What Wausau Tile does

Wausau Tile is a privately held American manufacturer of architectural precast concrete, terrazzo tile, and site furnishing products, founded in 1953 and headquartered in Wausau (Rothschild), Wisconsin. The company sells pressed-concrete architectural pavers organized into multiple series (Estate, Estate II, Ridgeline, Riverside, Ballast, and EcoPremier H-Series), terrazzo tile and slabs, precast concrete products, and a comprehensive site furnishings line covering benches, chairs, tables, planters, trash receptacles, bike racks, bollards, and smoking receptacles. These products are organized into branded collections—Urbastyle, Street-Side, Our Town, Eclipse, and the Collaboration Series (co-developed with designer firm Damon Farber Associates)—and targeted at architects, designers, commercial developers, contractors, and municipal/public-sector buyers specifying high-durability American-made materials for commercial, public-space, and residential projects. Notable installations cited include McDonald's restaurants, the Guggenheim Museum, Times Square, the Leigh Yawkey Woodson Art Museum, Christian Science Plaza, and Herman Massey Park in Tampa.

Product differentiation rests on proprietary installation systems rather than materials chemistry: the Hidden Lok-Down paver-pedestal system provides wind-uplift stability for rooftop and tree-root-preservation applications, while Terra System One and the Roof Deck Pedestal System protect waterproofing membranes and enable elevated deck surfaces. Mechanical specifications are tested to ASTM standards—H-Series Estate pavers exceed 9,500 PSI compression strength with under 4.5% water absorption and under 1% freeze/thaw loss; EcoPremier pavers incorporate 100% recycled porcelain aggregate for LEED-credentialed sustainability; HCB Solar Reflectance pavers reach SRI 82-85 for high-reflectance applications. The company also offers a Quick Ship expedited-delivery program with a 4-business-day shipping guarantee.

Wausau Tile monetizes through one-time sale of physical products via an enterprise field-sales motion: a domestic "Find a Rep" network, project-based "Get a Quote" requests on its website, direct shipment to project sites from its Wisconsin facility, and account-based customer login for ongoing specification and procurement relationships. Pricing is quote-based and not publicly disclosed; credit card payments incur a 3% processing fee. Marketing and demand generation run through the corporate website, project gallery/case studies (Herman Massey Park, Leigh Yawkey Woodson, Christian Science Plaza), an active social presence (Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter), and an email newsletter. The company appears to be founder- or family-owned, with no disclosed institutional investors, parent company, funding rounds, M&A activity, or executive leadership changes in the input data.

Name

Wausau Tile

Legal name

Wausau Tile

Website

https://wausautile.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

Wausau Tile is a privately held, Wisconsin-based manufacturer of architectural precast concrete, terrazzo tile, and site furnishings, serving architects, designers, commercial developers, and municipal buyers through a U.S. sales-rep network and project-based quoting.

Ownership category

akta.pro rank

Product category

Architectural Concrete and Terrazzo Products

NAICS

Other Concrete Product Manufacturing (327390), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Precast Concrete Products (IMADAAAB)

akta.pro secondary industry

Terrazzo & Decorative Aggregate Flooring (IMADAJAF)

Keywords

• Architectural pavers
• Site furnishings
• Precast concrete products
• Terrazzo tile
• Concrete street furniture

Headquarters

HQ city

Rothschild

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Architectural Products Sales: One-time sale of architectural pavers, site furnishings, terrazzo tile, precast concrete, and precast terrazzo products for commercial and residential projects. Products are sold through a network of sales representatives with project-based quoting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wausau Tile manufactures and sells architectural precast concrete and terrazzo products, including architectural pavers, site furnishings, precast concrete, terrazzo tile, and precast terrazzo. Products are specified for commercial, municipal, and residential projects such as rooftops, walkways, public spaces, museums, and parks, and are sold through a U.S. sales representative network with project-based quoting.

Product overview

Wausau Tile is an architectural products company offering a comprehensive portfolio of American-crafted outdoor and architectural products. The core offerings include Architectural Pavers (featuring multiple series such as Estate, Estate II, Ridgeline, Riverside, Ballast, and EcoPremier with H-Series and V-Series variants), Site Furnishings (benches, chairs, tables, planters, trash receptacles, bike racks, bollards, and snuffers), Precast Concrete, Terrazzo Tile, and Precast Terrazzo. These products are organized into branded collections including Urbastyle (European-inspired concrete street furniture), Street-Side (modern outdoor seating), Our Town (mix-and-match pieces), Eclipse (modern concrete furnishings), and the Collaboration Series (designer co-created products with Damon Farber Associates). The company also offers Quick Ship service for expedited delivery within four business days. Products serve commercial and residential applications including rooftops, walkways, public spaces, museums, and parks.

Differentiator

Problem solved

Functional benefit

Brands

• Urbastyle: European Inspired - American Made. Urbastyle by Wausau Tile features concrete street furniture designed to be accessible for all. Featuring numerous benches in all shapes and sizes with unlimited combinations.
• Street-Side
• Our Town
• Eclipse
• Collaboration
• Collaboration with Damon Farber Associates

Products and services

• Architectural Pavers High-quality pressed-concrete architectural pavers available in multiple series, sizes, colors, and finishes for commercial and residential applications, with options for high solar reflectance and LEED-credit eligibility.
• Site Furnishings Outdoor site furnishings including benches, chairs, tables, planters, trash receptacles, bike racks, bollards, and smoking receptacles for public and commercial spaces.
• Precast Concrete Custom and standard precast concrete products for architectural and landscape applications.
• Terrazzo Tile Terrazzo tile products for flooring and architectural applications.
• Precast Terrazzo Precast terrazzo products for architectural installations.
• Quick Ship Expedited shipping service for tile products ready to ship within four business days, including architectural pavers, terrazzo tile, precast concrete, and site furnishings.
• Urbastyle Collection European-inspired American-made concrete street furniture featuring benches in various shapes and sizes with unlimited combinations, designed for accessibility.
• Street-Side Collection Modern outdoor seating combining Lorna, Urban, and Spectrum products with metal frames and aluminum or recycled plastic lumber slats.
• Our Town Collection Mix-and-match site furnishing pieces available in multiple sizes and styles for indoor or outdoor areas.
• Eclipse Collection Modern concrete site furnishings including waste containers, benches, and planters for cohesive outdoor spaces.
• Collaboration Series Designer collaboration series featuring site furnishings designed by award-winning landscape architects at Damon Farber Associates, combining unique material combinations and modular designs.
• Estate Architectural Pavers Classic-style pressed-concrete pavers with 14 standard colors, featuring subtle styling and durable surfaces. Available in multiple thicknesses and sizes including square, rectangle, plank, and geo configurations. HCB pavers have minimum 78% Solar Reflectance.
• Estate II Architectural Pavers Modern-style pressed-concrete pavers with non-blast finish and 7 standard colors for architectural applications.
• Ridgeline Architectural Pavers Architectural pavers inspired by nature's minerals, made with igneous rock and featuring a timeless look with standard color palette.
• Riverside Architectural Pavers Architectural pavers created by coloring the cement matrix with standard-sized aggregate, featuring uniform slip resistance and appealing standard color options.
• Ballast Pavers High-quality, high-strength pavers providing durable walkable surface while protecting waterproofing membranes.
• EcoPremier H-Series Pavers Architectural pavers featuring 100% recycled porcelain aggregate with surface mimicking bush-hammered limestone. May qualify toward LEED credits.
• Hidden Lok-Down Paver-Pedestal System Paver-pedestal system installed on-grade beneath large-format concrete pavers, designed to protect mature trees and minimize disturbance to root zones; provides wind uplift protection for rooftop and elevated applications.
• H-Series Estate (HRT) Pavers 42-inch by 42-inch by 4-inch large-format architectural pavers weighing approximately 640 pounds each.
• TF4245 Colonial Square Concrete Planter 30-inch square concrete planter weighing 900 lbs with Colonial Series styling, steel reinforcement, and optional anchoring inserts.
• WS103 Graduated Concrete Planter 22-inch diameter graduated concrete planter weighing 225 lbs, available in numerous size and color variations for landscape projects.
• TF4220 Westlake Concrete Planter 36-inch diameter Westlake concrete planter weighing 700 lbs with optional reservoir and ten different band options.
• TF4191 Square Concrete Planter 30-inch square concrete planter weighing 1,150 lbs for landscape applications.
• DF6575 Collaboration Loop Bike Rack Loop metal bike rack with powder coat finish, 20-inch length, 4-inch width, 36-inch height, and 39 lbs weight.
• MF9009 Surface Mount 5 Loop Bike Rack 5-loop surface mount bike rack with powder coat finish, 71-inch length. Available in 3, 5, 7, 9, and 11 loops.
• DF5530 Collaboration Torvin Bench Torvin metal frame bench with premium wood top and sides, 109-inch length, 38-inch width, 17.5-inch height, 500 lbs weight.
• DF5510 Collaboration Nest Bench Round concrete three-piece nest bench, 142-inch length, 125 11/16-inch width, 30 5/8-inch height, 12,220 lbs weight.
• DF5515 Collaboration Lluvia Planter Bench Lluvia concrete planter with wood benches on ends, 97-inch length, 48-inch width, 22-inch height, 3,200 lbs weight.
• ZB.CE.16 Concrete Bench Concrete bench from Centenaire Collection, 42-inch length, 16-inch height, 2,343 lbs weight with hidden anchoring.
• ZB.CL.01 Concrete Cloud Seat 25-inch diameter round concrete cloud seat weighing 520 lbs, usable as single product or in multiple combinations.

