Inverleigh

What Inverleigh does

Inverleigh is a privately-held global sports content company, incorporated in Victoria, Australia as Inverleigh Media Holdings Pty Ltd, that creates, manages and distributes premium sports programming for rights holders, broadcasters and connected-TV (CTV) audiences. The business operates three integrated lines: (i) commissioned and original content production (weekly shows such as FIBA World Basketball — 1,000+ episodes since 2006 — The Football Review, The Inside Line, Total Combat, Arena Esports and The Short List, alongside bespoke federation programming); (ii) international rights distribution to more than 650 broadcast and streaming partners worldwide; and (iii) the Unbeaten Sports Channel, a FAST (Free Ad-Supported Streaming TV) channel and now also a direct-to-consumer CTV app live on Samsung TV Plus, Amazon Prime Video, GoogleTV, Roku, AppleTV, DAZN, FUBO, XumoPlay and Plex across North America, Canada, Southeast Asia and Australia.

Underlying technology is a cloud-based broadcast and streaming platform delivered primarily through Amagi's unified SaaS, enabling linear channel playout, content management and multi-platform delivery. Inverleigh produces roughly 15 half-hour original episodes per week and over 800 hours of new programming annually, with a content library in the 2,000-4,000 hour range depending on source, and delivered over 1,000 live events in 2025. The company is co-founder-led (Matt Whytcross and Peter Wraith), operates from South Melbourne with regional headquarters in London and Santa Monica, and employs approximately 40 production staff plus commercial and channel-operations functions.

The revenue model is a hybrid of B2B content licensing and distribution fees from rights holders and broadcasters, professional services for commissioned content production and event delivery, and advertising revenue from the Unbeaten FAST channel and CTV app. Customer segments split between sports federations and leagues (FIBA, World Rowing, Tottenham Hotspur, Netball Australia, Volleyball Australia, AAPB, Tennis Australia, NBL, EFC, ONE Championship), distribution platforms (Samsung TV Plus, Amazon Prime Video, DAZN, FUBO, Fetch TV), and an end consumer base of 300M+ active users reached in North America. Pricing on the consumer side is freemium / ad-supported with no subscription barrier; on the B2B side terms are typically multi-year.

Name

Inverleigh

Legal name

Inverleigh Media Holdings Pty Ltd

Website

https://inverleigh.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Inverleigh is a privately-held Australian sports content company that produces, distributes and licenses premium sports programming via the Unbeaten FAST channel and CTV app to 650+ broadcast partners and 300M+ North American viewers, serving federations, leagues and streaming platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Content Licensing & Distribution: Licensing premium sports content to broadcasters and streaming platforms globally. Revenue generated from content distribution agreements with 650+ broadcast and streaming partners.
2. Broadcast Rights Distribution: Distribution of live sports broadcasting rights for sports leagues and federations to international markets
3. Commissioned Content Production: Creation of bespoke content for broadcast networks, federations and industry partners in both full-length and short-form formats
4. Advertising Revenue (FAST): Free Ad-supported Streaming TV model generating revenue from advertising while providing content at no cost to viewers

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels4 records

Core offering

Inverleigh is a global sports content company that creates, manages, and distributes premium live and non-live sports programming through its Unbeaten Sports Channel (a FAST linear channel) and the Unbeaten CTV App. The company produces over 800 hours of original content annually, operates a content library of 4,000+ hours, and provides commissioned content production, event coverage, content management, and international distribution services to sports federations, leagues, and broadcasters across 650+ partners globally.

Product overview

Inverleigh is a global sports content company operating a unified platform of content creation, management, and distribution services. The core product is the Unbeaten Sports Channel (a linear live sports streaming channel) complemented by the Unbeaten CTV App for connected TV viewing. The portfolio includes over 40 distinct branded content properties spanning weekly shows (FIBA World Basketball, The Football Review, The Inside Line, Total Combat, Arena Esports), documentary and sportainment series (The Short List, National Icons, Homage, Sports Woman), and live sports rights packages. Services include commissioned content production, event production/delivery, content management/archive services, digital platform development, and international distribution to over 650 broadcast and streaming partners globally. The company outputs approximately 800 hours of original programming annually with a content library exceeding 4,000 hours.

