woodworking and clamping portfolio under a retained sub-brand. The company holds filed/pending patents on its proprietary mechanisms and received the 2019 Pro Tool Innovation Award for the Speedhorse line. Operating geographies are concentrated in North America (USA), and the company's headcount sits in the 11-50 employee band consistent with a focused, privately held hardware brand.
Affinity Tool Works firmographics
Firmographics- Name
- Affinity Tool Works
- Legal name
- Affinity Tool Works
- Website
- https://affinitytool.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affinity Tool Works, operating as BORA Tool, designs and distributes professional woodworking tools and workshop accessories — including sawhorses, work stands, clamps, and pocket hole jigs — primarily to tradespeople and DIY enthusiasts through DTC, Lowe's, and independent retailers in the United States.
- Ownership category
- akta.pro rank
Affinity Tool Works industry classification
Industry- Product category
- Professional Woodworking and Workshop Tools
- NAICS
- Saw Blade and Handtool Manufacturing (332216)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industry
- Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)
Keywords
Where Affinity Tool Works is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Affinity Tool Works business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: Sale of professional woodworking tools and workshop accessories directly to consumers and through retail distribution. Products include sawhorses, work stands, clamping solutions, straight edges, mobile bases, and pocket hole jigs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Affinity Tool Works product offering
Product offeringCore offering
Affinity Tool Works, operating as BORA Tool, designs, manufactures, and distributes professional woodworking and workshop tools and accessories, including quick-deploy sawhorses, portable folding work stands, parallel clamps, self-calibrating pocket hole jigs, straight edge guides, mobile bases, and related hardware. Products are sold directly to end users via the BORA Tool e-commerce website, through Lowe's, and through an authorized independent retailer network.
Product overview
BORA Tool, founded in 2006 and part of Affinity Tool Works, offers a comprehensive portfolio of professional woodworking and workshop tools organized into several core product lines: Saw Horses (Speedhorse XT, Speedhorse PM-4500, Workhorse XT), Centipede Work Stands (portable folding workbenches with various sizes and capacities), Straight Edges and Clamp Edge Guides (NGX series for precision cutting), Clamping solutions (Parallel Clamps in multiple sizes), Mobile Bases for equipment mobility, Pocket Hole Jigs and Screws (PRO Compact, Auto-Jig, Mini systems), and workshop accessories (Dog Fences, Wall Racks, Work Stands). The product ecosystem is designed for professional tradespeople and serious DIYers, emphasizing portability, rapid deployment, high load capacity, and precision in woodworking and construction applications.
Differentiator
Problem solved
Functional benefit
Products and services
- BORA Speedhorse XT (Adjustable) Sawhorse Professional-grade adjustable sawhorse with 1,800 lb capacity per unit, height adjustable from 30 to 36 inches, deploys in 1.6 seconds with non-sequential leg folding and a pre-drilled top for sacrificial 2x4 setup; for professional tradespeople and DIY users.
- BORA Speedhorse PM-4500 (Fixed-Height) Sawhorse Fixed-height professional sawhorse with 1,600 lb capacity, 30-inch height, 1.6-second deployment, all-steel construction with non-slip rubber feet; for jobsite use by professional tradespeople.
- BORA Workhorse XT Adjustable Sawhorse Professional adjustable-height sawhorse with 1,350 lb capacity per unit (2,700 lb per pair), height adjustable from 30 to 34 inches in 1-inch increments, foldable legs with built-in bottle opener; for tradespeople needing portable job support.
- BORA Centipede Work Stand Series Portable folding work stands with steel scissor-style legs, available in multiple sizes (2x4ft to 4x8ft) with load capacities from 2,500 lb to 6,000 lb depending on model, foldable into a compact carry bag; for professional and DIY workshop users needing portable workbenches.
- BORA Centipede T-Track Tabletop 24-inch by 48-inch hinged tabletop with dog hole patterns (3/4-inch or 20mm) for use with Centipede work stands; supports up to 500 lbs; for users who need a customizable work surface on the Centipede stand system.
- BORA Parallel Clamps Professional parallel clamps delivering 1,100 lbs of clamping pressure with 3.5-inch wide padded jaws for even pressure distribution without material damage, available in 18-inch, 24-inch, and 50-inch sizes; for professional and DIY woodworking clamping applications.
- BORA NGX Clamp Edge Guide (Straight Edge Saw Guide) Straight-edge saw guide with ergonomic quick-lock lever for one-handed clamping, heavy-gauge aluminum construction with built-in T-Track compatible with NGX saw plate; for users needing precise, repeatable straight cuts with circular saws.
- BORA Universal Mobile Base Adjustable mobile base for workshop machines, expands from 12x12 inches to 32x32 inches square or up to 17x48 inches rectangle in 1-inch increments, supports up to 650 lbs with 3-inch non-marring wheels; for users moving heavy stationary machines in home or pro workshops.
