AMC Global (formerly Attitude Measurement Corporation)

What AMC Global (formerly Attitude Measurement Corporation) does

AMC Global (formerly Attitude Measurement Corporation) is a market research and consulting firm headquartered in Blue Bell, Pennsylvania, founded in 1989 and operating with 11-50 employees. The firm delivers market research services to clients through a leadership team that includes a Chief Research Officer (Erin Russeck), Vice President of Insights & Analytics (Amy Harr), and Executive Vice President of Corporate Strategy & Innovation (Kelly Jasper), supported by senior project directors and research directors responsible for client engagements. The organizational structure reflects a dual emphasis on research methodology rigor and strategic client advisory, characteristic of mid-sized boutique research consultancies that differentiate on analytical depth and senior practitioner involvement rather than scale.

The firm's service model is anchored on dedicated research professionals acting as client-facing project leads and analytical specialists. The combination of a CRO (methodology ownership), an EVP of Corporate Strategy & Innovation (client advisory), and a VP of Insights & Analytics (analytical delivery) indicates a vertically integrated operating model rather than a single-service research provider. With roughly three and a half decades of continuous operation, the company has maintained a specialized, stable service profile.

Note on data integrity: The aggregated input also references 'AMC Global Media' (formerly AMC Networks, NASDAQ: AMCX), a large publicly-traded media company operating streaming, linear television, FAST channel, and programmatic advertising businesses with Magnite. This is a separate entity from the market research firm at amcglobal.com, and the bulk of the scraped source content describes that media company rather than the market research firm. The description above reflects only the first-party market research firm data evidenced by firmographics and the firm's own website leadership page.

Name

AMC Global (formerly Attitude Measurement Corporation)

Legal name

AMC Global Media

Website

https://amcglobal.com

Company type

Public

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

AMC Global (formerly Attitude Measurement Corporation) is a market research and consulting firm founded in 1989, based in Blue Bell, Pennsylvania, providing research, insights, and analytics services to clients with a team of 11-50 employees.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAALAH

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHADAA

Corporate Strategy Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Market research services
• Consumer insights
• Brand research
• Research consulting
• Survey analytics

Headquarters

HQ city

Blue Bell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: AMC Global Media generates subscription revenue through its AMC+ streaming service, which offers exclusive original programming to domestic and international subscribers. Streaming has become the leading source of domestic revenue for the company.
2. Advertising Revenue: The company monetizes its linear networks, FAST channels, and streaming inventory through programmatic advertising partnerships, providing unified access to advertisers through single entry points.
3. Content Licensing: AMC Global Media licenses its original programming content internationally, such as selling U.S. streaming rights for 'YAGA' and distributing series like 'The Vampire Lestat' to multiple territories.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AMC Global is a privately held market research and consulting firm that designs and executes custom research studies and delivers insights, analytics, and corporate strategy support to business clients. The firm provides consumer and market intelligence services to help organizations make data-driven decisions on brand, product, and innovation initiatives.

Product overview

AMC Global Media operates a multi-platform entertainment portfolio consisting of linear television networks, a streaming service (AMC+), and free ad-supported streaming television (FAST) channels. The company distributes content across multiple formats and territories worldwide, with streaming becoming its leading domestic revenue source. The April 2026 rebrand from AMC Networks to AMC Global Media reflects a strategic shift from traditional cable toward a global media and studio-driven model.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services
• Insights & Analytics
• Corporate Strategy & Innovation Consulting

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Magnite Inc.coreTechnology or Integration · 15 April 2026Magnite Inc., the largest independent sell-side advertising company, partnered with AMC Global Media on April 15 to expand programmatic access to AMC's linear and streaming television inventory. The partnership leverages Magnite's ClearLine technology to provide brands a single entry point to AMC's television products and uses the Live Scheduler product to optimize TNA Wrestling's live linear addressable inventory. This is part of Magnite's broader expansion into programmatic advertising following an earlier March partnership with Nova Entertainment.

Scale indicators2 records

Direct peers

• C Space: Mid-sized customer insights and CX research firm serving enterprise clients with custom communities, VoC, and journey work. Highly comparable in size, customer base, and CX/insights focus.
• Escalent: Mid-sized market research and analytics firm combining quantitative research with advisory. Directly comparable on the research-plus-strategy positioning.
• Schlesinger Group: Research services firm offering qualitative, quantitative, and online panel research for consumer insights. Comparable as a multi-method research services provider.
• GutCheck: Mid-sized insights and CX research firm combining human expertise with a proprietary platform for exploratory and concept testing. Comparable in CX/insights focus and size.
• The Directions Group: Mid-sized insights and strategy firm combining research with innovation and consulting. Directly comparable on research-plus-strategy positioning.

Broad incumbents

• Ipsos: Global market research and insights leader serving enterprise clients across categories. Overlaps heavily on customer experience, brand, and consumer research work.
• Kantar: Large global research and consulting firm with deep practices in consumer insights and brand strategy. Competes for the same enterprise research budgets.
• NielsenIQ: Global consumer research and measurement company. Comparable on custom consumer insights work for CPG and retail enterprise clients.
• GfK (now part of NIQ): Global market research firm specializing in consumer and retail insights. Operates in the same enterprise research category as AMC Global.

Emerging players

• Fuel Cycle: Insights platform and research services firm combining community, VoC, and survey technology with managed services. Comparable on CX/VoC focus with a tech-enabled delivery model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/amcglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMC Global (formerly Attitude Measurement Corporation)