Jasmine Directory
Human-curated online business directory operating since 2009, serving SMBs, startups, and SEO agencies with 9,400+ permanent listings across 761 categories on a one-time $79 editorial review fee model, with academic-derived classification methodology from Middlesex University and Budapest University of Technology and Economics.
- Company typePrivate
- Founded2009
- HeadquartersValley Cottage, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Jasmine Directory does
Jasmine Directory, operating under Jasmine Media LLC, is a privately held human-curated online business directory founded in 2009 and headquartered in Valley Cottage, New York, with an EU entity registered in Timișoara, Romania. The service organizes more than 9,400 active business listings across 761 categories spanning business and finance, law, health, home and garden, travel, technology, and regional sections for the UK, US and Canada. Submissions are reviewed manually by an editorial team led by editorial director Robert Gombos, PhD, with approximately 90% of all listings added by hand rather than automated ingestion. The underlying classification methodology — including path learning, similarity analysis, intelligent stopping criteria, and URL filtering — was developed from academic research at Middlesex University London and the Budapest University of Technology and Economics, and is documented in a 2023 peer-reviewed publication in Springer Nature's Complex & Intelligent Systems journal.
The business operates on a pure self-serve, product-led growth model: customers browse categories on the owned website, submit their business details, pay a one-time $79 editorial review fee via Stripe or PayPal, and receive a permanent listing with Google Maps integration, structured data markup, and a verified editorial review within one to two business days. There are no recurring fees, no subscription tiers, and no sales team. Pricing is unified across customers, with volume-based discounts available for SEO agencies and multi-site submissions. Distribution is entirely web-based and global, supported from US and EU time zones, with Stripe and PayPal as the only third-party integrations alongside the Google Maps API.
The company is bootstrapped and founder-owned, with no external funding rounds, no institutional investors, and no parent company. Co-founders Atila Robert Gombos, PhD (CEO) and András Pécsi originated the project at Middlesex University and Budapest University of Technology and Economics. The customer base consists of small businesses, startups, and SEO agencies seeking permanent directory citations for SEO and local visibility benefits; named customer testimonials (HW, Ferdi Pasion, Emanuel Kraussewitz, LogicalDoc) are all small operators. The company maintains a 5-star Trustpilot rating and is referenced on Wikipedia.
Jasmine Directory firmographics
Firmographics- Name
- Jasmine Directory
- Legal name
- Jasmine Media LLC
- Website
- https://jasminedirectory.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Human-curated online business directory operating since 2009, serving SMBs, startups, and SEO agencies with 9,400+ permanent listings across 761 categories on a one-time $79 editorial review fee model, with academic-derived classification methodology from Middlesex University and Budapest University of Technology and Economics.
- Ownership category
- akta.pro rank
Jasmine Directory industry classification
Industry- Product category
- Online Business Directory
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Web Directories & Link Indexes (BPAMAAAK)
Keywords
Where Jasmine Directory is headquartered
LocationHeadquarters
- HQ city
- Valley Cottage
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Jasmine Directory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- One-Time Editorial Review Fee: Single one-time fee of $79 per listing for human editorial review. No renewal fees; listing is permanent. Volume-based discounts available for SEO agencies and multi-site submissions. Refund issued if site does not meet criteria and cannot be listed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Business Listing — $79 one-time |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Jasmine Directory product offering
Product offeringCore offering
Jasmine Directory is a human-curated business directory service, online since 2009, with more than 9,400 listings across 761 categories spanning business, finance, technology, health, law, travel, and regional sections for the UK, US, and Canada. Businesses pay a one-time $79 editorial review fee per listing; the submission is reviewed by hand by an editor within one to two business days, and once approved the listing is permanent with no renewals. Every listing includes Google Maps location, 100% valid structured data, a dedicated profile page with images and phone number, and an independent editorial review.
Product overview
Jasmine Directory is a single, unified product — a human-curated business directory service. The directory provides permanent business listings organized across 761 categories (including Arts & Humanities, Business & Finance, Computers & Technology, Health & Fitness, Home & Garden, Internet & Marketing, Law Firms, Leisure & Travel, Cosmetic Procedures, People & Society, Recreation & Sports, Regional, Science & Reference, and Shopping & E-commerce). It operates on a one-time $79 editorial review fee with no recurring charges. Listings receive Google Maps integration, structured data markup, and independent editorial reviews led by editorial director Robert Gombos, PhD. The company also maintains a blog that publishes articles on business directories, SEO, and local search topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Jasmine Directory Business Listing A human-curated business directory service with more than 9,400 listings across 761 categories (Arts & Humanities, Business & Finance, Computers & Technology, Health & Fitness, Home & Garden, Law Firms, Leisure & Travel, Cosmetic Procedures, Regional, Science & Reference, Shopping & E-commerce, and more). For a one-time $79 editorial review fee, businesses receive a permanent listing with Google Maps location, structured data, full description, images, phone number, and an expert independent editorial review led by editorial director Robert Gombos, PhD. Approximately 90% of listings are added by hand through editorial review.
