Total Eden

What Total Eden does

Total Eden operates as a trade or division name within Nutrien Water, the Australian water management arm of Nutrien Ag Solutions, delivering irrigation supplies and water management solutions across agricultural, commercial, industrial, municipal, and residential customers in Australia. The company positions itself on a national branch network backed by more than 40 years of experience, with a dedicated technical workforce providing consultation on water systems ranging from farm irrigation and pumping to commercial landscaping and residential water storage and pumping. Its core offering sits across five pillars — Agriculture, Pumping, Commercial Irrigation and Landscaping, Household and Domestic, and Projects — supplemented by a Digital Hub customer portal, a Nutrien Water Store e-commerce platform, and adjacency to Nutrien Ag Solutions' wider financial services (PrePay Plus, NPay, Livestock Finance, Seasonal Crop Finance, Flexi Saver) and insurance products (farm, crop, livestock, motor vehicle, weather). Underlying technology is best characterized as applied water management and irrigation engineering rather than proprietary software; no specific proprietary technologies, patents, or AI/ML capabilities are disclosed.

Revenue mechanics are anchored in hardware and project sales — irrigation supplies, water management products and associated services — with pricing handled via project- or requirement-specific quotes rather than published rates. Go-to-market is sales-led: direct engagement with technical staff at Nutrien Water branches, augmented by digital channels (corporate website, Digital Hub, Nutrien Water Store). Customer segmentation is vertical, with Agriculture as the primary segment and Commercial Irrigation/Landscaping and Household/Domestic as secondary segments. No public revenue, headcount, or named customer logos are disclosed, and ownership/parent-company details for Total Eden as a distinct entity are not stated in the available source data.

Name

Total Eden

Legal name

Total Eden

Website

https://totaleden.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Total Eden, operating as Nutrien Water, is an Australian irrigation supplies and water management solutions provider serving agricultural, commercial, industrial, municipal, and residential customers through a national branch network, with adjacent digital, financial, and insurance offerings via Nutrien Ag Solutions.

Ownership category

akta.pro rank

Product category

Irrigation Supplies and Water Management

NAICS

Water Supply and Irrigation Systems (22131), Support Activities for Crop Production (11511), Water Supply and Irrigation Systems (221310)

SIC

Agricultural Services (700), Water Supply (4941)

akta.pro primary industry

Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)

akta.pro secondary industries

Irrigation, Water & Energy Efficiency Operations Advisory (AFACAJAM), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Irrigation supplies
• Water management solutions
• Agricultural irrigation
• Pumping equipment
• Commercial landscaping irrigation

Headquarters

HQ city

Laverton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Water Management Solutions Sales: Revenue generated from selling irrigation supplies, water management products, and associated services across agricultural, commercial, and residential sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Total Eden, operating as Nutrien Water, supplies irrigation equipment, pumping systems, and water management products and services to agricultural, commercial, industrial, municipal, and residential customers across Australia. The company delivers technical consultation, project services, and product supply through a national branch network complemented by an online store. Its offering is structured around five water management pillars: Agriculture, Pumping, Commercial Irrigation and Landscaping, Household and Domestic, and Projects.

Product overview

Total Eden operates under Nutrien Water as a comprehensive irrigation supplies and water management solutions provider. The company offers a unified portfolio of products and services across five core water management pillars: Agriculture, Pumping, Commercial Irrigation and Landscaping, Household and Domestic, and Projects. These are complemented by digital platform (Digital Hub), financial services (PrePay Plus, NPay, Livestock Finance, Seasonal Crop Finance, Flexi Saver), and insurance products (Farm Insurance, Crop Insurance, Livestock and Equine Insurance, Motor Vehicle Insurance, Weather Insurance). The company leverages a national network of branches with over 40 years of industry experience to deliver technical water solutions across agricultural, commercial, industrial, municipal, and residential applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriculture Water Management Irrigation supplies, water storage, and water management solutions designed for farming operations across Australia. Targeted at agricultural producers needing reliable irrigation and water delivery for crops and livestock.
• Pumping Solutions Pumping equipment and water flow and delivery management services covering agricultural, commercial, and residential pumping applications. Provides pumps and related solutions for varied water transfer and management needs.
• Commercial Irrigation and Landscaping Irrigation solutions for the landscape and commercial irrigation markets, leveraging over 40 years of experience servicing these sectors. Targets commercial landscapers, property managers, and municipal or industrial buyers requiring professional irrigation system design and supply.
• Household and Domestic Water Solutions Domestic irrigation, water storage, water management, and pumping solutions tailored for residential properties. Serves homeowners needing reliable home water supply and garden or property irrigation.
• Projects National project services covering water management applications across agricultural, commercial, industrial, municipal, and residential sectors. Supports larger-scale and multi-site water projects delivered through the Nutrien Water branch network.
• Nutrien Water Store Online store for purchasing irrigation supplies and water management products directly from Nutrien Water. Provides digital self-serve access to the Total Eden/Nutrien Water product range for household, commercial, and agricultural buyers across Australia.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Pentair: Global water solutions company providing flow, filtration, and irrigation products. Overlaps with Total Eden in residential pumping and water management.
• Xylem: Global water technology company offering pumps, treatment, and irrigation solutions. Competes with Total Eden in commercial and agricultural water management through brands like Flygt and Bell & Gossett.
• Grundfos: Global leader in pump manufacturing with strong Australian presence. Competes with Total Eden's pumping solutions offering across agricultural, commercial, and residential applications.

Direct peers

• Hunter Industries: Manufacturer of irrigation products for residential, commercial, and agricultural use. Directly competes with Total Eden in Australia, particularly in commercial irrigation controllers and spray nozzles.
• Davey Water Products: Australian manufacturer of water pumps, water treatment, and irrigation equipment. Directly competes with Total Eden in pumping solutions and residential/commercial water management.
• Water Dynamics: Australian irrigation supplies distributor serving agricultural, commercial, and residential markets. Direct competitor to Total Eden in irrigation equipment distribution and water management solutions.
• Toro Australia: Australian subsidiary of Toro Company, a leading manufacturer of irrigation equipment, pumps, and turf maintenance products. Directly competes with Total Eden in commercial irrigation, landscaping, and residential water management across Australia.
• Rain Bird Australia: Australian operation of Rain Bird Corporation, a major manufacturer of irrigation products for agriculture, commercial, and residential markets. Competes directly with Total Eden across sprinkler systems, controllers, and drip irrigation solutions.

Emerging players

• Netafim: Global leader in drip and micro-irrigation technology, with growing presence in Australian agricultural and commercial markets. Competes with Total Eden in precision irrigation and smart water management solutions.

Regional players

• Pump Tech Australia: Australian specialist in pumping solutions for irrigation, agricultural, and industrial applications. Competes with Total Eden's pumping segment in the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/total-eden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Eden