International Council on Active Aging
- Company typePrivate
- Founded2001
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
International Council on Active Aging firmographics
Firmographics- Name
- International Council on Active Aging
- Legal name
- ICAA Services Inc.
- Website
- https://icaa.cc
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
International Council on Active Aging industry classification
Industry- Product category
- Senior Living Wellness Education and Industry Association
- NAICS
- Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)
- akta.pro secondary industry
- Independent Living within CCRC Campuses (IL Component) (HLADAAAF)
Keywords
Where International Council on Active Aging is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
International Council on Active Aging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Organizational Membership: Annual membership providing benefits to up to five people per location. Includes publication subscriptions, access to members-only website resources, and organizational ownership terms.
- Individual Membership: Annual membership entitling one person to ICAA benefits including publication subscriptions and access to members-only resources.
- Corporate Partner Membership: Annual membership at $2,550 per year providing advertising opportunities in the Journal on Active Aging, corporate listings, and access to association credibility for building relationships with ICAA members.
- Professional Certificate Courses: Leadership in Wellness Management Certificate and Foundation for Wellness Certificate Course generate revenue through course enrollment fees. ICAA members receive complimentary access to Foundation course; non-members pay $649.
- Continuing Education Units (CEUs): CEU accreditation from ACSM and NASM/AFAA provides additional revenue through certification fees ($50-$150 per certifying organization).
- Conference and Event Revenue: Annual ICAA Conference and Expo, wellness think tanks, and educational events generate registration fees and sponsorship revenue.
- Industry Research and Reports: White papers, industry benchmarks, and research reports available for purchase or as member benefits. Reports include the ICAA/ProMatura Wellness Benchmarks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate Partner Membership - annual corporate membership with advertising, profiling, and member relationship building benefits |
| Subscription | One time/ perpetual license | Foundation for Wellness Certificate Course 2.0 - online wellness education |
| Subscription | One time/ perpetual license | Leadership in Wellness Management Certificate - 20-week professional certificate program |
| Subscription | Annual | Organizational Membership - membership for organizations with up to 5 people per location |
| Subscription | Annual | Individual Membership - single-person membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
International Council on Active Aging product offering
Product offeringCore offering
ICAA is a professional membership association that leads, connects and defines the active-aging industry through organizational, individual, and corporate-partner memberships, two accredited professional certificate courses (Foundation for Wellness and Leadership in Wellness Management), industry research reports, the Journal on Active Aging, the annual ICAA Conference and Expo, and proprietary wellness frameworks including the Seven Dimensions of Wellness and the Culinary and Hospitality Standards of Excellence.
Product overview
The International Council on Active Aging (ICAA) offers a comprehensive portfolio of products and services centered on active aging and wellness for older adults. The core offerings include two professional certificate courses (Foundation for Wellness Certificate Course 2.0 and Leadership in Wellness Management Certificate Course), the ICAA Culinary and Hospitality Standards of Excellence initiative (with standards, self-assessment, and Plate of Distinction recognition), industry research reports and white papers, the Colin Milner Rethinks Aging podcast, wellness resources and business tools, career development resources, and initiatives including Active Aging Week and the Changing the Way We Age® campaign. ICAA serves over 10,000 member organizations across 37 countries through membership programs, conferences, webinars, and networking opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Organizational Membership
- Individual Membership
- Corporate Partner Membership
- Foundation for Wellness Certificate Course 2.0
- Leadership in Wellness Management Certificate Course
- ICAA Culinary and Hospitality Standards of Excellence
- ICAA Conference and Expo
- ICAA Wellness Think Tanks
Companies that use International Council on Active Aging
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
International Council on Active Aging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
International Council on Active Aging partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NuStep, LLCcoreNuStep is a co-sponsor of the ICAA NuStep Best in Wellness Awards (including the Beacon Award), recognizing North America's top wellness-focused senior living communities. The partnership annually honors communities and leaders who make wellness central to their mission.
- RestauracoreRestaura, a dining services company, partnered with ICAA and CrossCheck to develop the ICAA Culinary and Hospitality Standards of Excellence, a first-of-its-kind comprehensive framework for elevating dining in senior living. Restaura commissioned research with Age of Majority on caregiving decisions.
- CrossCheck Quality AssurancecoreCrossCheck QA conducts onsite validation for the ICAA Plate of Distinction program, evaluating communities for Bronze, Gold, or Platinum status in dining and hospitality excellence. CrossCheck manages the validation process including document review and onsite assessment.
- ICAA 100 Member OrganizationscoreOver 25 major senior living operators comprise the ICAA 100, including ACTS Retirement-Life Communities, Americare, Arbor Company, Asbury, ASC, Covenant Retirement, Discovery Senior Living, Front Porch, HealthPRO Heritage, Kisco Senior Living, Liberty Senior Living, LCS, Merrill Gardens, Presbyterian Homes, Senior Lifestyle Corporation, SFCS, Springpoint, SRG Senior Living, Sunrise Senior Living, Touchmark, Vi Living, Watermark, and Westminster Communities. These organizations actively support ICAA initiatives and Active Aging Week.
- American College of Sports Medicine (ACSM)coreACSM provides continuing education unit (CEU) accreditation for ICAA's Foundation for Wellness Certificate Course (876886), granting 30 official ACSM CECs valid from February 2026 to February 2027.
