BirdieBall
BirdieBall is a US family-owned manufacturer founded in 2005 that designs and sells patented indoor putting greens (RollTech™), limited-flight practice golf balls, and accessories directly to home golfers, schools, and corporate event buyers through its Shopify e-commerce store.
- Company typePrivate
- Founded2005
- HeadquartersEvergreen, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BirdieBall does
BirdieBall is a US-based, family-owned manufacturer of home and off-course golf practice equipment founded in 2005. The company designs, patents, and sells directly to consumers through a Shopify-powered e-commerce storefront, with no wholesale, retail, or third-party distribution. Its portfolio centers on three product architectures: (1) RollTech™ indoor putting greens built on a patented aerated polymer foam that mimics the spongy sub-base and grain of natural greens, with adjustable stimp speeds of 9–13; (2) Tour Grade Turf outdoor/indoor synthetic putting greens and simulator turfs; and (3) patented limited-flight practice balls whose cylindrical geometry and reverse-spin mechanics produce realistic draw/fade flight at approximately 40 yards with a 6-iron. The company holds four core patents (US #8,979,663, US #9,486,690, US #7,300,357, EU #1,494,766) protecting its foam and ball technologies.
BirdieBall's revenue model is purely transactional direct-to-consumer sales of physical goods, with no subscription component. Core putting greens are priced $99.99–$372.99; practice balls range from $4.99 per unit to $229.99 in 100-ball bulk packs; bundled sets and field sets range up to $1,249; and a premium tier of large inflatable targets and nets carries prices of $2,300–$4,600. A custom-logo and build-your-own configurator adds personalization revenue with up to two-week production lead times. Free FedEx Ground shipping applies to US Continental orders over $100.
The customer base spans individual home golfers (primary), golf instruction institutions (schools, junior programs via field sets), event planners and corporate clients (via inflatable targets and limited-flight balls), and teaching professionals. The company has accumulated 7,500+ five-star reviews, with 6,145 verified reviews at a 4.8-star aggregate, and has received continuous third-party validation from Sports Illustrated, My Golf Spy, and Golfers Authority between 2020 and 2025. Operations are restricted to the US Continental market; the company has no disclosed funding, no parent entity, no subsidiaries, and a headcount of 1–10.
BirdieBall firmographics
Firmographics- Name
- BirdieBall
- Legal name
- BirdieBall
- Website
- https://birdieball.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BirdieBall is a US family-owned manufacturer founded in 2005 that designs and sells patented indoor putting greens (RollTech™), limited-flight practice golf balls, and accessories directly to home golfers, schools, and corporate event buyers through its Shopify e-commerce store.
- Ownership category
- akta.pro rank
BirdieBall industry classification
Industry- Product category
- Golf Practice Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industries
- Golf Balls Retail (CRAMAGAB), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)
Keywords
Where BirdieBall is headquartered
LocationHeadquarters
- HQ city
- Evergreen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BirdieBall business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales - Putting Greens: BirdieBall generates primary revenue through direct-to-consumer sales of their patented RollTech™ foam and Tour Grade Turf putting greens. Products are sold at fixed price points ranging from $99.99 to $372.99 with various sizes and configurations. One-time purchase model with no subscription component.
- Direct Product Sales - BirdieBalls & Accessories: Secondary revenue from limited-flight practice golf balls, hitting turfs, clubs, targets, and merchandise. Products range from $4.99 individual balls to $1,249 field sets. Complementary add-on purchases to core putting green sales.
- Custom Logo/Branding Services: BirdieBall offers customization options where customers can add logos to putting mats and flag pins for an additional fee. Turnaround time of up to 2 weeks for custom production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RollTech™ Foam Indoor Putting Mats |
| Unit Pricing | Pay-as-you-go | Tour Grade Turf Outdoor/Indoor Mats |
| Unit Pricing | Pay-as-you-go | BirdieBall Limited-Flight Practice Golf Balls |
| Unit Pricing | Pay-as-you-go | Practice Golf Sets & Bundles |
| Unit Pricing | Pay-as-you-go | Accessories & Training Aids |
| Unit Pricing | Pay-as-you-go | Large Inflatable Golf Targets |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BirdieBall product offering
Product offeringCore offering
BirdieBall manufactures and sells patented indoor and outdoor putting greens (RollTech™ aerated foam mats and Tour Grade Turf mats), patented limited-flight practice golf balls (BirdieBalls), and a full line of complementary practice accessories including StrikePads, hitting turfs, targets, tees, clubs, cups, flags, and contour shims. The company sells exclusively direct-to-consumer through its Shopify website, offering standard sizes, customizable 'Build Your Own' configurations with optional logo branding, and bundled sets for home practice, school programs, and events.
