No Ordinary Moments

What No Ordinary Moments does

No Ordinary Moments, Inc. is a private, for-profit social services organization founded in 1996 by Luis (Lou) Pena and headquartered in Huntington Beach, California. The company specializes in providing supported living services and crisis intervention to developmentally disabled children and adults in Southern California, with a deliberate focus on individuals who have histories of severe behavioral challenges, serious medical issues, psychiatric concerns, and prior failed placements — a population most other agencies decline to serve. Its core services include 24-hour Supported Living Services for adults requiring intense supervision, a Mobile Intervention Crisis Team capable of responding within one hour, Personal Attendant services, Money Management (Representative Payeeship), and Consumer Transportation Services, including nationwide transport.

The business model is labor-intensive and government-revenue-driven. No Ordinary Moments is vendored by the Regional Center of Orange County — where it also serves as the designated Mobile Intervention Team — and contracts with multiple other regional centers across Southern California. Prospective consumers access services via Regional Center Service Coordinator referrals, supplemented by direct contracts with schools, hospitals, social service agencies, and private families. As of August 2025, the company employs more than 505 Personal Attendants and support staff, manages more than 500 shifts per day, and serves approximately 100 crisis consumers and 30 supported living adults. Personal Attendants earn $19–$23+ per hour with a $2/hour raise upon Registered Behavioral Technician certification.

The organization has no proprietary technology platform, no disclosed AI or automation capabilities, and no public-facing digital product. Its competitive position rests on a 30-year operational track record, deep regulatory relationships with California's regional center system, and specialized expertise in handling the most clinically complex cases in the developmental disabilities services market. No external funding, M&A activity, or institutional ownership has been disclosed; the company remains founder-owned and privately held.

Name

No Ordinary Moments

Legal name

No Ordinary Moments, Inc.

Website

https://noordinarymoments.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

No Ordinary Moments is a private Southern California social services organization that provides 24-hour supported living and crisis intervention for developmentally disabled children and adults with severe behavioral and medical challenges, primarily funded through Regional Center contracts since 1996.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Residential Intellectual and Developmental Disability Facilities (623210), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ)

Keywords

• Supported living services
• Developmental disability care
• Crisis intervention services
• Personal attendant services
• Behavioral health support

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Regional Center Contracts: No Ordinary Moments is vendored by the Regional Center of Orange County and contracts with various regional centers in southern California to provide supported living and crisis intervention services for developmentally disabled consumers. Revenue is generated through these government-funded regional center contracts.
2. Direct Private Contracts: The company can be hired directly by families to serve their developmentally disabled family members, and can contract with schools, hospitals, after-school programs, and social service agencies for services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

No Ordinary Moments provides supported living and crisis intervention services for developmentally disabled children and adults in Southern California. Its core offerings include long-term residential placements for adults with severe behavioral and medical challenges, a Mobile Intervention Crisis Team that responds within one hour for emergency staffing, personal attendant care, money management, and consumer transportation services. Operations are funded through vendored contracts with California Regional Centers and direct contracts with families, schools, hospitals, and social service agencies.

Product overview

No Ordinary Moments provides a dual-division service model for developmentally disabled individuals: (1) Supported Living Services for long-term residential care of adults with severe behavioral/medical challenges who cannot be served by other agencies, and (2) Mobile Intervention (Crisis) Team for emergency intervention and short-term intensive supervision. Both divisions operate alongside personal attendant services, money management, and transportation support. The organization serves consumers throughout southern California via contracts with Regional Centers, schools, hospitals, and social service agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Living Services Long-term 24-hour residential placement program for developmentally disabled adults who have failed in other placements, require intense supervision, and have histories of severe behavioral challenges, psychiatric issues, medical concerns, or legal restrictions. Provides 24-hour staffing, medication management, regular medical supervision, and access to psychiatric, vision, and dental care coordination.
• Mobile Intervention (Crisis) Team Emergency crisis intervention service providing response within one hour, 1:1 supervision for children and adults with disabilities, and intensive short-term or extended staffing up to 24 hours per day. Serves Regional Centers, schools, hospitals, social service agencies, private facilities, and families throughout Southern California.
• Personal Attendant Services Direct care services provided by trained attendants who assist developmentally disabled consumers with daily living activities, behavioral support, and supervision in residential or community settings. Attendants are required to complete a 35-hour initial orientation, Registered Behavioral Technician certification, CPR/First Aid, Pro-ACT training, and monthly ongoing training.
• Money Management Services Customized financial management services for consumers including Representative Payeeship services, securing public assistance programs (SSI, SSA/RSDI, SSP), housing benefits (Section 8), utility discounts, Cal Fresh food assistance, and OCTA Access transportation vouchers.
• Consumer Transportation Services Transport services for difficult consumers, including escorted safe transport anywhere in the country on short notice, with staff remaining with the transported consumer until successful transition is completed.

Quantifiable outcome

• In the past 30 years, enabled several hundred families to keep their developmentally disabled child at home while maintaining a safe environment
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Regional Center of Orange CountycoreStrategic or Co-development PartnerNo Ordinary Moments is vendored by the Regional Center of Orange County to provide services to consumers. The Regional Center is contracted by the state of California to coordinate lifelong services and supports for developmentally disabled children and adults in Orange County. The company also serves as Mobile Intervention Team for the Regional Center of Orange County, providing crisis response services.
• Regional Centers in Southern CaliforniacoreStrategic or Co-development PartnerNo Ordinary Moments contracts with multiple regional centers in southern California to provide both supported living and mobile intervention crisis team services for developmentally disabled individuals. Regional centers act as the funding source coordinating services for consumers.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Merakey: National nonprofit providing behavioral health and IDD services including residential, day, and crisis supports. Comparable in serving complex IDD populations with significant behavioral and medical needs.
• Sevita Health: One of the largest U.S. providers of home and community-based services for individuals with intellectual and developmental disabilities, including residential supported living, day programs, and crisis intervention. Direct competitor for Regional Center contracts with national scale that NOM lacks.
• Lifeworks Services: Regional nonprofit provider of residential, day, and employment services for individuals with developmental disabilities. Comparable in mission-driven service model and consumer population to NOM.
• The Arc of California: California state chapter of The Arc, providing advocacy, residential, and community-based services for individuals with intellectual and developmental disabilities. Operates within the same Regional Center system in California.
• Community Options: National nonprofit providing residential and day services for individuals with developmental disabilities, including supported living programs. Comparable in mission, funding sources, and consumer profile to NOM.
• RHA Health Services: Multi-state provider of residential, behavioral health, and community-based services for individuals with intellectual and developmental disabilities. Closely comparable in operating model to NOM, including support for high-acuity consumers with severe behavioral challenges.
• Easterseals Southern California: Major Southern California-based disability services nonprofit providing residential, behavioral, and community supports to individuals with developmental disabilities. Direct competitor for Regional Center contracts in NOM's primary geography.
• Dungarvin: National provider of residential and community support services for individuals with intellectual and developmental disabilities across multiple states. Closely aligned service mix including 24-hour supported living and behavioral supports.

Broad incumbents

• BrightSpring Health Services: Publicly traded provider of home and community health services including IDD residential supports, behavioral health, pharmacy, and home health. Overlaps with NOM on IDD services but operates a much broader portfolio across many states.
• Volunteers of America: Large national nonprofit providing a wide range of human services including IDD residential and community programs. Less specialized in IDD than NOM but competes for similar government contracts at the state and regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/no-ordinary-moments-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Ordinary Moments