Jellis Craig
Jellis Craig is a privately held Victorian real estate agency founded in 1991, providing residential property sales, property management, and short-stay rental services across Melbourne's premium suburbs and regional lifestyle markets including the Mornington Peninsula and Geelong.
- Company typePrivate
- Founded1991
- HeadquartersSouth Yarra, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Jellis Craig does
Jellis Craig is a privately held, full-service residential real estate agency founded in 1991 by Richard Jellis and Alastair Craig, headquartered in South Yarra, Melbourne, with operations across Victoria, Australia. The firm operates a multi-office network covering Melbourne's premium inner suburbs and Victorian lifestyle regions including the Mornington Peninsula, Geelong, Ballarat, Macedon Ranges, and Daylesford, employing 501-1,000 staff. Its core offerings are residential property sales (commission-based), residential property management (managed services for landlords including tenant selection, rent collection, and compliance with Victorian rental reforms), and short-stay holiday rental management via its Jellis Craig Short Stays subsidiary, which manages 260+ properties on the Mornington Peninsula through offices in Sorrento and Rye.
Complementing the core agency business, Jellis Craig has built a portfolio of digital and content products: a live property listing and search platform (Jellis Craig Live), postcode-level Suburb Reports providing live median prices, investor metrics, and recent sales data, weekly area-specific property guides, a seasonal In Focus lifestyle and design magazine, an annual Investment Report positioning the firm as a thought leader on Victoria's housing market, and ancillary services such as property appraisals, a first home buyer program (Jellis Craig First), and a cultural partnership via the Jellis Craig Foundation. The technology layer is a listing/search platform with proprietary suburb-level data rather than AI-driven capabilities. The go-to-market motion combines a sales-led agency model (local area property specialists operating from physical offices) with event-driven content marketing (annual reports, seasonal magazines, weekly guides) targeted at residential buyers, sellers, investors, and rental property owners across the Victorian premium market.
The business generates revenue primarily through property sales commissions and recurring managed services fees from residential property management and short-stay rentals. Distribution is via a direct office network across Victoria, the company's website, and dedicated Short Stays operations. Recent strategic moves include the December 2024 acquisition of Gunn, a 2025 brand refresh repositioning the firm around 'Your connection to something greater,' a community partnership with the Incinerator Gallery's Playground Project Melbourne exhibition, and ongoing geographic expansion into lifestyle regions. The company transitioned to a franchise model in 2011 and is currently led by CEO Andrew McCann.
Jellis Craig firmographics
Firmographics- Name
- Jellis Craig
- Legal name
- Jellis Craig
- Website
- https://jelliscraig.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Jellis Craig is a privately held Victorian real estate agency founded in 1991, providing residential property sales, property management, and short-stay rental services across Melbourne's premium suburbs and regional lifestyle markets including the Mornington Peninsula and Geelong.
- Ownership category
- akta.pro rank
Jellis Craig industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Property Management Advisory & Leasing Administration (FSAEAJAN), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
Keywords
Where Jellis Craig is headquartered
LocationHeadquarters
- HQ city
- South Yarra
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Jellis Craig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based real estate sales services for residential properties across Victoria
- Property Management: Residential property management services including tenant selection, rent collection, and property maintenance
- Short-Stay Rental Management: Holiday rental management on the Mornington Peninsula with 260+ properties under management. Pre and post inspections on every booking, rigorous standards for property maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Sales appraisal |
| Other | Pay-as-you-go | Rental appraisal |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Jellis Craig product offering
Product offeringCore offering
Jellis Craig is a full-service residential real estate agency operating across Victoria's premium inner suburbs and lifestyle regions. The firm provides property sales (residential sales and auctions), property purchases, and ongoing residential property management including tenant selection, rent collection, and maintenance. It also runs Jellis Craig Short Stays, managing approximately 260 holiday rental properties on the Mornington Peninsula.
Product overview
Jellis Craig is a unified full-service real estate agency operating across Victoria's premium suburbs and lifestyle regions. The core offering is residential property sales, purchases, and property management services, supported by a portfolio of complementary products including data and research tools (Suburb Reports, The Investment Report), publications (In Focus Magazine, Weekly Property Guides), specialized services (Property Appraisal, Jellis Craig First, Jellis Craig Live), and the Short Stays holiday rental sub-brand managing approximately 260 properties on the Mornington Peninsula.
