What Recamier does

Recamier S.A. is a Colombia-headquartered (Bogotá) beauty and personal care company with more than 75 years of operating history that develops, brands, and distributes a portfolio of 12+ sub-brands across hair care (Salon In, Vitane, Muss), hair coloring (Luminance, Green Code, Coloriss), sun protection (Tanga, Sol Eclair), foot care (Deo Pies), antibacterial personal care (Bacterion), nail care (Kleer Lac), lip care (Chapstick), and facial care (Iroha Nature). The company operates two commercial platforms: a consumer line sold via owned e-commerce storefronts in Colombia, Ecuador, Peru, and the USA (built on VTEX) together with physical retail distribution, and a Recamier Profesional line distributed through specialized salon channels serving professional hairstylists.

Revenue is generated through one-time unit-priced sales of branded cosmetic products across consumer and professional channels, with country-specific pricing (COP in Colombia, PEN in Peru, USD in Ecuador and USA), promotional discounts such as 10% off first purchase upon registration, and installment payment options including Addi, Sistecredito, Nequi, and Sumas Pay. The company complements its own portfolio with select third-party brand distribution (Dr. Scholls, Masglo) in Ecuador and supports marketing through Instagram, Facebook, YouTube, email, and a company blog.

The core technology stack is a VTEX-powered multi-country e-commerce platform with localized storefronts and payment integrations; there is no disclosed proprietary technology, mobile application, or AI/ML capability. The company is privately held with 501–1,000 employees, no public funding rounds, no disclosed M&A, and no institutional investment identified in available sources; ownership and management rest with founder and President/General Manager Georges Bougaud.

Name

Recamier

Legal name

Recamier S.A.

Website

https://recamier.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Recamier is a Colombia-based, 75+ year-old multi-brand beauty and personal care company that develops and distributes 12+ branded product lines across hair care, color, sun, foot, and nail care to consumers and professional salons in Colombia, Ecuador, Peru, and the USA via VTEX-powered e-commerce and retail channels.

Ownership category

akta.pro rank

Product category

Personal Care & Cosmetics

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Deodorants & Antiperspirants (CRADANAA), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Cosmetic products
• Hair care products
• Personal care products
• Professional salon supplies
• Beauty brand portfolio

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Recamier generates revenue through direct sales of cosmetic and personal care products via owned e-commerce storefronts across multiple countries, as well as through physical retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Recamier develops, manufactures, and sells beauty and personal care products through a multi-brand portfolio spanning hair care, hair coloring, sun protection, personal hygiene, foot care, and lip care. The company serves both end consumers through country-specific e-commerce and retail, and professional hair salons through its dedicated Recamier Profesional line. Its portfolio includes sub-brands such as Salon In, Vitane, Tanga, Muss, Luminance, Green Code, Coloriss, Kleer Lac, Bacterion, Deo Pies, Sol Eclair, and Chapstick.

Product overview

Recamier is a Latin American beauty and personal care company with over 75 years of experience developing cosmetic products. The company operates as a multi-brand portfolio company with two primary platforms: consumer products (distributed through retail and e-commerce) and professional products (for salon use). The portfolio includes 12 main sub-brands spanning hair care (Salon In, Vitane, Muss), hair coloring (Luminance, Green Code, Coloriss), sun protection (Tanga, Sol Eclair), personal care (Bacterion), foot care (Deo Pies), and lip care (Chapstick). The Recamier Profesional platform serves professional stylists with salon-grade formulations. Products are sold through company-owned e-commerce stores in Colombia, Ecuador, Peru, and the USA, as well as through retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Salon In: Professional hair care line including shampoos, conditioners, treatments, and styling products
• Tanga
• Deo Pies / Deopies
• Muss
• Kleer Lac
• Luminance
• Bacterion
• Green Code
• Sol Eclair
• Vitane
• Coloriss
• Chapstick
• Iroha Nature