Differentiator

Problem solved

Functional benefit

Brands

• Unbeaten: Premium linear live sports channel and streaming platform owned and operated by Inverleigh, delivering live sports content via FAST TV and Connected TV apps
• FIBA World Basketball
• The Inside Line
• The Football Review
• Arena Esports

Products and services

• Unbeaten Sports Channel Global linear live sports channel delivering premium live sports content across mainstream, Olympic and alternative sports. Features more than 1,000 live events annually including combat sports, basketball, baseball, soccer, tennis, rowing, netball, and more. Available on Samsung TV Plus, Amazon Prime Video, Google TV, DAZN, FUBO, XumoPlay, Plex, and over 30 other streaming and broadcast platforms worldwide.
• Unbeaten CTV App Connected TV application available on Amazon Prime Video, AppleTV, GoogleTV, and Roku that delivers live sports and on-demand content directly to fans across Smart TVs and connected devices. Features include easy-to-navigate sports guide, instant access to recent live and upcoming events, high-quality streaming, 24/7 always-on sports channel, and fast access to highlights.
• FIBA World Basketball Official weekly television program of basketball's world governing body FIBA. The longest-running official weekly magazine show of any sport, with over 1,000 episodes delivered consecutively since January 2006. Showcases the best basketball highlights, news and features from FIBA events, NBA, and national leagues worldwide. Distributed to 120+ broadcast partners including ESPN, DAZN, DirecTV Latin America, Fox Sports.
• Content Production Services Full-service content creation including commissioned content for broadcast networks and federations, event production and delivery, content management with ingest, tagging, storage and archive services, and digital platform development.
• International Distribution Services Global distribution services servicing over 400 broadcast and OTT clients, representing rights of partners for international distribution across multiple territories.
• Sports Content Library Massive content library of over 4,000 hours of finished programming representing the most diverse catalogue of sports content. Includes live rights packages, weekly shows, documentaries, sportainment, and shortform content.

