What CO+HOOTS does

CO+HOOTS, LLC is a Phoenix-based coworking and entrepreneurship-support company founded in 2010 by Jenny Poon. It operates two physical coworking locations — a flagship at 221 E Indianola Ave in central Phoenix and a second site in Mesa's Innovation District at 225 E Main St — providing flexible memberships, dedicated desks, private offices, and meeting/event space for 2 to 72 people, with amenities including fiber internet, free covered parking, staffed reception, and keyless entry. Beyond space, the company runs the LevelUp Incubator, a four-tier program (Learning Hub free-$99, Try Lab $999/4 weeks, Rapid Launch $4,999/6 weeks, Grow & Scale $1,999/12 weeks) that delivers tactical business-launch and scale education, plus a recurring speaker series and advisor network. The customer base is entrepreneurs, startups, small-business teams, underrepresented founders, and — via the 2025 CO+HOOTS Institute at Benedictine University Mesa — university students.

The company's technology layer centers on the HUUB digital platform, launched in 2020 with the City of Mesa using CARES Act funding and subsequently expanded to Gilbert, Phoenix, Scottsdale, Avondale, and Goodyear. HUUB is a city-wide, data-driven entrepreneur support platform delivering webinars, peer-to-peer groups, funding opportunities, advisor sessions, and impact tracking to roughly 1,500+ businesses across Arizona municipalities, effectively positioning CO+HOOTS as a B2G SaaS-and-services vendor in addition to a coworking operator. Distribution runs through direct membership sales at both physical sites, an online booking portal (portal.cohoots.com), and government channel partnerships. Over 16 years the company reports supporting 600+ member companies, helping create 2,000+ jobs, and earning the #1 most innovative coworking space and #4 national ranking from Inc.com, plus a 2021 White House Lab-2-Market National Award and a $10,000 SBA innovation grant.

The business model is a hybrid of recurring subscription coworking memberships, usage-based meeting/event rental, tiered incubator program fees, and government-funded HUUB deployments. The company is privately held as an Arizona LLC, self-funded at inception with no disclosed external investment rounds, and operates with a very lean team of 1-10 employees, making revenue scale dependent on occupancy, program enrollment, and continued municipal contract wins rather than headcount expansion.

Name

CO+HOOTS

Legal name

CO+HOOTS, LLC

Website

https://cohoots.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

CO+HOOTS is a Phoenix-based coworking operator and entrepreneurship-support company running two Arizona coworking locations, a four-tier LevelUp Incubator, and the HUUB digital platform deployed across six Arizona municipalities to serve entrepreneurs, startups, small businesses, and underrepresented founders.

Ownership category

akta.pro rank

Product category

Coworking & Business Incubation Services

NAICS

Facilities Support Services (5612), Office Administrative Services (5611)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Enterprise & Workplace Communities (BPAMABAJ)

akta.pro secondary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

Keywords

• Coworking space memberships
• Meeting room rentals
• Business incubator programs
• Entrepreneur support platform
• Small business workspace

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coworking Memberships: Flexible memberships offering open desk spaces, dedicated desks, and private office space for entrepreneurs and small businesses with amenities included.
2. Meeting & Event Space Rental: Hourly or daily rental of creative meeting spaces that can accommodate 2-72 people for meetings and events.
3. LevelUp Incubator Programs: Tiered business incubator programs including Learning Hub (free-$99), Try Lab ($999/4 weeks), Rapid Launch ($4999/6 weeks), and Grow & Scale ($1999/12 weeks) providing tactical guidance for entrepreneurs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

CO+HOOTS operates a coworking and entrepreneurship support ecosystem offering physical workspace (open desks, dedicated desks, private offices, and meeting/event spaces for 2-72 people) alongside structured business incubation programs through the LevelUp Incubator (Learning Hub, Try Lab, Rapid Launch, Grow & Scale tracks) and the proprietary HUUB digital entrepreneur support platform deployed with multiple Arizona municipalities. Offerings target entrepreneurs, startups, small business teams, and underrepresented founders across Arizona, with the CO+HOOTS Institute at Benedictine University Mesa adding an academic track.

Product overview

CO+HOOTS is a purpose-driven coworking and entrepreneurship ecosystem accelerator offering a portfolio of physical workspace products (coworking memberships, dedicated desks, private offices, meeting/event spaces) alongside digital platforms and educational programs. The core offerings include the LevelUp Incubator™ with four growth tracks (Learning Hub, Try Lab, Rapid Launch, Grow & Scale) and the HUUB digital platform for entrepreneur support. CO+HOOTS also operates the Institute for Entrepreneurship at Benedictine University Mesa in partnership. All offerings are tied together through community building, networking events, and educational programming designed to support entrepreneurs from launch through scale.

Differentiator

Problem solved

Functional benefit

Brands

• HUUB: Digital entrepreneur support platform developed by CO+HOOTS to help local governments revitalize small businesses. Originally launched to support businesses during and after COVID-19 pandemic.
• CO+HOOTS Institute
• LevelUp Incubator