- BORA PRO Compact Pocket Hole Jig Self-calibrating pocket hole jig with powder-coated metal block, color-coded screw system, non-slip pads, onboard storage for drill bit and Allen key; for woodworkers needing repeatable pocket-hole joinery.
- BORA Automatic Pocket Hole Jig Self-calibrating pocket hole jig system with face clamp and color-coded screws with Color-Coat anti-corrosive protection technology; for professional and DIY woodworkers.
- BORA Mini Pocket Hole Jig Kit Compact self-calibrating pocket hole jig kit with 3-inch face clamp, 350-piece color-coded screw pack, includes hard case; for DIY and pro users needing portable pocket hole joinery.
- BORA Pocket Hole Screws Coated pocket hole screws available in sizes from 3/4 inch to 2-1/2 inches, fine and coarse thread types, in multiple colors for different applications, with Type 17 point design; consumable fasteners for use with BORA pocket hole jigs and other joinery work.
- BORA Dog Fence (Adjustable) Clamping accessory for bench work, available in 8-inch and 14-inch sizes with reversible high/low design, adjustable peg fences, and secure dog hole fastening; for woodworkers using dog-hole work surfaces.
- BORA Centipede Accessories Range of modular accessories for Centipede work stands including P-Tops, risers, hooks, X-Cups, quick clamps, carry straps, storage bags, and stabilizer struts; for users customizing and transporting their portable work stands.
- BORA Wall Racks Wall-mounted storage racks for organizing tools and materials in garage and workshop settings; for professional and DIY users needing vertical tool storage.
- BORA Miter Saw Stand Dedicated stand designed for supporting miter saws during cutting operations; for professional and DIY users performing precision miter cuts.
- BORA Roller Stands Support stands with roller surfaces for feeding materials through saws and other tools; for users needing material infeed/outfeed support when processing long workpieces.
Quantifiable outcome
- 30x faster deployment than conventional sawhorses (1.6 seconds vs traditional models)
- +3 more outcomes
Companies that use Affinity Tool Works
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Affinity Tool Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Affinity Tool Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Armor ToolacquisitionBORA Tool announced the acquisition of Armor Tool in May 2024, expanding their product portfolio and market presence in the professional tool industry. This acquisition represents a strategic expansion of BORA's workshop accessory offerings.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Affinity Tool Works competitors and assessment
Company assessmentPeers
Direct peers
- Kreg Tool: Kreg Tool is the dominant US maker of pocket hole jigs and pocket hole screws, plus a broad line of woodworking jigs and clamps. Direct head-to-head competitor to BORA's Auto-Jig and PRO Compact Pocket Hole Jigs in the same channel (Lowe's, Amazon, woodworking retailers).
- Triton Tools: Triton Tools makes workshop and woodworking tools including work stands, roller stands, and clamping systems. Closely comparable to BORA on workshop accessories, work support, and clamping categories sold through tool retail channels.
Broad incumbents
- Festool: Festool (part of TTS Tooltechnic Systems) is a premium German woodworking and power tool brand serving professional cabinetmakers and finish carpenters. Competes with BORA's professional tradesperson segment at a higher price tier and with broader product breadth.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Affinity Tool Works social profiles
Digital presenceAffinity Tool Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Tool Works leadership team
Management profileNumber of profiles
Affinity Tool Works subsidiaries and ownership
Company hierarchySubsidiaries1 record
Affinity Tool Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Tool Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Tool Works
What does Affinity Tool Works do?
Affinity Tool Works, operating as BORA Tool, designs, manufactures, and distributes professional woodworking and workshop tools and accessories, including quick-deploy sawhorses, portable folding work stands, parallel clamps, self-calibrating pocket hole jigs, straight edge guides, mobile bases, and related hardware. Products are sold directly to end users via the BORA Tool e-commerce website, through Lowe's, and through an authorized independent retailer network.
Is Affinity Tool Works a public or private company?
Affinity Tool Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity Tool Works founded?
Affinity Tool Works was founded in 2006. It employs 11 to 50 people.
Where is Affinity Tool Works based?
Affinity Tool Works is headquartered in Troy, United States, in the North America region.
How does Affinity Tool Works make money?
One revenue line is on record: hardware Sales.
Who are Affinity Tool Works's main competitors?
Stanley Black & Decker (DeWalt) is listed as a peer. Direct peers are Kreg Tool and Triton Tools. Festool is listed as a broad incumbent.
Does Affinity Tool Works have an API?
No public API is recorded for Affinity Tool Works.
What industry is Affinity Tool Works in?
Affinity Tool Works's product category is Professional Woodworking and Workshop Tools. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of CRALACAC, Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools). Its NAICS code is 332216 and its SIC code is 3420.