What Rapsodo does

Rapsodo is a private sports performance technology company founded in 2010 by Batuhan Okur, headquartered in Singapore with primary North American operations in St. Louis, Missouri. The company designs and markets camera-and-radar-based launch monitors and ball flight monitors that quantify athletic performance in three sports: golf (MLM2PRO and MLM1 mobile launch monitors priced $199.99-$699.99), baseball (PRO 2.0 at $3,500 and PRO 3.0 at $8,500), and softball (PRO 2.0 Softball and PRO 2.0 Dual Sport). Core proprietary technology combines dual or triple optical cameras with Doppler radar processing, including a 240fps Impact Vision pipeline, a patented print-pattern recognition system on Rapsodo Precision Technology (RPT) golf balls co-developed with Callaway and Titleist, and first-to-market seam orientation and seam-shifted wake detection for baseball pitch design. Cloud platforms (R-Cloud for golf, Diamond Cloud for baseball/softball) aggregate longitudinal session data, and the product surface includes the gamified Rapsodo Combine practice experience, R-Speed swing-speed training, and integrations with GSPro, E6 Apex/Connect, Awesome Golf, and Edgertronic systems.

Name

Rapsodo

Legal name

Rapsodo LLC

Website

https://rapsodo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Rapsodo designs camera-and-radar sports performance technology — mobile launch monitors for golf and ball flight monitors for baseball and softball — serving amateur and elite athletes, college programs, and MLB teams with subscription analytics and cloud platforms.

Ownership category

akta.pro rank

Product category

Sports Performance Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

Keywords

• Sports performance analytics
• Golf launch monitors
• Baseball flight monitors
• Ball tracking technology
• Mobile launch monitors

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Golf Launch Monitor Hardware Sales: One-time hardware sales of MLM1 ($199.99-$249.99) and MLM2PRO ($599.99-$699.99) mobile launch monitors sold directly to consumers and through wholesale channels.
2. Baseball/Softball Flight Monitor Hardware Sales: PRO 2.0 ($3,500) and PRO 3.0 ($8,500) ball flight monitors sold to teams, academies, colleges, and individual athletes with quote-based enterprise pricing.
3. Premium Membership Subscriptions: Annual subscriptions for MLM2PRO Premium ($99.99/year or $9.99/month), MLM1 Premium ($99.99/year), and Pro Series Memberships for baseball/softball (High School, Team, Organization tiers). Unlocks advanced features, cloud storage, and analytics.
4. Accessories and Consumables: Sales of RPT golf balls ($69.99/dozen), carrying cases, calibration boards, and third-party products (BenQ projectors, Carl's golf mats, SwingNet systems).
5. B2B Team/Organization Memberships: Pro Series Memberships for baseball/softball organizations with tiered pricing (High School: up to 2 devices, 100 player profiles; Team: up to 5 devices, 150 player profiles). Includes annual Rapsodo certification courses and unlimited coach accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels13 records

Core offering

Rapsodo designs and manufactures camera-and-radar-based sports performance tracking devices, including personal golf launch monitors (MLM1, MLM2PRO) and ball flight monitors for baseball and softball (PRO 2.0, PRO 3.0). The company sells these physical hardware products directly to consumers and teams, accompanied by premium subscription memberships and cloud-based analytics platforms that deliver measurable ball flight and swing metrics.

Product overview

Rapsodo offers a unified portfolio of sports performance technology across three sports: golf, baseball, and softball. The golf lineup centers on the MLM2PRO (flagship mobile launch monitor and golf simulator) and MLM1 (entry-level launch monitor), which pair with premium memberships providing access to virtual courses, ranges, and cloud analytics. The diamond sports portfolio features the PRO 3.0 (advanced baseball flight monitor with 3 cameras and 2 radars) and PRO 2.0 (available in baseball, softball, and dual-sport variants), which share the Diamond Cloud platform for data storage and recruitment tools. All products are supported by a cloud ecosystem (R-Cloud for golf, Diamond Cloud for baseball/softball), premium subscription tiers, and integrations with third-party golf simulators (GSPro, E6, Awesome Golf).

Differentiator

Problem solved

Functional benefit

Brands

• MLM2PRO: Mobile launch monitor and golf simulator with dual camera and radar tracking, providing 15 metrics including spin rate and spin axis
• MLM1
• PRO 2.0
• PRO 3.0
• RPT Golf Balls
• R-Cloud
• R-Speed
• Rapsodo Combine
• Diamond App
• Rapsodo Softball App

Products and services

• MLM2PRO Mobile Launch Monitor and Golf Simulator Flagship mobile launch monitor and golf simulator that combines dual optical cameras with Doppler radar processing to measure 15+ golf metrics including spin rate, spin axis, club path, angle of attack, ball speed, launch angle and carry distance. Includes access to 30,000+ virtual golf courses. Sold to amateur and enthusiast golfers and golf coaches. Priced at $599.99 (sale) / $699.99 (regular).
• MLM1 Mobile Launch Monitor Entry-level mobile launch monitor that pairs an iOS device camera with radar processing to record up to 11 golf metrics including distance, club speed, ball speed, launch angle and smash factor. Sold to amateur golfers and beginners. Priced at $199.99 (sale) / $249.99 (regular).
• PRO 3.0 Baseball Ball Flight Monitor Enterprise-grade baseball ball flight monitor with 3 cameras and 2 radars that captures full ball flight for both hitting and pitching data. First practice product to deliver seam orientation and seam shifted wake break data. Used by MLB teams and elite college programs. Priced at $8,500 with quote-based enterprise pricing.
• PRO 2.0 Baseball Ball Flight Monitor Baseball ball flight monitor with 2 cameras plus radar tracking, enabling teams to seamlessly switch between hitting and pitching modes. Delivers pro-level data with instant video replay and post-session reports for recruitment. Priced at $3,500.
• PRO 2.0 Softball Flight Monitor 2-in-1 softball launch monitor designed specifically for softball players, tracking over 20 hitting and pitching metrics. Supports pitch tagging for up to 10 softball pitch types with 3D field visualization set to specific softball dimensions. Used by elite college softball programs and training facilities. Priced at $3,500.
• PRO 2.0 Dual Sport Baseball and Softball Flight Monitor Combined baseball and softball flight monitor enabling use of both sports with a single device through a membership add-on for dual sport functionality.
• MLM2PRO Premium Membership Annual premium subscription ($99.99/year or $9.99/month) for MLM2PRO users providing cloud video storage, slow motion replay, Rapsodo Combine, spin rate and spin axis tracking, Rapsodo Courses (30,000+), Rapsodo Range, Impact Vision, dual camera access, and R-Cloud web access. Includes 45-day free trial with purchase.
• MLM1 Premium Membership Annual premium subscription ($99.99/year) for MLM1 users providing data visualization, progress reports, personalized insights, slow motion video replays, Rapsodo Combine access, and Rapsodo Insights.
• Rapsodo Diamond Cloud Platform Cloud platform for baseball and softball data storage and analytics providing comprehensive performance history, lifetime stats database, and player reports for coaches, players and parents.
• Rapsodo Precision Technology (RPT) Golf Balls Specially engineered golf balls featuring Rapsodo's proprietary print pattern technology recognized by the MLM2PRO Impact Vision camera to enable spin rate and spin axis measurements within 1% of professional launch monitors. Available in Titleist PRO V1 and Callaway Chrome Tour variants at $69.99/dozen.

Quantifiable outcome

• Spin rate accuracy within 1% of high-priced launch monitors (e.g., TrackMan) using RPT golf balls
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

14 partnerships are on record, tiered flagship, core, secondary and minor.

