Electromaps
Electromaps is a Barcelona-based EV charging platform operating a mobile app, Electropass RFID keytag, and Electromaps Manager SaaS that connects 758K+ registered drivers to 522K+ charging stations across 35 active countries. It is a wholly-owned subsidiary of Wallbox (NYSE: WBX).
- Company typePrivate
- Founded2009
- HeadquartersMolina De Segura, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Electromaps does
Electromaps is a Barcelona-headquartered EV charging platform that provides a unified interface for electric vehicle drivers to locate, activate, and pay for charging sessions across fragmented public charging networks. Founded in 2009 by Xavier Cañadell and Jordi Rodriguez, the company operates the Electromaps mobile application on iOS and Android, an RFID-based contactless keytag product called Electropass, and the Electromaps Manager SaaS backend for Charge Point Operators (CPOs). The platform aggregates 522,864+ public charging points across approximately 35 actively operating countries, with database coverage extending to 168 countries and 56,939 cities, supplemented by real-time status from connected stations and crowdsourced reviews, photos, and status reports.
The company's technology stack combines multi-network roaming integration (connecting chargers from different manufacturers and operators into a single access point and payment flow), real-time station status feeds, RFID activation hardware, and community-driven content moderation. Revenue mechanics span three streams: transaction fees on charging sessions activated through the app (with markups added on third-party activated stations), recurring SaaS subscriptions from Electromaps Manager sold to CPOs, and hardware sales through the Electromaps webshop (Electropass RFID tags, Type 2 and Schuko charging cables, and accessories). Customer segments split between individual EV drivers served via a freemium model and B2B buyers including electric fleet operators, hospitality venues, municipalities/utilities, and installation professionals acquired through direct enterprise sales.
Electromaps is a wholly-owned subsidiary of Wallbox N.V. (NYSE: WBX), which acquired the company in 2020; the Wallbox corporate brand appears alongside Electromaps on the company website and career links route through Wallbox's Workable portal. Go-to-market is hybrid: product-led growth through app stores for consumers, community-led content contributions for data scale, and direct field sales for B2B deployments. The company employs approximately 30 people. Portugal is excluded from activation services due to closed network operators. Wallbox's April 2026 financial restructuring (€169.6 million plan with 83% creditor participation) introduces parent-level uncertainty affecting Electromaps' capital allocation, though it pertains to Wallbox's debt rather than Electromaps' operations directly.
Electromaps firmographics
Firmographics- Name
- Electromaps
- Legal name
- Electromaps
- Website
- https://electromaps.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electromaps is a Barcelona-based EV charging platform operating a mobile app, Electropass RFID keytag, and Electromaps Manager SaaS that connects 758K+ registered drivers to 522K+ charging stations across 35 active countries. It is a wholly-owned subsidiary of Wallbox (NYSE: WBX).
- Ownership category
- akta.pro rank
Electromaps industry classification
Industry- Product category
- EV Charging Software & Services
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industry
- EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where Electromaps is headquartered
LocationHeadquarters
- HQ city
- Molina De Segura
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Electromaps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Charging Transaction Fees: Revenue from transaction fees when users activate and pay for charging sessions through the Electromaps app at connected charging stations. Prices set by charging point operators, with Electromaps adding a markup for activation and access.
- SaaS Management Solutions: Backend management platform (Electromaps Manager) sold to Charge Point Operators for managing their charging infrastructure. Provides network monitoring, user access control, and payment processing for private and public entities.
- Electropass RFID Keytags: Sale of RFID keytags through the Electromaps webshop for contactless charging activation. Multiple keytags available per account with individual activation codes.
- Accessories and Cables: Webshop sales of charging cables and accessories including Type 2 and Schuko cables for vehicles requiring external cables at semi-fast or slow charging stations.
- Promotional Balance Credits: Users can accumulate promotional balance in EUR for paying charging sessions. Credits can only be redeemed in Eurozone countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free charging point discovery and status viewing |
| Unit Pricing | Pay-as-you-go | Electropass RFID Keytag |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Electromaps product offering
Product offeringCore offering
Electromaps operates a unified EV charging platform that lets individual drivers find, navigate to, and activate public charging stations via a free iOS/Android app backed by a global database of 522,864+ stations, with payment and contactless RFID (Electropass) activation across multiple charging networks. For businesses, it sells the Electromaps Manager SaaS backend that lets Charge Point Operators manage chargers from different manufacturers, publish real-time availability, and onboard fleets and hospitality venues, alongside a webshop selling RFID keytags and charging cables.
Product overview
Electromaps is a unified EV charging platform offering a portfolio of interconnected products. The core offering consists of the Electromaps mobile app (iOS/Android) and charging station database, which together enable EV drivers to locate, navigate to, and pay for charging at over 727,000 stations globally. The add-on Electropass RFID keyfob provides seamless contactless activation. For Charge Point Operators, the Electromaps Manager SaaS platform enables backend management and real-time publishing of charging infrastructure. The company also offers Fleet Management solutions for businesses and operates a Webshop selling accessories including cables and the Electropass. The platform operates across 35 countries with 758,052 registered members.
Differentiator
Problem solved
Functional benefit
Brands
- Electropass: RFID keytag/keyfob that allows contactless activation of charging sessions in just a few seconds.
