Sure-Dry Basement Systems
Sure-Dry Basement Systems is a Wisconsin home services contractor delivering basement waterproofing, foundation repair, crawl space encapsulation, and concrete leveling to residential homeowners across Northeast and Central Wisconsin using patented products from the Basement Systems, Supportworks, and CleanSpace networks.
- Company typePrivate
- Founded1994
- HeadquartersMenasha, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sure-Dry Basement Systems does
Sure-Dry Basement Systems (Sure-Dry, LLC) is a privately held residential home services contractor founded in 1994 and headquartered in Menasha, Wisconsin, with a secondary office in Wausau. The company delivers basement waterproofing, foundation repair, crawl space encapsulation, concrete lifting and leveling, and egress window installation services to homeowners across Northeast and Central Wisconsin, including Green Bay, Appleton, Oshkosh, and Wausau. Over 32 years of operation the company has served more than 42,000 customers and accumulated 2,823+ five-star reviews.
The company's core offering is built on certified memberships in three international contractor networks — Basement Systems, Supportworks, and CleanSpace — which grant exclusive dealer access to more than 30 patented products. Key systems include the WaterGuard sub-floor perimeter drainage, TripleSafe and SuperSump pump systems (capable of pumping 2,220 gallons per hour), PolyLevel polyurethane foam injection for concrete lifting, CleanSpace vapor barrier encapsulation, GeoLock wall anchors, PowerBrace I-beam supports, CarbonArmor carbon fiber straps, and helical/push pier underpinning systems. Sure-Dry developed and patented the Hide-A-Way Wall Anchor Cover through the Supportworks network and licenses it nationally.
The business operates a direct-to-consumer field sales model in which System Design Specialists perform free on-site home inspections and deliver same-day custom quotes; production crews then execute installations. Revenue is generated primarily through one-time project-based installation fees, with a smaller recurring stream from the Sure-Care Club annual maintenance subscription. Pricing is quote-based and not publicly disclosed, and financing is offered to support higher-ticket projects. Marketing is concentrated in-house via the company website, a toll-free line, customer referrals, home shows, and a Refer-A-Friend program, with transferrable 25-year warranties on most work and a BBB A+ rating as core trust signals.
Sure-Dry Basement Systems firmographics
Firmographics- Name
- Sure-Dry Basement Systems
- Legal name
- Sure-Dry, LLC
- Website
- https://suredrybasements.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sure-Dry Basement Systems is a Wisconsin home services contractor delivering basement waterproofing, foundation repair, crawl space encapsulation, and concrete leveling to residential homeowners across Northeast and Central Wisconsin using patented products from the Basement Systems, Supportworks, and CleanSpace networks.
- Ownership category
- akta.pro rank
Sure-Dry Basement Systems industry classification
Industry- Product category
- Residential Basement Waterproofing and Foundation Repair Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Basement Waterproofing & Moisture Control (HSAPACAA)
- akta.pro secondary industries
- Structural Drying, Dehumidification & Moisture Control (HSAPAOAB), Emergency Sump Pump Repair & Basement Flooding Response (HSAOAMAG), Gutters, Downspouts & Drainage (Install/Repair) (HSAPAKAG)
Keywords
Where Sure-Dry Basement Systems is headquartered
LocationHeadquarters
- HQ city
- Menasha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sure-Dry Basement Systems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Installation Services: One-time project-based fees for basement waterproofing, foundation repair, concrete leveling, and crawl space repair services. Revenue generated from individual home improvement projects with pricing based on scope and custom solutions designed for each property.
- Annual Maintenance (Sure-Care Club): Recurring annual maintenance program offering system inspections, complimentary basement evaluations, priority scheduling, and 5% discount on future services for enrolled customers.
- Financing Services: Company offers financing options for customers to pay for projects over time, enabling higher-ticket purchases for home repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sure-Dry Basement Systems product offering
Product offeringCore offering
Sure-Dry Basement Systems provides residential basement waterproofing, foundation repair, crawl space encapsulation, and concrete lifting/leveling services for homeowners in Northeast and Central Wisconsin. The company installs proprietary systems such as interior perimeter drainage, sump pumps with battery backup, wall anchors, carbon fiber straps, polyurethane foam injection, and vapor barriers under its Basement Systems and Supportworks network affiliations. Free on-site inspections are used to diagnose issues and deliver same-day custom quotes for permanent repair and waterproofing solutions.
