Track32
- Company typePrivate
- Founded2018
- HeadquartersWageningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Track32 does
Track32 is a Netherlands-based AI software company founded in 2018 that develops computer vision and deep-learning applications for agriculture and food processing. The company operates across four verticals — greenhouse, open field, orchard, and factory — and offers products including a smartphone-based Seedling Measurement App, a subscription Seedling Measurement Service, the iQBlue Tool Monitoring system (co-developed with LEMKEN), camera-controlled precision weeding for LEMKEN equipment, a 3D orchard vision system used by BBLeap precision sprayers, drone-based broccoli yield prediction, and high-speed vision systems for seed potato sorting.
The underlying technology is proprietary deep-learning computer vision trained on agricultural imagery (plants, weeds, seedlings, flowers, fruit, defects), with multimodal extensions combining image data with weather forecasts for predictive analytics and real-time inference for autonomous hardware control (sprayer nozzles, weeding knives, greenhouse drones).
Track32 monetizes through a hybrid go-to-market: OEM/embedded licensing with agricultural machinery partners (LEMKEN, BBLeap, Corvus), a subscription service for the Seedling Measurement Service targeting breeders and propagators worldwide, and custom project work for specialized applications. The company is privately held, founder-led (CEO Simon Schimmel, CTO Joris IJsselmuiden), headquartered in Ede with 11-50 employees, and has received the Agritechnica Innovation Award 2023 (jointly with LEMKEN) and a Greentech Innovation Award nomination for its Seedling Measurement Service.
Track32 firmographics
Firmographics- Name
- Track32
- Legal name
- Track32
- Website
- https://track32.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Track32 industry classification
Industry- Product category
- Agricultural AI and Computer Vision Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
- akta.pro secondary industries
- Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Drone/UAV Data Capture & Processing Software (AFAAAFAH), Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion) (AFAAAGAG)
Keywords
Where Track32 is headquartered
LocationHeadquarters
- HQ city
- Wageningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Track32 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vision Software Licensing/OEM: Track32 provides computer vision software embedded in agricultural machinery from partners (LEMKEN, BBLeap, Corvus). Revenue is generated through licensing agreements with equipment manufacturers who integrate Track32's software into their products.
- Seedling Measurement Service Subscription: Subscription-based service providing worldwide breeders and propagators with seedling counting and measurement using autonomous drones or other camera carriers. Contact required for subscription pricing.
- Custom Project Work: Custom project work for specific agricultural and industrial computer vision applications, providing tailored solutions alongside standardized product development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free demo account for Seedling Measurement App |
| Subscription | Annual | Seedling Measurement Service subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Track32 product offering
Product offeringCore offering
Track32 develops AI-based computer vision software for agricultural and industrial applications across four areas: greenhouse, open field, orchard, and factory. Its core products include the Seedling Measurement App and Seedling Measurement Service for automated seedling counting and inspection, the iQBlue Tool Monitoring and Precision Weeding System embedded in LEMKEN machinery, the Orchard Vision System used with BBLeap precision sprayers, and Seed Potato Sorting Vision Software for food processing factories. The company delivers its software both via OEM embedded licensing and direct subscription services, complemented by custom project work.
Product overview
Track32 is an AI-based computer vision software company specializing in agricultural and industrial applications. The company operates across four application areas: greenhouse, open field, orchard, and factory. Their product portfolio centers on the Seedling Measurement App and Seedling Measurement Service for automated seedling counting, along with specialized vision systems for precision weeding (iQBlue Tool Monitoring), orchard management, factory sorting, and crop monitoring. They perform custom project work as well as standardized product development, with software integrated into partner hardware platforms including LEMKEN machinery, BBLeap sprayers, Corvus drones, and Opus Watch sensors.
Differentiator
Problem solved
Functional benefit
Brands
- SeedlingMeasurement APP: AI-powered smartphone app for counting and measuring seedlings, replacing manual assessment for breeding trials, production monitoring, and yield prediction
- Seedling Measurement Service
Products and services
- Seedling Measurement App AI-powered smartphone application that replaces manual seedling counting and assessment by deploying computer vision models to count and measure seedlings within trays, used for breeding trials, production monitoring, and yield prediction.
- Seedling Measurement Service Subscription-based vision software service for counting and measuring seedlings using autonomous greenhouse drones, spraying boom mounts, or handheld devices. Provides objective 100% inspection instead of subjective sample measurements for worldwide breeders and propagators.
- iQBlue Tool Monitoring Camera-based tillage monitoring system embedded with LEMKEN cultivators that detects tool damage and wear, with additional capabilities for blockage detection and quality of work monitoring. Winner of Agritechnica Innovation Award 2023.
- Precision Weeding System Camera-controlled mechanical weeding system integrated into LEMKEN equipment that uses Track32 vision software to detect crop plants and steer hoeing knives around them while cutting away surrounding weeds, enabling zero-chemical weed control.
- Orchard Vision System Tree-specific computer vision system for orchard management including location-specific crop protection, leaf fertilization, root pruning, flower thinning, growth monitoring, and yield prediction for apple orchards. Integrated with BBLeap precision sprayers and reported to achieve over 50% chemical reduction.
- Seed Potato Sorting Vision Software High-speed, high-accuracy vision system for potato sorting machines that sorts seed potatoes by size and removes diseased potatoes and other anomalies.