Quantifiable outcome

• H-Series Estate pavers achieve compression strength >9,500 PSI avg (ASTM C140), water absorption <4.5% (ASTM C140), and freeze/thaw loss <1% (ASTM C1262)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• WGIminorStrategic or Co-development Partner · 1 January 2026Design team partner on Herman Massey Park Tampa redevelopment project, working to create innovative paving solutions for urban public space.
• Phinazee Consulting Services, Inc.minorImplementation/ SI/ Consulting Partner · 1 January 2026Consulting partner on Herman Massey Park Tampa project, supporting the redevelopment of a downtown Tampa gathering space.
• The Samuels GroupcoreStrategic or Co-development Partner · 1 January 2021The Samuels Group collaborated with Wausau Tile on the Leigh Yawkey Woodson Art Museum rooftop sculpture garden project, completing the project in Summer 2021. Wausau Tile utilized innovative design to lock into the paver system ensuring sculpture stability.
• Damon Farber AssociatescoreStrategic or Co-development PartnerAward-winning landscape architecture firm that has partnered with Wausau Tile for over a decade. The Collaboration Series marks a first-of-its-kind collaboration, creating exclusive site furnishings featuring unique material combinations and modular designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tournesol Siteworks: Tournesol Siteworks designs and manufactures commercial site furnishings, planters, and outdoor structures for landscape architects. Comparable to Wausau Tile's site furnishings category (benches, planters, custom collections) serving the same architect/designer specification channel.
• Forms+Surfaces: Forms+Surfaces manufactures architectural products spanning site furnishings, wall systems, and surfaces for commercial, transit, and public-space projects. Comparable premium positioning and architect/specifier GTM motion to Wausau Tile's Collaboration and Urbastyle lines.
• Maglin Site Furniture: Maglin produces metal, concrete, and recycled-material site furnishings including benches, bollards, and waste receptacles. Overlaps with Wausau Tile's benches, bike racks, and bollards, particularly the Street-Side and Eclipse collections targeting commercial and municipal buyers.
• Haddonstone (USA): Haddonstone produces cast stone architectural ornaments, planters, balustrades, and site furnishings for commercial and residential projects. Competes with Wausau Tile's precast concrete planters, site furnishings, and architectural castings in landscape and plaza specifications.
• Hanover Architectural Products: Hanover manufactures architectural concrete pavers, roof deck systems, and site furnishings for commercial and institutional projects in North America. Directly competes with Wausau Tile across pressed-concrete pavers, ballast paver/pedestal systems, and outdoor benches/planters.
• Brickform (by Solomon Colors): Brickform produces textured concrete overlays, stamping tools, and architectural concrete products for the decorative concrete industry. Comparable to Wausau Tile's decorative precast concrete and stamped paver custom capabilities serving concrete contractors and architects.

Broad incumbents

• Keystone Retaining Wall Systems: Keystone, part of Contech Engineered Solutions, is a large incumbent in segmental retaining walls and concrete hardscape products serving commercial and infrastructure markets. Competes with Wausau Tile on commercial hardscape bids but operates at much larger scale and broader product scope.
• Unilock: Unilock is one of North America's largest manufacturers of architectural concrete pavers, retaining walls, and outdoor living products. Overlaps with Wausau Tile on commercial architectural paver specifications but with a broader catalog and deeper dealer distribution.

Regional players

• Concrete Masonry & Hardscapes Association members (e.g., County Materials): County Materials and similar regional concrete manufacturers produce architectural block, pavers, and site furnishings for the Midwest U.S. market. Directly comparable product mix to Wausau Tile but focused on regional/contractor distribution rather than architect-led specification.
• Tile of Spain / ASCER member manufacturers (e.g., Vives Ceramica): Spanish ceramic and porcelain tile manufacturers produce architectural floor and wall tiles that compete with Wausau Tile's Terrazzo Tile and Precast Terrazzo lines, especially on imported commercial flooring bids in North America. Different geography of origin but directly substitutable in architect specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WausauTile
• YouTubeyoutube.com/channel/UC1i6V5B7TpY2pcKqY03DiVw/videos
• Facebookfacebook.com/wausautile
• LinkedInlinkedin.com/company/wausautile
• Instagraminstagram.com/wausau_tile
• Pinterestpinterest.com/Wausau_Tile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wausau Tile