Midland Asphalt Materials

What Midland Asphalt Materials does

Midland Asphalt Materials is a pavement preservation company founded in 1934 and headquartered in Tonawanda, New York, with operating sites in Pennsylvania (Clearfield, Bloomsburg) and New York (Lyons). The company develops and applies specialized materials and processes for maintaining and extending the life of road infrastructure, with proprietary products including FiberMat® (a polymer-modified asphalt emulsion and chopped glass fiber membrane), NovaChip® (an ultra-thin wearing course treatment), FastTack® (a rapid-set spray tack coat), DustClear™ G (a plant-based dust palliative), and PennzSuppress® D (an emulsified resin dust and erosion control product), plus supporting offerings in tack coats, crack fillers, full-depth reclamation, chip sealing, crack sealing, and cold mix paving.

The company generates revenue through two streams: pavement preservation services delivered under contract to state Departments of Transportation (Michigan DOT specifically named) and to Pennsylvania and New York municipalities, and direct FOB (freight on board) materials sales from its Tonawanda, Lyons, Clearfield, and Bloomsburg locations for pickup by mid-market customers. Several products carry New York State DOT certifications (CSS-1H, CRS-1H, NYSDOT 702-0700), creating regulatory qualification gating for state-funded work in the core geography.

Midland Asphalt operates as a subsidiary within the Colas global network, organized under Barrett Industries, giving it access to corporate governance, R&D, and capital of a 50,000+ employee parent active in over 50 countries. Its go-to-market is sales-led and relationship-driven, with a stated emphasis on partnering with community leaders and municipal decision-makers on long-term roadway preservation planning rather than transactional selling. Distribution is direct-to-customer service delivery plus a transactional FOB materials channel, with no technology platform, mobile app, or AI-driven offering disclosed.

Name

Midland Asphalt Materials

Legal name

Midland Asphalt Materials

Website

https://midlandasphalt.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Midland Asphalt Materials, founded in 1934 and based in Tonawanda, New York, provides pavement preservation products and services — including proprietary FiberMat®, NovaChip®, and FastTack® treatments — to state Departments of Transportation and municipalities in Pennsylvania and New York. It operates as a subsidiary of Colas via Barrett Industries.

Ownership category

akta.pro rank

Product category

Pavement Preservation Materials

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Paving Mixture and Block Manufacturing (324121)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB)

akta.pro secondary industries

Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD), Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH), Cutback Asphalt & Flux Oils (Rapid/Medium/Slow-Curing) (EUALAKAC)

Keywords

• Pavement preservation materials
• Asphalt emulsions
• Road surface treatments
• Dust control products
• Pavement maintenance services

Headquarters

HQ city

Tonawanda

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pavement Preservation Services: Provides comprehensive pavement preservation services including surface treatments, crack sealing, cold mix paving, and full-depth reclamation. Revenue generated from service contracts with municipalities, DOTs, and government entities.
2. Materials Sales (FOB): Direct sales of pavement preservation materials including tack coats, crack fillers, and emulsions. Products sold FOB (Freight on Board) at company locations for pickup by customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Midland Asphalt Materials manufactures and sells a proprietary portfolio of pavement preservation materials — including polymer-modified asphalt emulsions, tack coats, crack fillers, and dust palliatives — and delivers application services such as FiberMat®, NovaChip®, Full-Depth Reclamation, Chip Sealing, Crack Sealing, and Cold Mix Paving. Customers include state DOTs, municipalities, and construction contractors who purchase materials FOB at Midland's Pennsylvania and New York locations or contract the company to perform preservation work. The company also operates within the Colas global network under Barrett Industries, drawing on international road construction expertise.

Product overview

Midland Asphalt Materials operates as a pavement preservation company offering a comprehensive portfolio of products and services for maintaining and extending the life of roadways. The core offerings include specialized surface treatments such as FiberMat® (a crack-inhibiting membrane), NovaChip®, Full-Depth Reclamation, Chip Sealing, Crack Sealing, and Cold Mix Paving. Supporting products include FastTack® tack coat, DustClear™ G and Emulsified Dust Palliative for dust control, PennzSuppress® D for erosion control, and tack coat/cra

Differentiator

Problem solved

Functional benefit

Products and services

• FiberMat® A crack inhibiting and sealing membrane combining polymer-modified asphalt emulsion, chopped glass fiber strands, and aggregate to create a flexible, waterproofing barrier that absorbs pavement stresses. For municipalities, DOTs, and contractors performing pavement preservation.
• NovaChip® Ultra-thin wearing course pavement preservation treatment using specialized equipment and proprietary processes to provide a new wearing course over existing asphalt. For state DOTs, municipalities, and contractors on highway and road preservation projects.
• Full-Depth Reclamation Pavement rehabilitation technique that recycles the entire asphalt pavement section along with a portion of the underlying materials. For municipalities and DOTs seeking cost-effective pavement reconstruction.
• Chip Sealing Application of liquid asphalt emulsions and cover aggregate as a wearing course for maintaining and preserving road surfaces. For municipalities, DOTs, and contractors performing roadway maintenance.
• Crack Seal Application of bituminous products to open cracks and joints in roadway surfaces to prevent water intrusion into the pavement subbase, with traffic resume time of 10-15 minutes depending on weather. For municipalities and DOTs performing roadway maintenance.
• FastTack® Specially designed spray tack coat interlayer that breaks in as little as five minutes and greatly increases adhesion of pavement layers, ready for paving within 10 minutes; particularly useful in cold or damp weather conditions. For paving contractors and DOT paving projects.
• DustClear™ G Plant-based dust palliative derived from renewable agricultural materials that prolongs dust control on road surfaces in an eco-friendly manner. For municipalities and contractors managing unpaved road dust.
• Emulsified Dust Palliative (EDP) Innovative dust control product available in three formulations (EDP-20, EDP-30, and EDP-40) designed with the environment in mind, containing no petroleum solvents. For municipalities and contractors managing unpaved road dust.
• PennzSuppress® D Emulsified resin dust palliative that safely controls dust, stabilizes soil, and controls erosion, specially formulated for superior bonding to aggregates and soils. For municipalities, DOTs, and contractors managing unpaved roads.
• Cold Mix Paving Cost-effective alternative to hot mix paving that mixes aggregate with asphalt emulsion, applicable as flexible top course, binder course, base course, and shoulder backup. For municipalities and contractors seeking budget-conscious paving alternatives.
• Tack Coat Pails Three types of tack coat available in 5-gallon pails for FOB sales: RC-30 (oil-based), CSS-1H Dilute and CRS-1H Straight (both NYS DOT-certified water-based emulsions). For contractors and municipalities performing paving projects.
• Crack Fillers Three types of crack filler for FOB sales: #3405 Rubberized (oil jacketed kettle use), Direct Fire Sealant (direct fire kettle use), and NYSDOT 702-0700 (100% AC product) for sealing joints and cracks in concrete and asphaltic pavements. For contractors and municipalities performing crack sealing.

Quantifiable outcome

• Crack Seal traffic resume time: 10-15 minutes depending on weather conditions
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Barrett IndustriescoreStrategic or Co-development PartnerParent company and organizational partner. Midland Asphalt operates as part of the Barrett Industries network, with shared internship programs, leadership development, and cross-company collaboration on projects. Interns work on long-term projects with both Midland and Barrett Industries.
• ColascoreStrategic or Co-development PartnerUltimate parent company - global organization active in over 50 countries with more than 50,000 employees. Provides corporate governance, global best practices, and strategic direction. Colas USA CEO John Harrington and global CEO Frédéric Gardès have visited Midland facilities.
• Material Purchasing PartnersminorChannel Partner/ Reseller/ DistributorStrategic partnership program for organizations that purchase materials from Midland Asphalt for their pavement preservation projects.
• Vendor PartnersminorOthersStrategic partnership program for vendors providing equipment, supplies, and services to support Midland Asphalt operations.
• Payne + DolanminorStrategic or Co-development PartnerConstruction contractor partner that reached out to Midland for NovaChip paving project on Drummond Island, Michigan for the Michigan DOT. Worked collaboratively on logistics and emulsion supply coordination for the remote island project.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Suit-Kote Corporation: New York-based pavement preservation and asphalt emulsions specialist operating across the Northeast. Direct comparable in product mix (emulsions, surface treatments, crack sealing) and government/DOT customer base, particularly in New York where it overlaps with Midland's Tonawanda and Lyons footprint.
• Peckham Industries: New York-based producer of asphalt emulsions, hot mix asphalt, and road construction materials with facilities across the Northeast. Comparable in emulsion manufacturing, paving services, and DOT/municipal customer profile, making it one of the closest direct competitors to Midland.
• Barrett Paving Materials (Barrett Industries): Sister company under the Colas/Barrett Industries umbrella, focused on hot-mix asphalt, emulsions, and road construction in the Midwest and beyond. Sister-subsidiary relationship means shared corporate resources and overlapping product portfolios, but also internal competition for Colas capital and customer accounts.
• Asphalt Materials, Inc. (Heritage Construction + Materials): US producer of asphalt emulsions, cutbacks, and pavement preservation products with nationwide plant and terminal network. Directly comparable product portfolio (emulsions, surface treatments, dust palliatives) and similar government/contractor customer mix.
• Vance Brothers: Midwest-based pavement preservation and asphalt emulsion manufacturer with a portfolio of surface treatments, crack sealants, and dust control products. Comparable product mix and DOT/municipal customer base, though operating in different geographies.
• Blacklidge Emulsions: US-based asphalt emulsion manufacturer focused on PMBs, trackless tack, and specialty preservation products. Similar size and product-led differentiation strategy to Midland, with overlap in tack coats and surface treatments supplied to contractors and DOTs.

Broad incumbents

• Ergon Asphalt & Emulsions: Division of Ergon, a large specialty petroleum and asphalt company producing a broad range of emulsions, PMBs, and asphalt products across the US. Competes with Midland in polymer-modified emulsions and large-project DOT work as a much larger, geographically diversified incumbent.
• Associated Asphalt: Major US distributor and producer of asphalt products including emulsions, cutbacks, and polymer-modified binders. Larger and more geographically diversified than Midland, supplying DOTs, contractors, and paving companies with comparable product categories.

Regional players

• Township of Lycoming / NYSDOT-approved contractors: Regional paving and preservation contractors approved by state DOTs in Pennsylvania and New York. They compete for the same municipal and DOT preservation tenders as Midland, often on price, though typically without Midland's proprietary emulsion and surface treatment products.

Others

• Cargill (Industrial & Asphalt Specialties): Global agribusiness and industrial inputs supplier with a specialty asphalt additives and emulsifier business. Provides polymer modifiers, rejuvenators, and emulsion chemistries that overlap with the formulation of Midland's FiberMat® and other performance products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• TikToktiktok.com/@midlandasphalt
• Xx.com/MidlandAsphalt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Asphalt Materials