Iotera
Iotera (PT IOTERA SINERGI DIGITAL) is an Indonesian IoT company providing enterprise-grade middleware and devices for smart buildings, vending, fuel stations, farming, lighting, and remote-asset monitoring. It serves Indonesian enterprises via direct sales with cloud and on-premise deployment options.
- Company typePrivate
- Founded2017
- HeadquartersBandung, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Iotera does
Iotera (legally PT IOTERA SINERGI DIGITAL) is an Indonesian enterprise IoT company founded in 2017 in Bandung, operating as a one-stop platform across IoT devices, middleware, and vertical applications. Its core offering is an enterprise-grade IoT middleware that connects "millions of devices" with applications and databases using hybrid encryption, fault-tolerant architecture, and an "any-to-any" connectivity concept that lets any asset be reached over any network available at the customer site. Devices support LoRa, NB-IoT, WiFi, and 2G/3G/4G in line with Indonesian spectrum regulations, and the platform exposes a RESTful API with documentation at openapi.iotera.io.
On top of the middleware, Iotera has packaged eight vertical solution sub-brands: SmartVending (QRIS/GoPay/OVO-enabled self-service), Smart Site (telecom tower, ATM, factory, remote-asset monitoring), Smart Health Insight/SEHATI (employee health screening), Smart Invenr (RFID inventory), Smart Building via Emma (residential) and EMS (commercial), Lucy (multi-brand smart street lighting), Plantera (precision farming with irrigation and soil monitoring), and Petrola (connected SPBU/fuel stations). Customers are Indonesian enterprises and include Nestle Professional Indonesia, Komatsu, Toba Caldera Resort, PT Tricada Intronik, PT Kalimantan Prima Persada (mining), and Pegadaian (financial services).
Iotera monetizes through three streams: hardware (IoT device sales), recurring cloud platform subscriptions, and one-time on-premise middleware licensing. GTM is direct enterprise field sales within Indonesia only, supported by demo-request lead capture, association memberships (ASIOT, DPP ARKI), an authorized-distributor relationship with Bivocom, and organic social/blog content. The company is privately held, has 11-50 employees, and has not disclosed any external funding rounds, M&A, or leadership changes.
Iotera firmographics
Firmographics- Name
- Iotera
- Legal name
- PT IOTERA SINERGI DIGITAL
- Website
- https://iotera.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iotera (PT IOTERA SINERGI DIGITAL) is an Indonesian IoT company providing enterprise-grade middleware and devices for smart buildings, vending, fuel stations, farming, lighting, and remote-asset monitoring. It serves Indonesian enterprises via direct sales with cloud and on-premise deployment options.
- Ownership category
- akta.pro rank
Iotera industry classification
Industry- Product category
- Industrial IoT Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Wireless Telecommunications Carriers (except Satellite) (517112), Telecommunications (517)
- SIC
- Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
- akta.pro secondary industries
- Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH), IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH), Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)
Keywords
Where Iotera is headquartered
LocationHeadquarters
- HQ city
- Bandung
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Iotera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- IoT Device Sales: Sale of IoT hardware devices ranging from low-cost to high-spec specifications supporting various communication protocols.
- Cloud Platform Subscription: Subscription-based access to Iotera IoT middleware platform deployed on cloud infrastructure.
- On-Premise Licensing: On-premise deployment option allowing customers to run middleware on their own servers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Iotera product offering
Product offeringCore offering
Iotera provides enterprise-grade IoT middleware and devices for Indonesian businesses, enabling connectivity, monitoring, and analytics across smart building, vending, lighting, precision farming, fuel station, health screening, and remote site management use cases. The platform supports LoRa, NB-IoT, WiFi, and 2G/3G/4G communication protocols and is available as a cloud subscription or on-premise deployment with a RESTful API for integration.
Product overview
Iotera is an Indonesian IoT company providing an enterprise-grade IoT platform consisting of middleware and IoT devices. The portfolio includes the core Iotera IoT Platform for device connectivity and data management, complemented by vertical-specific solutions: Smart Vending for retail automation, Smart Site for remote asset monitoring, Smart Health Insight for employee screening, Smart Inventory for RFID tracking, Smart Building (Emma/EMS) for property management, Smart Lighting (Lucy) for street lamp management, Plantera for precision agriculture, and Connected SPBU (Petrola) for fuel station monitoring. The platform supports LoRa, NB-IoT, WiFi, and cellular networks (2G/3G/4G) and can be deployed on-cloud or on-premise.
Differentiator
Problem solved
Functional benefit
Brands
- SmartVending: Smart vending solution with QRIS payment and vending machine monitoring
- Smart Site
- Smart Health Insight (SEHATI)
- Smart Invenr (Smart Inventory)
- Emma
- EMS
- Lucy
- Plantera
- Petrola
Products and services
- Iotera IoT Platform Enterprise-grade IoT middleware platform that connects millions of devices with applications and databases using hybrid encryption. Supports any-to-any connectivity with LoRa, NB-IoT, WiFi, and 2G/3G/4G protocols and integrates with MongoDB, Cassandra, Hadoop, and Oracle NoSQL. Available via cloud subscription or on-premise deployment with a RESTful API.
- Smart Vending Self-service payment solution for vending machines, laundry, F&B, printers, and other retail operations, featuring QRIS, GoPay, and OVO payment integration with real-time machine monitoring and cashless automation.