Product overview
BirdieBall is a golf training equipment company offering a comprehensive portfolio of home and off-course golf practice products. The core product lines include RollTech™ Putting Greens (patented indoor foam putting mats with authentic grain simulation and adjustable stimp speeds) and Tour Grade Turf Putting Greens (durable outdoor/indoor synthetic turf options). The company also produces BirdieBalls—patented limited-flight practice golf balls that simulate real ball flight in just 40 yards—and complementary accessories including StrikePads, targets, contour shims, cups/flags, and golf clubs. BirdieBall's products serve both recreational golfers and institutional buyers (schools, golf instructors) through customizable options and bundled sets. The company holds multiple patents for its foam putting surface technology (US Patent #8,979,663 and #9,486,690) and limited-flight ball technology (US Patent #7,300,357 & EU Patent #1494766).
Differentiator
Problem solved
Functional benefit
Brands
- RollTech: Patented foam technology used in indoor putting greens that simulates natural grass putting surfaces
- BirdieBalls
- BirdieBall Tour Turf
Products and services
- RollTech™ Foam Putting Greens Patented indoor foam putting greens using RollTech™ aerated polymer technology with bi-directional artificial grass nubs that simulate natural putting surfaces and authentic grain. Adjustable stimp speeds of 9-13 allow matching to specific course conditions; footprints appear and disappear as on real greens. Available in multiple sizes from 2'x10' ($99.99) to Ultimate Packages of 4'x10'-4'x18' ($347.99-$372.99). For home golfers seeking year-round realistic putting practice.
- Tour Grade Turf Putting Greens High-quality outdoor/indoor synthetic turf putting greens with ultra-tight weave, heavy face weight, and grain-neutral surface at 10-11 Stimp speed, designed for durability in outdoor elements. Sizes range from 1.5'x8' to 7.5'x18' including Outdoor Putting Green ($153.00 regular, $180.00 sale), Simulator Turf ($810.00), and clearance mats ($126.00-$148.00). For outdoor and indoor recreational golfers and simulator users.
- BirdieBalls Limited-Flight Practice Golf Balls Patented limited-flight practice golf balls (US Patent #7,300,357 and EU Patent #1,494,766) with cylindrical shape that compresses at impact, springs back, and creates turbine reverse-spin for realistic draw/fade flight patterns up to ~40 yards with a 6 iron and up to 60 yards with a driver. Available in single ball ($4.99), sleeve of 3 ($12.99), dozen ($32.99 sale $39.99), 100 bulk ($229.99), and soft ball sleeve ($12.99). For golfers practicing full swings in confined spaces.
- BirdieBall Practice Sets and Bundles Pre-packaged golf practice bundles including BirdieBall Set (12 balls + StrikePad, $54.99), Super Set (12 balls + StrikePad + Target, $93.99), Back & Forth Set (24 balls + 2 StrikePads, $104.99), Wheeled Duffle Set (50 balls + 2 turfs + target + bag, $201.98), and 3-Hole ($549.99), 6-Hole ($849.99), and 9-Hole ($1,249.00) Field Sets. For home golfers, schools, and event use.
- Build Your Own Putting Mat Customizable RollTech foam putting green builder allowing customers to select size, speed (stimp), hole placement, depth, and add custom logos (2-week production turnaround) for personalized indoor putting surfaces. For individual golfers and corporate/event buyers seeking branded custom mats.
- Golf Targets and Inflatable Targets Portable golf targets including BirdieTarget ($49.99) and large inflatable targets priced at $2,300-$4,600 each: BirdieTarget ($49.99), Air Target Skee-Ball ($2,800), Air Target Spoked ($2,800), Golfopotamus ($2,800), AirShark ($2,800), Golfaroo ($2,800), MiniRex ($2,300), Golfigator ($2,300), BirdieRex ($3,900 sale $4,300), Golfrilla ($2,300 sale $5,000), Giant Driving Net ($4,600), and Target Golf Game ($549.99). For event planners, corporate clients, and backyard entertainment.
- School and Junior Golf Instruction Sets Physical education golf instruction packages including 3-Hole Field Set ($549.99), 6-Hole Field Set ($849.99), and 9-Hole Field Set ($1,249.00) designed for school PE programs, golf academies, and junior golf instruction in confined spaces.
- BirdieBall Practice Accessories Supporting practice products including StrikePad hitting turf ($34.99 sale $38.99), Birdie Turf ($129.00), Velocity Tee ($17.99), AirLift Tees ($12.99), Travel Putter ($119.99), Travel Club ($79.99), Putting Mirror ($39.99), Contour Shims ($69.99), Ball Picker ($84.99), and Storage Bag ($17.00). For home golfers seeking enhanced practice setups.
- Cups and Flags Putting green accessories including standard cups, high-back cups, double-depth cups, custom flag pins, and extraction flags designed for convenient ball retrieval and best drop-in feel on the market without needing contrived ramps.
- Contour and Break Shims Accessories for creating custom breaks and contours on putting greens, including hole deepening shims, hole reducers, and full-width break shims in various shapes ($69.99). For practice refinement and simulating course-like breaks.
- Putting Games Recreational golf putting games including BirdiePong (putting and beer pong hybrid) and Shuffle Golf (putting and shuffleboard hybrid) for recreational practice and entertainment.
- Simulator Turf High-quality turf designed for golf simulator applications ($810.00), providing authentic hitting surface for full swing practice alongside putting greens. For home simulator users.
Quantifiable outcome
- Stimp speeds of 9-13 match real course conditions
- +3 more outcomes
Companies that use BirdieBall
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
BirdieBall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BirdieBall partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
BirdieBall competitors and assessment
Company assessmentEmerging players
- Rapsodo: Rapsodo produces golf launch monitors (Mobile Launch Monitor, MLM2PRO) and simulator accessories. It addresses an adjacent but related practice use case to BirdieBall's turf and target products in the home-improvement golfer segment.
- Foresight Sports: Foresight Sports manufactures premium golf launch monitors and simulator turf/systems used in commercial and high-end home installations. It intersects with BirdieBall's Simulator Turf product and shares the home-golfer customer.
Direct peers
- SKLZ: SKLZ sells a broad range of golf training aids, including putting mats, swing trainers, and practice equipment through sporting goods retail. It overlaps with BirdieBall in the home practice equipment category but with wider distribution.
- Perfect Practice: Perfect Practice makes premium indoor putting mats (Standard, Premium, and Big Brother models) targeting home golfers seeking realistic roll. It competes head-to-head with BirdieBall's RollTech™ line in the same premium price band.
- PuttOut: PuttOut manufactures premium indoor putting mats and training aids, including their signature Putting Mat with mirror alignment. It is the most direct competitor to BirdieBall's RollTech™ foam greens in the consumer indoor putting category.
- Putt-A-Bout: Putt-A-Bout manufactures indoor and outdoor putting mats at lower price points (typically $30-$150), competing with BirdieBall's entry-level Tour Turf products in the mass-market segment of home putting practice.
- Almost Golf: Almost Golf produces limited-flight practice golf balls (the 'Almost Golf Ball') designed for backyard and indoor practice. It is the closest direct competitor to BirdieBall's patented limited-flight ball line.
Broad incumbents
- Topgolf Callaway Brands: Topgolf operates entertainment golf venues globally and sells equipment under the Callaway/Odyssey brands. It represents both a major golf industry player and a potential competitor in the inflatable-target/event-golf segment where BirdieBall plays.
- Garmin Golf: Garmin's Approach line of golf GPS watches and rangefinders serves serious golfers improving their game. While tech-focused, Garmin competes for the discretionary spend of the same golfer demographic that buys BirdieBall's premium practice products.
- Callaway Golf: Callaway is a major golf equipment manufacturer with a portfolio spanning clubs, balls, and accessories. While not focused on home practice equipment, its scale and retail distribution could enable it to enter BirdieBall's category with significant resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BirdieBall social profiles
Digital presenceBirdieBall financial estimates
Financial estimateRevenue estimate
Valuation estimate
BirdieBall leadership team
Management profileNumber of profiles
BirdieBall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BirdieBall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BirdieBall
What does BirdieBall do?
BirdieBall manufactures and sells patented indoor and outdoor putting greens (RollTech™ aerated foam mats and Tour Grade Turf mats), patented limited-flight practice golf balls (BirdieBalls), and a full line of complementary practice accessories including StrikePads, hitting turfs, targets, tees, clubs, cups, flags, and contour shims. The company sells exclusively direct-to-consumer through its Shopify website, offering standard sizes, customizable 'Build Your Own' configurations with optional logo branding, and bundled sets for home practice, school programs, and events.
Is BirdieBall a public or private company?
BirdieBall is a private company. It is classified as family owned and is currently operating.
When was BirdieBall founded?
BirdieBall was founded in 2005. It employs 1 to 10 people.
Where is BirdieBall based?
BirdieBall is headquartered in Evergreen, United States, in the North America region.
How does BirdieBall make money?
Three revenue lines are on record. Direct Product Sales - Putting Greens are the primary driver. The others are direct Product Sales - BirdieBalls & Accessories and custom Logo/Branding Services.
Who are BirdieBall's main competitors?
Emerging players on record are Rapsodo and Foresight Sports. Direct peers are SKLZ, Perfect Practice, PuttOut, Putt-A-Bout and Almost Golf. Broad incumbents are Topgolf Callaway Brands, Garmin Golf and Callaway Golf.
Does BirdieBall have an API?
No public API is recorded for BirdieBall.
What industry is BirdieBall in?
BirdieBall's product category is Golf Practice Equipment. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of CRAMAGAB, Golf Balls Retail. Its NAICS code is 33992 and its SIC code is 3949.