St. Cloud Area YMCA

Name

St. Cloud Area YMCA

Legal name

St. Cloud Area Family YMCA

Website

https://scymca.org

Company type

Private

Founded year

1844

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly membership fees from individuals, families, seniors, and couples. Provides ongoing recurring revenue with tiered pricing based on membership type.
2. Program Fees: Fees for youth sports, swim lessons, summer camps, personal training, group exercise classes, and specialty programs.
3. Day Passes: One-time fees for non-members to access facility and select amenities.
4. Donations and Fundraising: Charitable contributions from donors supporting the Y's mission and financial assistance programs. Major fundraising campaign underway for outdoor waterpark project.
5. Special Events: Revenue from events including Golf Tournament, Promenade (beer and wine tasting), Dancing With Our Stars, and Bernick's Family Fitness Series races.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The St. Cloud Area Family YMCA is a nonprofit community wellness center providing full-access memberships that grant unlimited use of fitness equipment, lap and family pools, group exercise classes, gymnasiums, and a rock climbing wall. The Y supplements its core membership with youth sports leagues, swim lessons, summer camps, child care (Kid Zone), personal training, aquatics, specialty programs, and family-oriented community events, all supported by financial assistance scholarships.

Product overview

The St. Cloud Area Family YMCA is a nonprofit community wellness organization offering a comprehensive suite of health, fitness, and social programs. The core offering is full-access membership providing unlimited use of the entire facility including fitness center, pools, group exercise classes (80+ classes), and amenities. The organization operates under a platform-plus-modules architecture where the membership serves as the core product, with specialized programs including Youth Sports (Basketball, Soccer, Flag Football, Volleyball, Karate), Aquatics (Swim Lessons, Masters Swimming, Water Fitness, Safety Around Water), Health & Fitness (Personal Training, Pilates, TRX, Boot Camp), Summer Adventure Camp, Kid Zone child care, and specialty programs like Cancer Exercise, Nutrition Coaching, and Chaplain Services. Additional modules include Virtual Y online programming, Family Nights, fundraising events (Golf Tournament, Promenade, Dancing With Our Stars), and the Bernick's Family Fitness Series of races. A major planned expansion is the Outdoor Water Park project requiring $15 million. The YMCA also offers financial assistance scholarships ensuring access regardless of ability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• Gators Swim Team: Competitive swimming team representing the St. Cloud Area YMCA at regional and national championships.
• Summer Adventure Camp
• Safety Around Water (SAW)

Products and services

• YMCA Membership Full-access monthly membership granting unlimited use of the St. Cloud YMCA facility including fitness center, lap and family pools, 80+ group exercise classes, gymnasiums, and rock climbing wall. Available in Youth, Adult, Family, Large Family, Senior, and Senior Couple tiers.
• Youth Sports Programs Recreational youth sports leagues and classes for children ages 6-17, including Basketball, Soccer, Flag Football, T-Ball, Volleyball, Karate, Sports Performance, and Sports Sampler.
• Aquatics Programs Water-based programs including Youth Swim Lessons, Adult Swim Lessons, Masters Swimming, Water Fitness, Safety Around Water (SAW), and Lifeguard Certification.
• Group Exercise Classes 80+ weekly group exercise classes including TRX, Yoga, Pilates Mat, Pilates Reformer, Boot Camp, Cycle, HIIT, Zumba, and water fitness classes.
• Personal Training One-on-one and partner/group personal training sessions with certified fitness trainers, including fitness coaching, body composition analysis, and metabolic testing.
• Summer Adventure Camp Full-day summer day camp program for children featuring educational field trips, activities, and youth development programming.
• Kid Zone Child Care Supervised child care service for children while parents or caregivers work out, featuring safe play environments, creative activities, and exploration opportunities.
• Rock Climbing Wall Indoor rock climbing facility with paths changed regularly to keep climbers challenged, accommodating new and seasoned climbers of all ages.
• Safety Around Water (SAW) Program Free swimming instruction and water safety program for 2nd grade students in St. Cloud Area School District 742, addressing drowning prevention through in-school education.
• Birthday Party Rentals Facility rentals for children's birthday parties with access to gym, pool, and dedicated party spaces, coordinated by YMCA staff.
• CPR, First Aid & AED Certification Training Certification courses in CPR, First Aid, and AED training offered to community members and professionals.
• Lifeguard Certification Professional lifeguard training and certification program for individuals pursuing aquatic safety careers.
• Financial Assistance Scholarships Financial assistance scholarships covering memberships and program fees for community members who cannot afford standard YMCA pricing.
• Virtual Y Online Platform Virtual programming platform providing online group exercise classes and remote access to YMCA fitness content for members.
• FOREVERWELL (55+) Program Fitness and wellness programming specifically designed for adults aged 55 and older, including low-impact exercise and social activities.
• Cancer Exercise Program Specialized exercise program supporting individuals undergoing or recovering from cancer treatment, delivered in coordination with health partners.
• Annual Golf Tournament Fundraiser Annual charity golf tournament with sponsorship opportunities held at St. Cloud Country Club, raising funds for the YMCA's financial assistance program.
• Promenade Beer & Wine Tasting Fundraiser Annual wine and craft beer tasting fundraiser event supporting the YMCA's community health and well-being mission.
• Dancing With Our Stars Fundraiser Annual charity dance competition event featuring local celebrity dancers competing to raise funds for nonprofit programs supporting women and girls.
• Bernick's Family Fitness Series Races Series of four annual family fun races including Pot O' Gold 5K, Homegrown Festival & 5K, Rock Your Sole Trail Run, and Wishbone 5K.
• Gator Swim Team Competitive swim team program (Gators) for youth who have completed swim lessons, competing in regional and national YMCA championships.
• Chaplain Program Spiritual support services including Bible study sessions, pastoral care, and community chaplain availability at the YMCA.
• Supervised Visits & Exchanges Safe supervised visitation and exchange services for families, helping rebuild family relationships in a protected environment.

