Ter Stal
Ter Stal is a privately held Dutch value-fashion retailer operating 220 stores across the Netherlands and an e-commerce webshop, selling affordable apparel and accessories for women, men, children, and babies, supported by a tiered X-TRA loyalty program.
- Company typePrivate
- Founded2007
- HeadquartersAlmelo, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Ter Stal does
Ter Stal is a privately held Dutch value-fashion retailer operating 220 physical stores across the Netherlands alongside an e-commerce platform at terstal.nl. Founded in 2007 and headquartered in Almelo under the legal entity Ter Stal Textiel B.V., the company sells affordable apparel and accessories for the entire family across four core categories: women's, men's, children's, and baby clothing, including underwear, legwear, nightwear, and a co-branded travel-fabric line developed with Dutch presenter Nicolette Kluijver.
The technology stack centers on a Magento-based e-commerce storefront integrated with omnichannel inventory supporting free in-store pickup of online orders, plus a multi-tiered loyalty platform (terStal X-TRA) with Basis, Plus, and Royaal (€14.99/year) tiers. Disclosed integrations include iDEAL, Visa/MasterCard, Riverty buy-now-pay-later, Google Maps for store locator, and Google Analytics for traffic measurement. There is no documented public API, SDK, mobile app, or AI/ML capability.
The business model is omnichannel direct-to-consumer retail, monetized through one-time purchases of apparel both in-store and online, supplemented by a small recurring subscription component via the paid X-TRA Royaal membership. Customer acquisition relies on email marketing (10% first-purchase discount for newsletter signups), loyalty-driven retention, seasonal promotions, and SEO. Customer service is delivered via phone, chat, and in-store, with a 30-day return policy, free shipping above €44.99, and BNPL options through Riverty. Headcount is reported in the 1,001-5,000 range, and there are no disclosed funding rounds, external investors, or parent company.
Ter Stal firmographics
Firmographics- Name
- Ter Stal
- Legal name
- Ter Stal Textiel B.V.
- Website
- https://terstal.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ter Stal is a privately held Dutch value-fashion retailer operating 220 stores across the Netherlands and an e-commerce webshop, selling affordable apparel and accessories for women, men, children, and babies, supported by a tiered X-TRA loyalty program.
- Ownership category
- akta.pro rank
Where Ter Stal is headquartered
LocationHeadquarters
- HQ city
- Almelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Ter Stal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Revenue generated from sales of apparel and accessories through 220 physical store locations across the Netherlands. Products include clothing for women, men, children, and babies, including underwear, socks, and accessories.
- E-commerce Sales: Online retail sales through www.terstal.nl webshop, offering the full product range with home delivery options. Customers can collect orders free in-store.
- Loyalty Program - terStal X-TRA: Subscription-based loyalty program (€1.49/month for X-TRA Royaal tier) generating recurring revenue while driving customer retention. Members earn points (1 point per €1 spent), redeemable for vouchers. Higher tiers (Plus, Royaal) provide additional benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | X-TRA Basis - Free tier for all members |
| Subscription | Pay-as-you-go | X-TRA Plus - Earned based on spending (250+ points) |
| Subscription | Monthly | X-TRA Royaal - Premium paid membership |
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ter Stal product offering
Product offeringCore offering
Ter Stal is a Dutch family fashion retailer selling affordable apparel, footwear, and accessories for women, men, children, and babies through 220 physical stores across the Netherlands and a full e-commerce webshop. The assortment spans everyday wear, work attire, sportswear, underwear, legwear, nightwear, and accessories, complemented by a tiered loyalty program (terStal X-TRA) that offers points, vouchers, and member-exclusive benefits.
Product overview
Ter Stal is a Dutch family fashion retailer operating 220 physical stores and an e-commerce platform (www.terstal.nl). The company offers a comprehensive fashion assortment for the entire family through four main product categories: women's clothing (dameskleding), men's clothing (herenkleding), children's clothing (kinderkleding), and baby clothing (babykleding). Product lines include everyday wear, formal attire, sportswear, underwear, legwear, nightwear, and accessories. Notable sub-brands include the Nicolette Kluijver travelstof collaboration featuring wrinkle-free fabrics. The company operates a loyalty program (terStal X-TRA) with three membership tiers and offers free shipping over €44.99, buy-online-pickup-in-store, and a 30-day return policy. Ter Stal's e-commerce platform integrates multiple payment providers including iDEAL, credit cards, and Riverty BNPL services.