• USA SoftballflagshipStrategic or Co-development Partner · 15 October 2025Rapsodo announced official partnership with USA Softball, the national governing body for softball in the United States. PRO 2.0 Softball devices deployed at USA Softball's national team and training facilities, providing real-time data and analytics for player development. Partnership aims to advance women's sports by giving athletes access to professional-grade metrics designed specifically for softball, with the goal of enhancing player development and increasing collegiate scholarship opportunities.
• Shohei OhtaniflagshipGTM or Marketing Partner · 22 April 2024Baseball's biggest star joins Rapsodo as Technology Ambassador as part of a long-term deal. Ohtani has been using Rapsodo's PRO 3.0 for both hitting and pitching data to perfect his game. Partnership fuels advancement of Rapsodo's baseball flight monitor technology and development for baseball players at all levels. Ohtani's rehab from elbow surgery incorporates PRO 3.0 data for pitch design and recovery tracking.
• Callaway GolfcoreTechnology or IntegrationPartnership with Callaway for RPT (Rapsodo Precision Technology) golf balls. Custom-designed Callaway RPT Chrome Soft X Golf Balls with Truvis Technology enable spin measurements within 1% of professional launch monitors. MLM2PRO Impact Vision camera recognizes RPT print pattern for accurate spin rate and spin axis measurements.
• TitleistcoreTechnology or IntegrationPartnership with Titleist for RPT-compatible golf balls. Titleist 2025 PRO V1 and PRO V1x Golf Balls with RPT enable spin measurements with MLM2PRO. RCT (Rapsodo Calibration Technology) balls available for MLM1 compatibility.
• GSProcoreTechnology or IntegrationMLM2PRO fully integrated with GSPro simulation platform, giving users access to over 500 exquisitely-crafted golf courses. Partnership enables photorealistic course simulation beyond Rapsodo's native 30,000+ course library.
• E6 Apex / E6 Connect (Trugolf)coreTechnology or IntegrationMLM2PRO seamlessly compatible with Trugolf's E6 Apex and E6 Connect simulation platforms for photo-realistic golf courses. Enables users to play photorealistic courses anytime through E6 ecosystem.
• Awesome GolfsecondaryTechnology or IntegrationMLM2PRO seamlessly compatible with Awesome Golf simulator platform, making it easy to play and compete with friends and family on the platform.
• EdgertronicsecondaryTechnology or IntegrationPRO 3.0 features Edgertronic integration, allowing users to seamlessly pair and configure Edgertronic high-speed cameras with the Diamond App for automatically cropped and clipped slow motion videos paired to each pitch or hit.
• USA BaseballflagshipStrategic or Co-development PartnerRapsodo is the Official Player Development Partner of USA Baseball. Partnership positions Rapsodo as preferred technology provider for USA Baseball's player development programs.
• NFCA (National Fastpitch Coaches Association)coreStrategic or Co-development PartnerRapsodo is an official sponsor of NFCA with extended partnership. Association with elite collegiate softball coaching organization for market credibility and direct access to coaching decision-makers.
• Jeff McNeil (New York Mets)secondaryGTM or Marketing PartnerMLB All-Star Jeff McNeil partnered with Rapsodo after training with the technology. The 'Flying Squirrel' leverages Rapsodo data for training and performance optimization.
• Rose Ladies SeriessecondaryGTM or Marketing PartnerRapsodo Golf is the Official Launch Monitor of Rose Ladies Series, supporting female talent development in golf. Partnership positions Rapsodo in women's golf market.
• Noah FrancominorGTM or Marketing PartnerNIL partnership with top baseball prospect Noah Franco for collegiate recruiting exposure and brand ambassador activities.
• Sebastian 'Sushi' WilsonminorGTM or Marketing PartnerNIL partnership with top baseball prospect Sebastian 'Sushi' Wilson for collegiate recruiting exposure and brand ambassador activities.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Uneekor: Uneekor makes high-speed camera-based golf simulators (EyeXO, EyeMini) targeting home and commercial simulator installations. Direct competitor to Rapsodo's MLM2PRO in the home golf simulator category, with overlapping camera-tracking architecture and comparable $1,500-$4,000+ price band.
• Full Swing Golf: Full Swing makes high-end indoor golf simulators and the KIT launch monitor used by Tiger Woods. Direct peer to Rapsodo in golf simulation, with comparable premium consumer positioning and sports-athlete ambassador marketing (Tiger Woods vs. Rapsodo's PGA teacher endorsements).
• Foresight Sports: Foresight Sports (owned by Perry Ellis / Bushnell/Vista Outdoor ecosystem) makes GCQuad and GC3 launch monitors using photometric and radar tracking for golf and baseball/softball. Directly competes with Rapsodo's MLM2PRO in golf simulators and with PRO 2.0/3.0 in diamond sports at the premium consumer/fitting tier.
• FlightScope: FlightScope makes the Mevo+ and X3 Doppler-radar launch monitors for golf, with baseball/softball coverage. Direct competitor to Rapsodo's MLM1/MLM2PRO in consumer/portable launch monitors and to PRO series in team applications, with overlapping accuracy claims at similar price points.
• TrackMan: TrackMan is the gold-standard Doppler radar launch monitor for golf and baseball, used by virtually every PGA Tour fitter and MLB team. Directly comparable to Rapsodo's MLM2PRO and PRO series in technology category, customer base (elite pro/fitting), and price tier ($15,000+). Acquired by KKR in 2023.

Emerging players

• Arccos Golf: Arccos makes sensor-based golf shot tracking worn on clubs with AI-driven analytics. Adjacent competitor to Rapsodo's R-Cloud golf analytics layer; smaller install base but strong software/SaaS story, providing comparable consumer golf data monetization in a different form factor.
• Voice Caddie: Voice Caddie makes portable launch monitors (SC300, T11) at lower price points ($300-$500) targeting amateur golfers. Comparable to Rapsodo's entry-level MLM1 in customer base and form factor, though with narrower feature set and no baseball/softball expansion.
• K-Motion (K-Vest / Blast Motion): Blast Motion makes baseball swing/softball sensors and video analysis tools used at the collegiate and professional level. Comparable to Rapsodo's PRO series in baseball/softball player development, though with wearable-sensor rather than camera+radar ball flight tracking.

Broad incumbents

• Bushnell Golf: Bushnell is the dominant golf rangefinder brand (now part of Vista Outdoor) and has expanded into launch monitors (Launch Pro). Comparable to Rapsodo in targeting amateur golfers and club fitters, with broader product portfolio but less specialized focus on camera+radar ball tracking.
• Garmin (Approach / TruGolf integrations): Garmin's Approach series of golf GPS watches and rangefinders overlaps with Rapsodo's golf tracking proposition at the consumer/amateur end. Garmin has significantly broader distribution and resources but does not specialize in radar/camera-based ball flight tracking like Rapsodo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rapsodo
• YouTubeyoutube.com/c/rapsodo
• Facebookfacebook.com/measuretomaster
• LinkedInlinkedin.com/company/rapsodo/mycompany/verification
• Instagraminstagram.com/rapsodogolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapsodo