Snippies

What Snippies does

Snippies is a privately held, full-service video production company founded in New York City in 2001 that provides end-to-end production services for Fortune 500 brands, major advertising agencies, and consumer insights teams. The company's core offering is global video production — encompassing testimonials, case studies, consumer-insights videos, man-on-the-street interviews, animations, event coverage, and commercials — delivered through a distributed operating model that combines a vetted network of local production crews in over 150 cities with centralized post-production in its New York headquarters (520 8th Avenue, Suite 2205), where it runs 14-15 online edit stations using Apple, Adobe, Evo, and Signiant technology. Snippies sells project-based professional services on a custom-quote basis, with entry-level shoots starting at $3,695 and complete video packages from $7,995; go-to-market is enterprise field sales driven by direct outreach, a request-a-quote web funnel, and a published phone line, supported by a client-logo-driven content and social presence. The company has produced over 10,000 videos for 3,000+ clients including Google, Amazon, Estée Lauder, BCG, Microsoft, Netflix, Twitter, AWS, Intuit, P&G, Kraft, Wieden+Kennedy, Droga5, WPP, McCann, and Grey.

Underlying technology is built around production logistics orchestration rather than proprietary software: a rigorous vetting framework (20+ criteria) for selecting local crews in each market, cloud-based collaborative infrastructure enabling same-day international editing (e.g., shoot in Paris, edit in NYC), and real-time streaming that allows clients to participate virtually with videographers or editors. The 11-50 employee firm operates without disclosed institutional funding or a parent company and appears to be independently/founder-led, with no acquisitions, subsidiaries, or leadership changes documented in the source material. Pricing is quote-based and not publicly disclosed at the enterprise level, and revenue is not publicly reported.

The business model is project-based professional services revenue with pay-as-you-go billing, targeting two primary segments — Fortune 500 brand teams and advertising holding companies/agencies — plus secondary segments in consumer insights, CPG, media & entertainment, healthcare, and foundations/nonprofits. Distribution is direct: every project is staffed with a dedicated production team and dedicated account manager, with services delivered through the global crew network under centralized NYC production leadership. The company emphasizes fast turnaround (2-3 days on standard projects), consistent quality across markets, and reduced client production burden as core value drivers.

Name

Snippies

Legal name

Snippies

Website

https://snippies.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Snippies is a privately held New York-based video production company, founded in 2001, that produces testimonial, case-study, and consumer-insights videos for Fortune 500 brands, major advertising agencies, and consumer research teams through a vetted global crew network spanning 150+ cities and centralized post-production in NYC.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based professional services for video production including testimonials, case studies, animations, event coverage, commercials, and consumer insights videos. Revenue is generated through custom project quotes based on scope, location, and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Snippies provides end-to-end professional video production services for Fortune 500 brands, advertising agencies, and market research teams. Its core offering spans scripted and unscripted testimonial, case-study, consumer-insights, animation, event-coverage, and product-demo videos, delivered through a vetted global crew network in 150+ cities with centralized post-production at its New York headquarters.

Product overview

Snippies is a global film and video production company founded in NYC in 2001, offering a unified portfolio of video production services centered on insight-driven storytelling. The core offering comprises Global Video Production Services with end-to-end capabilities from scripting through delivery, supported by three integrated service pillars: Shoot Anywhere (global crew network across 150+ cities), Post Production Services (14-15 online edit stations with Adobe/Apple/Signiant technology), and Create Everywhere (collaborative real-time workflow with virtual client participation). Specific offerings include man-on-the-street interviews, consumer insights videos, testimonial and case study productions, animation, motion graphics, event coverage, and product demos. Pricing starts at $3,695 for shoots, with complete video packages from $7,995.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Video Production Services End-to-end video production services for Fortune 500 brands, agencies, and research teams, covering testimonial, case-study, and research videos with global execution across 150+ markets through local crews and centralized NYC-based editing.
• Shoot Anywhere Global on-location video shooting service leveraging vetted local production crews in 150+ cities with 4K and HD cameras, professional audio, lighting, and multilingual videographers.
• Build Anything (Post Production) Post-production editing and finishing service for testimonials, pitch videos, animations, event coverage, case studies, and commercials, delivered through 14-15 online edit stations in NYC with cloud-based and local backup.
• Create Everywhere Collaborative real-time production workflow service that enables footage captured in one location to be edited the same day in NYC, with virtual client participation via streaming and large file delivery.
• Man-on-the-Street Interviews Unscripted street-level interview video production delivering real reactions and authentic human perspectives for Fortune 500 brands and major nonprofits, used in insights reports and pitches.
• Consumer Insights Video Insight-driven storytelling video service capturing consumer perspectives for quarterly reports, market research, and strategic decision-making across multiple U.S. cities and global markets.
• Global Video Production Crews (Standardized Packages) Managed video production crews handling talent, teams, timelines, and logistics for agencies and brands, with starting price of $3,695 for shoots and complete video packages from $7,995.

Quantifiable outcome

• Produce in days what takes others weeks
• +2 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Technicolor Creative Studios: Technicolor Creative Studios, including MPC, supplies visual effects, animation, and post-production services to advertising and media clients. It is a broad incumbent comparable on the technical post-production side of Snippies' business.
• Shutterstock Studios: Shutterstock Studios provides creative production and content services alongside Shutterstock's visual-media platform. It is a broader content-production incumbent with enterprise clients and scalable asset and production workflows.
• The Mill: The Mill is a global visual-effects and creative-content studio serving advertising and entertainment clients. Its post-production and commercial production capabilities are comparable to Snippies' integrated video services.
• Hogarth: Hogarth is a global production company within WPP that serves brand and agency clients with content production, versioning, and post-production. It is a broader incumbent with overlapping global content-production capabilities.

Direct peers

• Framestore: Framestore is a global creative studio providing visual effects, animation, and immersive content. It overlaps with Snippies' animation, motion-graphics, and post-production work, with a larger studio and brand orientation.
• B-Reel: B-Reel is a global creative production company producing films, branded content, and digital campaigns. It shares Snippies' project-based, agency-facing production model and multi-format video capabilities.
• Cinesite: Cinesite provides visual effects, animation, and post-production services for film, television, and advertising. It is relevant to Snippies' editing, animation, motion-graphics, and commercial post-production work, although it is more studio-centric.
• Toolhouse: Toolhouse operates a global network of production and post-production talent, offering video and creative-content production at scale. Its distributed-crew model and enterprise production services closely match Snippies' global crew network and project orchestration.
• Company 3: Company 3 is a post-production company offering editing, color, finishing, and visual-effects services. Snippies' New York edit infrastructure and post-production service line overlap directly, although Company 3 focuses more heavily on finishing.
• Nexus Studios: Nexus Studios is an independent animation, visual-effects, and content-production company. Its brand and agency work and integrated creative production make it relevant to Snippies' commercial video and animation services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SnippiesGlobal
• Facebookfacebook.com/snippies
• Xx.com/snippiesglobal
• LinkedInlinkedin.com/company/snippies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snippies