True Wealth Design

What True Wealth Design does

True Wealth Design is an SEC-registered, fee-only investment advisory firm founded in 2005 and headquartered in Akron, Ohio, that delivers integrated wealth management, tax planning and preparation, estate planning, insurance analysis, and business advisory services to high-net-worth individuals, families, business owners, professionals/executives, and family offices. The firm operates through four service tiers — True Wealth Investing, True Wealth Planning, True Wealth Private Client, and a Family Office tier — with the premium Private Client segment requiring a $1M-$1.5M minimum investment. Tax preparation is delivered through a wholly owned subsidiary, TW Accounting & Tax Advisors, LLC, and the firm operates as a fiduciary with no commission revenue.

The firm's core technology differentiator is TALS (Tax-Aware Long-Short), a proprietary investment strategy that uses diversified long-short construction combined with systematic tax-aware trading to generate Tax Assets that offset ordinary income and capital gains. This is paired with a broader tax-aware investing stack that includes asset location, tax-loss harvesting, direct indexing, and Section 721/351 exchange funds. The platform is built on a multi-custodian architecture (Fidelity, Schwab, Pershing via NetXInvestor, Altruist) and integrates operational tools including Tamarac (wealth portal), Bill.com (bill pay), Karbon (tax workflow), ADP RUN (payroll), and PCS Retirement/Vestwell (retirement plan administration).

True Wealth Design generates revenue primarily through recurring AUM-based advisory fees, supplemented by professional-services fees for tax preparation, accounting/bookkeeping, payroll, and business advisory. The firm distributes services through ten physical offices across Ohio, Pennsylvania, and Florida, supplemented by a national virtual office, with growth driven by client referrals (supported by a reported NPS of 81), thought-leadership content, and an active tuck-in acquisition strategy, evidenced by the recent additions of Welsh Hills Financial, Anderson Tax & Consulting, and Welsh Financial Group in late 2025 and early 2026. The firm is privately held and bootstrapped, with no disclosed external funding.

Name

True Wealth Design

Legal name

True Wealth Design LLC

Website

https://truewealthdesign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

True Wealth Design is a fee-only, SEC-registered investment advisory firm founded in 2005 that delivers integrated wealth management, tax, estate, and business advisory services to high-net-worth individuals, families, business owners, and family offices across Ohio, Pennsylvania, and Florida through ten offices plus a national virtual channel.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Estate Planning, Trust Structuring & Governance (FSAAADAF), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Estate Planning & Trust Structuring Advisory (FSAEAKAC), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management services
• Tax planning preparation
• Estate planning services

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Advisory Fees: Fee-only investment advisory services, likely based on assets under management (AUM) for investment management services. The firm operates as a fiduciary and does not earn commissions.
2. Tax Preparation and Planning Services: Tax preparation services offered through wholly owned subsidiary TW Accounting & Tax Advisors, LLC. Proactive multi-year tax planning integrated with financial planning.
3. Business Services: Accounting, bookkeeping, payroll, business tax services, and business advisory services for small business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

True Wealth Design is an SEC-registered investment advisory firm that delivers integrated wealth management, tax, accounting, and estate planning services to high-net-worth individuals, families, business owners, and family offices. Services are delivered by credentialed professionals (CFP, CFA, CPA) who operate as fiduciaries and combine financial planning, evidence-based investment management, proactive tax planning, and business advisory under a single coordinated team. The firm also operates a wholly owned tax subsidiary (TW Accounting & Tax Advisors, LLC) and a proprietary Tax-Aware Long-Short (TALS) investment strategy.

Product overview

True Wealth Design is an SEC-registered investment advisory firm offering an integrated wealth management platform with four service tiers (True Wealth Investing, True Wealth Planning, True Wealth Private Client, and True Wealth Family Office). The core product portfolio includes Financial Planning, Investment Management, Tax Planning, Tax Preparation (via TW Accounting & Tax Advisors subsidiary), Insurance Solutions, and Estate Planning for individuals and families. Business services include Accounting, Business Advisory, Business Retirement Plans, Business Tax Services, and Payroll. Family Office Services encompass TALS™ (proprietary Tax-Aware Long-Short strategy), Tax-Aware Investing, Trust Services, and Charitable Giving Strategies. The platform integrates with multiple custodian platforms (Altruist, Fidelity, Pershing, Schwab) and operational tools (Bill.com, Karbon, RUN/ADP, PCS Retirement, Vestwell) for comprehensive financial management.

Differentiator

Problem solved

Functional benefit

Brands

• TALS™: Tax-Aware Long Short Strategy - A proprietary investment strategy combining diversified long-short construction with tax-aware trading to create Tax Assets and enhance after-tax outcomes for high-income, high-asset investors.