- Greenhouse Phenotyping Tools Vision-based phenotyping tools for seedlings and ornamental/vegetable crops used for breeding trials, production monitoring, yield prediction, sorting, location-specific fertilization, and more.
- Broccoli Yield Prediction Service GPS drone-based service using Track32 vision software to detect and geo-reference broccolis, combined with weather forecasts to predict size increase up to 2 weeks ahead for harvesting planning.
- Disease Detection in Potatoes Vision-based disease detection for potato crops, developed as a research project in collaboration with Wageningen University & Research Field Crops.
Quantifiable outcome
- Over 50% chemical reduction reported by first apple growers using BBLeap's precision sprayer with Track32 vision software
- +3 more outcomes
Companies that use Track32
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Track32 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature10 records
Track32 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LEMKENcoreLEMKEN integrates Track32 vision software into their camera-controlled mechanical weeder for precision weeding and the iQBlue Tool Monitoring system for tillage monitoring. The partnership received the Agritechnica Innovation Award 2023.
- BBLeapcoreBBLeap's camera-controlled precision sprayer uses Track32 3D vision software to analyze tree foliage and control individual spraying nozzles for location-specific crop protection in apple orchards.
- CorvuscoreCorvus provides autonomous greenhouse drones that serve as the high-end, most scalable camera carrier option for Track32's Seedling Measurement Service.
- WUR Field CropsminorResearch partnership with Wageningen University & Research Field Crops for potato disease detection project using Track32 vision software.
- DigiAgrocoreTrack32 is part of DigiAgro, a broad R&D collaboration for agricultural robotics in the North of the Netherlands, supported by various regional and national organizations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Track32 competitors and assessment
Company assessmentDirect peers
- BBLeap: Camera-controlled precision spraying technology for orchards — both an existing Track32 partner (integrates Track32 vision software) and a peer in precision spray automation.
- Blue River Technology (John Deere): Subsidiary of John Deere developing computer vision and machine learning for precision agriculture, including the See & Spray weed-control system — directly comparable to Track32's camera-controlled weeding and precision spraying vision software.
- Taranis: AI-powered aerial imaging and computer vision platform for crop scouting, disease detection, and yield prediction across broad-acre crops — overlapping strongly with Track32's open-field drone imagery and agronomic decision-support capabilities.
- Aerobotics: Drone- and satellite-based computer vision platform focused on tree-crop and orchard health monitoring, very closely matching Track32's orchard vertical (tree-specific spraying, flower/bud detection, yield prediction in apple orchards).
- Resson (McCain Foods): Computer vision and predictive analytics for crop management, including yield forecasting and disease detection — comparable to Track32's broccoli yield prediction and disease detection in potato crops.
- Gamaya: Hyperspectral imaging and AI for crop monitoring, yield prediction, and decision support across specialty crops — overlapping with Track32's decision-support and agronomic-modeling software.
- Prospera (Valmont Industries): AI and computer vision for greenhouse and open-field agriculture, now part of Valmont — directly comparable to Track32's greenhouse seedling measurement and lettuce growth monitoring solutions.
- SeeTree: Tree-level intelligence platform using drones and computer vision for orchard and tree-crop management — closely aligned with Track32's orchard vertical for tree-specific treatment and yield prediction.
- Corvus Drones: Autonomous greenhouse drones used by Track32's Seedling Measurement Service — a peer in autonomous greenhouse robotics as well as an integration partner for drone-based seedling inspection.
Emerging players
- Plantix: AI-based crop disease and pest detection via smartphone image recognition — adjacent to Track32's disease detection capabilities, particularly for potato and vegetable crops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Track32 social profiles
Digital presenceTrack32 compliance and trust
Trust signalCompliance1 record
Track32 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track32 leadership team
Management profileNumber of profiles
Profiles12 records
Track32 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track32 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track32
What does Track32 do?
Track32 develops AI-based computer vision software for agricultural and industrial applications across four areas: greenhouse, open field, orchard, and factory. Its core products include the Seedling Measurement App and Seedling Measurement Service for automated seedling counting and inspection, the iQBlue Tool Monitoring and Precision Weeding System embedded in LEMKEN machinery, the Orchard Vision System used with BBLeap precision sprayers, and Seed Potato Sorting Vision Software for food processing factories. The company delivers its software both via OEM embedded licensing and direct subscription services, complemented by custom project work.
Is Track32 a public or private company?
Track32 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Track32 founded?
Track32 was founded in 2018. It employs 11 to 50 people.
Where is Track32 based?
Track32 is headquartered in Wageningen, Netherlands, in the Europe region.
How does Track32 make money?
Three revenue lines are on record. Vision Software Licensing/OEM is the primary driver. The others are seedling Measurement Service Subscription and custom Project Work.
Who are Track32's main competitors?
Direct peers on record are BBLeap, Blue River Technology (John Deere), Taranis, Aerobotics, Resson (McCain Foods), Gamaya, Prospera (Valmont Industries), SeeTree and Corvus Drones. Plantix is listed as an emerging player.
Does Track32 have an API?
No public API is recorded for Track32.
What industry is Track32 in?
Track32's product category is Agricultural AI and Computer Vision Software. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting), with a secondary code of AFAGALAI, Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts). Its NAICS code is 334511 and its SIC code is 3823.