Ferry-Morse Home Gardening

What Ferry-Morse Home Gardening does

Ferry-Morse Home Gardening is a US-based direct-to-consumer home gardening brand founded in 1856 and headquartered in Norton, Massachusetts. The company sells non-GMO and non-neonicotinoid seeds across vegetables, herbs, fruits, flowers, and wildflowers, alongside seed-starting supplies, grow lights, fertilizers, tools, home d\u00e9cor, and garden-themed merchandise through its Shopify-powered e-commerce store at ferrymorse.com. It serves primarily individual home gardeners and secondarily schools participating in its Gardening In School Program, with a 585-SKU catalog spanning core consumable seeds, curated variety packs, bulk regional wildflower mixes, and a premium sub-line of 26 All-America Selections Winner varieties.

Name

Ferry-Morse Home Gardening

Legal name

Ferry-Morse

Website

https://ferrymorse.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ferry-Morse Home Gardening is a US-based direct-to-consumer home gardening brand, founded in 1856 and headquartered in Norton, MA, selling non-GMO seeds, seed-starting supplies, tools, and home d\u00e9cor to individual home gardeners and schools via its Shopify e-commerce store.

Ownership category

akta.pro rank

Product category

Home Gardening & Seeds

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Non-GMO seeds
• Home gardening supplies
• Seed starting kits
• Wildflower seed mixes
• Vegetable herb seeds

Headquarters

HQ city

Norton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time purchase model for seeds, gardening supplies, tools, and home décor products through their e-commerce store. Products include vegetable/herb/flower seeds, seed starting kits, grow lights, planters, and garden accessories.
2. Rewards/Loyalty Program: Ferry-Morse Rewards program earns members 1 point per $1 spent. Points redeemable for discounts ($5 per 100 points). Three-tier VIP club (Greenie, Maven, Ace) with escalating benefits including free shipping and bonus point multipliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Ferry-Morse Home Gardening sells non-GMO, non-neonicotinoid flower, vegetable, herb, fruit, and wildflower seeds direct-to-consumer through its Shopify online store, alongside seed starting supplies (Jiffy peat pellets, pots, kits, humidity domes, coco coir), grow lights, SUPERthrive plant nutrients, garden tools, home décor, and gift cards. The company offers 585+ products and supplements commerce with educational content via The Greenhouse Blog and a Garden Matchmaker Quiz for product discovery.

Product overview

Ferry-Morse Home Gardening is a US-based home gardening brand established in 1856, offering a comprehensive ecosystem of seeds and gardening products. The core offerings center on non-GMO, non-neonicotinoid flower seeds (annuals, perennials, wildflowers), vegetable/herb/fruit seeds (including organic, heirloom, and hybrid varieties), and bulk wildflower/flower seed mixes organized by region, climate, and purpose. The product portfolio extends into seed starting equipment including Ferry-Morse branded grow lights and T5 replacement bulbs, Jiffy peat pellets in multiple sizes, peat pots, seed starting kits, humidity domes, and coco coir soil mixes. Plant nutrition is supported through SUPERthrive branded fertilizers and vitamin solutions. Themed seed variety pack collections (English Cottage, Herb Enthusiast, Aromatherapy, Sunflower, Pepper Enthusiast) and All-America Selections Winners provide curated options. The company also offers garden tools, home décor, garden-themed merchandise, and gift cards, all powered by a Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Ferry-Morse Rewards: Company's loyalty program offering points for purchases, birthday rewards, and tiered VIP Club benefits including free shipping and bonus points multipliers.

Products and services

• Flower Seeds Extensive selection of non-GMO flower seeds including annuals, perennials, wildflowers, and specialty varieties such as Zinnia, Cosmos, Marigold, Sunflower, and Morning Glory for home gardeners.
• Vegetable, Herb & Fruit Seeds Comprehensive catalog of vegetable, herb, and fruit seeds including tomatoes, peppers, lettuce, beans, cucumbers, basil, cilantro, and melons, available in organic, heirloom, and hybrid varieties for home gardeners.
• Wildflower & Flower Seed Mixes Bulk wildflower and flower seed mixes including regional blends (Northeast, Southeast, Midwest, Southwest, Pacific Northwest), climate-specific mixes (drought-tolerant, shade), and specialty mixes (pollinator, hummingbird, deer-resistant), priced at $39.99 for 1lb packs.
• Ferry-Morse Indoor Grow Light Fixture with T5 Bulb Indoor grow light fixture with integrated T5 bulb (24 x 11 inches) designed for seed starting and indoor plant cultivation, targeted at home gardeners.
• T5 Grow Light Replacement Bulb Replacement T5 grow light bulb for the Ferry-Morse Indoor Grow Light Fixture, enabling continued use of the indoor growing system.
• Jiffy Seed Starting Peat Pellets (36mm, 42mm, 50mm) Compressed peat pellets in multiple sizes (36mm, 42mm, 50mm) for seed starting, expanding when hydrated and providing biodegradable growing medium for seedlings, priced $5.99-$11.95.
• Jiffy Peat Pots (3-inch, 5-inch) Biodegradable peat pots for transplanting seedlings in 3-inch and 5-inch sizes to accommodate different plant growth stages.
• Jiffy Seed Starting Kit Complete seed starting kit with 72-cell tray, 36mm peat pellets, humidity dome, and watertight base for germinating seeds indoors, priced at $12.99.
• Jiffy Seed Starting Watertight Plastic Plant Tray Watertight base tray (10.75 in. x 21 in.) compatible with Jiffy humidity domes and peat pellets for controlled seed germination.
• Coco Coir Soil Mix Compressed 100% coco coir soil mix that expands to 10QT, used as a premium seed starting medium that holds nutrients well for seedling development.
• SUPERthrive Plant Nutrients & Fertilizers Plant food and vitamin solutions including SUPERthrive Orchid-Pro (7-9-5), SUPERthrive Bonsai-Pro (7-9-5), and SUPERthrive Organic 4-4-4 All-Purpose Fertilizer in solid granular form for specialty plant nutrition.
• Seed Variety Pack Collections Curated bundles of seed packets including themed packs such as English Cottage Perennial Garden, Herb Enthusiast Organic, Aromatherapy Herb, Tea Herb, Sunflower, Pepper Enthusiast, and Great Garden Challenge collections.
• All-America Selections Winners Seed Collection Premium seed varieties that have been independently tested and awarded All-America Selections Winner designation for superior garden performance, including 26 varieties of vegetables, herbs, and flowers.
• Garden Tools & Accessories Gardening tools including premium brass spoons with bee handles, plant supports, garden tool kits, and other accessories for home gardening.
• Home Décor & Garden Merchandise Home décor items including bowls, trays, hanging pots, jars, vases, watering cans, and garden-themed merchandise such as aprons, hats, mugs, t-shirts, sweatshirts, notebooks, patches, stickers, and tote bags.
• Gift Cards Digital gift cards available in variable amounts for gifting the home gardening product assortment.

