The Highlands At Wyomissing

What The Highlands At Wyomissing does

The Highlands at Wyomissing is a private, non-profit Life Care Community (Continuing Care Retirement Community) operating on a 113+ acre campus in Wyomissing, Berks County, Pennsylvania. Founded in 1989, it is the only non-profit Life Care Community in Berks County and serves active seniors, pre-retirees, memory-impaired residents, and post-acute care patients through a single integrated continuum: independent living residences (Apartments, Villas, Gaelsong homes, and the newly opened Vistas at Fox Hill), Personal Care, Memory Support, Nursing Care, Home Care, on-campus Physician Services, and Short-Term Rehabilitation. The community operates a platform-plus-modules model in which the independent living residences form the housing platform and the healthcare services operate as integrated care modules, allowing residents to transition between care levels without leaving the campus.

Revenue is generated through three primary streams: (1) one-time entrance fees ranging from $116,900 to $649,900 depending on residence type and contract, amortized over 50 months at 2% per month with refund provisions for early termination; (2) recurring monthly service fees ranging from $3,445 to $9,565 covering housing, amenities, dining, utilities, and (under Type A contracts) unlimited healthcare, while Type B contracts limit personal care and skilled nursing days; and (3) ancillary revenue from external short-term rehabilitation, home care, and physician services. Acquisition is sales-led via on-campus tours, Retirement Counselor consultations, and the Future Residents Club — a $1,500 refundable deposit membership program that secures priority access to residences and pre-move-in amenities.

Technically, the community does not operate proprietary software platforms; its differentiated care assets include a licensed Hearthstone Institute "I'm Still Here®" memory care methodology, IN2L cognitive-stimulation technology for dementia residents, and a state-of-the-art biophilic Memory Support neighborhood. Operations rely on conventional senior-living infrastructure including wireless emergency call systems, on-campus physician and pharmacy delivery, and an SMS-based staff notification system compliant with A2P 10DLC requirements. Governance is led by President and CEO Kevin DeAcosta (with the organization since 2000, CEO since 2013) and a board of directors, with no parent company, institutional investor, or public listing disclosed.

Name

The Highlands At Wyomissing

Legal name

The Highlands at Wyomissing

Website

https://thehighlands.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

The Highlands at Wyomissing is a non-profit Life Care Community in Berks County, Pennsylvania, offering a full continuum of senior living and healthcare — independent living, personal care, memory support, skilled nursing, home care, and rehabilitation — across a 113-acre campus serving active seniors, pre-retirees, and post-acute patients.

Ownership category

akta.pro rank

Product category

Senior Living - Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industry

Urban High-Rise CCRCs (HLADAEAG)

Keywords

• Senior living community
• Continuing care retirement
• Life care community
• Assisted living services
• Memory support care

Headquarters

HQ city

Pennsylvania Furnace

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Entrance Fees (Type A and Type B Contracts): One-time upfront fees paid upon move-in, amortized over the first 50 months of occupancy at 2% per month. Unamortized portion is refunded if contract terminates before 50 months. Entrance fees vary by residence type (apartments, villas, Gaelsong, Vistas at Fox Hill).
2. Monthly Service Fees: Recurring monthly fees based on chosen floor plan and occupancy (single or double). Fees include housing, services, amenities, utilities, housekeeping, dining allowance, and access to fitness center and activities. Type A contracts offer unlimited healthcare at the same monthly rate, while Type B contracts have limited healthcare days.
3. Personal Care Services: Personalized support services including assistance with activities of daily living, 24/7 access to care, medication management, and on-campus physician services included in monthly fees or as part of care continuum.
4. Short-Term Rehabilitation (External): Rehabilitation services available to individuals from the surrounding community in addition to residents, generating revenue from non-resident patients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Highlands at Wyomissing is a not-for-profit Life Care Community (Continuing Care Retirement Community/CCRC) providing a comprehensive continuum of senior living and care services across a 113-acre campus in Wyomissing, Pennsylvania. Core offerings include independent living residences (Apartments, Villas, Gaelsong homes, The Vistas at Fox Hill), Personal Care, Memory Support, Nursing Care, Short-Term Rehabilitation, Physical & Occupational Therapy, Home Care, and on-campus Physician Services. Residents contract under Type A (Comprehensive/Life Care) or Type B (Modified) agreements with entrance fees and recurring monthly service fees.

