Nicolette Financial
- Company typePrivate
- Founded2008
- HeadquartersPalmyra
- Headcount1–10
- GTM typeB2C
- OfferingServices
Nicolette Financial firmographics
Firmographics- Name
- Nicolette Financial
- Legal name
- Nicolette Financial Advisors LLC
- Website
- https://nicolettefinancial.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Nicolette Financial industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
- akta.pro secondary industries
- Comprehensive Financial Planning (FSAEAAAA), Financial Planning–Led RIAs (FSAAACAB), Tax-Aware Investment Planning (FSAEAAAE)
Keywords
Where Nicolette Financial is headquartered
LocationHeadquarters
- HQ city
- Palmyra
Offices1 record
Markets served
Nicolette Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Planning Fees: Fees charged for initial and ongoing financial planning engagements. The firm develops personalized financial plans as a separate service from advisory fees.
- Investment Advisory/Management Fees: Asset management fees for ongoing investment advisory services on a non-discretionary basis. The firm does not take custody of client assets.
- Tax Preparation Services: Tax preparation and filing services for business, non-profit, and individual clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Financial planning engagement - customized to client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Nicolette Financial product offering
Product offeringCore offering
Nicolette Financial is an independent, fee-only fiduciary financial planning firm that provides comprehensive personal financial planning, non-discretionary investment advisory, tax preparation, and small business retirement plan services. The firm does not sell commissioned investment or insurance products and does not require minimum assets, income, or net worth, making professional financial planning accessible to a broad clientele.
Product overview
Nicolette Financial is a fee-only financial advisory firm offering a unified suite of financial services centered on financial planning, portfolio management, tax preparation, and small business retirement planning. The core offering is Financial Planning, which serves as the foundational framework for all advisory services, supplemented by Portfolio Management for investment advisory, Taxes for tax preparation and filing, and Small Business Retirement Planning for business owners. All services are provided on a fiduciary, non-commission basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
Companies that use Nicolette Financial
Customer profileSegments2 records
Ideal customer profiles2 records
Nicolette Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nicolette Financial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Certified Financial Planner Board of StandardscoreAlan Nicolette holds the CFP certification issued by CFP Board. The firm has adopted CFP Board's Code of Ethics and Professional Responsibility.
- Internal Revenue Service (Enrolled Agent)coreAlan Nicolette is a licensed IRS Enrolled Agent, authorized to represent taxpayers before all administrative levels of the IRS.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Nicolette Financial competitors and assessment
Company assessmentDirect peers
- XY Planning Network: Membership and technology platform for independent fee-only financial planners serving mass-affluent clients with no AUM minimums - the exact business model Nicolette Financial operates under.
- Empower (formerly Personal Capital): Hybrid digital-plus-CFP advisory and financial planning service combining planning with managed portfolios - direct competitor in the integrated financial planning + investment advisory niche.
- Facet Wealth: Fee-only financial planning firm that explicitly targets clients with no AUM minimum through a flat-fee subscription model - direct competitor for the mass-affluent planning relationship.
- Garrett Planning Network: Network of fee-only hourly financial planners serving clients without asset minimums, also providing tax preparation services - directly comparable in services, structure, and target client.
Emerging players
- Betterment: Pioneer robo-advisor that has expanded into hybrid CFP-led planning services - competing for the same digitally-engaged mass-affluent client that Nicolette's no-minimum model targets.
- Ellevest: Goal-based digital wealth management and financial planning platform designed for the mass-affluent segment with low minimums - directly competitive for the same client demographic as Nicolette's Virginia practice.
Broad incumbents
- Schwab Wealth Advisory: Schwab's dedicated CFP-led wealth advisory service offering financial planning and discretionary portfolio management to mass-affluent and high-net-worth clients - a scaled incumbent overlapping Nicolette's service bundle.
- Edelman Financial Engines: Large independent RIA combining financial planning, portfolio management, and tax-aware investment services for mass-affluent to high-net-worth clients - a scaled competitor in the integrated advisory niche.
- Vanguard Personal Advisor Services: Large fee-based CFP-led advisory service within Vanguard that Nicolette already uses as its custody/trading backend - competing with Nicolette on the same fee-only planning + investment advisory value proposition at much greater scale.
Others
- weVestment / RIA Match: Directories and lead-generation marketplaces for independent fee-only RIAs serving as both marketing channels and aggregator competitors for firms like Nicolette.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nicolette Financial social profiles
Digital presenceNicolette Financial compliance and trust
Trust signalCompliance3 records
Nicolette Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nicolette Financial leadership team
Management profileNumber of profiles
Profiles1 record
Nicolette Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nicolette Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nicolette Financial
What does Nicolette Financial do?
Nicolette Financial is an independent, fee-only fiduciary financial planning firm that provides comprehensive personal financial planning, non-discretionary investment advisory, tax preparation, and small business retirement plan services. The firm does not sell commissioned investment or insurance products and does not require minimum assets, income, or net worth, making professional financial planning accessible to a broad clientele.
Is Nicolette Financial a public or private company?
Nicolette Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nicolette Financial founded?
Nicolette Financial was founded in 2008. It employs 1 to 10 people.
Where is Nicolette Financial based?
Nicolette Financial is headquartered in Palmyra.
How does Nicolette Financial make money?
Three revenue lines are on record. Financial Planning Fees are the primary driver. The others are investment Advisory/Management Fees and tax Preparation Services.
Who are Nicolette Financial's main competitors?
Direct peers on record are XY Planning Network, Empower (formerly Personal Capital), Facet Wealth and Garrett Planning Network. Emerging players are Betterment and Ellevest. Broad incumbents are Schwab Wealth Advisory, Edelman Financial Engines and Vanguard Personal Advisor Services. weVestment / RIA Match is listed as an others.
Does Nicolette Financial have an API?
No public API is recorded for Nicolette Financial.
What industry is Nicolette Financial in?
Nicolette Financial's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAEAAAA, Comprehensive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.