Products and services
- Electromaps App Free mobile application for iOS and Android that enables EV drivers to find, navigate to, and activate public charging stations across multiple networks, with real-time status, community reviews and photos, and integrated in-app payment.
- Electropass RFID keyfob sold via the Electromaps webshop that lets EV drivers activate charging sessions in seconds at compatible stations by holding the tag near the charger reader.
- Electromaps Manager SaaS backend platform for Charge Point Operators and infrastructure owners to manage chargers from different manufacturers, publish real-time availability to all Electromaps users, monitor network performance, and control user access and payment.
- Electric Fleet Management B2B solution for companies operating electric vehicle fleets to manage and optimize fleet charging across multiple locations, with centralized visibility, payment, and reporting.
- Electromaps Webshop Online store selling EV charging accessories including Type 2 and Schuko charging cables, the Electropass RFID keytag, and other charging-related products.
Quantifiable outcome
- 522,864+ charging stations searchable via app with real-time status
- +1 more outcomes
Companies that use Electromaps
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Electromaps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Electromaps partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wallbox (NYSE: WBX)coreElectromaps was acquired by Wallbox in 2020, beginning a new era for the company. Wallbox is an EV charging solutions provider listed on NYSE. Electromaps operates as a company under the Wallbox umbrella, with shared branding on the website.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Electromaps competitors and assessment
Company assessmentDirect peers
- Hubject: Germany-based B2B e-roaming platform that interconnects EV charging networks globally via the intercharge network. Directly comparable to Electromaps' multi-network roaming and CPO management capabilities, with a stronger B2B enterprise focus.
- Open Charge Map: Open-source, community-driven global EV charging point database with API access. Competes directly with Electromaps on the data/information layer, though lacks the activation, payment, and SaaS management features of Electromaps Manager.
- PlugShare: Largest community-driven EV charging map in North America with a mobile app for finding, reviewing, and activating public chargers. Closest direct competitor to Electromaps' consumer mapping and community model, though primarily focused on the US market.
Broad incumbents
- ChargePoint: Publicly-traded (NYSE: CHPT) major EV charging network operator with its own consumer app for locating, activating, and paying at its branded stations plus a SaaS platform for station owners. Broader incumbent that competes on both consumer activation and CPO software.
- Tesla Supercharger: Tesla's proprietary charging network with its own in-vehicle and mobile app integration. While not directly targeting non-Tesla drivers historically, Magic Dock-enabled Superchargers and broader NACS adoption position it as a broader incumbent in the EV charging ecosystem.
- Shell Recharge (formerly NewMotion / Greenlots): Shell's EV charging solutions arm combining acquired NewMotion (Europe) and Greenlots (US) assets. Offers charging networks, roaming services, and business solutions — comparable as a broader incumbent in EV charging access and management.
- EVgo: US-focused public fast-charging network operator (NYSE: EVGO) with its own consumer app and roaming partnerships. Larger-scale incumbent with deep charging infrastructure, competing for both drivers and CPO partnerships.
- Google Maps: Google Maps has integrated EV charging station discovery, real-time availability, and trip planning into its mainstream mapping app. As a default-installed app on most smartphones, it represents the biggest competitive threat to dedicated EV charging map platforms.
Regional players
- Zap-Map: UK-focused EV charging map and community app with strong regional penetration and pay-to-use subscription model. Comparable to Electromaps in product offering but geographically concentrated in the UK rather than pan-European.
Emerging players
- A Better Routeplanner (ABRP): EV-specific route planning app that optimizes long-distance trips considering charging stops, vehicle consumption, and real-time station availability. Adjacent/emerging competitor focused on planning rather than activation, but increasingly overlapping in driver workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Electromaps social profiles
Digital presenceElectromaps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electromaps leadership team
Management profileNumber of profiles
Profiles2 records
Electromaps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electromaps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electromaps
What does Electromaps do?
Electromaps operates a unified EV charging platform that lets individual drivers find, navigate to, and activate public charging stations via a free iOS/Android app backed by a global database of 522,864+ stations, with payment and contactless RFID (Electropass) activation across multiple charging networks. For businesses, it sells the Electromaps Manager SaaS backend that lets Charge Point Operators manage chargers from different manufacturers, publish real-time availability, and onboard fleets and hospitality venues, alongside a webshop selling RFID keytags and charging cables.
Is Electromaps a public or private company?
Electromaps is a private company. It is classified as corporate owned and is currently operating.
When was Electromaps founded?
Electromaps was founded in 2009. It employs 11 to 50 people.
Where is Electromaps based?
Electromaps is headquartered in Molina De Segura, Spain, in the Europe region.
How does Electromaps make money?
Five revenue lines are on record. Charging Transaction Fees are the primary driver. The others are saaS Management Solutions, electropass RFID Keytags, accessories and Cables and promotional Balance Credits.
Who are Electromaps's main competitors?
Direct peers on record are Hubject, Open Charge Map and PlugShare. Broad incumbents are ChargePoint, Tesla Supercharger, Shell Recharge (formerly NewMotion / Greenlots), EVgo and Google Maps. Zap-Map is listed as a regional player. A Better Routeplanner (ABRP) is listed as an emerging player.
Does Electromaps have an API?
No public API is recorded for Electromaps.
What industry is Electromaps in?
Electromaps's product category is EV Charging Software & Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLABAMAK, EV Charging Payment & Reimbursement Programs (Public/Depot Charging).