Products and services

• Coworking & Office Spaces Flexible coworking memberships offering open desks, dedicated desks, and private offices at CO+HOOTS' Phoenix and Mesa locations, with all-inclusive amenities such as fiber internet, free covered parking, kitchen, phone booths, staffed reception, keyless entry, and access to member events. Designed for entrepreneurs, startups, and small business teams needing professional workspace without long-term lease commitments.
• Meeting & Event Space Creative meeting and event spaces at CO+HOOTS' Phoenix and Mesa locations that can accommodate groups of 2 to 72 people for meetings, events, and gatherings, bookable by the hour or by the day through the company's online portal.
• LevelUp Incubator Tiered business incubator program with four tracks: Learning Hub (free-$99 educational sessions), Try Lab ($999 for 4-week testing program), Rapid Launch ($4,999 for 6-week launch program covering incorporation, branding, website, marketing, and 20+ modules), and Grow & Scale ($1,999 for 12-week growth program with accountability, strategy, automation, and mastermind groups). Targeted at entrepreneurs and underrepresented founders needing tactical business guidance.
• HUUB Platform A city-wide, data-driven digital entrepreneur support platform offering webinars, peer-to-peer groups, funding opportunities, advisor sessions, and impact tracking for small business recovery. Deployed through city partnerships (Mesa, Gilbert, Phoenix, Avondale, Scottsdale, Goodyear) and used by 1,500+ businesses across Arizona. Awarded the White House Lab-2-Market National Award in 2021.
• CO+HOOTS Institute for Entrepreneurship An intensive entrepreneur immersion program operated by CO+HOOTS in partnership with Benedictine University Mesa, where students learn entrepreneurship through parallel educational pathways combining classroom theory with real-world experience inside the CO+HOOTS coworking ecosystem, across four milestones: finding passion/ideas, building experiences/launching, activating passion/refining, and iterate/pivot/pitch.

Quantifiable outcome

• 600+ member companies supported over 16 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Benedictine University MesacoreStrategic or Co-development PartnerCO+HOOTS Institute for Entrepreneurship partnership - unique program in the U.S. where students learn entrepreneurship through parallel educational pathways combining classroom theory at Benedictine with hands-on experience in CO+HOOTS' coworking space in Mesa; program focuses on four milestones: finding passion/ideas, building experiences/launching, activating passion/refining, and iterate/pivot/pitch
• City of MesacoreStrategic or Co-development PartnerLaunch of HUUB digital platform and Mesa CARES Technical Assistance Program during COVID-19 pandemic; city provided federal CARES Act funding through Coronavirus Relief Fund; qualifying Mesa businesses receive training, education, and services valued at $15,000
• City of GilbertcoreStrategic or Co-development PartnerExpansion of HUUB digital platform to Gilbert through #GilbertTogether Business Recovery Program; one-stop business platform designed to assist local businesses affected by pandemic
• City of PhoenixcoreStrategic or Co-development PartnerPartnership to support small businesses affected by pandemic through CO+HOOTS' HUUB digital resource hub that re-envisions government technical assistance programs
• A New LeafminorGTM or Marketing PartnerCommunity partner organization providing resources to entrepreneurs through the HUUB platform as part of Mesa CARES program
• LISC PhoenixminorGTM or Marketing PartnerCommunity partner organization supporting small business development through CO+HOOTS ecosystem; LISC helped CO+HOOTS expand and thrive with small business support
• Chicanos Por La CausaminorGTM or Marketing PartnerCommunity partner organization contributing resources to entrepreneurs through the HUUB digital platform
• Local First ArizonaminorGTM or Marketing PartnerCommunity partner supporting local entrepreneurs through the HUUB platform
• Mesa Chamber of CommerceminorGTM or Marketing PartnerCommunity partner providing business support resources through HUUB platform
• Northern Arizona UniversityminorGTM or Marketing PartnerEducational partner contributing to entrepreneur resources through the HUUB platform
• East Valley Hispanic ChamberminorGTM or Marketing PartnerCommunity partner organization supporting Hispanic entrepreneurs through HUUB platform
• Equal AgencyminorImplementation/ SI/ Consulting PartnerWeb accessibility consultant partnered with CO+HOOTS to review accessibility efforts and make updates to accessibility statement; focused on WCAG 2.1 Level AA conformance

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MassChallenge: Global nonprofit startup accelerator and incubator serving early-stage entrepreneurs, including programs aimed at underrepresented founders. Comparable to CO+HOOTS's mission-driven incubator model.
• Galvanize: Coworking operator that historically combined physical workspace with data science education and entrepreneurship programming. Directly comparable to CO+HOOTS's blended workspace + learning/incubator approach.
• Industrious: Premium coworking operator offering flexible office space and meeting rooms to SMBs and enterprises. Directly comparable to CO+HOOTS in core physical workspace offerings and target customer segments.
• Impact Hub: Global network of impact-focused coworking and incubator spaces for entrepreneurs and innovators. Closely matches CO+HOOTS's combination of coworking, incubator programming, and social-enterprise mission.
• 1871: Chicago-based coworking space and tech startup incubator/hub offering workspace, mentorship, and educational programming. Directly comparable to CO+HOOTS's placemaker + incubator model.
• Cambridge Innovation Center (CIC): Large multi-city coworking and innovation campus operator that combines physical workspace with startup support programming. Comparable to CO+HOOTS in combining real estate with entrepreneur services.

Broad incumbents

• Techstars: Global startup accelerator offering cohort-based programs and mentorship. Comparable to CO+HOOTS's LevelUp Incubator in accelerator/curriculum design but operates at much larger scale and without coworking real estate.
• WeWork: Largest global coworking operator with a broad portfolio of flexible office solutions. Competes with CO+HOOTS for SMB and enterprise workspace customers but does not focus on incubator or underrepresented-founder programming.
• Spaces: International coworking and creative workspace brand operated by IWG. Overlaps with CO+HOOTS on flexible workspace but operates at much larger scale and without CO+HOOTS's incubator focus.

Regional players

• Workbar: Northeast US-based coworking operator focused on suburban and secondary markets. Comparable to CO+HOOTS in serving SMBs and small teams with flexible memberships in regional geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cohootsphx
• YouTubeyoutube.com/user/cohootians
• Facebookfacebook.com/cohoots
• LinkedInlinkedin.com/company/co-hoots
• Instagraminstagram.com/cohootsphx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CO+HOOTS