Products and services

• Financial Planning Comprehensive financial life planning services including goal establishment, cash flow management, risk assessment, and ongoing progress monitoring. Delivered by CERTIFIED FINANCIAL PLANNER professionals who build customized roadmaps that adapt as clients' lives change. Intended for individuals and families seeking integrated planning.
• Investment Management Evidence-based portfolio strategy using science-based, time-tested strategies with a systematic, disciplined approach. Includes risk management through diversification, ongoing portfolio monitoring, tax-aware investing, and custom solutions for SEC Accredited Investors or Qualified Purchasers.
• Tax Planning Proactive, multi-year tax planning covering tax bracket management, income targeting, Roth conversions, and tax-aware investing strategies designed to maximize after-tax wealth for individuals and families.
• Tax Preparation Tax preparation and filing services delivered through wholly owned subsidiary TW Accounting & Tax Advisors, LLC. Features digital document upload, professional review, accuracy guarantee, and audit protection.
• Insurance Solutions Risk management and insurance planning covering life, health, disability, and long-term care insurance analysis, plus Medicare planning for those transitioning to Medicare eligibility.
• Estate Planning Wealth transfer and estate planning services including document review, estate and gifting strategies, asset valuation, and ongoing maintenance to ensure orderly transfer of assets across generations.
• Business Accounting Outsourced accounting and bookkeeping services including transaction classification, expense tracking, account reconciliation, bill payment, and invoicing for small business clients.
• Business Advisory CFO-level financial guidance including financial statement analysis, budgeting, cash management, tax planning, and integrated advice aligned with overall financial plans; delivered via regular meetings with customized reports for small business owners.
• Business Retirement Plans Retirement plan selection and administration services including needs assessment, cost efficiencies, investment management, ongoing administration, and regulatory compliance for 401(k)s, SEP IRAs, and SIMPLE IRAs.
• Business Tax Services Small business tax planning and preparation with multi-year approach including financial projections, entity selection analysis, retirement plan analysis, tax efficiency optimization, and regulatory compliance.
• Payroll Services Outsourced payroll solution including payroll processing, tax withholding and filing, benefits administration, time and attendance tracking, and compliance reporting.
• TALS (Tax-Aware Long-Short Strategy) Proprietary tax-aware long-short investment strategy using an institutional-grade framework with diversified long-short construction and evidence-based factor research. Creates Tax Assets through systematic loss generation to offset ordinary income and capital gains taxes for high-income, high-asset investors.
• Tax-Aware Investing Integrated investment and tax strategy including asset location, tax-loss harvesting, direct indexing, the TALS strategy, and exchange funds (Section 721 and Section 351) to reduce tax impact and enhance after-tax returns.
• Trust Services Professional trustee and trust administration services including fiduciary oversight, asset management, income distribution, tax planning and compliance, and beneficiary support.
• Family Office Services Comprehensive wealth management for high-net-worth individuals including integrated wealth management, estate planning, gifting strategies, trust services, investment management, tax planning, and accounting/bill-paying solutions.
• Charitable Giving Strategies Philanthropic planning including donor-advised funds, charitable gift annuities, charitable trusts, private foundations, and tax-efficient giving strategies aligned with family values and wealth transfer goals.

Quantifiable outcome

• 81 NPS (Net Promoter Score) significantly higher than industry average for wealth managers
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Fidelity InvestmentsminorOthersCustodian partner providing investment custody and trading services. True Wealth Design clients can access their accounts through Fidelity's institutional platform.
• Charles SchwabminorOthersCustodian partner providing investment custody and trading services. True Wealth Design clients can access their accounts through Schwab's platform.
• PershingminorOthersCustodian partner (via NetXInvestor platform) providing investment custody and trading services.
• AltruistminorOthersModern custodian partner providing investment custody and platform services.
• PCS RetirementminorOthersRetirement plan custodian partner for business retirement plan services.
• VestwellminorOthersRetirement plan platform partner for business retirement plan services.
• Welsh Hills FinancialcoreStrategic or Co-development PartnerAcquired firm in Newark, Ohio (January 2026). Founded in 1994 by Elizabeth Caldwell. Leadership remained through 2026 to ensure client continuity. Clients transitioned under Wealth Advisor Audrey Petrus.
• Anderson Tax & ConsultingcoreStrategic or Co-development PartnerAcquired firm in Gahanna, Ohio (January 2026). Led by Steve Anderson. Continues operations from Gahanna office. Expansion of True Wealth Design's Central Ohio presence.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aspiriant: Fee-only RIA focused on integrated financial planning, investment management, tax, and estate services for HNW individuals and families — closely aligned with True Wealth Design's planning-led, integrated value proposition.
• Wealth Enhancement Group: Acquisition-driven national RIA offering integrated wealth, tax, and retirement plan services. Highly relevant comparable for True Wealth Design's tuck-in acquisition strategy and integrated service model.
• Creative Planning: One of the largest independent, fee-only RIAs in the U.S., Creative Planning offers integrated wealth management, tax, estate, and family office services to HNW clients — directly comparable to True Wealth Design's full-stack model, just at significantly greater scale.
• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based investment management, financial planning, and tax strategy for HNW clients. Closely matches True Wealth Design's planning-led, science-based investment philosophy and tax-aware orientation.
• Carson Group: Large RIA that supports financial advisors with wealth management, tax, business consulting, and technology services. Comparable to True Wealth Design in offering integrated advisory plus back-office support, with a partnership/affiliate distribution model.
• Beacon Pointe Advisors: Multi-family office and RIA offering integrated wealth advisory, tax planning, and estate services to HNW clients — comparable in integrated offering and HNW focus.
• Mariner Wealth Advisors: National RIA providing integrated wealth advisory, tax, estate, and family office services — directly comparable integrated offering, though at much larger scale and with a more pronounced acquisition-driven growth model.
• Hightower Advisors: National RIA partnership serving HNW clients with wealth management, tax, and family office services. Comparable integrated model with a partnership/affiliate structure; a potential acquirer type or strategic model for True Wealth Design at scale.

Regional players

• Plante Moran Wealth Management: Midwest-based RIA (affiliated with Plante Moran accounting) offering wealth management and tax planning — comparable integrated model leveraging an accounting-firm lineage, similar to True Wealth Design's wealth+tax integration.
• Sequoia Financial Group: Ohio-based RIA providing wealth management, financial planning, and tax services — a direct regional competitor with similar integrated offering and overlapping Ohio/regional geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kevinkkroskey
• YouTubeyoutube.com/truewealthdesignakron
• Facebookfacebook.com/true-wealth-design-177667408928284
• LinkedInlinkedin.com/company/true-wealth-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Wealth Design