Floorbrite

What Floorbrite does

Floorbrite (legal entity: The Floorbrite Group Ltd) is a UK private commercial cleaning and soft facilities management provider founded in 1972 by Martin Wyers in Manchester and now led by the second-generation Wyers family. The company operates 7 regional offices across England, Scotland and Wales (Manchester HQ, West Yorkshire, Birmingham, London, Edinburgh, Newcastle, Cardiff), employs over 1,600 staff, and delivers recurring contracted services to more than 1,000 customer sites spanning commercial real estate (CBRE, Knight Frank, Emcor, Savills, Equans, RLB, Mapp), retail (JD Sports, Adidas, Boohoo, Phoenix), healthcare (NHS), utilities (Drax, ESB Carrington Power Station), education (Manchester Grammar School), insurance (Hiscox, Aviva), and entertainment venues (Aviva Studios, The Lowry).

The service portfolio spans commercial cleaning (office, retail, industrial, specialist, window), facilities services (washroom hygiene, waste & environmental management with POPs compliance, pest control, plants & grounds, security, access equipment, health & safety consultancy), and 11 industry-vertical solutions. Technology stack includes ~5,000 managed pieces of cleaning machinery, Tennant T380AMR robotic floor scrubbers with BrainOS vision-based AI for autonomous operation, Kaivac no-touch cleaning systems, and Infogrid wireless IoT sensors that drive usage-based predictive cleaning, all underpinned by a Service Manager Machinery Management System.

Revenue is generated through custom B2B service proposals and multi-year contracts, with a sales-led GTM combining field sales account management, embedded partnerships with UK property managing agents, website enquiry capture, and post-sale employee recognition (Brite Star/Safety Star programs). The firm has accumulated 9 consecutive RoSPA Gold Awards, an International Green World Ambassador Award, and multiple Green Apple Environmental and CSR Excellence Awards, anchoring a strong regulatory and ESG credential stack.

Name

Floorbrite

Legal name

The Floorbrite Group Ltd

Website

https://floorbrite.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Floorbrite is a UK-wide commercial cleaning and soft facilities management contractor serving 1,000+ enterprise and mid-market sites across retail, healthcare, utilities, education and commercial real estate, with 1,600+ staff, seven regional offices and embedded partnerships with major UK managing agents.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (56172), Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC)

akta.pro secondary industry

Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)

Keywords

• Commercial cleaning services
• Facilities management
• Specialist industrial cleaning
• Waste management solutions
• Washroom hygiene services

Headquarters

HQ city

Sale

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Cleaning Services: Core revenue stream from providing commercial cleaning services including office cleaning, retail cleaning, and industrial cleaning. Services are typically delivered through service contracts with organizations across all sectors.
2. Facilities Management Services: Comprehensive facilities management solutions including washroom hygiene supplies, waste management, pest control, plants and grounds maintenance, security, access equipment, and health and safety consultancy.
3. Waste and Environmental Management: Zero-to-landfill waste management services including waste assessments, segregation, recycling, and waste-to-energy solutions. Award-winning division providing sustainable waste management.
4. Specialist Cleaning Services: Industrial and specialist cleaning services including specialist deep cleaning, window cleaning, and POPs (Persistent Organic Pollutants) compliant furniture disposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Floorbrite delivers B2B commercial cleaning and soft facilities management services across the UK, covering daily office, retail, and industrial cleaning, specialist and window cleaning, plus integrated facilities services such as washroom hygiene, waste and environmental management, pest control, plants and grounds maintenance, security, access equipment, and health and safety consultancy. Services are delivered via dedicated site teams operating from seven UK regional offices under custom multi-year contracts.

Product overview

Floorbrite offers a unified commercial cleaning and soft facilities management service portfolio spanning three core divisions: Cleaning Services (commercial cleaning, specialist cleaning, window cleaning), Facilities Services (washroom hygiene, waste & environmental management, pest control, plants & grounds maintenance, security, access equipment, health & safety consultancy), and Industry-Specific Solutions (serving managing agents, office, retail, education, distribution & logistics, controlled environments, manufacturing, healthcare, entertainment & leisure, utilities, and transport sectors). The offering integrates technology and innovation including robotic cleaning equipment and smart sensor monitoring for data-driven facility management. The company emphasizes sustainability through green cleaning products, ESG strategy, and comprehensive waste management including POPs compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning Services Comprehensive daily commercial cleaning including office cleaning, retail cleaning and industrial cleaning delivered by dedicated site teams to professional, customer-facing and operational environments across all sectors.
• Specialist Cleaning Industrial and specialist cleaning for manufacturing, controlled environments and other complex sites requiring specialised protocols, including POPs-compliant furniture disposal services.
• Window Cleaning Professional window cleaning services for commercial and industrial buildings, including high-level access solutions for difficult-to-reach glazing.
• Washroom, Hygiene & Consumable Supplies Supply, installation and maintenance of washroom products, hygiene solutions and consumable supplies for commercial premises.
• Waste & Environmental Management Comprehensive waste management services including waste assessments, segregation, recycling, waste-to-energy solutions, hazardous waste handling and POPs-compliance furniture disposal.
• Pest Control Professional pest control services for commercial and industrial facilities, integrated within Floorbrite's wider facilities management offering.
• Plants & Grounds Maintenance Plant care and grounds maintenance services to maintain professional indoor and outdoor commercial environments.
• Security Services Professional security services for commercial and industrial premises as part of Floorbrite's integrated facilities management offering.
• Access Equipment High-level building access solutions and equipment for specialised cleaning and maintenance tasks on commercial and industrial sites.
• Health & Safety Consultancy Health and safety consultancy services to ensure regulatory compliance and safe working practices across client sites.

Quantifiable outcome

• Reduced waste skip collections from 650 to 38 annually through recycling scheme implementation at Duo Plastics
• +4 more outcomes

Named customers30 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CBREcoreStrategic or Co-development PartnerMajor facilities management partnership delivering cleaning services at multiple CBRE-managed sites including 101 Old Hall Street (Passport Office Liverpool), Belvedere House, Times Square, Two St. Peter's Square, and Canada House. Floorbrite provides comprehensive cleaning services as part of CBRE's integrated facilities management offering.
• Knight FrankcoreStrategic or Co-development PartnerPartnership delivering cleaning services at Knight Frank-managed Times Square site. Services include comprehensive office cleaning with recognition of exceptional performance through company awards.
• Emcor UKcoreStrategic or Co-development PartnerFacilities management partnership with Emcor UK delivering integrated cleaning and facilities services to their client base.
• Duo PlasticsminorStrategic or Co-development PartnerCustomer partnership for zero-to-landfill waste management since 2015. Implemented recycling scheme reducing skip collections from 650 to 38 annually and cardboard core reuse in manufacturing.
• ESB at Carrington Power StationcoreStrategic or Co-development PartnerAward-winning environmental management partnership achieving International Green World Ambassador Award. Services include CO2 reduction, waste vehicle reduction, increased recycling, and hazardous waste reclassification through chemical analysis.
• THG (The Hut Group)coreStrategic or Co-development PartnerPartnership for THG Icon Studios Manchester Airport and THG Frome sites providing comprehensive cleaning services. Multiple Brite Star award recipients from these sites demonstrate high service standards.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mitie Group: UK-listed integrated facilities management and cleaning services provider. Direct competitor across commercial cleaning, specialist cleaning and soft FM, with similar enterprise customers and managing-agent channel relationships.
• Atalian Servest (now Atalian): One of the largest UK commercial cleaning and soft FM contractors. Direct competitor on cleaning contracts for offices, retail, distribution and managed facilities, with similar regional depot model.
• Bidvest Noonan: UK and Ireland-focused cleaning and soft FM contractor serving commercial, retail, healthcare and public-sector customers. Closely comparable business model and customer verticals to Floorbrite.
• Cleanology: London-based commercial cleaning and soft FM provider serving corporate offices and managed buildings. Comparable on office cleaning contracts for managing agents and corporate occupiers in London and the South East.
• OCS Group: International facilities services group with a significant UK commercial cleaning operation. Competes with Floorbrite for enterprise cleaning contracts in offices, retail, healthcare and transport hubs.

Broad incumbents

• Sodexo UK & Ireland: Global FM and food services major with a sizeable UK cleaning and facilities services operation. Overlaps with Floorbrite in commercial cleaning, washroom services and integrated soft FM for large enterprise clients.
• ISS A/S (UK & Ireland): Global facility services provider with a major UK cleaning and workplace services presence. Competes for the same enterprise and managing-agent-led contracts as Floorbrite across office, retail and industrial sites.
• Compass Group UK & Ireland: Global contract services group with cleaning and support services divisions in the UK. Overlaps with Floorbrite on commercial cleaning contracts and integrated FM for large corporate customers.
• Serco Group: UK-listed public services and FM operator with cleaning and facilities services across government, healthcare and transport sectors. Comparable on healthcare, education and transport sector cleaning mandates.
• Elior UK: UK contract caterer and facilities services provider with cleaning and soft FM offerings. Comparable on integrated workplace services contracts for corporate and public-sector customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/floorbriteuk
• YouTubeyoutube.com/channel/UC-rF3T0lMTfiLz6gDwuiUlg
• Facebookfacebook.com/FloorbriteUK
• LinkedInlinkedin.com/company/floorbrite-cleaning-contractors-ltd
• Instagraminstagram.com/thefloorbritegroup
• TikToktiktok.com/@thefloorbritegroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorbrite