PeriscopeIQ

What PeriscopeIQ does

PeriscopeIQ is a privately held salary survey and compensation analytics platform founded in 1999 by Dr. Pawan Singh and Mohamed Latib, headquartered in Bethlehem, Pennsylvania. The company provides survey-based analytics solutions spanning compensation and benefits insights, employee engagement, member and customer experience, and market research. Its core technology platform includes the CODA (Compensation On-Demand Analytics) system for real-time survey data cleaning, PEIQ (Pay Equity IQ) for automated pay equity analysis, and a portfolio of branded solutions (PeriscopeEX, PeriscopeDEI, PeriscopeCX, PeriscopeBRAND, PeriscopePRICE, PeriscopePROFILE) covering employee engagement, DEI, customer experience, brand perception, price elasticity, and market segmentation. The proprietary platform applies advanced statistical methods, proprietary algorithms, and built-in data integrity mechanisms, supported by a team of PhDs, data scientists, and industry veterans. The company has conducted 60+ million surveys across 140+ countries in 30+ languages.

PeriscopeIQ generates revenue through a flexible engagement model combining platform licensing subscriptions and turnkey managed survey services, with annual billing cycles and quote-based enterprise pricing. Its go-to-market is sales-led and consultative, targeting enterprise organizations (including Fortune 500 companies such as PMI, Unilever, Fossil Group, and Ingersoll Rand), employer associations, membership associations, trade associations, non-profits, and consulting firms. The association channel serves as a two-tier distribution mechanism, with employer associations reselling PeriscopeIQ solutions to their small-to-mid-sized member organizations. Training and support services supplement the core platform offering. The company has 11-50 employees, operates independently with no disclosed external investment, and has maintained multi-year customer relationships of 10+ years with major US employer associations.

Name

PeriscopeIQ

Legal name

PeriscopeIQ

Website

https://www2.periscopeiq.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

PeriscopeIQ is a salary survey and compensation analytics platform providing survey-based solutions for compensation benchmarking, pay equity, employee engagement, DEI, customer experience, and market research to enterprise organizations and employer associations globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Licensing: Licensing of proprietary survey and analytics solutions including CODA, PEIQ, and other Periscope platforms
2. Turnkey Survey Solutions: Full-service survey solutions where PeriscopeIQ conducts and manages surveys on behalf of clients
3. Training and Support: Customized training to full support services ensuring clients can effectively use the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PeriscopeIQ sells a proprietary survey and analytics platform that helps organizations collect, clean, and analyze compensation, benefits, employee engagement, customer experience, and market research data. Its core offerings include the CODA compensation analytics platform, PEIQ pay equity analysis, PeriscopeBENEMIX benefit assessment, and the PeriscopeEX/DEI/CX/BRAND/PRICE/PROFILE/MI survey suites, delivered either as licensed software or as turnkey managed survey services.

Product overview

PeriscopeIQ is a salary survey and compensation analytics platform offering a portfolio of integrated solutions. The core offerings include CODA (Compensation On-Demand Analytics) for salary survey data collection and validation, PEIQ (Pay Equity IQ) for automated pay equity analysis, and PeriscopeBENEMIX for benefit satisfaction assessment under the Compensation/Benefits Insights umbrella. The Employee Insights suite comprises PeriscopeEX for engagement surveys, PeriscopeDEI for diversity and inclusion tracking, and custom employee research capabilities. The Member/Customer Insights solution features PeriscopeCX for experience tracking and advanced research studies. The Market Insights platform (PeriscopeMI) includes PeriscopeBRAND, PeriscopePRICE, and PeriscopePROFILE modules along with custom market research studies. The platform combines proprietary technology, algorithms, and scientific rigor to deliver analytics and reporting across compensation, employee, member, and market research applications.