Products and services

• Salon In Professional hair care brand offering salon-grade shampoos, conditioners, treatments, serums, and styling products for both professional and consumer use.
• Vitane Hair care brand specializing in shampoos, conditioners, and treatments for various hair needs including anti-hair fall, color protection, and straightening.
• Tanga Sun protection brand offering sunscreens, blockers, bronzers, and after-sun products for the whole family.
• Bacterion Personal care brand specializing in antibacterial liquid soaps and intimate care products.
• Deo Pies Foot care brand offering deodorants, talcs, and antibacterial products specifically designed for foot hygiene.
• Muss Hair care brand for children and families, offering gentle shampoos, conditioners, and styling products.
• Luminance Hair coloring brand offering permanent and ammonia-free hair dyes with color protection treatments.
• Green Code Hair color brand focused on natural-looking shades with color care products.
• Chapstick Lip care brand offering lip balms and protectors for daily lip hydration and protection.
• Sol Eclair Sun protection brand offering sun care products for prolonged sun exposure.
• Kleer Lac Hair styling brand offering lacquers and styling products for hold and finishing.
• Coloriss Hair coloring brand offering various hair dye products.
• Recamier Profesional Professional line of hair care products designed for salon use, including treatments, styling, color protection, and professional-only formulations distributed to hair salons.
• Baby & Kids (Muss Kids) Specialized hair and personal care product line designed for babies and children with gentle, kid-friendly formulations.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• AddiminorOthersBuy-now-pay-later payment provider enabling installment payment options for Colombian e-commerce customers at Recamier Colombia store.
• SistecreditominorOthersCredit payment provider offering installment payment solutions for Recamier Colombia online store customers.
• NequiminorOthersDigital wallet and payment method accepted at Recamier Colombia e-commerce store for convenient mobile payments.
• Sumas PayminorOthersPayment solution provider integrated into Recamier Colombia's checkout for alternative payment options.
• Dr. SchollsminorChannel Partner/ Reseller/ DistributorFoot care brand distributed through Recamier's Ecuador e-commerce store, complementing the Deo Pies foot care product line.
• MasglominorChannel Partner/ Reseller/ DistributorNail care brand (Masglo Gel Evolution) carried through Recamier Ecuador's online store, expanding product offerings in the beauty segment.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Unilever: Multinational CPG owner of Dove, Sedal, TRESemmé, Axe and Lux, all of which compete head-to-head with Recamier's Vitane, Salon In and personal care brands across LatAm mass-market channels.
• Henkel (Schwarzkopf Professional): Global professional hair-care owner (Schwarzkopf, Bonacure, Igora) with significant salon-channel presence across LatAm, competing directly with Salon In for stylist relationships and backbar contracts.
• L'Oréal: Global beauty leader with major LatAm presence through consumer (L'Oréal Paris, Garnier) and professional (L'Oréal Professionnel, Kérastase) divisions. Direct competitor in Salon In's professional hair-care category and in mass-market haircare/sun care.
• Natura &Co (Natura): Brazilian LatAm beauty giant operating Natura, Avon, The Body Shop and Aesop with massive scale and brand portfolio across personal care, fragrance and hair. Larger incumbent in overlapping personal care and hair categories with comparable multi-country LatAm presence.
• Procter & Gamble: Global CPG major behind Pantene, Head & Shoulders and Herbal Essences, with dominant LatAm distribution in shampoo and conditioner - the categories most central to Recamier's revenue mix.

Direct peers

• Belcorp: Peru-based multi-brand beauty CPG company with country-specific brands (Ésika, Cyzone, L'Bel) sold across 15+ LatAm markets via direct-sales and retail. Closest comparable in business model, multi-brand portfolio, geographic footprint and target consumer to Recamier.
• Ésika: Belcorp's flagship mass-market beauty brand distributed across LatAm via direct-sales and retail. Comparable in target consumer (mass-market LatAm woman), category mix (color cosmetics, fragrance, personal care) and channel to Recamier's consumer portfolio.
• Grupo Yanbal: Colombian-founded beauty CPG company selling cosmetics, personal care and fragrance across LatAm via direct-sales and retail, with strong Ecuador and Peru presence. Directly comparable in geographic mix, channel strategy and category breadth to Recamier.
• Genomma Lab: Mexican/Central American CPG company marketing mass-market personal care, haircare and OTC brands (Tio Nacho, Cicatricure, Asepxia) across LatAm via retail and pharmacy. Similar mass-market positioning and LatAm footprint to Recamier, though stronger in Mexico than Recamier's Andean base.

Regional players

• Cadiveu: Brazilian professional hair-care brand sold primarily through salons across Brazil and other LatAm countries. Comparable to Salon In in professional-channel focus and Brazilian/regional geographic mix, though not directly competing in Recamier's core Colombian/Ecuadorian/Andean markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RecamierColombia
• Facebookfacebook.com/Recamier.corp
• Instagraminstagram.com/recamier.corp
• LinkedInlinkedin.com/company/laboratorios-recamier-ltda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recamier