Flat 101
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
Flat 101 firmographics
Firmographics- Name
- Flat 101
- Legal name
- FLAT 101, S.L.U.
- Website
- https://flat101.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Flat 101 is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Flat 101 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Growth Leadership: Flat 101 leads business growth as a partner, providing expert teams that apply BXOp methodology to achieve client business objectives. Services include Audiences (SEO, Ads, GEO, Social), Analytics/Data, CRO/Growth/Experimentation, UX/Behavioral Design, and AI implementation.
- Professional Services - Team Complement: Complementing client internal teams through upskilling and tackling specific challenges in collaboration with client staff. Includes loyalty programs, checkout optimization, peak season campaigns, automations, and hyper-personalization.
- Dedicated Talent / FTE Resources: Providing specialized talent (UX, CRO, Analytics, developers) as implants or dedicated resources who work hand-in-hand with client teams on-site.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Flat 101 product offering
Product offeringCore offering
Flat 101 is a digital business acceleration agency that sells professional services under its proprietary BXOp (Business eXperience Optimization) methodology, combining data, design, behavioral research, and technology with AI to improve conversion, audience activation, and overall digital business profitability. The firm engages clients through three models—leading business growth as partner, complementing client teams on specific projects, and supplying dedicated talent/FTE implants—serving enterprise and mid-market clients primarily in Spain and LATAM across e-commerce, banking, insurance, travel, telecom, energy, healthcare, and B2B.
Product overview
Flat 101 is a digital business acceleration agency offering BXOp (Business eXperience Optimization), a proprietary methodology that integrates data, design, research, and technology with AI to drive business profitability. The portfolio includes annual and sector-specific conversion studies (Estudio Anual de Conversión), behavioral design tools (Behavioral Cards), practical resources (PDP Challenge, Conversion Challenge, guides on AI editors, GA4, accessibility), and blog content covering CRO, SEO, UX, and digital strategy. Services span research, UX, behavioral science, design, frontend/backend development, analytics, QA, CRO, growth, and audience targeting (SEO, SEM, GEO, LLMs) across sectors including e-commerce, B2B, banking, insurance, travel, education, telecom, utilities, health, and startups.
Differentiator
Problem solved
Functional benefit
Brands
- Modas 101: E-commerce solidaire (charitable e-commerce) operated by Flat 101.
Products and services
- BXOp Growth Leadership (Flat 101 leads business growth as a partner) End-to-end digital growth engagement in which Flat 101 applies its proprietary BXOp methodology as a partner to accelerate client business growth, covering Audiences (SEO, Ads, GEO, Social), Analytics/Data, CRO/Growth/Experimentation, UX/Behavioral Design, and AI implementation. Targeted at enterprises and mid-market companies seeking digital business acceleration.
- Team Complement (Upskilling and Specific Projects) Project-based collaboration model in which Flat 101 complements the client's internal team to address specific challenges such as loyalty programs, checkout optimization, peak season campaigns, automations, and hyper-personalization. Suited for organizations that already have internal teams but need specialized expertise for defined initiatives.
- Dedicated Talent / FTE Implants Provision of specialized talent (UX, CRO, Analytics, developers) who work hand-in-hand with client teams on-site, functioning as embedded resources within the client organization. Supports the talent.flat101.es portal that underpins this engagement model.
Quantifiable outcome
- +208% sales increase for Nespresso subscription optimization
- +14 more outcomes
Companies that use Flat 101
Customer profileNamed customers32 records
Segments9 records
Ideal customer profiles3 records
Flat 101 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Flat 101 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ContentSquarecoreTechnology partner listed in Flat 101's partner ecosystem for digital experience and analytics optimization capabilities.
- VWO (Visual Website Optimizer)coreA/B testing and conversion optimization technology partner used for CRO implementations.
- AB TastycoreTesting and personalization technology partner for experimentation and conversion rate optimization.
- OptimizelycoreDigital experience platform partner for experimentation and content optimization.
- Google Partner PremiercorePremier Google Partner status indicating certified expertise in Google advertising products.
- AdobecoreJoint events conducted (e.g., Personalización en negocios digitales). Enterprise digital marketing and experience platform partner.
- MetacoreFacebook and Instagram advertising platform partner for social media marketing strategies.
- ShopifycoreE-commerce platform partner for Shopify development and optimization projects.
- WordPresscoreWordPress development expertise demonstrated through blog content and methodology articles. Deep expertise in WordPress FSE and Gutenberg ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Flat 101 competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flat 101 social profiles
Digital presenceFlat 101 compliance and trust
Trust signalCompliance3 records
Flat 101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flat 101 leadership team
Management profileNumber of profiles
Profiles4 records
Flat 101 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flat 101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flat 101
What does Flat 101 do?
Flat 101 is a digital business acceleration agency that sells professional services under its proprietary BXOp (Business eXperience Optimization) methodology, combining data, design, behavioral research, and technology with AI to improve conversion, audience activation, and overall digital business profitability. The firm engages clients through three models—leading business growth as partner, complementing client teams on specific projects, and supplying dedicated talent/FTE implants—serving enterprise and mid-market clients primarily in Spain and LATAM across e-commerce, banking, insurance, travel, telecom, energy, healthcare, and B2B.
Is Flat 101 a public or private company?
Flat 101 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flat 101 founded?
Flat 101 was founded in 2013. It employs 101 to 250 people.
Where is Flat 101 based?
Flat 101 is headquartered in Madrid, Spain, in the Europe region.
How does Flat 101 make money?
Three revenue lines are on record. Professional Services - Growth Leadership is the primary driver. The others are professional Services - Team Complement and dedicated Talent / FTE Resources.
Does Flat 101 have an API?
No public API is recorded for Flat 101.