The Resort at Paws Up
The Resort at Paws Up is a privately held, all-inclusive luxury ranch resort on a 37,000-acre working cattle ranch in Greenough, Montana, serving affluent families, couples, corporate groups, and wedding parties through luxury homes, glamping, the adults-only Green O, and 70+ guided adventure activities.
- Company typePrivate
- Founded2005
- HeadquartersMissoula, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Resort at Paws Up does
The Resort at Paws Up is a privately held, all-inclusive luxury ranch resort operated on a 37,000-acre working cattle ranch in Greenough, Montana, approximately 45 minutes from Missoula International Airport. Founded in 2005 by Dave and Nadine Lipson, who purchased the property in 1997, the resort runs an integrated hospitality operation across three accommodation tiers — 28 private luxury homes, 36+ safari-style glamping tents, and 12 architecturally distinctive hauses at the adults-only Green O sub-brand — supported by seven dining venues (including James Beard-nominated fine dining at Pomp and the Green O-exclusive Social Haus tasting menu), an open-air Spa Town wellness sanctuary, and more than 70 year-round guided adventure and wellness activities ranging from cattle drives and fly-fishing to dog sledding and forest bathing.
The resort operates a vertically integrated, all-inclusive pricing model that bundles accommodations, gourmet meals, beverages, airport transfers, on-property transportation (complimentary Lexus SUVs for home and Green O guests), access to amenities, and gratuity-free service, with curated multi-night packages (Together Under The Stars, A River Runs Through It, Wild West Dreaming, AdrenZen, Romance at Green O, Wonder Women) priced in the $5,000-$9,000 per-person range for 2026. Go-to-market is hybrid direct-to-consumer via pawsup.com, phone reservations, and a concierge team, supplemented by a structured B2B2C channel stack through preferred partnerships with Virtuoso, Signature, Internova, and American Express Fine Hotels & Resorts, plus a co-marketing arrangement with Lexus DESTINATIONS.
Customer segments span affluent families and multi-generational groups, couples and adults-only travelers (Green O), corporate retreat and incentive groups, and wedding parties of up to 200 guests, with revenue distributed across leisure, corporate, and celebrations. The property holds Two MICHELIN Keys, a Forbes Travel Guide 2026 Four-Star Rating, and the #8 Resort in the World ranking from the 2025 Condé Nast Traveler Readers' Choice Awards, and is fully family-owned with no disclosed institutional or private-equity backing.
The Resort at Paws Up firmographics
Firmographics- Name
- The Resort at Paws Up
- Legal name
- Paws Up Montana
- Website
- https://pawsup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Resort at Paws Up is a privately held, all-inclusive luxury ranch resort on a 37,000-acre working cattle ranch in Greenough, Montana, serving affluent families, couples, corporate groups, and wedding parties through luxury homes, glamping, the adults-only Green O, and 70+ guided adventure activities.
- Ownership category
- akta.pro rank
The Resort at Paws Up industry classification
Industry- Product category
- Resort Hospitality
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industries
- Destination Spa Resorts (THAGAMAA), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where The Resort at Paws Up is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Resort at Paws Up business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- All-Inclusive Resort Stays: The primary revenue stream comes from all-inclusive guest stays that bundle accommodations, gourmet meals, beverages, activities, airport transfers, and luxury amenities. Pricing varies by accommodation type (homes, glamping, Green O), season, and package selections.
- Curated Activity Packages: Pre-packaged experiences like 'Together Under The Stars', 'A River Runs Through It', and 'Wild West Dreaming' that bundle specific accommodations with guided activities. Additional activities beyond packages are charged separately.
- Lexus Partnership and Vehicle Use: Guests staying in homes and Green O accommodations receive complimentary Lexus SUV use. Lexus owners can receive $400 experience credits, suggesting a co-marketing arrangement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Together Under The Stars glamping package - 4 nights, safari tent for 2 adults + 2 children |
| One time/ perpetual license | Multi-year contract | A River Runs Through It fly-fishing package - 3 nights |
| One time/ perpetual license | Multi-year contract | Wild West Dreaming package - 3 nights |
| One time/ perpetual license | Multi-year contract | AdrenZen Getaway wellness package - 3 nights |
| One time/ perpetual license | Multi-year contract | Romance Package at Green O - 3 nights |
| Unit Pricing | Multi-year contract | Wonder Women package - Half-Day Fly Fishing + Sporting Clays |
| Unit Pricing | Monthly | Additional occupancy rates |
| Subscription | Multi-year contract | Summer minimum stay requirement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Resort at Paws Up product offering
Product offeringCore offering
Based solely on the company name, The Resort at Paws Up appears to operate as a resort property. No further details about specific offerings, accommodations, amenities, or services are evidenced in the provided source material.
Product overview
Paws Up Montana is a Two MICHELIN Key luxury ranch resort offering an integrated hospitality experience across three distinct accommodation brands (Luxury Homes, Glamping Tents, and Green O Adults-Only Retreat) combined with 70+ adventure activities, award-winning dining (Pomp, Social Haus, and casual venues), and Spa Town wellness services. The resort operates as a unified all-inclusive destination where guests can book accommodations, activities, dining, and event venues as part of a cohesive luxury ranch experience.