Differentiator

Problem solved

Functional benefit

Products and services

• CODA (Compensation On-Demand Analytics) Compensation survey data collection and real-time cleaning platform that reduces data cleaning from days to minutes, creates customizable reports, and ensures compliance with Safe Harbor Provisions; intended for HR, compensation, and survey practitioners at associations and enterprises.
• PEIQ (Pay Equity IQ) Automated pay equity analysis platform that evaluates pay equity at multiple levels using adjustable factors to eliminate false positives, delivering results through an easy-to-understand dashboard; built for HR and compensation teams needing defensible pay equity reporting.
• PeriscopeBENEMIX Benefit Ratings and Mix Assessment survey that determines which benefits are most essential to employee experience and quantifies their impact on retention; designed for HR and benefits leaders at associations and enterprises.
• PeriscopeEX Employee engagement survey platform that tracks employee sentiment, assesses supervisor and leadership perceptions, and measures culture alignment through interactive dashboard reporting; used by HR and people leaders for engagement programs.
• PeriscopeDEI Diversity, Equity, and Inclusion survey that tracks employee sentiment around DEI efforts, enables early identification of issues, and facilitates closing the loop with dissatisfied employees; targeted at HR and DEI leaders.
• PeriscopeCX Customer and member experience tracking survey that monitors customer sentiment across the customer journey, with KPI tracking and loop-closing capabilities; used by customer experience, marketing, and association member-services teams.
• PeriscopeMI (Market Insights Platform) Comprehensive market research and intelligence platform combining online data collection with statistical sciences to deliver tailored market insights; supports segmentation, branding, pricing, and demand research initiatives for marketing leaders and research teams.
• PeriscopeBRAND Brand Perceptions survey that assesses marketing impact, identifies competitive advantages, and tracks brand funnel metrics such as awareness and consideration; aimed at brand and marketing teams.
• PeriscopePRICE Price elasticity testing solution using the Van Westendorp model to help organizations understand price point perception and estimate demand; targeted at pricing, marketing, and product strategy teams.
• PeriscopePROFILE Market segmentation tool that divides target markets into behavioral and demographic groups to support marketing personalization and media usage profiling; used by marketing and research teams.

Quantifiable outcome

• Data cleaning reduced from days to minutes
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature10 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culture Amp: Employee engagement and performance management survey platform. Directly competes with PeriscopeEX and PeriscopeDEI, with a stronger modern brand and broader venture funding.
• Salary.com: Compensation data, software, and analytics provider offering salary survey management and pay equity tools. Direct overlap with PeriscopeIQ's compensation and benefits insights suite.
• Qualtrics: Enterprise experience management platform offering survey, employee engagement, and customer experience analytics. Closest direct competitor to PeriscopeIQ across employee and customer insights, with substantially greater scale and capital (now part of SAP).
• PayScale: Compensation data and software platform providing salary benchmarking and pay equity analytics. Directly competes with PeriscopeIQ's CODA and PEIQ products in the compensation insights category.
• SurveyMonkey: Survey platform with both self-serve and enterprise offerings spanning market research, customer experience, and employee feedback. Overlaps with PeriscopeIQ's full solution portfolio and serves similar mid-market and enterprise customers.
• Aon (Radford): Aon's Radford division operates one of the largest global compensation survey networks. Directly competes with PeriscopeIQ's compensation survey products, particularly for technology and life sciences clients.

Broad incumbents

• Mercer: Global HR and compensation consulting firm with proprietary compensation surveys (e.g., MBD). Competes in compensation benchmarking and total rewards advisory, though bundled with broader consulting services rather than a standalone platform.
• Willis Towers Watson: Global advisory, broking, and solutions firm with major compensation survey products (e.g., WTW Compensation Survey). Overlaps with PeriscopeIQ's compensation insights offerings as part of a much broader HR services portfolio.
• Korn Ferry: Organizational consulting firm with a pay and rewards practice that publishes compensation data. Competes in compensation benchmarking while operating primarily as an executive search and consulting firm.
• Medallia: Customer and employee experience management platform with enterprise survey, text analytics, and journey analytics. Overlaps with PeriscopeCX and broader employee/customer insights offerings at the enterprise tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/periscopeiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeriscopeIQ