Seasonal Living Trading

What Seasonal Living Trading does

Seasonal Living Trading Company is an Austin, Texas-based private luxury furniture brand founded in 2005 that designs, sources and distributes indoor, outdoor and in-between living furniture for the high-end residential and hospitality markets. The portfolio is structured as a Design Continuum comprising four Signature Collections (Eterna, Vaterra, Patinero, Serenique) and four Companion Collections (Ceramics, Concrete, Durafiber, Upholstery). Underlying product technology centers on material engineering: precision-welded powder-coated aluminum frames (Eterna), handwoven polypropylene roping with Comfort Cradle seating (Vaterra), gas-fired ceramics, and advanced reticulated fast-dry foam upholstery tested to 300 lbs. Manufacturing is distributed across contract ateliers in Vietnam (Ho Chi Minh City), Indonesia (Java and Bali) and Thailand, with a newer California upholstery operation supporting 3-4 week lead times for semi-custom configurations.

Name

Seasonal Living Trading

Legal name

Seasonal Living Trading Company

Website

https://seasonalliving.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Seasonal Living Trading is an Austin-based luxury furniture brand (founded 2005) that designs and distributes indoor, outdoor and in-between living collections for high-end residential and hospitality buyers through a network of retailers, trade sales reps and direct e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Outdoor Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industries

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Luxury outdoor furniture
• Indoor outdoor furnishings
• Hospitality furniture design
• Designer patio furniture
• Contract grade seating

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Luxury Furniture Sales: Seasonal Living generates revenue through the sale of luxury indoor/outdoor furniture across its Signature Collections (Eterna, Vaterra, Patinero, Serenique) and Companion Collections (Ceramics, Concrete, Durafiber, Upholstery). Products include seating, dining, tables, and planters designed for residential and hospitality applications. Pricing appears to be quote-based for custom configurations.
2. Customization and Configuration Services: The company offers semi-custom options including standard and luxury depth choices, leg material swaps (teak, powder-coated aluminum, bleached wheat, pecan shell), and elasticized or fully tailored slipcovers. Built in California with 3-4 week lead times for upholstery customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seasonal Living Trading designs, manufactures, and sells luxury indoor/outdoor furniture, ceramics, concrete pieces, planters, decorative accessories, and performance fabrics across Signature Collections (Eterna, Vaterra, Patinero, Serenique) and Companion Collections (Ceramics, Concrete, Durafiber, Upholstery). The company serves the global hospitality industry, design trade, luxury retailers, and affluent end consumers through a unified Design Continuum system enabling seamless transitions between indoor, outdoor, and in-between spaces. Products are produced via a global craft network spanning Vietnam, Indonesia, and Thailand, combined with California-based upholstery manufacturing.

Product overview

Seasonal Living Trading is a luxury furniture company offering a unified platform of Signature and Companion Collections designed for seamless indoor, outdoor, and in-between space living. The Signature Collections include Eterna (architectural powder-coated aluminum with geometric lattice), Vaterra (handwoven Indonesian craftsmanship with Comfort Cradle seating), Patinero (12-piece global farmhouse collection with deep cushions), and Serenique (Japandi-inspired teak with soft geometry). The Companion Collections provide complementary pieces in Ceramics, Concrete, Durafiber, and Upholstery. All collections share the Design Continuum system enabling flexible mixing and personalization. Products feature contract-grade performance including fast-dry foam, Agora performance fabrics, and Dekton stone surface options.

Differentiator

Problem solved

Functional benefit

Brands

• Eterna: A Signature Collection characterized by classic, modern, timeless, and refined aesthetics with architectural precision and micro-black sand powder coat finish.
• Vaterra
• Patinero
• Serenique