Differentiator
Problem solved
Functional benefit
Brands
- The 2026 Investment Report: Annual investment report providing insights into Victoria's property market, investor demographics, and growth opportunities.
- In Focus Magazine
- Jellis Craig Suburb Reports
Products and services
- Residential Property Sales and Purchases
Quantifiable outcome
- Melbourne's median rental yield at 3.7%, higher than Sydney, Brisbane, and Adelaide
- +1 more outcomes
Companies that use Jellis Craig
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Jellis Craig technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jellis Craig partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Incinerator Gallery / Moonee Valley City CouncilcoreJellis Craig and The Jellis Craig Foundation are major partners of The Playground Project Melbourne exhibition at the Incinerator Gallery. The exhibition traces 150 years of playground design, highlighting ties to art, activism, and architecture. This cultural partnership supports community engagement and brand positioning in the arts and design space.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Jellis Craig competitors and assessment
Company assessmentDirect peers
- Ray White: Largest real estate group in Australasia, operating across residential sales, property management, and auctions in every Australian state. Comparable to Jellis Craig in franchise-based operating model and full-service offering, with much broader geographic scale.
- McGrath Estate Agents: Australian premium residential real estate agency with strong presence in Sydney and other east coast markets. Comparable to Jellis Craig through its premium/luxury positioning, agent-led sales model, and integrated property management services.
- Barry Plant: Victorian and Tasmanian real estate group with strong regional and suburban network. Comparable through residential sales focus, multiple Victorian offices, and franchise-based operating structure similar to Jellis Craig.
- Marshall White: Premium Melbourne-based residential real estate agency with deep presence in inner eastern and bayside suburbs. Marshall White is the closest direct peer to Jellis Craig in terms of premium positioning, Victorian geographic focus, and luxury property segment leadership.
- Belle Property: Australian boutique real estate brand with premium positioning and franchise network across metropolitan Australia. Directly comparable to Jellis Craig on premium residential focus, franchise model, and lifestyle-region presence.
- Hockingstuart: Victorian-focused residential real estate agency with strong presence across Melbourne's inner suburbs and regional centers. Direct competitor in the same Victorian geography, sharing Jellis Craig's premium positioning and full-service sales-plus-management model.
- Buxton Real Estate: Long-established Victorian real estate agency operating across Bayside and Melbourne suburbs. Comparable to Jellis Craig in Victorian geographic focus, premium bayside positioning, and integrated sales and property management services.
- The Agency: Australian residential real estate group listed on the ASX with operations across sales, property management, and project marketing. Comparable to Jellis Craig in full-service residential offering and premium positioning.
- Sotheby's International Realty (Australia): Global luxury real estate brand with Australian affiliate network focused on prestige and high-net-worth property transactions. Directly comparable to Jellis Craig's "Prestige" segment and premium suburb focus in Australia.
Broad incumbents
- LJ Hooker: One of Australia's largest and longest-established real estate networks with broad residential and commercial coverage. Comparable to Jellis Craig through franchise-led residential agency model but operates at significantly larger scale across all Australian states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jellis Craig social profiles
Digital presenceJellis Craig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jellis Craig leadership team
Management profileNumber of profiles
Profiles6 records
Jellis Craig subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jellis Craig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jellis Craig M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jellis Craig
What does Jellis Craig do?
Jellis Craig is a full-service residential real estate agency operating across Victoria's premium inner suburbs and lifestyle regions. The firm provides property sales (residential sales and auctions), property purchases, and ongoing residential property management including tenant selection, rent collection, and maintenance. It also runs Jellis Craig Short Stays, managing approximately 260 holiday rental properties on the Mornington Peninsula.
Is Jellis Craig a public or private company?
Jellis Craig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jellis Craig founded?
Jellis Craig was founded in 1991. It employs 501 to 1,000 people.
Where is Jellis Craig based?
Jellis Craig is headquartered in South Yarra, Australia, in the Oceania region.
How does Jellis Craig make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management and short-Stay Rental Management.
Who are Jellis Craig's main competitors?
Direct peers on record are Ray White, McGrath Estate Agents, Barry Plant, Marshall White, Belle Property, Hockingstuart, Buxton Real Estate, The Agency and Sotheby's International Realty (Australia). LJ Hooker is listed as a broad incumbent.
Does Jellis Craig have an API?
No public API is recorded for Jellis Craig.
What industry is Jellis Craig in?
Jellis Craig's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.