Quantifiable outcome

• Over 1,000 live events broadcast in 2025
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Stream Vision MediacoreTechnology or Integration · 1 June 2026Development partnership for Unbeaten Connected TV app on major CTV platforms including Amazon Prime, AppleTV, GoogleTV and Roku. Stream Vision Media developed the app for modern sports audiences providing instant access to live events, match replays and original programming.
• OnlyWrestlers LIVEflagshipChannel Partner/ Reseller/ Distributor · 12 May 2026Multi-year broadcast partnership bringing unprecedented coverage of OnlyWrestlersLIVE events to pro wrestling fans globally. OnlyWrestlers LIVE becomes Unbeaten's exclusive pro-wrestling partner for US feeds, delivering regular live event programming to global platforms.
• Fetch TVcoreChannel Partner/ Reseller/ Distributor · 1 April 2026Launch of Unbeaten linear sports television channel in Australia on Fetch TV platform. Australian feed comprises predominantly live sports with emphasis on football, basketball, combat and women's sports while showcasing Olympic sports including rowing, squash, cycling and under-represented sports.
• Tottenham Hotspur FCcoreChannel Partner/ Reseller/ Distributor · 24 September 2025Unbeaten will broadcast every English Premier League, Carabao Cup, FA Cup and Champions League game featuring Tottenham Hotspur across North America throughout the 2025/26 and 2026/27 seasons. Collaboration extends Tottenham Hotspur's reach to over 140 official supporters' clubs across the USA.
• Volleyball AustraliacoreStrategic or Co-development Partner · 2 September 2025Full-service partnership for production and global distribution of Australian Volleyball Super League. Inverleigh brings unmatched expertise in content creation, event production/delivery and international distribution to over 650 broadcast partners worldwide.
• FIBAcoreStrategic or Co-development Partner · 4 August 2025Long-standing partnership producing and distributing FIBA World Basketball, the official weekly television program. Series has surpassed 1,000 episodes, making it the longest-running official weekly magazine show of any sport. Distributed to 120+ broadcast partners including ESPN, DAZN, DirecTV Latin America, Fox Sports, and many more.
• Netball AustraliacoreChannel Partner/ Reseller/ Distributor · 20 June 2025Major international broadcast deal to broadcast Suncorp Super Netball and Origin Australian Diamonds matches across North America and Africa. UNBEATEN reaches over 300 million active users in North America via major streaming platforms.
• World RowingcoreChannel Partner/ Reseller/ Distributor · 11 June 2025Multi-year broadcast partnership (2025-2028) bringing unprecedented coverage of rowing regattas to fans in the United States and Canada. Unbeaten will offer comprehensive coverage including World and European Rowing Championships, World Rowing Cup series, World Rowing Beach Sprint Finals, and World Rowing Indoor Championships.
• Wheelchair Rugby AustraliacoreStrategic or Co-development Partner · 27 May 2025Full Outside Broadcast (OB) services and global broadcast distribution for Santos Wheelchair Rugby World Challenge. World-first broadcast footprint with main court matches airing live on Kayo Sports, Foxtel, DAZN, Amazon Prime, Samsung TV Plus, GoogleTV, XumoPlay, Fubo, SkyNZ, CBC, Streamplay, and Sportworld.
• Samsung TV Plus Southeast AsiacoreChannel Partner/ Reseller/ Distributor · 1 May 2025Extended carriage adding Singapore, Malaysia, Thailand, Vietnam, Indonesia and Philippines to existing US and Canada coverage. Significantly increases audience reach of Unbeaten across Samsung smart TVs in the regions.
• Samsung TV PluscoreChannel Partner/ Reseller/ Distributor · 23 April 2025Extended carriage of Unbeaten Sports Channel adding Canada in addition to existing US carriage. Platform features premium live sports including AFC World Cup Qualifiers, Champions League Two, FIBA 3X3 World Tour, US minor league baseball, MMA, and Olympic sports.
• American Association of Professional BaseballcoreChannel Partner/ Reseller/ Distributor · 13 March 2025Groundbreaking broadcast partnership delivering live game coverage with minimum 32 full-length AAPB regular season games plus 48 additional games, All-Star Game, Division Playoffs, Division Championship Series, and Wolff Cup Finals. Global distribution via Amazon Prime Video, Samsung TV Plus, Xumo Play, Google TV, DAZN and Fubo Sports Network.
• AmagicoreTechnology or Integration · 26 March 2021Global leader in SaaS for broadcast and streaming TV engaged to provide unified cloud platform for reaching new platforms and audiences. Amagi manages 400+ channels with deliveries in more than 40 countries.
• NBL (National Basketball League)coreChannel Partner/ Reseller/ Distributor · 23 October 2017International rights distribution partnership. Inverleigh responsible for growing NBL's footprint outside of Australia and New Zealand, managing rights sales and distribution across Europe, Africa, Americas and Asia.
• EFC (Extreme Fighting Championship)coreChannel Partner/ Reseller/ Distributor · 19 October 2017Exclusive four-year partnership for distribution of EFC's telecast rights and non-live content. Broadcast in 100+ countries with signature events year-round featuring over 150 exclusively contracted fighters. Inverleigh produces reality series 'The Fighter'.
• Tennis AustraliacoreChannel Partner/ Reseller/ Distributor · 17 October 2016Four-year partnership to create premium tennis titles for international distribution. Launches weekly magazine program 'Deuce' and documentary series 'Courtside' presented by Todd Woodbridge featuring Federer, Williams, Murray and more.
• ONE ChampionshipcoreChannel Partner/ Reseller/ Distributor · 15 March 2016Archive Distribution Partnership for Asia's premier MMA competition. Inverleigh developed packaged programs 'Total Combat Presents – ONE CHAMPIONSHIP' (52 x one-hour series) for distribution via traditional and digital broadcast platforms worldwide.
• Miami/US OperationsminorOthers · 1 January 2016Opened base in Miami for Spanish content demand. General Manager of the Americas based there. Inverleigh operates out of Australia, UK and US.
• TRACE TVcoreStrategic or Co-development Partner · 29 September 2015Four-year production partnership producing over 100 hours of original content per year for telecast on TRACE Sport Stars international channels. Also appointed as exclusive worldwide distribution partner for TRACE Sport Stars' extensive programming catalogue.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FloSports: US-based subscription sports streaming service focused on underserved sports (wrestling, volleyball, track, rowing); direct competitor in niche sports content aggregation and distribution.
• Sunset+Vine: UK sports production and content distribution company producing programming for global broadcasters; comparable mid-sized operator of sports content creation and rights distribution.
• DAZN: Global sports OTT platform carrying boxing, combat, and niche sports rights; competes with Unbeaten as a sports streaming aggregator and one of Unbeaten's distribution partners.
• Little Dot Studios: Digital content studio and network operator producing and distributing premium sports and entertainment content across YouTube, CTV and FAST platforms; comparable in business model and customer base.
• TRACE TV: Global sports and entertainment channel network with linear distribution; long-standing production partner of Inverleigh and comparable in sports-themed channel operations.
• Whisper (Whisper Media): UK-based sports content production company producing programming for broadcasters, leagues, and federations; directly comparable in commissioned sports content and international distribution.

Broad incumbents

• IMG (Endeavor): Global sports content production, rights distribution, and media operator; much larger incumbent with overlapping offerings in sports production, event coverage, and international distribution.
• Fubo (fuboTV): Sports-focused OTT streaming service offering live sports channels; also a distribution partner for Unbeaten, competing for sports audience attention.
• Sportradar: Global sports data and content company providing data, broadcasting, and integrity services to sports leagues; broader incumbent with overlapping content/media distribution capabilities.

Emerging players

• Xumo: FAST channel aggregator distributing free ad-supported streaming channels including Unbeaten; comparable as a FAST-platform enabler of niche sports distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/inverleighmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inverleigh