American Institute of Ultrasound in Medicine

What American Institute of Ultrasound in Medicine does

The American Institute of Ultrasound in Medicine (AIUM) is a 501(c)(3) nonprofit professional association founded in 1952 and headquartered in Laurel, Maryland. AIUM serves as the US professional membership body for medical ultrasound practitioners, organizing physicians across obstetrics, gynecology, radiology, cardiology, emergency medicine, and other specialties, as well as diagnostic medical sonographers, ultrasound practices, and trainees. The organization operates as a membership and accreditation society rather than a technology developer, providing practice parameters, training guidelines, official statements, and the peer-reviewed Journal of Ultrasound in Medicine.

AIUM's core products and services include the annual AIUM Convention (UltraCon/The Ultrasound Event), CME-accredited courses delivered through the Online Learning Center, on-demand webinars, lectures, and case challenges, as well as custom on-location training. The organization operates a dedicated AIUM Education and Training Center in Laurel, MD, featuring 16 scanning bays capable of hosting up to 64 attendees for hands-on scanning or 150 for didactic instruction. AIUM also administers a voluntary peer-reviewed practice accreditation program covering obstetric, gynecologic, cardiovascular, musculoskeletal, point-of-care, and other ultrasound specialties, with three-year renewal cycles and tiered pricing.

The business model combines annual individual and group membership dues, convention and course registration fees, CME-based learning revenue, accreditation application fees ($2,000 base per site per specialty), advertising and partnerships, and rental of the Education Center facility. Distribution is direct-to-member via the AIUM website, the annual convention, and on-location programs, supplemented by joint educational programming with peer medical societies including ACOG, ACR, SMFM, ISUOG, SRU, and CREOG. The organization supports a network of more than 10,000 ultrasound professionals and maintains a horizontal segmentation across sonographers, physicians, practices, and trainees.

Name

American Institute of Ultrasound in Medicine

Legal name

American Institute of Ultrasound in Medicine

Website

https://aium.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

AIUM is a 501(c)(3) nonprofit professional association founded in 1952 that serves more than 10,000 ultrasound physicians, sonographers, practices, and trainees through practice standards, accredited CME, annual conventions, and voluntary ultrasound practice accreditation.

Ownership category

akta.pro rank

Product category

Professional Medical Association and Ultrasound Education

NAICS

Educational Support Services (611710)

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYHLACALAL

Quality, Peer Review & Compliance Tools (MQSA/ACR/QA)

Healthcare & Life Sciences/Digital Health & Health IT/Medical Imaging Informatics (PACS/RIS/VNA) & Radiology IT

Keywords

• Medical ultrasound education
• Practice accreditation services
• Continuing medical education
• Professional medical association
• Ultrasound training guidelines

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for physicians and sonographers, with group membership options offering up to 25% savings per person.
2. Events and Conventions: Revenue from annual conventions including UltraCon and The Ultrasound Event, with registration fees and special rates for students, residents, and fellows.
3. Educational Courses and CMEs: Revenue from on-demand courses, webinars, lectures, and CME credits for continuing medical education in ultrasound.
4. Practice Accreditation: Accreditation fees for ultrasound practices seeking to demonstrate they meet nationally recognized standards. Base fee of $2,000 for 1 site, 1 specialty, 1-5 staff, with additional charges for extra sites, specialties, and staff.
5. Advertising and Partnerships: Advertising and collaborative opportunities targeting more than 10,000 ultrasound professionals and healthcare providers.
6. Training Center Rental: The Education Center space is available for rent when not used for AIUM training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

AIUM is a nonprofit professional association that provides medical ultrasound education, practice accreditation, and continuing medical education (CME) to physicians, sonographers, and healthcare practices. Its flagship offerings include the annual UltraCon convention, the Journal of Ultrasound in Medicine, the AIUM Ultrasound Practice Accreditation program (three-year cycle), and a portfolio of CME-accredited courses delivered online, on-demand, at the Education Center in Laurel, MD, and through on-location training at healthcare facilities.