Quantifiable outcome

• 26 products are All-America Selections Winners, indicating superior garden performance

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Two partnerships are on record, tiered core.

• JiffycoreTechnology or IntegrationFerry-Morse offers a comprehensive range of Jiffy seed starting products including peat pellets in multiple sizes (36mm, 42mm, 50mm), greenhouse kits, peat pots, seed starting trays, and humidity domes. These are sold as essential complements to seeds for indoor seed starting.
• SUPERthrivecoreTechnology or IntegrationPartnership offering SUPERthrive plant food and vitamin solutions including Orchid-Pro (7-9-5), Bonsai-Pro (7-9-5), and Organic 4-4-4 All-Purpose Fertilizer. These specialty plant nutrients are sold alongside seeds and supplies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seed Savers Exchange: Seed Savers Exchange is a non-profit-focused heirloom seed retailer and seed bank serving home gardeners and preservation-minded customers via DTC channels. Direct peer in the heirloom and open-pollinated seed segment.
• Park Seed: Park Seed is a long-established mail-order and online retailer of vegetable, flower, and herb seeds, plants, and gardening supplies. Direct peer sharing Ferry-Morse's heritage-driven positioning in the home gardening seed category.
• Eden Brothers: Eden Brothers is one of the largest online sellers of flower and wildflower seed packets, mixes, and bulbs. Direct competitor in the flower seed and wildflower mix categories where Ferry-Morse has a strong assortment.
• Botanical Interests: Botanical Interests is a specialty DTC seed retailer focused on non-GMO, organic, and heirloom vegetable, herb, and flower seeds with strong educational packaging. Direct peer in the home gardener segment with comparable non-GMO positioning.
• Baker Creek Heirloom Seeds: Baker Creek is a leading heirloom and open-pollinated seed retailer serving home gardeners and small farms via DTC e-commerce and mail-order catalogs. Direct peer competing for the same home gardener customer with a curated heirloom-focused catalog.
• Burpee (W. Atlee Burpee & Company): Burpee is one of the largest and oldest direct-to-consumer seed and plant retailers in the United States, offering vegetable, herb, and flower seeds with comparable DTC and retail distribution. Closest comparable peer given similar heritage positioning, catalog breadth, and target customer base of home gardeners.
• Gurney's Seed & Nursery: Gurney's is a heritage seed and nursery retailer offering vegetable, fruit, flower seeds and live plants through catalogs and DTC e-commerce. Direct peer with comparable brand heritage and home gardener target customer.
• Johnny's Selected Seeds: Johnny's is a major employee-owned seed company selling vegetable, herb, flower, and farm seeds via DTC e-commerce with a strong reputation for quality and catalog depth. Direct competitor in seed retail with overlapping non-GMO and organic commitments.
• True Leaf Market: True Leaf Market sells vegetable, herb, flower, and microgreen seeds along with seed starting supplies via DTC e-commerce. Direct competitor overlapping on seed starting kits, microgreens, and educational content.

Emerging players

• High Mowing Organic Seeds: High Mowing Organic Seeds specializes exclusively in 100% certified organic, non-GMO vegetable, herb, and flower seeds sold via DTC. Emerging peer with deeper organic certification (USDA Organic) than Ferry-Morse's self-attested non-GMO positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ferrymorseseeds
• YouTubeyoutube.com/@ferrymorsehomegardening
• Facebookfacebook.com/FerryMorseSeed
• Instagraminstagram.com/ferrymorseed
• Pinterestpinterest.com/ferrymorsehomegardening/overview

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferry-Morse Home Gardening