Quantifiable outcome

• Youth participants developing athletic skills and sportsmanship through youth sports programs
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Women's Fund of Central Minnesota Community FoundationminorStrategic or Co-development Partner · 1 January 2024Presenting sponsor for Dancing With Our Stars event, featuring local celebrity dancers competing to raise funds for nonprofit programs supporting women and girls.
• City of St. CloudcoreStrategic or Co-development PartnerStrategic partnership for community health initiatives. City and YMCA collaborate on promoting healthier communities together. Partnership enables joint community programming and resources.
• CentraCarecoreStrategic or Co-development PartnerPartnership with CentraCare, the largest employer in Central Minnesota, to promote community health. YMCA has location within or connected to St. Cloud Hospital for Lifestyle Health services. Collaboration on health and wellness programming.
• USA Swimming FoundationminorStrategic or Co-development PartnerReferenced as the foundation whose research motivated the launch of Safety Around Water program. Provides framework and data supporting water safety education initiatives.
• American Diabetes AssociationminorStrategic or Co-development PartnerYMCA promotes the American Diabetes Association's risk test during National Diabetes Awareness Month. Partnership supports diabetes awareness and prevention education.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• YMCA of the Greater Twin Cities: Largest YMCA affiliate in Minnesota operating multiple branches across the Twin Cities metro with the same nonprofit membership-club model, aquatics, youth sports, and community programming as the St. Cloud Area YMCA. Most directly comparable peer given shared brand, federation, and operating philosophy.
• Rochester Family YMCA: Minnesota-based YMCA affiliate serving a similar mid-size Minnesota city (Rochester) with the same multi-generational wellness, aquatics, youth sports, and community-service platform — making it a tightly comparable peer in scale and program mix.
• Greater Mankato Family YMCA: Another Minnesota YMCA affiliate of comparable size in Mankato, offering the same combined fitness/aquatics/youth/senior programming model in a similar mid-size regional market — a tight scale and operating model peer.
• Boys & Girls Club of Central Minnesota: Mission-aligned nonprofit youth and family services organization based in St. Cloud with comparable community-development programming, school partnerships, and financial-assistance model — directly competes for family and youth program attention in the same service area.
• Jewish Community Center of the Greater Twin Cities (Sabes JCC): Community-center peer operating a similar one-roof model combining fitness, aquatics, youth programming, senior services, and cultural programming under a nonprofit mission — directly comparable operating philosophy in the same region.

Broad incumbents

• Anytime Fitness: Headquartered in Woodbury, MN and with multiple St. Cloud-area locations, Anytime Fitness competes directly for adult fitness memberships via a 24-hour access, low-cost model — a primary commercial competitor for the Y's adult-only segment.
• Snap Fitness: Minnesota-headquartered compact fitness chain with locations in St. Cloud and surrounding communities, competing on convenience and price for adult fitness memberships — comparable target customer and price-tier.
• Life Time Fitness: National premium fitness operator offering aquatics, group exercise, youth programming, and family amenities similar to the Y's full-service model — competes for higher-income family memberships with a more amenity-rich but higher-priced alternative.
• Planet Fitness: National low-cost fitness chain competing for budget-conscious adult members in the St. Cloud market, with pricing significantly below YMCA membership tiers — primary pricing pressure on the Y's adult-only segment.

Regional players

• City of St. Cloud Parks & Recreation Department: Municipal recreation provider in the same St. Cloud service area offering competing youth sports, aquatics, fitness, and community programming — a publicly funded alternative that competes for family and youth registrations on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StCloudYMCA
• Instagraminstagram.com/stcloudymca
• LinkedInlinkedin.com/company/st-cloud-area-family-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Cloud Area YMCA