Identity Praxis

What Identity Praxis does

Identity Praxis is a Sunnyvale, California-based consultancy founded in 2014 by Dr. Michael Becker, operating as a small (1–10 employees), founder-led advisory practice with no software product, no funding, and no disclosed revenue. The firm advises organizations and individuals on Self-Sovereign Identity (SSI), ethical organizational and personal data management, privacy and cybersecurity, digital and strategic mobile marketing, and knowledge management systems. Service offerings are organized into three lines — Identity & Data Management Services, Marketing & Business Strategy Services, and Knowledge Management Services — and are delivered through consulting engagements, educational programs, university courses, and keynote speaking. Customers cited are Fortune 500 companies, startups, and non-profits; educational institutions are served via Dr. Becker's adjunct professor positions at California State Polytechnic University Pomona, National University, and the Association of National Advertisers. Five advisory relationships are publicly listed (Assurant, Military Connect, Predii, Magic ID, Global Acceptance Network).

The firm has no proprietary software product, API, or platform. Its single named methodology is the 5C Knowledge Management Framework (Collect, Curate, Create, Collaborate, Contribute), which underpins knowledge-management engagements. Dr. Becker also brings a portfolio of IP from prior roles — co-authored books Mobile Marketing for Dummies and Web Marketing All-In-One for Dummies, the Mobile Marketing Essentials courseware, founding editorship of The International Journal of Mobile Marketing, and a registered U.S. patent on multiple messaging session management originating from his iLoop Mobile era. The website references an "AI Digital Twin" offering and AI-and-identity positioning, indicating a strategic intent to participate in the AI-governance conversation, but no proprietary AI technology, model, dataset, or benchmark is disclosed.

Revenue is generated exclusively through professional services — paid advisory engagements, university-adjunct teaching, and speaking fees — with no publicly disclosed pricing. Go-to-market is sales-led and consultative, anchored entirely on Dr. Becker's personal reputation and professional network: memberships in Mobile Ecosystem Forum and MyData Global, prior founding-board tenure at the Mobile Marketing Association, university affiliations, and published works. Customer acquisition is driven by direct outreach, keynote visibility, and standard advisory relationships. The firm is bootstrapped and founder-owned; no institutional investment, parent company, subsidiaries, or material M&A activity is disclosed.

Name

Identity Praxis

Legal name

Identity Praxis

Website

https://identitypraxis.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Identity Praxis is a founder-led consultancy advising Fortune 500 companies, startups, and non-profits on self-sovereign identity, ethical data management, and digital marketing, delivered through advisory engagements, university courses, and keynote speaking.

Ownership category

akta.pro rank

Product category

Identity & Data Management Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Management Services (8741), Services-Advertising (7310)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Identity management consulting
• Data governance advisory
• Self-sovereign identity
• Knowledge management consulting
• Digital marketing strategy

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Advisory Services: Expert consultancy for ethical organizational and personal data management. Services include market research, strategic planning, product development, branding, and thought leadership. Revenue is generated through professional service engagements with organizations seeking guidance on digital identity, data governance, and marketing strategy.
2. Education & Training: Courses and curriculum design, strategic workshops, and educational programs delivered to individuals and organizations. Dr. Becker serves as an adjunct professor at multiple institutions including California State Polytechnic University, Pomona, National University, and the Association of National Advertisers. Revenue generated through course delivery and educational engagements.
3. Speaking & Keynotes: Keynote presentations, panels, webinars, and workshops delivered at industry forums and conferences. Dr. Becker has delivered over 1,000 such engagements. Revenue generated through speaking fees at industry events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Identity Praxis is a consultancy that provides expert advisory services in self-sovereign identity (SSI), identity and data management, privacy and cybersecurity, digital and strategic mobile marketing, and organizational and personal knowledge management. The firm co-creates tailored strategies with clients, offering assessment, design, implementation support, and thought leadership across these domains, and sells related educational materials including books and online courses.

Product overview

Identity Praxis operates as a consultancy offering professional services rather than a single software product. The company provides three core service lines: Identity & Data Management Services (SSI readiness auditing, product development, strategic positioning), Marketing & Business Strategy Services (brand development, consent-based marketing, narrative design), and Knowledge Management Services (including PKMS implementation and the 5C Framework). The 5C Knowledge Management Framework serves as the proprietary methodology underpinning their knowledge work, comprising Collect, Curate, Create, Collaborate, and Contribute phases. Beyond consulting, Identity Praxis offers educational products including Mobile Marketing Essentials (online courseware), two co-authored books (Mobile Marketing for Dummies, Web Marketing All-In-One for Dummies), and operates The International Journal of Mobile Marketing. Dr. Michael Becker also hosts a weekly community meetup on personal knowledge management. The company does not offer a software product or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity & Data Management Services Advisory and consulting services helping clients assess, design, and implement ethical, secure, and future-oriented digital identity and data systems, including SSI readiness auditing, product development, branding, and thought leadership.
• Marketing & Business Strategy Services Strategic consulting supporting organizations in building strong brands based on authentic data policies with individual data sovereignty at the center, including strategic positioning, storytelling, consent-based marketing, and value proposition clarity.
• Knowledge Management Services Tools and formats helping individuals and teams navigate complexity and make better decisions through organizational and personal knowledge management systems, including framework development, course design, workshops, and keynote speaking.
• 5C Knowledge Management Framework A structured knowledge management methodology comprising five interconnected phases—Collect, Curate, Create, Collaborate, and Contribute—designed to support thoughtful knowledge work individually or across teams.
• Mobile Marketing for Dummies A comprehensive book co-authored by Dr. Michael Becker covering mobile marketing strategies and best practices.
• Web Marketing All-In-One for Dummies A comprehensive book co-authored by Dr. Michael Becker covering web marketing strategies across multiple channels.
• Mobile Marketing Essentials Online courseware including textbook, learning outcomes, assessments (assignments, quizzes, exams), and lecture slides covering mobile marketing fundamentals.

Quantifiable outcome

• Over 1,000 professional engagements delivered including keynotes, panels, webinars, workshops, and courses

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered advisory and core.

• AssurantadvisoryOthersDr. Michael Becker serves as an advisor to Assurant, providing guidance on strategic identity and data management matters.
• Military ConnectadvisoryOthersDr. Michael Becker serves as an advisor to Military Connect, offering expertise on identity and data management for military applications.
• PrediiadvisoryOthersDr. Michael Becker serves as an advisor to Predii, providing strategic guidance on identity and data management practices.
• Magic IDadvisoryOthersDr. Michael Becker serves as an advisor to Magic ID, offering expertise in self-sovereign identity and digital identity solutions.
• Global Acceptance NetworkadvisoryOthersDr. Michael Becker serves as an advisor to Global Acceptance Network, contributing knowledge on identity and data management frameworks.
• Mobile Ecosystem ForumcoreStrategic or Co-development PartnerDr. Michael Becker is a member of Mobile Ecosystem Forum and previously served as MEF's ID & Data Chair, demonstrating deep involvement in mobile ecosystem identity and data standardization efforts.
• MyData GlobalcoreStrategic or Co-development PartnerDr. Michael Becker is a member of MyData Global, an organization focused on human-centric personal data management and personal data sovereignty.
• The Startup Marketers (SUM)coreStrategic or Co-development PartnerDr. Michael Becker serves on the Advisory Board of The Startup Marketers (SUM), contributing strategic guidance to the organization and its members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/identity-praxis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identity Praxis