Products and services

• Eterna Collection A Signature Collection characterized by architectural, precision-welded powder-coated aluminum frames with geometric lattice structures and a micro-black sand powder coat finish. Designed for indoor, in-between, and outdoor spaces with contract-grade durability for residential and hospitality projects.
• Vaterra Collection A Signature Collection featuring rustic, artisanal design with handwoven polypropylene roping inspired by Indonesian fishing heritage. Incorporates Pecan Shell stain finish that develops patina like fine leather over time and Comfort Cradle seating technology for ergonomic support.
• Patinero Collection A global farmhouse-inspired Signature Collection with sculptural powder-coated aluminum frames and cloud-like deep cushions. Offers 12 pieces supporting lounge, dining, and poolside experiences with indoor-outdoor versatility, tested up to 300lbs.
• Serenique Collection A tranquil Signature Collection featuring sun-bleached Legal Indonesian Certified Teak with soft geometry and intentional refinement. Inspired by Japandi design philosophy for calm, restorative indoor-outdoor living, utilizing slow-harvested Indonesian teak.
• Ceramics Companion Collection Handcrafted ceramic pieces including sculptural side tables, stools, and planters. Gas-fired for multi-environment performance with glazes that resist UV, rain, and temperature variations. Designed to complement Signature Collections.
• Concrete Companion Collection Lightweight concrete furnishings including dining tables and accent pieces. Features partnership with Dekton for sintered stone surfaces (Lunar, Sabbia, Kelya options) for indoor-outdoor material continuity.
• Durafiber Companion Collection Fiber-reinforced polymer (FRP) furnishings offering durable, weather-resistant solutions for indoor-outdoor applications.
• Upholstery Companion Collection Deep-seating upholstery built in California with contract-grade durability. Marine-grade plywood frames, advanced drying foam, and optional machine-washable slipcovers. Available in over 20 Agora performance fabrics with 5-year warranty. Includes semi-custom options for fabric, leg finish, and cushion depth.
• Perpetual Joy Collection Featured collection showcased on the home page representing the brand's design philosophy of celebrating life in-between spaces.
• Ceramics Final Editions Final edition ceramics pieces available in-stock, representing the Provenance ceramics collection with handcrafted finishes.
• Concrete Final Editions Final edition concrete pieces available in-stock under the Perpetual collection, offering lightweight concrete furnishings for indoor-outdoor use.
• Explorer Collection Final editions collection available in-stock, part of the discontinued stock offerings for end consumers and trade.
• Archipelago Collection Final editions collection available in-stock, part of the discontinued stock offerings designed for indoor-outdoor environments.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Agora (Spanish Performance Fabrics)coreStrategic or Co-development PartnerAgora provides 100% solution-dyed acrylic cushion covers for Patinero and other collections. The Spanish fabric offers exceptional quality with linen-like softness, UV and water resistance, and tactile beauty. Seasonal Living offers 20+ Agora fabric options as upgrades, backed by a 5-year manufacturer's warranty. Agora fabrics echo residential elegance while maintaining commercial-grade integrity.
• Dekton (High-Performance Stone Surfaces)flagshipStrategic or Co-development PartnerExclusive partnership providing high-performance Dekton sintered stone surfaces for dining areas and living spaces. Available in Lunar, Sabbia, and Kelya finishes, Dekton creates cohesion between indoor and outdoor design while offering extreme durability and minimal maintenance. This partnership enables Seasonal Living to offer complete material palettes for boundary-free environments.
• Laura Muller / Four Point Design BuildflagshipStrategic or Co-development PartnerAward-winning interior and architectural designer Laura Muller serves as the design lead for Seasonal Living, particularly for ceramic collections. Her ability to understand hand-crafted ceramic aesthetics and weave them into intentionally curated collections that integrate into Signature Collections is described as unique. The collaboration produces collections 'with authenticity, scale, and soul.'
• Gary Pettitt (Founder)flagshipOthersFounder of Seasonal Living with lifelong pursuit of boundary-free, material-rich, globally inspired design. Born in Africa, Pettitt brings global perspective from experiences in Europe, Asia, and the Americas. His vision for craftsmanship, longevity, and emotional connection shapes all Seasonal Living collections.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tropitone: Established US outdoor furniture manufacturer with deep hospitality and resort penetration using powder-coated aluminum, woven, and cushion programs — competing for the same contract-grade luxury hospitality buyer Seasonal Living targets.
• Gloster: UK-based luxury teak and outdoor furniture maker supplying hospitality and high-end residential channels with contract-grade performance, directly analogous to Seasonal Living's Serenique teak and Eterna aluminum offerings.
• Dedon: German-engineered luxury outdoor furniture specialist using proprietary woven fiber systems; competes head-to-head with Seasonal Living's Vaterra roping and Eterna aluminum on premium hospitality and residential projects worldwide.
• Frontgate: Direct-to-consumer luxury outdoor and indoor furniture retailer (part of Cornerstone Brands) operating at overlapping price points and product categories with Seasonal Living's e-commerce and showroom channels, including deep-seating upholstery.
• Castelle: Aluminum-based luxury outdoor furniture manufacturer serving the hospitality and residential contract channel with custom cushion programs, directly comparable to Seasonal Living's Eterna collection and California upholstery offering.
• Brown Jordan: Iconic American luxury outdoor furniture manufacturer with deep contract/hospitality penetration, similar use of powder-coated aluminum frames, woven elements, and performance fabrics — directly comparable on product category and customer base.
• Janus et Cie: Premium indoor/outdoor furniture brand serving the same hospitality, contract, and luxury residential specifier base as Seasonal Living, with comparable material innovation focus (powder-coated aluminum, woven, teak) and a Janice Feldman-led design philosophy centered on boundary-free living.
• Perennials & Sutherland: Luxury performance textiles and outdoor furniture maker serving the same architectural and interior design community; their 100% solution-dyed acrylic fabrics directly overlap with Seasonal Living's Agora-driven upholstery proposition.

Broad incumbents

• Restoration Hardware (RH): Multi-billion-dollar luxury home furnishings incumbent operating galleries, RH Membership, and outdoor/indoor collections at scale across the same affluent and design-trade customer base — a much broader incumbent against which Seasonal Living must compete for shelf space and designer mindshare.
• Room & Board: Modern American home furnishings retailer carrying contemporary indoor and outdoor lines to design professionals and consumers; overlaps with Seasonal Living on living, dining, and outdoor seating categories at the premium-but-broad end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Seasonallivingtrading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seasonal Living Trading