- National Academy of Sports Medicine (NASM) / AFAAcoreNASM/AFAA is an Approved Continuing Education Provider recognizing ICAA's Leadership for Wellness and Foundation for Wellness Certificate courses, granting 1.9 NASM and 1.9 AFAA CEUs per course.
- White House Conference on AgingminorICAA has been sought for advice and support by the White House Conference on Aging, demonstrating government recognition of ICAA's expertise in active aging.
- US Department of Health and Human ServicesminorICAA has provided advice and support to the Department of Health and Human Services, including the Administration on Aging and National Institute on Aging.
- Canada's Special Senate Committee on AgingminorICAA has been sought for advice by Canada's Special Senate Committee on Aging.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
International Council on Active Aging competitors and assessment
Company assessmentDirect peers
- LeadingAge: US-based national association of nonprofit aging services providers, including CCRCs, life plan communities, and senior housing. Directly comparable to ICAA as the largest trade body serving overlapping senior living and aging services members with advocacy, education, and standards.
- National Council on Aging (NCOA): National nonprofit working with nonprofit organizations, governments, and businesses to improve the lives of older adults. Comparable to ICAA in advocacy, education, and community-based programs targeting the 50+ population.
- National Investment Center for Seniors Housing & Care (NIC): Nonprofit organization providing data, analytics, and conferences for the seniors housing and care industry. Directly comparable to ICAA in serving senior living operators with industry research, benchmarking, and events.
- Argentum: National trade association serving companies operating senior living communities, including for-profit and not-for-profit providers. Closely comparable to ICAA in providing advocacy, professional development, conferences, and industry research to the senior living ecosystem.
- Aging Life Care Association: Professional association for aging life care professionals (care managers, geriatric care managers) serving older adults. Comparable to ICAA in providing professional development, certification, and a member community around aging services delivery.
- International Federation on Ageing: International non-governmental organization focused on aging issues, policy, and practice across countries. Directly comparable to ICAA as an international membership and advocacy body for the active-aging industry.
- American Seniors Housing Association (ASHA): National association of senior living executives and companies focused on independent living, assisted living, and memory care. Comparable to ICAA as a peer association delivering advocacy, networking, and intelligence to senior living leadership.
Emerging players
- American Geriatrics Society: Professional society of healthcare providers dedicated to improving the health and well-being of older adults. Comparable to ICAA in serving professionals focused on aging, though with a clinical/medical rather than wellness/community emphasis.
- Gerontological Society of America: Interdisciplinary organization devoted to research and education in aging. Comparable to ICAA as a membership organization advancing the field of aging through research, education, and professional development, with a more academic/research orientation.
Broad incumbents
- AARP: Massive US membership organization for adults 50+ providing advocacy, education, and consumer services. Comparable to ICAA in mission and audience, but at significantly larger scale and broader scope beyond the active-aging industry vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
International Council on Active Aging social profiles
Digital presenceInternational Council on Active Aging compliance and trust
Trust signalCompliance4 records
International Council on Active Aging financial estimates
Financial estimateRevenue estimate
Valuation estimate
International Council on Active Aging leadership team
Management profileNumber of profiles
Profiles1 record
International Council on Active Aging subsidiaries and ownership
Company hierarchySubsidiaries1 record
International Council on Active Aging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International Council on Active Aging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International Council on Active Aging
What does International Council on Active Aging do?
ICAA is a professional membership association that leads, connects and defines the active-aging industry through organizational, individual, and corporate-partner memberships, two accredited professional certificate courses (Foundation for Wellness and Leadership in Wellness Management), industry research reports, the Journal on Active Aging, the annual ICAA Conference and Expo, and proprietary wellness frameworks including the Seven Dimensions of Wellness and the Culinary and Hospitality Standards of Excellence.
Is International Council on Active Aging a public or private company?
International Council on Active Aging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was International Council on Active Aging founded?
International Council on Active Aging was founded in 2001. It employs 11 to 50 people.
Where is International Council on Active Aging based?
International Council on Active Aging is headquartered in Vancouver, Canada, in the North America region.
How does International Council on Active Aging make money?
Seven revenue lines are on record. Organizational Membership is the primary driver. The others are individual Membership, corporate Partner Membership, professional Certificate Courses, continuing Education Units (CEUs), conference and Event Revenue and industry Research and Reports.
Who are International Council on Active Aging's main competitors?
Direct peers on record are LeadingAge, National Council on Aging (NCOA), National Investment Center for Seniors Housing & Care (NIC), Argentum, Aging Life Care Association, International Federation on Ageing and American Seniors Housing Association (ASHA). Emerging players are American Geriatrics Society and Gerontological Society of America. AARP is listed as a broad incumbent.
Does International Council on Active Aging have an API?
No public API is recorded for International Council on Active Aging.
What industry is International Council on Active Aging in?
International Council on Active Aging's product category is Senior Living Wellness Education and Industry Association. Its primary akta.pro industry code is EDAAAMAG, Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition), with a secondary code of HLADAAAF, Independent Living within CCRC Campuses (IL Component). Its NAICS code is 813910 and its SIC code is 8600.