Product overview
Sure-Dry Basement Systems is a home services company offering a comprehensive portfolio of waterproofing, foundation repair, and concrete lifting products and services across Northeast and Central Wisconsin. Their product ecosystem centers on patented, proprietary systems organized into four main service categories: Basement Waterproofing (including WaterGuard drainage, TripleSafe/SuperSump/UltraSump pump systems, BrightWall panels, SaniDry dehumidifiers), Foundation Repair (GeoLock wall anchors, PowerBrace I-beam supports, CarbonArmor carbon fiber straps, Push/Helical/Slab pier systems, SmartJack crawl space supports), Crawl Space Solutions (CleanSpace vapor barrier encapsulation, SilverGlo/TerraBlock insulation, SmartSump/SmartDrain drainage, SmartVent flood vents), and Concrete Repair (PolyLevel polyurethane foam injection, NexusPro sealant, SealantPro protection). The company provides over 30 patented products through the Basement Systems Network and Supportworks Network, backed by transferable warranties ranging from 5-25 years depending on service type. Services are delivered by trained contractors across residential service areas in Wisconsin, with solutions ranging from preventive encapsulation to emergency water removal systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Basement Waterproofing Services Comprehensive waterproofing service offering including interior drainage systems (WaterGuard), sump pump installation (TripleSafe, SuperSump, UltraSump), wall coverings (BrightWall), dehumidifiers (SaniDry Sedona), and air purifiers (Aspen) designed to keep basements dry for residential homeowners.
- Foundation Repair Services Permanent foundation stabilization service offering pier systems (Push Pier, Helical Pier, Slab Pier), wall repair (GeoLock Wall Anchors, PowerBrace I-beams, CarbonArmor, WallDefense), crawl space support (SmartJack, EZ Post), and stabilization for bowing, cracking, or settling foundations.
- Crawl Space Repair Services Complete crawl space repair service including vapor barrier encapsulation (CleanSpace, TerraBlock), drainage (SmartSump, SmartDrain), winterization, dehumidification, thermal insulation (SilverGlo), structural support, flood vents (SmartVent), and access solutions (EverLast Crawl Space Door).
- Concrete Lifting and Leveling Services Concrete repair service using PolyLevel polyurethane foam injection to lift and level sunken driveways, sidewalks, patios, pool decks, garage floors, and other concrete surfaces. Includes NexusPro crack and joint sealant and SealantPro concrete protection.
- Egress Window Installation Installation of code-compliant egress windows (RockWell) and window wells for basement safety, emergency egress, and improved daylight access in basement remodeling projects.
- Air Quality and Purification Services Installation of dehumidifiers (SaniDry Sedona, Aprilaire) and air purifiers (Aspen) to control humidity, eliminate musty odors, prevent mold, and improve indoor air quality for basements and crawl spaces.
- Sure-Care Club Annual Maintenance Program Recurring annual maintenance program offering system inspections, complimentary basement evaluations, priority scheduling, and 5% discount on future services for enrolled residential customers.
Quantifiable outcome
- 2,220 gallons per hour pumping capacity with SuperSump system
- +4 more outcomes
Companies that use Sure-Dry Basement Systems
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Sure-Dry Basement Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Sure-Dry Basement Systems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Basement Systems NetworkcoreInternational network providing exclusive access to 30+ patented basement waterproofing and repair products. Sure-Dry is part of this exclusive contractor network, enabling access to proprietary systems and ongoing training and support.
- Supportworks NetworkcoreInternational organization for foundation repair technologies and solutions. Sure-Dry is a certified Supportworks contractor with access to patented products including Geo-Lock anchors, PowerBrace systems, and PolyLevel technology.
- CleanSpace NetworkcoreCrawl space encapsulation network providing proprietary CleanSpace vapor barrier systems and training. Certified network membership enables access to exclusive crawl space repair technologies.
- SupportworkscoreDeveloped and licensed the Hide-A-Way Wall Anchor Cover System to foundation repair experts across the country with thousands of installations. Sure-Dry developed and patented this product through the Supportworks network.
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
Sure-Dry Basement Systems competitors and assessment
Company assessmentDirect peers
- JES Foundation Repair: Residential foundation repair and waterproofing contractor serving Virginia and surrounding states. Provides a directly comparable service mix (pier systems, wall stabilization, basement waterproofing, crawl space encapsulation) with similar direct-to-consumer field sales and transferable warranty positioning.
- '58 Foundations & Waterproofing: Regional basement waterproofing and foundation repair company serving the Mid-Atlantic and Southeast. Offers a comparable service portfolio (waterproofing, mold, foundation repair, crawl space encapsulation) with transferable warranties and direct-to-consumer sales—closely mirroring Sure-Dry's go-to-market and product positioning.
- Olshan Foundation Repair: Long-standing residential foundation repair company offering wall stabilization, pier systems, and drainage solutions. Competes in the same niche as Sure-Dry with analogous direct sales motion, although it operates across multiple southern and midwestern markets rather than within a single state.
- Ram Jack Systems: National foundation repair franchise network specializing in helical and push pier systems, concrete lifting, and structural stabilization. Comparable to Sure-Dry's foundation repair product line (Push Pier, Helical Pier, SmartJack) with similar B2C field-sales motion.
- Acculevel: Regional basement waterproofing and foundation repair contractor serving Indiana and surrounding states. Closely comparable in service portfolio (waterproofing, foundation piers, crawl space encapsulation, concrete leveling), warranty structure, and direct-to-consumer sales model.
- B-Dry System: One of the oldest basement waterproofing franchise networks in the U.S., offering interior drainage, sump pump, and foundation repair services to residential customers. Directly comparable to Sure-Dry in service mix, customer segment, and direct-to-consumer field sales model, though operating across multiple states rather than regionally concentrated in Wisconsin.
Broad incumbents
- Groundworks: Large multi-brand residential foundation repair and waterproofing platform owning several regional operators. Competes with Sure-Dry through affiliated brands and benefits from national marketing, scale procurement, and capital backing that an independent regional operator like Sure-Dry does not have.
Emerging players
- Crawl Space Ninja: Niche crawl space encapsulation and moisture control specialist with a strong regional and direct-to-consumer digital marketing motion. Comparable to Sure-Dry's crawl space service line (CleanSpace encapsulation, dehumidification, drainage) though more concentrated in crawl space solutions than full-service waterproofing.
Regional players
- Ohio Basement Authority: Fellow Supportworks network dealer offering basement waterproofing, foundation repair, and crawl space solutions in Ohio. Highly comparable operating model, product portfolio, and warranty positioning as a sister Sure-Dry dealer but serving a different geography.
- Indiana Foundation Service: Supportworks network dealer serving Indiana with basement waterproofing, foundation repair, and crawl space encapsulation. Operates under the same dealer-network structure as Sure-Dry with comparable patented-product access, transferable warranties, and direct-to-consumer field sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sure-Dry Basement Systems social profiles
Digital presenceSure-Dry Basement Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure-Dry Basement Systems leadership team
Management profileNumber of profiles
Sure-Dry Basement Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure-Dry Basement Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure-Dry Basement Systems
What does Sure-Dry Basement Systems do?
Sure-Dry Basement Systems provides residential basement waterproofing, foundation repair, crawl space encapsulation, and concrete lifting/leveling services for homeowners in Northeast and Central Wisconsin. The company installs proprietary systems such as interior perimeter drainage, sump pumps with battery backup, wall anchors, carbon fiber straps, polyurethane foam injection, and vapor barriers under its Basement Systems and Supportworks network affiliations. Free on-site inspections are used to diagnose issues and deliver same-day custom quotes for permanent repair and waterproofing solutions.
Is Sure-Dry Basement Systems a public or private company?
Sure-Dry Basement Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure-Dry Basement Systems founded?
Sure-Dry Basement Systems was founded in 1994. It employs 101 to 250 people.
Where is Sure-Dry Basement Systems based?
Sure-Dry Basement Systems is headquartered in Menasha, United States, in the North America region.
How does Sure-Dry Basement Systems make money?
Three revenue lines are on record. Installation Services are the primary driver. The others are annual Maintenance (Sure-Care Club) and financing Services.
Who are Sure-Dry Basement Systems's main competitors?
Direct peers on record are JES Foundation Repair, '58 Foundations & Waterproofing, Olshan Foundation Repair, Ram Jack Systems, Acculevel and B-Dry System. Groundworks is listed as a broad incumbent. Crawl Space Ninja is listed as an emerging player. Regional players are Ohio Basement Authority and Indiana Foundation Service.
Does Sure-Dry Basement Systems have an API?
No public API is recorded for Sure-Dry Basement Systems.
What industry is Sure-Dry Basement Systems in?
Sure-Dry Basement Systems's product category is Residential Basement Waterproofing and Foundation Repair Services. Its primary akta.pro industry code is HSAPACAA, Basement Waterproofing & Moisture Control, with a secondary code of HSAPAOAB, Structural Drying, Dehumidification & Moisture Control. Its NAICS code is 23822 and its SIC code is 1520.