MarketGuru
MarketGuru is a privately held micro-firm founded in 2008 that positions itself as an investor company helping entrepreneurs construct portfolios aligned with their investment philosophy. It operates with 1-10 employees and discloses no productized offering.
- Company typePrivate
- Founded2008
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
MarketGuru firmographics
Firmographics- Name
- MarketGuru
- Website
- https://marketguru.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 1–10 employees
- Short description
- MarketGuru is a privately held micro-firm founded in 2008 that positions itself as an investor company helping entrepreneurs construct portfolios aligned with their investment philosophy. It operates with 1-10 employees and discloses no productized offering.
- Ownership category
- akta.pro rank
MarketGuru industry classification
Industry- Product category
- Investment Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
MarketGuru business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
MarketGuru product offering
Product offeringCore offering
MarketGuru is a privately held investor company that helps entrepreneurs construct their ideal investment portfolios based on their individual investment philosophies. The firm operates with a small team (1–10 employees) and offers investment-focused services rather than technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Portfolio Advisory Advisory service that assists entrepreneurs in designing and constructing an investment portfolio aligned with their personal investment philosophy. Targeted at individual entrepreneur-investors.
Companies that use MarketGuru
Customer profileIdeal customer profiles1 record
MarketGuru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MarketGuru competitors and assessment
Company assessmentDirect peers
- Wealthfront: Large robo-advisor offering automated, philosophy-driven portfolio management. Directly comparable to MarketGuru in providing portfolio construction guidance, though at vastly greater scale and technology depth.
- Personal Capital (Empower): Hybrid digital wealth and human advisory platform offering portfolio management tools and investment guidance. Comparable to MarketGuru in combining investment advice with portfolio tracking and management.
- Facet Wealth: Hybrid digital financial planning and investment advisory firm combining technology with human advisors. Comparable as a modern, digitally-delivered investment-advice provider competing with MarketGuru.
- Ellevest: Digital investment platform serving a defined demographic with goal-based portfolio advice. Comparable as a focused, philosophy-oriented online investment advisor competing in the same category as MarketGuru.
- Betterment: Leading digital wealth manager offering goal-based portfolio advice and automated investing. Comparable as a direct competitor in the online investment-advice category MarketGuru operates in.
- SigFig: Digital investment advisory platform offering portfolio management and personalized advice. Comparable as a tech-enabled investment-advice peer serving retail investors with portfolio guidance.
- M1 Finance: Self-directed investing platform emphasizing personalized portfolio "pies" reflecting user investment philosophy. Closely aligned with MarketGuru's stated positioning of building philosophy-aligned portfolios.
Broad incumbents
- Schwab Intelligent Portfolios: Charles Schwab's automated investment advisory service offering diversified, philosophy-aligned portfolios. A broad incumbent competing directly with MarketGuru's investment-advice proposition.
- Vanguard Personal Advisor: Established incumbent offering automated portfolio management combined with human advisor access. A dominant broad incumbent that competes with MarketGuru for the same entrepreneur-investor wallet.
Others
- The Motley Fool: Investment research and stock-picking subscription service helping self-directed investors build conviction-based portfolios. Adjacent to MarketGuru in serving philosophy-driven, self-directed retail investors.
Market position
Customer concentration
MarketGuru social profiles
Digital presenceMarketGuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketGuru leadership team
Management profileNumber of profiles
MarketGuru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketGuru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketGuru
What does MarketGuru do?
MarketGuru is a privately held investor company that helps entrepreneurs construct their ideal investment portfolios based on their individual investment philosophies. The firm operates with a small team (1–10 employees) and offers investment-focused services rather than technology products.
When was MarketGuru founded?
MarketGuru was founded in 2008. It employs 1 to 10 people.
Who are MarketGuru's main competitors?
Direct peers on record are Wealthfront, Personal Capital (Empower), Facet Wealth, Ellevest, Betterment, SigFig and M1 Finance. Broad incumbents are Schwab Intelligent Portfolios and Vanguard Personal Advisor. The Motley Fool is listed as an others.
Does MarketGuru have an API?
No public API is recorded for MarketGuru.
What industry is MarketGuru in?
MarketGuru's product category is Investment Advisory. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 523940 and its SIC code is 6282.