EDL Packaging
EDL Packaging designs and manufactures custom automated shrink wrapping, shrink bundling, roll wrapping, and tray forming equipment using LDPE film for manufacturers across pet food, food and beverage, building materials, personal care, medical, industrial goods, and consumer goods verticals in North America.
- Company typePrivate
- Founded1985
- HeadquartersGreen Bay, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What EDL Packaging does
EDL Packaging Engineers, Inc., operating as EDL Packaging, is a Wisconsin-based manufacturer of automated secondary packaging equipment that designs and builds custom shrink wrappers, shrink bundlers, roll wrappers, automatic flight bar wrappers, forming shoe wrappers, tray formers, and loaders. The company's core technology bundles consumer and industrial products in Low-Density Polyethylene (LDPE) film using servo-driven motion control, PLC-based automation, and a modular engineering architecture that allows standard subassemblies to be configured for application-specific throughput, footprint, and product geometries; proprietary techniques include the Double Tight Wrap (two perpendicular LDPE bands with low-heat fusion) and Tight Wrap (mechanical tension film application). The company serves manufacturers across Pet Food and Petcare, Food and Beverage, Building Materials, Personal Care, Medical and Pharmaceutical, Industrial Goods, and Consumer Goods, with documented quantifiable outcomes including up to 32.5% throughput increases and 62% reductions in cost per pack.
The business operates as a privately held subsidiary of Massman Automation Designs, LLC following the October 2016 acquisition, and is one of several brands under the Massman Companies umbrella (alongside Massman Automation, Ideal Pase, DTM Packaging, New England Machinery, and ADCO Manufacturing). Revenue is generated primarily through one-time capital equipment sales of project-priced, custom-engineered machines, supplemented by aftermarket parts, preventive maintenance, operator training, and refurbishment under multi-year service agreements. Go-to-market is exclusively direct enterprise field sales, supported by participation in major packaging trade shows (Pack Expo International and East, WestPack, Pet Food Forum, CheeseCon, ExpoPack Mexico, FILTECH Fair), a content marketing program of case studies and educational blog posts, a video demonstration library, and strategic technology partnerships with Yaskawa Motoman (robotic integration) and General Packer (exclusive pouch filling and sealing distribution). EDL broke ground on a new 45,000 square-foot manufacturing facility in De Pere, WI in May 2024 and held its grand opening in October 2025, reflecting ongoing capacity investment under Massman ownership.
EDL Packaging firmographics
Firmographics- Name
- EDL Packaging
- Legal name
- EDL Packaging Engineers, Inc.
- Website
- https://edlpackaging.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Short description
- EDL Packaging designs and manufactures custom automated shrink wrapping, shrink bundling, roll wrapping, and tray forming equipment using LDPE film for manufacturers across pet food, food and beverage, building materials, personal care, medical, industrial goods, and consumer goods verticals in North America.
- Ownership category
- akta.pro rank
EDL Packaging industry classification
Industry- Product category
- Industrial Packaging Machinery
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)
- akta.pro secondary industries
- Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI), End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)
Keywords
Where EDL Packaging is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EDL Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Capital Equipment Sales: EDL generates primary revenue from the sale of custom automated shrink wrapping, bundling, and tray forming equipment. Machines are priced as capital equipment with custom engineering determining final cost. Sales are project-based with long sales cycles typical of manufacturing capital goods.
- Parts and Service: Aftermarket revenue from replacement parts, preventive maintenance services, operator training, and equipment refurbishment/repurposing services. The company emphasizes 24/7 service availability and comprehensive service agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Capital Equipment - Project-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EDL Packaging product offering
Product offeringCore offering
EDL Packaging designs, manufactures, and distributes automated secondary packaging machinery, including shrink wrappers, shrink bundlers, roll wrappers, automatic flight bar wrappers, forming shoe wrappers, tray formers, and loaders. The equipment uses Low-Density Polyethylene (LDPE) film to bundle consumer and industrial products for shipment, with both standard and custom-engineered configurations. EDL serves manufacturers across food, pet food, building materials, personal care, dairy, grain, and industrial goods industries, and provides aftermarket parts and service support for installed equipment.
Product overview
EDL Packaging offers flexible secondary packaging equipment designed to achieve reliable, high-performance production. The company's core product line includes Shrink Wrappers, Shrink Bundlers, Roll Wrappers, Automatic Flight Bar Wrappers, Forming Shoe Wrappers, Tray Formers, and Loaders, all using LDPE film for packaging. Equipment types span from Semi-Automatic to fully Automatic configurations, including Continuous Motion Inline Automatic Wrappers, Intermittent Motion Wrappers (available in side feed, roll wrapper, inline, forming shoe, and flight bar variants), Tight Wrappers (single and double configurations), and Tray Systems (tray wrappers and tray erector/loaders). Specialty/Ancillary Equipment includes shrink tunnels and conveyors. Through strategic partnerships, EDL also offers Yaskawa Motoman robotic integration for precision bundling and case packing, and General Packer pouch filling equipment for flexible packaging applications. The company provides both standard and custom-engineered solutions serving industries including Pet Food, Building Materials, Food, Beverage, Personal Care, Carpet/Underlayment, and Grain, with over six decades of experience in the shrink wrapping and multi-packing industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Continuous Motion Inline Automatic Wrapper High-speed automated wrapper operating in continuous motion for inline packaging applications, designed for high-volume production lines across food, beverage, pet food, and consumer goods manufacturers.
- Intermittent Motion Wrapper Intermittent-motion packaging wrapper available in multiple configurations (side feed, roll wrapper, inline, forming shoe, and flight bar variants) for various product types including rolled goods, bags, pouches, and cylindrical containers.
- Semi-Automatic Wrapper Semi-automatic packaging wrapper requiring minimal operator intervention, suited for medium-speed packaging operations and lower-volume production environments.
- Tight Wrapper Tight-wrapping machine available in single and double tight wrap configurations, using LDPE film with mechanical tension to tightly unitize products. Double Tight Wrap uses two perpendicular bands of LDPE film with low heat to create stable shipping units, particularly suited for gable-topped bags, pouches, and cube-shaped products.
- Tray System Tray forming and wrapping systems, including tray wrappers and tray erector/loaders, used for various packaging configurations including food trays, meat trays, and pad-supported products.
- Specialty/Ancillary Equipment Supporting equipment including shrink tunnels, conveyors, and other ancillary equipment designed to complement and complete primary packaging operations.
- Parts and Service Aftermarket offering covering replacement parts, preventive maintenance services, operator training, and equipment refurbishment/repurposing with 24/7 service availability and comprehensive service agreements for installed EDL equipment.
Quantifiable outcome
- 32.5% increase in throughput for ice cream manufacturer
- +7 more outcomes
Companies that use EDL Packaging
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
EDL Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
EDL Packaging partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Massman CompaniesflagshipMassman Companies acquired EDL Packaging Engineers in October 2016. Massman provides end-of-line packaging solutions including case packing, palletizing, and cartoning. The acquisition enables Massman to offer integrated 'bottle to pallet' solutions. EDL operates as a Massman Company brand while maintaining its identity and Wisconsin operations.
- General PackercoreExclusive distribution and service agreement for General Packer pouch filling and sealing machines. General Packer specializes in automatic packaging machines with extensive experience in food and pet food industry, nitrogen gas flushing, and full washdown capabilities. EDL provides local/regional service, installation, and support for General Packer equipment in North America.
- Yaskawa MotomancoreStrategic partnership for robotic integration into EDL packaging systems. Yaskawa Motoman robots provide greater packaging flexibility, speed, and precision for bundling of bags and pouches, case packing, and total line integration. Unified controls platforms allow system control from one central packaging control system rather than standalone systems. Compatible with Allen Bradley control panels already utilized by EDL.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
EDL Packaging competitors and assessment
Company assessmentDirect peers
- Kaufman Engineered Systems: Kaufman Engineered Systems manufactures shrink wrapping equipment, including automatic and semi-automatic wrappers and bundlers, with direct product overlap with EDL in shrink film-based secondary packaging for industrial and food applications.
- Texwrap (a ProMach brand): Texwrap, part of ProMach's wrapping & bundling portfolio, manufactures automatic shrink wrapping systems including continuous and intermittent motion wrappers directly competing with EDL's shrink wrapper and bundler lines across food, beverage, and personal care customers.
- Axon (a ProMach brand): Axon manufactures shrink wrappers, stretch wrappers, and bundling equipment for food, beverage, and consumer goods, providing direct overlap with EDL's automatic flight bar wrappers, shrink bundlers, and tray wrapping systems.
- Brenton (a ProMach brand): Brenton designs and manufactures end-of-line packaging systems including shrink wrappers, case packers, and palletizers, directly overlapping with EDL's secondary packaging equipment portfolio, particularly for food and beverage customers.
- Lantech: Lantech manufactures stretch wrapping, shrink wrapping, case erectors, and palletizing equipment, overlapping with EDL's bundling and secondary packaging offerings for industrial and consumer goods manufacturers.
- Douglas Machine Inc. Douglas Machine manufactures secondary packaging equipment including shrink wrappers, bundle wrappers, case packers, and tray formers/loaders, directly competing with EDL's tray system and shrink wrapping product lines.
Broad incumbents
- Barry-Wehmiller / BW Packaging Systems: Barry-Wehmiller's BW Packaging Systems division (Accraply, BW Flexible Systems, etc.) provides shrink wrapping, bundling, and flexible packaging machinery with overlapping end markets and customer profiles to EDL.
- ProMach: ProMach is a diversified packaging machinery conglomerate with multiple direct-comparison brands (Texwrap, Axon, Brenton, Orion) competing across shrink wrapping, bundling, case packing, and palletizing—mirroring Massman Companies' 'bottle to pallet' strategy versus EDL's parent platform.
- Krones AG: Krones is a global packaging and bottling machinery leader offering shrink wrappers, labelers, fillers, and end-of-line equipment, competing with EDL/Massman especially in food and beverage manufacturers with international footprints.
Emerging players
- Sealed Air Corporation: Sealed Air supplies protective packaging equipment and materials, including shrink films and automated wrapping systems, with partial overlap in secondary packaging applications addressed by EDL's machinery business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EDL Packaging social profiles
Digital presenceEDL Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDL Packaging leadership team
Management profileNumber of profiles
Profiles4 records
EDL Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDL Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDL Packaging
What does EDL Packaging do?
EDL Packaging designs, manufactures, and distributes automated secondary packaging machinery, including shrink wrappers, shrink bundlers, roll wrappers, automatic flight bar wrappers, forming shoe wrappers, tray formers, and loaders. The equipment uses Low-Density Polyethylene (LDPE) film to bundle consumer and industrial products for shipment, with both standard and custom-engineered configurations. EDL serves manufacturers across food, pet food, building materials, personal care, dairy, grain, and industrial goods industries, and provides aftermarket parts and service support for installed equipment.
Is EDL Packaging a public or private company?
EDL Packaging is a private company. It is classified as corporate owned and is currently operating.
When was EDL Packaging founded?
EDL Packaging was founded in 1985.
Where is EDL Packaging based?
EDL Packaging is headquartered in Green Bay, United States, in the North America region.
How does EDL Packaging make money?
Two revenue lines are on record. Capital Equipment Sales are the primary driver. The others are parts and Service.
Who are EDL Packaging's main competitors?
Direct peers on record are Kaufman Engineered Systems, Texwrap (a ProMach brand), Axon (a ProMach brand), Brenton (a ProMach brand), Lantech and Douglas Machine Inc.. Broad incumbents are Barry-Wehmiller / BW Packaging Systems, ProMach and Krones AG. Sealed Air Corporation is listed as an emerging player.
Does EDL Packaging have an API?
No public API is recorded for EDL Packaging.
What industry is EDL Packaging in?
EDL Packaging's product category is Industrial Packaging Machinery. Its primary akta.pro industry code is IMAHAOAD, Wrapping & Bundling Equipment (Shrink/Stretch), with a secondary code of IMALAOAI, Bundling, Overwrapping & Shrink Packaging Equipment. Its NAICS code is 333993 and its SIC code is 3560.