- Smart Site Site management solution for telecom towers, ATMs, factories, and remote assets providing integrated security monitoring, uptime optimization, and operational cost reduction.
- Smart Health Insight (SEHATI) IoT-based employee health screening system that completes health checks in approximately 1 minute using connected sensors, designed for workplace health monitoring.
- Smart Invenr (Smart Inventory) RFID-based automatic inventory management system with real-time reporting for asset tracking, used by enterprises such as Pegadaian for Smart Cabinet deployments.
- Smart Building (Emma and EMS) Smart building management solution with Emma for apartments and homes and EMS for commercial buildings, providing energy monitoring, access control, and facility management automation.
- Smart Lighting (Lucy)
Companies that use Iotera
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
Iotera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Iotera partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ASIOTminorMember organization of ASIOT (Indonesian IoT association), indicating industry participation and networking within the Indonesian IoT ecosystem.
- DPP ARKIminorMember of DPP ARKI (association organization), showing participation in the Indonesian business/technology community.
- BivocomcoreBivocom Authorized Distributor relationship, indicating Iotera distributes or resells Bivocom products/devices as part of their IoT solution portfolio.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Iotera competitors and assessment
Company assessmentDirect peers
- Telkomsel IoT (TMI): Indonesian MNO with a dedicated IoT/M2M connectivity and platform unit. Directly comparable to Iotera in targeting Indonesian enterprises with cellular (2G/3G/4G, NB-IoT) IoT solutions across multiple verticals.
- Indosat Ooredoo Hutchison (IoT/M2M): Major Indonesian telecom operator offering IoT/M2M connectivity, managed connectivity, and platform services. Overlaps with Iotera in multi-protocol device management for enterprise customers in Indonesia.
- XL Axiata (IoT/M2M): Indonesian mobile operator with IoT/M2M offerings serving enterprise connectivity needs. Competes for the same IoT connectivity budget as Iotera within Indonesian enterprises.
Broad incumbents
- PTC ThingWorx: Global industrial IoT platform with ThingWorx middleware for device connectivity, analytics, and application enablement. Comparable to Iotera's enterprise middleware layer but at global scale and broader feature set.
- Siemens MindSphere: Industrial IoT platform from Siemens targeting manufacturing and industrial monitoring use cases. Comparable to Iotera's middleware + device approach for industrial customers (e.g., Komatsu-type use cases).
- Bosch IoT Suite: Bosch's IoT platform offering device management, connectivity, and analytics across industrial verticals. Comparable to Iotera's enterprise middleware proposition at much larger scale and global reach.
- AWS IoT Core: Hyperscaler IoT platform offering device connectivity, messaging, and analytics at global scale. Competes for enterprise middleware share against Iotera's platform, especially for customers already on AWS.
- Microsoft Azure IoT Hub: Microsoft's managed IoT platform providing device-to-cloud connectivity and integration with Azure analytics. Direct competitive overlap with Iotera's enterprise middleware and analytics layer.
Emerging players
- Bivocom: IoT device and gateway manufacturer with whom Iotera has a distribution partnership. Operates in the same wireless IoT device space (industrial routers, modems) relevant to Iotera's hardware layer and customer base.
- Particle: IoT platform providing cellular-connected hardware plus a managed cloud platform for device management and integration. Comparable to Iotera's combined device + middleware + cloud offering, focused on cellular/Wi-Fi connectivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Iotera social profiles
Digital presenceIotera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iotera leadership team
Management profileNumber of profiles
Profiles1 record
Iotera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iotera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iotera
What does Iotera do?
Iotera provides enterprise-grade IoT middleware and devices for Indonesian businesses, enabling connectivity, monitoring, and analytics across smart building, vending, lighting, precision farming, fuel station, health screening, and remote site management use cases. The platform supports LoRa, NB-IoT, WiFi, and 2G/3G/4G communication protocols and is available as a cloud subscription or on-premise deployment with a RESTful API for integration.
Is Iotera a public or private company?
Iotera is a private company. It is classified as unknown and is currently operating.
When was Iotera founded?
Iotera was founded in 2017. It employs 11 to 50 people.
Where is Iotera based?
Iotera is headquartered in Bandung, Indonesia, in the Asia region.
How does Iotera make money?
Three revenue lines are on record. IoT Device Sales are the primary driver. The others are cloud Platform Subscription and on-Premise Licensing.
Who are Iotera's main competitors?
Direct peers on record are Telkomsel IoT (TMI), Indosat Ooredoo Hutchison (IoT/M2M) and XL Axiata (IoT/M2M). Broad incumbents are PTC ThingWorx, Siemens MindSphere, Bosch IoT Suite, AWS IoT Core and Microsoft Azure IoT Hub. Emerging players are Bivocom and Particle.
Does Iotera have an API?
Yes. Iotera provides a RESTful API for integration to their IoT platform. The API enables developers to connect devices, applications, and databases through their middleware system. Documentation available at openapi.iotera.io with developer access to the platform at platform.iotera.io. Developer documentation is at openapi.iotera.io.
What industry is Iotera in?
Iotera's product category is Industrial IoT Platform. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity), with a secondary code of HDAIAKAH, Site Security, Monitoring & Remote Operations (NOC/IoT). Its NAICS code is 5182 and its SIC code is 3576.