Differentiator
Problem solved
Functional benefit
Brands
- terStal X-TRA: Loyalty programme offering points, vouchers, and member benefits including extra discounts, free shipping, and exclusive offers.
- terStal X-TRA Plus
- terStal X-TRA Royaal
Products and services
- Women's Clothing (Dameskleding)
Companies that use Ter Stal
Customer profileSegments5 records
Ideal customer profiles1 record
Ter Stal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Ter Stal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nicolette KluijvercoreTer Stal collaborates with Dutch television presenter Nicolette Kluijver on the 'travelstof collectie' (travel fabric collection). This co-branded collection features clothing made from special travel fabric that is wrinkle-resistant, breathable, and quick-drying. The partnership leverages Nicolette Kluijver's brand association with elegance and practicality, particularly for working women who travel frequently.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Ter Stal competitors and assessment
Company assessmentBroad incumbents
- Zara: Global fast-fashion incumbent with Dutch stores and full family lines; comparable on affordable fashion breadth and rapid assortment cycles.
- HEMA: Iconic Dutch general merchandise and household retailer with a sizable clothing line for women, men, and children; comparable as a Dutch omnichannel value retailer serving similar mass-market families.
- H&M: Global fast-fashion incumbent with significant Dutch store count and a full family assortment online; comparable on affordable fashion category and omnichannel execution.
- Primark: International value-fashion retailer competing on price-led family apparel; comparable on discount-driven assortment and broad demographic targeting.
Direct peers
- C&A: European family-focused affordable fashion retailer with strong presence in the Netherlands via physical stores and e-commerce; directly comparable in assortment breadth (women, men, kids) and value-fashion positioning.
- Zeeman: Dutch-headquartered low-price apparel and household goods chain; directly comparable on value positioning, family assortments, and broad Dutch store footprint.
- Bonprix: European family fashion retailer with strong Dutch online presence and broad women's, men's, and children's assortment; directly comparable on horizontal family positioning and value pricing.
- Wehkamp: Large Dutch online-only fashion and lifestyle retailer offering family apparel; directly comparable as a Dutch digital competitor in the same accessible price tier.
Others
- Action: Dutch-headquartered ultra-discount non-food retailer with growing apparel exposure; adjacent comparable for low-cost Dutch retailing dynamics and value-shopper traffic patterns.
Regional players
- Bristol: Dutch footwear-focused specialty retailer; comparable as a domestic Dutch multi-store value retailer serving similar demographics and operating omnichannel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ter Stal social profiles
Digital presenceTer Stal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ter Stal leadership team
Management profileNumber of profiles
Ter Stal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ter Stal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ter Stal
What does Ter Stal do?
Ter Stal is a Dutch family fashion retailer selling affordable apparel, footwear, and accessories for women, men, children, and babies through 220 physical stores across the Netherlands and a full e-commerce webshop. The assortment spans everyday wear, work attire, sportswear, underwear, legwear, nightwear, and accessories, complemented by a tiered loyalty program (terStal X-TRA) that offers points, vouchers, and member-exclusive benefits.
Is Ter Stal a public or private company?
Ter Stal is a private company. It is classified as unknown and is currently operating.
When was Ter Stal founded?
Ter Stal was founded in 2007. It employs 1,001 to 5,000 people.
Where is Ter Stal based?
Ter Stal is headquartered in Almelo, Netherlands, in the Europe region.
How does Ter Stal make money?
Three revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales and loyalty Program - terStal X-TRA.
Who are Ter Stal's main competitors?
Broad incumbents on record are Zara, HEMA, H&M and Primark. Direct peers are C&A, Zeeman, Bonprix and Wehkamp. Action is listed as an others. Bristol is listed as a regional player.
Does Ter Stal have an API?
No public API is recorded for Ter Stal.