Bild and Company

What Bild and Company does

Bild and Company (BILD & Co) is a U.S.-headquartered senior living sales and marketing consulting firm founded in 1999 by Traci Bild and based in Seminole, Florida. The firm serves senior living operators, REITs, and private equity groups across the U.S., U.K., and Canada, claiming partnership with 75% of the top 150 senior living providers. Its core practice is revenue optimization—combining competitive market research, executive leadership development, customized sales training, and a proprietary sales methodology branded the "BILD System"—delivered through multi-year consulting engagements, executive advisory retainers, and full-service marketing programs.

The firm's product surface spans BILD Leaders (executive director training), BILD Market Research (competitor pricing analysis), Bild Marketing (full-service digital marketing across memory care, assisted living, independent living, CCRCs, and nursing homes), Executive Advisory, and AI Leadership Efficiency training. In 2025, the firm extended into outsourced sales with BILDX Salesforce, a subscription-based, people-powered and tech-enabled sales team solution powered by FURTHER Technologies. BILDX includes BILDX Live (real-time lead response), BILDX Lead Nurture (database mining), BILDX High Touch Inbound Contact Center, and automation modules enabling 300% more sales activity per agent and a stated 38% average inquiry-to-tour conversion, compared with ~20% for traditional siloed sales approaches.

BILD & Co operates without disclosed outside funding, targeting senior living decision-makers via direct enterprise sales, content marketing, SEO/geotargeted landing pages across nine-plus U.S. states, social media, webinars (including NIC's 2026 Sales Stress Test), and industry events. Pricing is quote-based and customized to scope with no lock-in contracts; the revenue model is a hybrid of professional services fees and BILDX subscription recurring revenue. The management team is anchored by founder Traci Bild alongside the BILDX division leads (Ben Rizzo, Ryan Dawson, Amy Donner, Kandace Neeley).

Name

Bild and Company

Legal name

Bild and Co

Website

https://bildandco.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bild and Company is a U.S.-based senior living sales and marketing consulting firm, founded in 1999, serving operators, REITs, and PE groups via research, training, advisory, and its tech-enabled BILDX outsourced sales subscription across the U.S., U.K., and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Seminole

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Senior Living Revenue Growth Consulting & Advisory: Comprehensive consulting engagements for senior living operators focused on maximizing revenue, improving NOI, and optimizing operational efficiency. Includes executive advisory programs, competitive market research, and revenue strategy development. Engagement starts with a free Revenue Analysis or paid Private Strategy Session, leading to ongoing advisory retainers.
2. Sales Training Programs: Customized sales training programs for senior living organizations, including Executive Director training, sales team training, and the BILD System sales methodology. Training is delivered in-person and virtually, with ongoing accountability and coaching.
3. BILDX Outsourced Sales (Sales Technology): BILDX is a people-powered, tech-enabled outsourced sales team that manages lead intake, follow-up, and database mining for senior living communities. Sold as a monthly subscription with demonstrated ROI through case studies (e.g., $362K overhead reduction, $720K revenue increase). Pricing is quote-based and tied to outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

BILD and Co is a consulting firm that sells sales and marketing services exclusively to the senior living industry. Its core offerings include competitive market research, executive leadership development (BILD Leaders), customized sales training built on the proprietary BILD System, an Executive Advisory Program, full-service senior living marketing services, and the BILDX tech-enabled outsourced sales solution. Engagements are sold as custom consulting or subscription-based outsourced sales, beginning with a free Revenue Analysis or Private Strategy Session.

Product overview

BILD and Co operates as a unified senior living sales and marketing platform offering both consulting services and technology-enabled solutions. The core offering consists of sales and marketing consulting (market research, leadership training, and strategic advisory), supplemented by BILDX Salesforce—an outsourced sales team powered by FURTHER Technologies that handles lead intake, follow-up, and database mining. Additional offerings include AI Leadership Efficiency training, the Executive Advisory Program, the Sales Stress Test assessment tool, and Books by Traci Bild. The company provides specialized marketing services across multiple senior living segments (memory care, independent living, assisted living, senior living) covering geographic markets including Florida, New York, Tennessee, Texas, Pennsylvania, Georgia, California, Washington, and Alabama.