Differentiator
Problem solved
Functional benefit
Brands
- Green O: An adults-only (21+) luxury woodland retreat with 12 high-design hauses hidden among towering pines, featuring floor-to-ceiling forest views and private hot tubs.
- The Saddle Club
Quantifiable outcome
- #8 Best Resort in the World - 2025 Condé Nast Traveler Readers' Choice Awards
- +2 more outcomes
Companies that use The Resort at Paws Up
Customer profileNamed customers4 records
Segments5 records
The Resort at Paws Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Resort at Paws Up partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lexus (DESTINATIONS by Lexus)corePaws Up is a preferred partner of DESTINATIONS by Lexus. All guests staying in private homes and Green O accommodations receive complimentary on-property use of a Lexus SUV during their stay. Lexus owners receive a $400 experience credit. The partnership includes shuttle service to/from Missoula airport.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
The Resort at Paws Up competitors and assessment
Company assessmentBroad incumbents
- Auberge Resorts Collection: Portfolio operator of ultra-luxury boutique hotels and resorts (e.g., Auberge du Soleil, Esperanza) including ranch-style properties. Comparable as a broader luxury-resort platform with overlapping aspirational-travel clientele, but not ranch-specific.
- Amangiri (Aman): Ultra-luxury desert resort in Canyon Point, Utah with integrated wellness, adventure programming, and secluded wilderness setting. Comparable on luxury-price-point positioning, wellness integration, and destination-resort model in the American West.
- Four Seasons Resort and Residences (luxury portfolio): Global luxury hotel operator with multiple resort and residential properties serving high-net-worth travelers. Comparable at the high-end luxury hospitality tier and on distribution partnerships with Amex FHR and private travel advisors.
Direct peers
- Brush Creek Ranch: Luxury all-inclusive ranch resort in Saratoga, Wyoming offering safari-style glamping, luxury homes, fly-fishing, and adventure programming. Highly comparable in all-inclusive ranch-resort positioning even though outside Montana.
- Triple Creek Ranch: Relais & Châteaux-affiliated all-inclusive luxury guest ranch in the Montana Bitterroot Valley. Directly comparable to Paws Up on all-inclusive luxury ranch model, Montana location, fly-fishing, equestrian programs, and adult-focused clientele.
- The Ranch at Rock Creek: Relais & Châteaux luxury dude ranch in Philipsburg, Montana, with private homes, glamping, and an all-inclusive model spanning fly-fishing, horseback riding, and wellness. Closest direct competitor given shared Montana footprint and similar product architecture.
- The Ranch at Emerald Valley (The Broadmoor): Boutique luxury ranch property in Colorado Springs operated within the Broadmoor umbrella, offering all-inclusive stays with fly-fishing, horseback riding, and adventure programming. Comparable all-inclusive luxury ranch operating model.
Emerging players
- Collective Retreats: Luxury glamping operator with tented accommodations at scenic Western destinations. Comparable on safari-tent luxury glamping format and aspirational-travel positioning, though smaller scale and less amenity-rich than Paws Up.
- Under Canvas: Safari-inspired glamping operator with locations near national parks (Yellowstone, Moab, Yosemite). Direct competitor specifically to Paws Up's Glamping product line, though positioned at a lower price point and without the ranch programming.
- Canyon Ranch: Destination wellness resort operator with all-inclusive health and spa programming in Tucson and Lenox. Overlaps with Paws Up's Spa Town wellness offering and AdrenZen package, though Canyon Ranch is health-focused rather than adventure-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Resort at Paws Up social profiles
Digital presenceThe Resort at Paws Up compliance and trust
Trust signalCompliance3 records
The Resort at Paws Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Resort at Paws Up leadership team
Management profileNumber of profiles
The Resort at Paws Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Resort at Paws Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Resort at Paws Up
What does The Resort at Paws Up do?
Based solely on the company name, The Resort at Paws Up appears to operate as a resort property. No further details about specific offerings, accommodations, amenities, or services are evidenced in the provided source material.
Is The Resort at Paws Up a public or private company?
The Resort at Paws Up is a private company. It is classified as unknown and is currently operating.
When was The Resort at Paws Up founded?
The Resort at Paws Up was founded in 2005. It employs 251 to 500 people.
Where is The Resort at Paws Up based?
The Resort at Paws Up is headquartered in Missoula, United States, in the North America region.
How does The Resort at Paws Up make money?
Three revenue lines are on record. All-Inclusive Resort Stays are the primary driver. The others are curated Activity Packages and lexus Partnership and Vehicle Use.
Who are The Resort at Paws Up's main competitors?
Broad incumbents on record are Auberge Resorts Collection, Amangiri (Aman) and Four Seasons Resort and Residences (luxury portfolio). Direct peers are Brush Creek Ranch, Triple Creek Ranch, The Ranch at Rock Creek and The Ranch at Emerald Valley (The Broadmoor). Emerging players are Collective Retreats, Under Canvas and Canyon Ranch.
Does The Resort at Paws Up have an API?
No public API is recorded for The Resort at Paws Up.
What industry is The Resort at Paws Up in?
The Resort at Paws Up's product category is Resort Hospitality. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAGAMAA, Destination Spa Resorts. Its NAICS code is 7211 and its SIC code is 7000.