Product overview

The Highlands at Wyomissing is a not-for-profit Life Care Community (Continuing Care Retirement Community/CCRC) offering a comprehensive continuum of senior living and care services across 113 acres in Berks County, Pennsylvania. The community operates on a platform-plus-modules model, providing independent living residences (Apartments, Villas, Gaelsong homes, and The Vistas at Fox Hill) as the core housing platform, with integrated care modules including Personal Care, Memory Support, Nursing Care, Short Term Rehabilitation, Physical & Occupational Therapy, Home Care Services, and Physician Services. Residents can seamlessly transition between care levels without relocating. The community also offers optional contract types (Type A Comprehensive/Lifecare and Type B Modified) and amenity packages including fitness, dining venues, and wellness programming. Founded in 1989, it is the only Life Care Community in Berks County.

Differentiator

Problem solved

Functional benefit

Brands

• Aspire for Well-Being®: Wellness and healthcare brand encompassing physical therapy, occupational therapy, rehabilitation, and well-being programs at The Highlands at Wyomissing.
• Aspire Memory Support
• Aspire Assisted Living
• Aspire Rehabilitation
• Aspire Home Care

Products and services

• Apartments (Independent Living) Independent living apartments ranging from 429 to 1,400 square feet with one-bedroom, one-bedroom with den, two-bedroom, and two-bedroom with den layouts. Features customization options, interior design assistance, and access to all community amenities. Entrance fees range from $116,900 to $355,900 with monthly fees from $3,445 to $8,375 for Type A contracts.
• Villas (Independent Living) Single-story villa homes featuring gas fireplaces, open floor plans, private terraces, over-sized two-car garages, and up to three bedrooms. Built with charm and superior craftsmanship for active, independent residents. Entrance fees range from $361,900 to $541,900 with monthly fees from $6,000 to $9,150 for Type A contracts.
• Gaelsong Homes Luxury single-family homes offering nearly 3,300 square feet of customizable living space with three-bedroom floor plans, den/media room, optional second-floor loft, over-sized two-car garage, and premium finishes including gas fireplace and vaulted ceilings. Entrance fees range from $598,900 to $649,900 with monthly fees from $7,735 to $9,565 for Type A contracts.
• The Vistas at Fox Hill New residential apartment neighborhood offering modern residences with larger open floor plans, higher ceilings, larger windows, private balconies, and access to terrace and gathering spaces. Combines villa living and apartment benefits. Entrance fees range from $257,900 to $511,900 with monthly fees from $4,235 to $8,270 for Type A contracts.
• Personal Care (Aspire Assisted Living) Assisted living support offering 24/7 access to care, medication management, assistance with daily living activities, on-campus physician services, physical/occupational/speech therapies, and wireless emergency call system with mobile pendant.
• Aspire Memory Support Specialized memory care program using Hearthstone Institute's I'm Still Here® approach for residents with Alzheimer's disease and related dementia. Features biophilic design building with state-of-the-art neighborhood, cognitive stimulation, IN2L technology-based activities, music therapy, and art therapy.
• Nursing Care 24/7 skilled nursing care with private rooms, customized care plans, three chef-prepared meals daily, full social activities calendar, barber/beauty salon, and access to physical therapist and rehabilitation services.
• Aspire Short-Term Rehabilitation Inpatient rehabilitation services for those recovering from elective surgery, aging, illness, or injury. Offers physical, occupational, and speech therapies in a state-of-the-art gym. Features 18 private suites with personal bathrooms, 24/7 nursing care, and physician oversight. Available to residents and the surrounding community.
• Physical & Occupational Therapy Comprehensive therapy services designed to enhance movement, balance, flexibility, and independence in daily tasks. Includes personalized treatment plans, customized exercises, and holistic approach to rehabilitation.
• Aspire Home Care In-home companionship and assistance services including help with daily activities, escorting to appointments and shopping, household support, laundry, medication reminders, and transportation to local appointments and social engagements.
• Physician Services On-campus physician services including audiology, podiatry, psychiatry, dermatology, lab services, and pharmacy delivery. Provides wellness check-ups, prescription refills, and personalized care for residents.
• Future Residents Club Membership Membership program for prospective residents with $1,500 fully refundable deposit. Benefits include priority selection of residences, priority access to health services, invitations to events, complimentary dining, fitness center access, and guest suite stays.
• Type A Comprehensive/Life Care Contract Life Care contract offering housing, services, amenities, and unlimited healthcare at the same monthly service fee. Provides priority access to all levels of care including Personal Care, Skilled Nursing, Memory Support, and Short-Term Rehabilitation. Entrance fees amortize over 50 months at 2% per month with refund provisions.
• Type B Modified Life Care Contract Modified Life Care contract with lower entrance fee. Single occupants receive 60 Personal Care and 60 Nursing Care days/lifetime; double occupants receive 90 shared days each for both care levels. Same housing, services, and amenities as Type A contract.
• Resort Amenities Package Comprehensive amenities including indoor heated saltwater pool, state-of-the-art fitness center with coordinator, salon and spa, gift shop, library, paint and art studio, community garden, putting green, billiards, shuffleboard, and walking trails.
• Dining Services

Quantifiable outcome

• Entrance fees amortize over 50 months with unamortized portion refunded upon early termination
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Council on Active Aging (ICAA)coreOthers · 21 October 2025ICAA is a professional association that provides educational conferences, webinars, and awards programs recognizing excellence in active aging. The Highlands at Wyomissing participates in ICAA conferences and awards programs, including the ICAA NuStep Best in Wellness Awards.
• NuStep, LLCminorOthers · 21 October 2025NuStep is a fitness equipment manufacturer specializing in recumbent cross trainers for seniors. Partnered with ICAA to co-sponsor the annual Best in Wellness Awards program recognizing senior living communities excelling in wellness initiatives.
• Hearthstone InstitutecoreStrategic or Co-development PartnerHearthstone Institute is the developer of the I'm Still Here® approach to memory care, an evidence-based dementia care methodology. The Highlands licenses this approach for their memory support program, providing specialized training and certification for staff in person-centered dementia care techniques.
• Senior Move ManagersminorImplementation/ SI/ Consulting PartnerProfessional move management companies that assist seniors with downsizing, packing, scheduling moves, and organizing new homes. The Highlands partners with these managers to provide residents with stress-free relocation services including free consultations, floor plan design, professional packing/unpacking, and move-day coordination.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Acts Retirement-Life Communities: Largest non-profit CCRC operator on the East Coast, headquartered in PA, offering a full continuum of care across multiple campuses. Same non-profit Life Care model, same multi-state Mid-Atlantic footprint, and comparable contract structure make it the closest direct peer.
• Willow Valley Communities: Non-profit CCRC based in Lancaster, PA, with two campuses offering independent living, personal care, skilled nursing, and memory support. Direct regional competitor with virtually identical product offering to The Highlands at Wyomissing.
• Country Meadows Retirement Communities: Family-owned PA-based senior living operator with multiple campuses across central PA, providing independent living, personal care, memory care, and skilled nursing. Comparable non-profit-equivalent mission and overlapping geography.
• Brandywine Living: Mid-Atlantic senior living provider operating assisted living and memory care communities across PA, NJ, NY, CT, and DE. Comparable premium assisted living and memory care product, though primarily for-profit and not a full CCRC.
• Juniper Communities: Senior living operator with communities in PA, NJ, CO, and FL focused on assisted living, memory care, and skilled nursing with an emphasis on wellness programming. Comparable mid-size regional footprint and care-level mix.
• Presby's Inspired Life (now Inspīr): Non-profit CCRC operator with Pennsylvania and New Jersey campuses offering independent living, personal care, skilled nursing, and memory support. Same non-profit mission, contract structure, and Mid-Atlantic geography as The Highlands.

Broad incumbents

• Sunrise Senior Living: National senior living operator with hundreds of communities across the U.S. and a strong focus on assisted living and memory care. Overlaps with The Highlands on care services but operates a for-profit, multi-site model across broader geographies.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities including independent living, assisted living, memory care, and skilled nursing. National incumbent providing overlapping services but at broader scale and without single-campus CCRC structure.
• Atria Senior Living: Large for-profit senior living provider (Ventas-owned) with ~200 communities across the U.S. focused on independent living, assisted living, and memory care. Comparable care continuum but broader portfolio model.

Others

• Life Care Services (LCS): National CCRC management company providing operational, marketing, and consulting services to non-profit Life Plan Communities including the management of many of the largest CCRCs in the U.S. Comparable by industry category though positioned as management partner rather than owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI7_EW9CMPINWAX2p5iFizw
• Facebookfacebook.com/thehighlandsatwyomissing
• Instagraminstagram.com/thehighlandsatwyomissing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Highlands At Wyomissing