Differentiator

Problem solved

Functional benefit

Brands

• BILDX Salesforce: People-powered, tech-enabled sales technology service designed to help senior living communities increase occupancy and streamline sales. Manages lead intake, follow up, and database mining using FURTHER Technologies platform.

Products and services

• BILD Sales & Marketing Consulting Comprehensive B2B consulting service for senior living community owners and operators that addresses competitive market research, revenue strategy, executive leadership development, and outsourced sales to maximize revenue, NOI, and occupancy across senior living portfolios.
• BILD Leaders (Executive Director Optimization) Leadership training program equipping Executive Directors at senior living organizations with financial, sales, and leadership skills to drive portfolio revenue growth and own their market performance.
• BILD Market Research Competitive market research service that analyzes competitor pricing and market conditions to help senior living operators optimize rental rates and care fees and identify untapped revenue opportunities.
• BILDX Salesforce People-powered, tech-enabled outsourced sales solution for senior living communities that manages lead intake, follow-up, and database mining using the BILDX platform (powered by FURTHER Technologies), enabling on-site teams to focus on tours and closing while reducing staffing turnover risk.
• Bild Marketing Full-service, ROI-driven marketing system for senior living communities covering SEO, content marketing, lead generation, website optimization, digital advertising, and analytics across multiple care segments (independent living, assisted living, memory care, etc.).
• Executive Advisory Program Strategic advisory service for senior living executives that combines expert leadership development with ongoing counsel to scale operations, optimize efficiency, and grow revenue.
• AI Leadership Efficiency Training Specialized training program teaching senior living leaders how to leverage technology and AI in operations, sales, and marketing to improve efficiency and drive growth.

Quantifiable outcome

• Census grew from 90–99% company-wide in six months for Carlton Senior Living
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• FURTHER TechnologiescoreTechnology or IntegrationFURTHER Technologies is the technology provider powering the BILDX platform. BILDX's technology, powered by FURTHER Technologies, enables 300% more sales activity than the average salesperson through AI-enabled prioritization and workflow tools.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glyphix Marketing: A digital marketing and SEO agency specialized in the senior care and senior living industry. Directly comparable to BILD & Co in delivering inbound marketing, lead generation, and digital advertising to assisted living, memory care, and CCRC operators.
• Love & Company: A sales and marketing consulting firm focused exclusively on senior living. Closest direct peer to BILD & Co, offering strategic sales training, executive coaching, and occupancy-growth advisory to senior living operators.
• Sherpa Senior Living Marketing: A senior living-exclusive marketing agency offering SEO, paid media, and sales enablement services to operators. A close functional peer to BILD & Co's marketing services and BILDX outsourced sales offerings.

Broad incumbents

• A Place for Mom: The largest senior care referral and marketing platform in North America. A broader incumbent that overlaps with BILD & Co on the marketing/move-in-conversion side of senior living, though operating a lead-generation marketplace model rather than consulting.
• Caring.com: A leading senior care media and referral platform. Comparable to BILD & Co in targeting the senior living buyer journey, but serves families directly through content and listings rather than through operator consulting.

Others

• National Investment Center for Seniors Housing & Care (NIC): The primary research, data, and conference organization for senior living and care real estate. Indirectly comparable — BILD & Co partners with NIC on webinars (e.g., NIC Sales Stress Test) and serves the same operator/REIT/PE audience, but NIC is a data and events provider rather than a consulting competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Bildandco
• Facebookfacebook.com/BildandCompany
• LinkedInlinkedin.com/company/bild-company
• Instagraminstagram.com/bildandco
• Xx.com/BildandCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bild and Company