Product overview

The American Institute of Ultrasound in Medicine (AIUM) operates as a professional membership organization offering a comprehensive portfolio of ultrasound education and accreditation services. The core offering centers on CME-accredited courses, training programs, and practice accreditation, supported by the Journal of Ultrasound in Medicine and practice parameters/guidelines. Key products include the AIUM Annual Convention (UltraCon), Online Learning Center with on-demand webinars and lectures, Case Challenges for diagnostic skill development, and On-Location Learning/custom training programs. The organization provides accreditation for ultrasound practices across multiple specialties (obstetrics, gynecologic, cardiovascular, musculoskeletal, point-of-care, and more), maintains the OBGYN Ultrasound Lecture Series as an educational sub-brand, and operates the Education and Training Center facility in Laurel, MD. Group membership and specialized tracks for students, residents, and fellows extend accessibility to the professional community.

Differentiator

Problem solved

Functional benefit

Products and services

• AIUM Annual Convention (UltraCon) Annual flagship convention bringing together ultrasound professionals for networking, education, and industry collaboration, featuring preconvention courses, hands-on labs, and specialized tracks across multiple ultrasound specialties.
• AIUM Continuing Medical Education (CME) Programs Accredited continuing medical education credits and courses for ultrasound professionals across multiple specialties, available through live events, online learning, webinars, lectures, and on-demand courses.
• Journal of Ultrasound in Medicine (JUM) Peer-reviewed medical journal publishing cutting-edge ultrasound research from around the world, with full access provided to AIUM members.
• Case Challenges Online library of ultrasound case challenges allowing members to test their diagnostic skills, view performance comparisons, and earn CME credits through case-based learning.
• Online Learning Center Digital platform offering AIUM courses, on-demand webinars, lectures, and courses for self-paced ultrasound education and CME credit earning.
• AIUM On-Location Learning Customized ultrasound training programs delivered directly at healthcare facilities, featuring world-class faculty, hands-on scanning with 4:1 participant-to-faculty ratio, and CME credits.
• AIUM Education and Training Center Physical training facility in Laurel, MD with 16 scanning bays, accommodating up to 64 attendees with hands-on scanning (4:1 ratio) or up to 150 people for didactic courses; available for rental when not used for AIUM training programs.
• AIUM Ultrasound Practice Accreditation Voluntary peer review accreditation process allowing ultrasound practices to demonstrate they meet or exceed nationally recognized standards in diagnostic ultrasound examinations, with reaccreditation required every three years; base fee $2,000 for 1 site, 1 specialty, 1-5 staff, with additional fees for extra sites, specialties, and staff.
• OBGYN Ultrasound Lecture Series Comprehensive video lecture series covering obstetric and gynecologic ultrasound topics, developed in collaboration with multiple medical organizations, with self-assessment tests and handouts.

Quantifiable outcome

• AIUM accreditation helps practices meet quality assurance requirements of insurance companies
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• American College of Obstetricians and Gynecologists (ACOG)coreStrategic or Co-development PartnerCollaborating organization for the OBGYN Ultrasound Lecture Series, providing curriculum content for resident and fellow training in women's healthcare imaging.
• American College of Radiology (ACR)coreStrategic or Co-development PartnerCollaborating organization for the OBGYN Ultrasound Lecture Series and joint development of practice parameters including breast ultrasound examination guidelines.
• Council on Resident Education in Obstetrics and Gynecology (CREOG)coreStrategic or Co-development PartnerSupporting organization for OBGYN Ultrasound Lecture Series, with supported curriculum aligned with CREOG Educational Objectives and Milestones.
• International Society of Ultrasound in Obstetrics and Gynecology (ISUOG)coreStrategic or Co-development PartnerCollaborating organization for the OBGYN Ultrasound Lecture Series, contributing to international standards in obstetric and gynecologic ultrasound.
• Society for Maternal-Fetal Medicine (SMFM)coreStrategic or Co-development PartnerCollaborating organization for the OBGYN Ultrasound Lecture Series, focusing on maternal-fetal medicine aspects of ultrasound.
• Society of Radiologists in Ultrasound (SRU)coreStrategic or Co-development PartnerCollaborating organization for the OBGYN Ultrasound Lecture Series, contributing radiology expertise to ultrasound education.
• American College of Osteopathic Obstetricians (ACOOG)coreStrategic or Co-development PartnerCollaborating organization for the OBGYN Ultrasound Lecture Series, representing osteopathic medicine perspective in ultrasound training.
• Intersocietal Accreditation Commission (IAC)minorStrategic or Co-development PartnerIAC Vascular Testing and Echocardiography programs referenced on AIUM accreditation pages for additional certification pathways.
• NextRollminorOthersThird-party partner for targeted advertising and measurement/analytics services used by AIUM for marketing purposes.
• Matrix Group International, Inc.minorOthersWeb design and development partner responsible for AIUM website design and development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• American Registry for Diagnostic Medical Sonography (ARDMS): ARDMS is the dominant U.S. sonographer credentialing body. While not a direct competitor on accreditation standards, its certification requirements drive demand for AIUM's training programs and CME, making it a tightly coupled ecosystem participant.
• Cardiovascular Credentialing International (CCI): CCI provides credentials for cardiovascular sonographers and is part of the broader credentialing ecosystem alongside ARDMS and IAC. It shapes the demand environment for AIUM's cardiovascular ultrasound training, guidelines, and accreditation.

Broad incumbents

• American College of Obstetricians and Gynecologists (ACOG): ACOG is the dominant U.S. OB/GYN professional society and a strategic partner in the OBGYN Ultrasound Lecture Series. Its much broader clinical scope gives it reach into obstetric ultrasound education that overlaps with AIUM's OB training programs.
• American College of Radiology (ACR): ACR is a larger, broader radiology society that publishes overlapping practice parameters and accredits imaging facilities. It is both an AIUM partner (breast ultrasound guidelines) and a competitive incumbent in imaging accreditation and education.
• Society for Maternal-Fetal Medicine (SMFM): SMFM is a core AIUM partner in obstetric ultrasound but also an independent society that issues its own guidelines, hosts its own meetings, and competes for OB ultrasound educational share and guideline authority.

Direct peers

• Society of Radiologists in Ultrasound (SRU): SRU is a radiology subspecialty society focused exclusively on ultrasound, with its own annual meeting and educational programming. It is both a partner and a direct competitor for radiologist members and educational mindshare.
• Society of Diagnostic Medical Sonography (SDMS): SDMS is the primary U.S. professional association for diagnostic medical sonographers, overlapping directly with AIUM on membership, CME, and sonographer education. It is the closest peer in mission and audience, with a sharper focus on non-physician ultrasound professionals.
• Intersocietal Accreditation Commission (IAC): IAC is the leading independent accreditation body for vascular testing, echocardiography, and other imaging modalities, directly competing with AIUM's ultrasound practice accreditation program and cross-referenced on AIUM's own accreditation pages.
• American Society of Echocardiography (ASE): ASE is the leading U.S. echocardiography professional society, overlapping with AIUM's cardiovascular ultrasound practice area, CME offerings, and members practicing cardiac sonography.

Regional players

• International Society of Ultrasound in Obstetrics and Gynecology (ISUOG): ISUOG is the global counterpart for obstetric and gynecologic ultrasound education, partnering with AIUM on the OBGYN Ultrasound Lecture Series. It provides international exposure for AIUM while competing for the same global OB ultrasound audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AIUMultrasound
• YouTubeyoutube.com/user/AIUMultrasound
• Facebookfacebook.com/AIUMultrasound
• LinkedInlinkedin.com/company/aiumultrasound
• Instagraminstagram.com/AIUMultrasound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Institute of Ultrasound in Medicine