Quantifiable outcome
- Businesses with complete Google Business Profiles receive 7x more clicks than those with incomplete profiles and are 2.7x more likely to be considered reputable (referenced from Birdeye research cited in Jasmine Directory blog).
- +1 more outcomes
Companies that use Jasmine Directory
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Jasmine Directory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Jasmine Directory partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Jasmine Directory competitors and assessment
Company assessmentBroad incumbents
- Yelp: Yelp is a dominant consumer-facing local business directory and review platform. It competes broadly with Jasmine Directory for SMB visibility, though Yelp operates at much larger scale, uses a free listing model with paid advertising upsells, and emphasizes user-generated reviews over human editorial curation.
- Yellow Pages: Yellow Pages is the legacy incumbent in business directories with deep category coverage and established SMB relationships. It operates a similar broad-category directory model but with a heavier pay-for-premium-placement model and less emphasis on academic editorial curation.
- Better Business Bureau (BBB): BBB is a trust-focused directory that grades businesses through editorial review, much like Jasmine's verified-badge model. It serves a comparable SMB customer seeking credibility signals but operates at significantly larger scale with accredited membership fees.
- Apple Maps Connect: Apple Maps Connect is a free business listing platform that competes for the same local-SMB-discovery use case. Like Google Business Profile, it is a structural threat to paid directories by offering comparable functionality at zero cost.
Direct peers
- Curlie (formerly DMOZ / Open Directory Project): Curlie is the best-known human-edited web directory, with a category-based structure directly comparable to Jasmine Directory. It shares the human-curated ethos but has historically been free and operated by volunteer editors rather than as a paid SMB listing service.
- Best of the Web (BOTW): BOTW is a paid, human-edited business directory with category structure and editorial standards closely aligned to Jasmine Directory. It serves a similar SMB and SEO-agency customer base seeking curated citation value.
- Hotfrog: Hotfrog is a global small-business directory offering free and premium listings organized by category and geography. It overlaps with Jasmine on SMB discovery, local citation use cases, and category browsing, but with broader geographic reach.
- Clutch: Clutch is a curated B2B services directory that reviews and ranks service providers across categories, with a paid listing model and editorial vetting. It is structurally analogous to Jasmine Directory but focuses on B2B services and includes verified reviews, reviews-based rankings, and lead-generation tooling.
Emerging players
- Trustpilot: Trustpilot is a verified review platform that SMBs use to build credibility signals. While not a traditional directory, it overlaps with Jasmine's value proposition around trust badges and SMB reputation, and Jasmine actually uses Trustpilot's own rating system to signal credibility.
- Foursquare: Foursquare operates a location-based business discovery platform with category browsing and SMB listing features. It addresses an overlapping local-SMB-citation and discovery use case, but with a more mobile/location-app-centric product than Jasmine's web directory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jasmine Directory social profiles
Digital presenceJasmine Directory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jasmine Directory leadership team
Management profileNumber of profiles
Profiles3 records
Jasmine Directory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jasmine Directory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jasmine Directory
What does Jasmine Directory do?
Jasmine Directory is a human-curated business directory service, online since 2009, with more than 9,400 listings across 761 categories spanning business, finance, technology, health, law, travel, and regional sections for the UK, US, and Canada. Businesses pay a one-time $79 editorial review fee per listing; the submission is reviewed by hand by an editor within one to two business days, and once approved the listing is permanent with no renewals. Every listing includes Google Maps location, 100% valid structured data, a dedicated profile page with images and phone number, and an independent editorial review.
Is Jasmine Directory a public or private company?
Jasmine Directory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jasmine Directory founded?
Jasmine Directory was founded in 2009. It employs 1 to 10 people.
Where is Jasmine Directory based?
Jasmine Directory is headquartered in Valley Cottage, United States, in the North America region.
How does Jasmine Directory make money?
One revenue line is on record: one-Time Editorial Review Fee.
Who are Jasmine Directory's main competitors?
Broad incumbents on record are Yelp, Yellow Pages, Better Business Bureau (BBB) and Apple Maps Connect. Direct peers are Curlie (formerly DMOZ / Open Directory Project), Best of the Web (BOTW), Hotfrog and Clutch. Emerging players are Trustpilot and Foursquare.
Does Jasmine Directory have an API?
No public API is recorded for Jasmine Directory.
What industry is Jasmine Directory in?
Jasmine Directory's product category is Online Business Directory. Its primary akta.pro industry code is BPAMAAAK, Web Directories & Link Indexes. Its NAICS code is 519290 and its SIC code is 5961.